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Designing Success: From UX to Hard Seltzer with Co-Founder Sean Ro, Lunar Hard Seltzer
Manage episode 445594234 series 3554623
Το περιεχόμενο παρέχεται από το Jess Cervellon. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jess Cervellon ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Join me as I chat with Sean Ro, co-founder of Lunar Hard Seltzer, about his entrepreneurial journey from UX designer to co-founding a unique, Asian-inspired craft seltzer brand. We dive into the challenges of launching in the competitive New York beverage market, the importance of empathy and representation in brand building, and how Lunar Hard Seltzer is bringing something truly different to store shelves.
Episode Highlights:
• [02:00] The Transition to Entrepreneurship
• [06:00] Building Lunar Hard Seltzer
• [10:00] Breaking into the Beverage Market
• [16:00] Cultural Representation & Consumer Connection
• [20:00] Hustling on the Ground
• [30:00] Lessons Learned in Retail
• [45:00] Future Plans for Lunar
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