95: All the Answers are in the Data

Accidental CEO Podcast

What if you could make smarter marketing decisions in 90 minutes a month?

In this high-impact episode, Nata Salvatori brings on marketing strategist and Enji founder Tayler Cusick Hollman to break down the exact metrics founders should be tracking to stop guessing and start growing. Tayler shares the real story behind why marketing feels so murky in 2025, how consumer behavior has shifted (spoiler: people are sleuthing, not engaging), and what that means for you.

We talk about:

• Why tracking metrics is non-negotiable if you want to scale sustainably
• The simple funnel framework to know what to track and why
• The most misleading vanity metrics (and what to track instead)
• How to set up a routine that takes less time than your favorite Netflix episode
• The truth about UTM links, open rates, and what metrics actually mean

Tayler also pulls back the curtain on Enji—the platform built to help you get clear, strategic, and confident about your marketing without hiring a full-time team. If you're tired of wondering what’s working and want to stop throwing spaghetti at the wall, this one’s for you.

Links + Resources:

• Website: enji.co
• Instagram: @enji.co

Start tracking like a CEO. Follow Taylor at @enji.co and check out enji.co to get your marketing metrics working for you, not against you.

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