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30% of leads from this content strategy
Manage episode 440250434 series 3579554
Το περιεχόμενο παρέχεται από το Erik Jacobson and Erik Jacobson from Hatch. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Erik Jacobson and Erik Jacobson from Hatch ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode of 95% Content, Erik talks with Pete Lorenco (VP of Marketing at Pathfactory).
Pete has built a content engine at Pathfactory that is intentionally designed to build trust and affinity with the 95% of buyers who are not in- market to buy (yet), so that when they are ready to buy, Pathfactory is one of the solutions that is already on their short-list to explore.
Here’s what you’ll learn in this episode:
- Pete’s content strategy and philosophy
- Create content so good people would pay for it
- How to measure content
- How to maintain content consistency and momentum
- Pete’s LinkedIn playbook & learnings
- The B2B content trends Pete is most excited about
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Hatch is a video-first content agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.
To learn more, go to hatch.fm.
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