Living together in a group is a strategy many animals use to survive and thrive. And a big part of what makes that living situation successful is listening. In this episode, we explore the collaborative world of the naked mole-rat. Threshold is nonprofit, listener-supported, and independently produced. You can support Threshold by donating today . To stay connected, sign up for our newsletter . Operation frog sound! Send us your frog sounds for an upcoming episode. We want you to go out, listen for frogs and toads, and record them. Just find someone croaking, and hit record on your phone. It doesn’t matter if there’s background noise. It doesn’t even matter if you’re not sure whether or not you’re hearing an amphibian—if you think you are, we would love to get a recording from you. Please also say your name and where you are in the world, and then email the recording to us at outreach@thresholdpodcast.org…
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Το περιεχόμενο παρέχεται από το Jeni Becht. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jeni Becht ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Are you ready to grow your floral business not only in profits but in creativity and fulfillment? Listen as Jeni Becht a wedding and event designer of over 25 years shares all the juicy details of growing and evolving her floral business into one of passion, purpose, and financial freedom. She shares all the secrets with actionable tips and strategies so you can wake up inspired and on a path to profitability while feeling lighter and more aligned in work and life. Join Jeni in building your business while ditching the overwhelm, avoiding burnout, and feeling fulfilled in work and life.
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Το περιεχόμενο παρέχεται από το Jeni Becht. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jeni Becht ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Are you ready to grow your floral business not only in profits but in creativity and fulfillment? Listen as Jeni Becht a wedding and event designer of over 25 years shares all the juicy details of growing and evolving her floral business into one of passion, purpose, and financial freedom. She shares all the secrets with actionable tips and strategies so you can wake up inspired and on a path to profitability while feeling lighter and more aligned in work and life. Join Jeni in building your business while ditching the overwhelm, avoiding burnout, and feeling fulfilled in work and life.
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In this week’s episode of The Floral Hustle , Jen dives deep into the reality of using Instagram to grow your floral business—and book more weddings. Spoiler alert: it’s not about going viral overnight or chasing likes. It’s about creating a smart, sustainable, and intentional strategy that aligns with your brand and attracts your ideal clients. Jen shares her personal journey from Instagram overwhelm to IG confidence, and breaks down what’s really working in her business when it comes to building visibility and booking weddings through the platform. She also covers what not to do, how to shift your mindset when comparison creeps in, and the best ways to connect with venues, planners, and vendors who can help you grow. 📌 In This Episode, You’ll Learn: Why Instagram is a long game (and why that’s okay) How to stop letting imposter syndrome run your social media strategy What content pillars are and how to use them How to build trust and likability with potential clients The difference between consuming and creating on Instagram Tactical ways to book weddings directly through IG How to use tags, stories, and DMs to build vendor relationships Why strategic engagement is key—and how to do it in just 10 minutes a day Jen’s personal Instagram rituals that actually move the needle 💡 Free Resource: Need help getting your Instagram strategy in shape? Download Jen’s FREE social media guide: 👉 http://thefloralhustle.com/social 🔥 Quote of the Week: "Are you adding value—or just taking? Instagram is full of taking. Be the florist who gives." 📲 Let’s Connect: Follow Jen on Instagram @thefloralhustle DM Jen your biggest Instagram win or struggle—she loves to cheer you on!…
