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How Advertisers Should Cope With a Post-Cookie World and The Importance of First-Party Data With LiveRamp Head of SEA, Seow Ping Tan
Manage episode 380041270 series 3292720
Το περιεχόμενο παρέχεται από το AlikeAudience. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον AlikeAudience ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.
Tune in to get intriguing insights on:
- Industry's response to Google's announcement regarding a cookieless future in digital advertising.
- Importance of collaborating on first-party data to ensure continuity, mutual benefit, and the creation of business value.
- The complexity of data collaboration and the need for privacy, legality, and consumer rights respect in a cookieless world.
- Importance of privacy, consent, and clear purposes in data collaboration for brands and the need for respecting customer rights.
- Transition to a post-cookie world, privacy compliance, and the need for privacy by design.
- Importance of secure data collaboration, clean rooms, and privacy measures in marketing.
- Use cases of data collaboration, insights, measurement, and the complex relationship between CPG brands and retailers.
- Multi-faceted collaboration between brands, retailers, and intra-company collaboration, emphasizing the need for strong internal champions and privacy considerations.
- Inter-departmental data collaboration enhances consumer journey insights and operations efficiency.
Seow Ping Tan
- Head of South East Asia - LiveRamp
- Former Vice President, Retail at Lane Crawford
- Former Regional Business Director at Acxiom Greater China
Bosco Lam
- Co-founder of AlikeAudience
- Addressability Working Member of iAB Tech Lab
- Expertise in behavioral economics and consumer data
- Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions
Duncan Craig
- Communications Director (AdTech and Digital)
- Former Business and Technology Journalist
- Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.
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- https://www.linkedin.com/company/alikeaudience
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- https://twitter.com/alikeaudience
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