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How Super Coffee’s Jimmy DeCicco Built a Coffee Empire Backed by A-Rod
Manage episode 418531492 series 3554623
Το περιεχόμενο παρέχεται από το Jess Cervellon. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jess Cervellon ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Join Jess Cervellon and Jimmy DeCicco, Chief Brand Officer of Super Coffee, as they explore the intricacies of brand management and marketing in the competitive field of consumer-packaged goods (CPG).
In this revelatory episode, Jimmy shares his journey from establishing a healthier alternative to mainstream beverages to navigating the dynamic demands of retail and direct-to-consumer sales platforms, with a special focus on their robust presence on Amazon. They explore the critical balance of data-driven decisions and the compelling narratives that drive brand growth.
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What’s inside The Juice this week?
00:00 - 10:15: Introducing Jimmy DeCicco: The Super Coffee Journey
10:16 - 20:30: Mastery of Brand Positioning: Standing Out in CPG
20:31 - 30:55: Data vs. Storytelling: Striking the Right Balance
30:56 - 38:00: Decoding Retail Strategies and Amazon Dominance
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🧃The Juice with Jess is powered by Kustomer.
Want to learn more about how Kustomer can help your brand? Visit www.kustomer.com and schedule an appointment with Kustomer by clicking here https://www.kustomer.com/demo/
Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
Find Super Coffee on Amazon https://www.amazon.com/super-coffee/s?k=super+coffee
Find Super Coffee at a store near you https://drinksupercoffee.com/store-locator/
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