Ever wonder what it really takes to plan and execute a massive floral event in a ridiculously short timeframe? In this minisode, I'm sharing how I managed to pull off a nearly $40,000 event in just two and a half weeks—during a Minnesota snowstorm, no less! From receiving the call the day after Valentine’s Day to sourcing thousands of flowers, coordinating labor, and designing for 62 tables, I’m breaking down exactly how I made it happen (without losing my mind). If you’ve ever had a last-minute event come in hot, this episode is packed with tips to streamline your process and keep your cool. What You’ll Learn: ✔️ My go-to process for tackling last-minute large-scale floral events ✔️ How to quickly create a design plan based on mood boards and walk-throughs ✔️ Where I sourced flowers (including orchids from Thailand & roses from auctions!) ✔️ Tools & platforms I used to pull it off (like Komet and Holex) ✔️ Why labor planning is just as important as flower ordering ✔️ Tips for staying calm and flexible—especially when snowstorms hit during prep! Timestamps: [00:00] The call that kicked off a 40K event with no florist, no plan, and no time [01:00] Mood boards, walk-throughs, and design concepts in 24 hours [02:30] Sourcing vases and building centerpiece tiers [04:00] Getting budget approval + setting expectations [05:15] How I used Holex and Komet to source thousands of stems [07:00] Securing labor and building a time-based staffing plan [08:30] Ordering orchids from Thailand & navigating snowstorm chaos [10:00] Final steps: prepping in-studio, boxing 92 arrangements, and pulling it all off! Resources & Links: 🌿 Want Support for Big Events Like This? Join the Floral CEO Mastermind: thefloralhustle.com/mastermind 📩 Got questions or last-minute event stress? DM me anytime on Instagram: @thefloralhustle Related Episodes: 🎧 Easy-Peasy Pricing: Base Recipe Breakdown for Bouquets 🎧 From Dumpster Fire to CEO Mode – How to Reset When Life Gets Crazy 🎧 Becoming the Go-To Florist for Vendors, Venues, and More Let’s Connect! 📸 Instagram: @thefloralhustle 💻 Website: www.thefloralhustle.com 🎙️ Enjoying the Podcast? Subscribe & leave a review—it helps more florists find us! Takeaway: Last-minute events don’t have to be overwhelming. With the right systems, tools, and mindset, you can pull off big things—beautifully and profitably. You've got this!…
Tired of reinventing the wheel every time you create a wedding flower quote? In this episode, I’m walking you through my base recipe pricing system—the exact method I use to estimate flower costs, create starting prices, and quote with confidence. Whether you’re building out an a la carte menu, quoting full-service weddings, or just want to feel more in control of your numbers, this episode will give you the tools (and mindset!) to streamline your process. You’ll learn: ✔️ What base recipe pricing is and why it saves you HOURS ✔️ The 7 core floral layers I build every bouquet from ✔️ How to estimate flower costs with flexibility and ease ✔️ The difference between product markup, labor, and design fees ✔️ Real examples using this system for bright & cheery and dark & moody palettes ✔️ How this pricing method helps you confidently talk money with clients Timestamps: [00:00] What base recipe pricing is and how it simplifies everything [01:30] The 7 floral layers I use in every bouquet [05:30] Estimating with a foundational recipe: my “standard issue” bridal bouquet [10:00] Breaking down markup, labor percentages, and vase costs [15:00] Customizing base recipes with real client examples [21:00] Using base pricing for a la carte programs & different palettes [28:00] How this approach helps you confidently discuss pricing [32:00] Why upfront, honest conversations save you from ghosting [34:30] Training Mastermind florists to use this system in real life [36:00] The power of dreaming big—and believing success is inevitable Resources & Links: 🌸 Join the Floral CEO Mastermind – Stop spinning your wheels and start pricing (and growing!) with confidence: thefloralhustle.com/mastermind 📩 DM Me on Instagram – Got a question about pricing? I’d love to help! @thefloralhustle…
Does the idea of networking make your palms sweat? You’re not alone—but it might be the one thing holding your business back from explosive growth. In this episode, I’m sharing my real-world experiences from this past week—from styled shoots and creative collaborations to large-scale events—and exactly how I’ve used networking to build relationships, book business, and grow multiple streams of income. Whether you’re afraid of the “cool kids club” or just unsure how to add value in the room, I’m breaking down how to walk into a networking opportunity with confidence and clarity. You’ll learn: ✔️ How to network without feeling awkward or salesy ✔️ Why adding value is your biggest networking superpower ✔️ How to overcome fear and show up like a boss ✔️ What to say (and what to avoid) when meeting someone new ✔️ How strategic networking can open doors to unexpected opportunities Timestamps: [00:00] Why networking has been top of mind this week [02:30] Behind the scenes of a styled shoot & creative collab [04:00] Strategic relationship-building with photographers and planners [06:30] Attending big events (and making them less scary) [08:00] How to navigate the "cool kids club" without losing yourself [10:20] The mindset shift that makes networking easier [12:00] A real-life example of turning connections into wedding referrals [13:00] If you're scared of networking—listen to this pep talk [15:00] How to lead with value and get remembered Resources & Links: 🌿 Join My Floral Mastermind – Learn how to grow your floral business with strategy, confidence, and support: thefloralhustle.com/mastermind 📩 DM Me on Instagram – Tell me your biggest networking win or fear! @thefloralhustle Let’s Stay Connected! 📸 Instagram: @thefloralhustle 💻 Website: www.thefloralhustle.com 🎙️ Subscribe & Leave a Review – It helps more florists like you find the podcast and grow their business!…
Have you ever felt like everything in your business and life is falling apart at the same time? Like no matter how hard you try, nothing is working? This week, I’m sharing my real-life experience of a full-blown dumpster fire week —from major house issues to sick kids and unexpected business stress. But more importantly, I’m diving into what to do when everything feels like a mess and how to shift from overwhelm to CEO mode. In this episode, we’re breaking down: ✔️ How to separate feelings from facts in your business ✔️ The power of quick wins to shift momentum ✔️ Why you need to stop being your harshest critic ✔️ How to make data-driven decisions, not emotional ones ✔️ The ONE question to ask yourself when you feel stuck If you’re feeling like nothing is working, I promise—you are not alone. Tune in for a raw and honest conversation on how to take control, redefine success, and move forward with confidence. Timestamps [00:00] A full-blown dumpster fire week – personal update on life & business [02:30] Recognizing when life feels like a mess and why it’s okay [04:00] The lesson from my daughter: “Choosing easy vs. choosing hard” [06:45] How to shift your mindset from struggle to CEO mode [10:30] Quick wins that help you regain control and momentum [13:00] The power of asking yourself better questions when you feel stuck [16:45] Data vs. emotions—why you need real numbers to guide decisions [20:00] Is your marketing actually working, or are you in the wrong places? [24:00] The truth about pricing, closing rates, and when to raise your prices [27:00] How to reset, regroup, and take imperfect action Resources & Links 🌿 Join My Floral Mastermind – Get the support, strategy, and accountability you need to grow a thriving floral business: http://thefloralhustle.com/mastermind 📩 DM Me on Instagram – I’d love to hear what resonated with you! @thefloralhustle 💡 Related Episodes: 🎧 How to Get More Wedding Inquiries (and Actually Book Them) 🎧 Feeling Burnt Out? Here’s How to Reignite Your Passion 🎧 5 CEO Habits That Will Transform Your Floral Business Let’s Connect! 📸 Instagram: @thefloralhustle 💻 Website: www.thefloralhustle.com 🎙️ Subscribe & Leave a Review: If you loved this episode, leave a rating and review—it helps more florists find the podcast!…
🌸 Want to be the first person people think of when they need flowers? This episode is all about positioning yourself as the go-to floral expert —not just for wedding planners, but for venues, event designers, cultural decorators, churches, corporate clients, and even your personal network. 🌟 Jen shares real-life examples of how she’s built a business where opportunities and revenue streams flow in from multiple sources—simply by being top-of-mind. Key Takeaways: How to Become the Go-To Florist 1. Expand Beyond Wedding Planners—Who Else Can Send You Business? 💡 Don’t limit yourself to just wedding planners. Think about who else in your network could need flowers: ✅ Cultural event decorators (Hindu, Sikh, Muslim, Jewish, Nigerian, etc.) ✅ Hotels & venues that refer florists ✅ Churches & religious organizations that need weekly flowers ✅ Funeral homes (steady, repeat business) ✅ Corporate event planners for proposals, galas & conferences ✅ Boutiques & bridal shops for in-store floral displays ✅ Real estate agents for client gifts & open house arrangements ✅ Local gyms & social groups (people you already know who need flowers) ✨ Action Step: Write a list of 5 new industries or professionals who could send you referrals and start reaching out. 2. Strengthen Your Existing Relationships & Make It EASY to Work With You 🚀 The key to repeat business? Make working with you effortless! 💡 Jen’s real-life examples of being a go-to florist: ✔️ A cultural wedding decorator called her for a $2,800 proposal setup (a growing floral trend!) ✔️ A wedding planner reached out for florals for a home & garden show. ✔️ A church called her for Palm Sunday flowers. ✔️ A friend’s wife needed a $100 bouquet for a principal’s retirement. ✔️ A venue manager messaged her excitedly about ideas for next year’s workshops. 🌿 Pro Tip: When you consistently deliver great work, respond quickly, and make their lives easier, you become the automatic choice for future floral needs. ✨ Action Step: Ask yourself, "Am I making it effortless for others to refer and work with me?" 3. Consistently Remind People That You’re a Florist 💡 People forget what you do unless you remind them—gently and consistently. ✅ Post floral content on your personal social media every few months. ✅ Share exciting updates : Styled shoots, big weddings, publications, etc. ✅ Make it easy for friends, family, and past clients to refer you. ✅ Don’t just post “Support my business!” Instead, showcase your work in a natural way. 🌿 Pro Tip: Jen once shared her top 10 favorite floral designs of the year, and it became her most engaged post ever. ✨ Action Step: Post a non-salesy reminder about your floral business on your personal Facebook or Instagram today! 4. Build Magnetic Relationships—People Do Business with People They Like 🚀 The strongest referrals come from people who feel connected to you. ✅ Make genuine friendships with planners, vendors, and clients. ✅ Offer value & generosity (e.g., lending out decor to a planner who brings you big jobs). ✅ Engage in real conversations beyond just business. ✅ Network in-person & online to stay top-of-mind. 🌿 Pro Tip: The better your relationships, the more you become their ONLY choice. ✨ Action Step: Send a friendly message to a past planner, vendor, or client to check in—no sales pitch, just a genuine connection. 5. Make Your Floral Services the “Easy Button” 🚀 People want to work with florists who make their jobs easier. 💡 Ask yourself: ✅ Can you price quickly & confidently? ✅ Are your proposals clear & professional? ✅ Are you responsive & easy to communicate with? ✅ Do you make logistics seamless for your clients? 🌿 Pro Tip: Being organized, fast, and reliable makes you the preferred florist over competitors who are slow or unstructured. ✨ Action Step: Streamline your booking & pricing process so you can respond to inquiries faster and with confidence. 6. Want to Be THE Expert? Niche Down & Dominate Your Market 🚀 Niching down makes you the go-to person in a specialty market. 💡 Cultural weddings are a goldmine for florists: ✔️ Bigger budgets & elaborate designs ✔️ Less competition because most florists don’t specialize ✔️ High demand & strong referrals within communities 💡 Want to break into cultural weddings but don’t know where to start? 🎉 Join Jen’s Cultural Wedding Rockstar Workshop (April 15-16, Minneapolis, MN) ✔️ Learn Hindu, Sikh, Muslim, and Jewish wedding traditions ✔️ Master large-scale floral installations & structures ✔️ Get hands-on experience building Mandaps, Chuppahs, & more ✔️ Walk away with a portfolio of professional photos ✔️ Position yourself as the go-to cultural wedding florist in your area 🔥 This could be a game-changer for your business! 📍 Sign up at: TheFloralHustle.com/Rockstar 🎧 Listen now & start positioning yourself as the #1 floral expert in your area! 🎧…
00:00 Success in niching down involves specializing in cultural weddings, such as Hindu, Muslim, Sikh, Somalian, and Jewish events, without limiting oneself to one specific market. 07:53 Understanding Hindi improves through immersion; experience is crucial for managing complex Indian weddings. 11:30 Attend a two-day workshop to become an expert in cultural wedding planning, learn event design, customize structures, and handle pricing negotiations. 14:56 Repurposing materials in floristry can be challenging due to temperature control issues, understanding client needs, and offering unique designs are key to expert positioning and impactful revenue. 18:13 Event decor includes elaborate all-night backdrops with couches and structures. Clients often invest heavily in ceremony design, while centerpieces may vary based on budget. Creations have included peacocks and rose blankets on moss elephants. 19:13 Learn to create pearl-accented garlands and use the hydration method to prepare them in advance, considering timing for cultural weddings. 22:59 Parents exchange garlands to outdo each other in a cultural tradition, symbolizing the joining of entire families, not just individuals, in marriage. 33:09 Use creative elements to showcase expertise in cultural weddings on social media and network within the cultural space to build authority. 36:39 The wedding day signaled issues in the relationship; although an expert planner, not everything went as planned. 38:08 Collaborate with cultural event planners for unique styled shoots to enhance your brand and get published. Consider cultural themes, like a Jewish-inspired shoot. 41:44 Boost your revenue by adding diverse cultural wedding bookings in a slow year. Opportunities await with impactful financial results.…
Feeling stuck in your floral business? Now is the perfect time to check in, reflect, and make strategic changes that will push you toward your goals. 💡 In this episode, Jen shares key questions every florist should be asking to assess their progress, eliminate distractions, and build a business that is both profitable and fulfilling. If you want to step into a thriving, creatively fulfilling floral business, this episode is a must-listen! Key Takeaways: The Essential Questions for Growth & Success 1. What is One Result That Would Be a Game Changer in the Next 90 Days? ✔️ What is the #1 thing you could implement that would completely shift your business? ✔️ What doesn’t feel good right now, and what would fix it? ✔️ Is there a service, offering, or shift that would bring you more joy and revenue? 🌿 Pro Tip: This might be revamping your a la carte offerings, launching a new revenue stream, or cutting out weddings that don’t inspire you. ✨ Action Step: Write down ONE specific goal you want to achieve in the next 90 days and start working toward it today. 2. Are You Leaving Money on the Table? 🔹 Are you following up on proposals quickly? 🔹 Are you confident in your pricing, or are you undervaluing your work? 🔹 Are you showing up fully in consultations and emails, or are you half-heartedly engaging? 💡 Many florists lose money because they delay follow-ups, don’t price their work correctly, or don’t bring energy into their sales process. 🌿 Pro Tip: If you’re not making the income you want, look at where you might be unintentionally holding yourself back. ✨ Action Step: Do a quick audit of how you’re handling proposals and client communication. Where can you tighten up your process? 3. What Can You Do THIS WEEK to Bring in Revenue? ✅ Follow up with past proposals. ✅ Launch an a la carte flower program. ✅ Promote your services on social media with a call to action. 🚨 Many florists spend time on non-revenue-producing activities—avoid this trap! 🚨 🌿 Pro Tip: Prioritize one revenue-focused task each week to ensure consistent income growth. ✨ Action Step: Identify one action you can take today that will directly bring in revenue. 4. What Is Your Biggest Distraction Right Now? 💡 Be honest—what is pulling your attention away from your business? 🔹 Is it family responsibilities? 🔹 Is it time management issues? 🔹 Is it personal stress or burnout? 🌿 Pro Tip: While life happens, you can take control by setting boundaries, planning ahead, and focusing on what matters most. ✨ Action Step: Pinpoint your biggest distraction and find a way to reduce its impact on your business. 5. Are You Running Your Business Proactively or Reactively? 💡 Are you actively creating opportunities, or just responding when something comes up? 🚨 Reactive businesses wait for inquiries. Proactive businesses go out and MAKE opportunities happen. 🚨 ✅ Do you have a plan for reaching planners, venues, or corporate clients? ✅ Are you setting up networking opportunities to grow your business? ✅ Are you marketing consistently, or only when you “feel like it”? 🌿 Pro Tip: Without a clear growth strategy, your business will always feel like a rollercoaster. ✨ Action Step: Write out a proactive growth plan and start implementing it step by step. 6. Are You Being Creatively Fulfilled Right Now? 🔹 Do you love the work you’re creating? 🔹 Are you inspired by your floral designs? 🔹 Do you feel proud of the weddings and events you’re booking? 💡 If the answer is NO, something needs to change. ✅ Creatively fulfilled florists show up differently —they attract better clients, produce better work, and grow faster. ✅ If your work doesn’t excite you, find ways to infuse more creativity into your business. ✅ You don’t have to take on work that drains you—shift toward what lights you up. 🌿 Pro Tip: If you’re not excited about your business, your potential clients can feel it too. ✨ Action Step: Make a list of 5 types of floral designs or events that excite you the most —then focus on attracting those clients. Want More Support to Build a Thriving, Profitable Floral Business? 💡 If you’re ready to gain clarity, eliminate distractions, and create a strategy for growth, join the Floral CEO Mastermind! 🔥 Inside the Mastermind, You Get: ✔️ Weekly coaching with Jen ✔️ A full floral business course included ✔️ Office hours to ask anything (pricing, proposals, branding, etc.) ✔️ A supportive, growth-focused community of florists ✔️ Accountability to ACTUALLY hit your goals 🚀 Join now at: TheFloralHustle.com/mastermind 💬 Have questions? DM Jen (@thefloralhustle) on Instagram or comment “Mastermind” on any of her posts for details! 🎧 Listen now and take control of your business! 🎧…
Ever feel like you’re stuck, not hitting your goals, and wondering why things aren’t coming together the way you envisioned? 💡 In this episode, Jen dives into the key reasons your goals aren’t happening and exactly what you need to do to shift your mindset, create a plan, and finally make those big dreams a reality. If you’re ready to step into the most successful, aligned, and confident version of yourself , this episode is for you! Key Takeaways: How to Achieve Your Goals & Make Success Inevitable 1. You Need to VISUALIZE the Life You Want ✔️ What does success actually LOOK like for you? ✔️ Can you see yourself living your dream? ✔️ Have you created a clear mental picture of what your goal FEELS like? 🌿 Pro Tip: Close your eyes and picture your dream life in extreme detail. If you want a six-figure floral business, what does that look like? What does your studio smell like? How do you feel in that moment? 🔹 Jen’s Example: She had been visualizing her dream farm for SIX years —the barn, the studio, the goats (!), the workshops—and now it’s HAPPENING. When you can see it, you can create it. ✨ Action Step: Start a visualization journal and describe your dream life in detail. Make it as real as possible. 2. You’re Winging It Instead of Having a Strategy 💡 Are you just hoping things will happen? Or do you have a plan? 🚨 If you are inconsistent—posting on social media randomly, reaching out to planners sporadically, or “hoping” weddings will book—you’re leaving success to chance. ✅ Successful florists don’t wing it—they have a strategy. ✅ A strategy helps you take CONSISTENT action, even when motivation fades. ✅ You need to know EXACTLY what steps will get you to your goal. 🌿 Pro Tip: If you don’t have a strategy, find someone who does! Learn from people who have already achieved what you want instead of guessing your way through it. ✨ Action Step: Create a goal roadmap with clear steps for how you’re going to hit your revenue targets, book more weddings, or grow your brand. 3. You Need Deadlines & Accountability 🔹 How many times have you told yourself you’d launch something “soon” and then nothing happened? 🔹 If you don’t set a deadline, your brain will always take the path of least resistance. 🔹 Without deadlines, your dreams stay in “someday” mode. ✅ Set clear, non-negotiable deadlines for your business goals. ✅ Break big goals into small, trackable steps with due dates. ✅ Have someone hold you accountable —whether it’s a business coach, a mentor, or a mastermind group. 🌿 Pro Tip: Trello is a great tool to create a project board for your goals (Jen uses it for everything!). ✨ Action Step: Write down one business goal right now and assign a deadline to it. 4. You Need the Right Support System 🔹 Are the people around you supporting your dreams—or keeping you small? 🔹 Do you have people in your life who believe in your vision? 🔹 Are you in a community of florists who push you to be better? 💡 Your environment will make or break your success. ✅ Surround yourself with BIG dreamers who are also taking action. ✅ If your family or friends don’t support your vision, find a business community that does. ✅ Invest in mentorship, courses, and coaching —because success leaves clues. 🌿 Pro Tip: The Floral CEO Mastermind is a built-in support system for florists who want to grow their business without the overwhelm. ✨ Action Step: Audit your circle —are the people in your life helping you grow or holding you back? 5. You Need to Believe Everything is Figureoutable 💡 One of the biggest mindset shifts you can make: Everything is figureoutable. 🚨 If you don’t know how to do something, LEARN IT. 🚨 If something feels overwhelming, break it down. 🚨 If you hit a setback, pivot and keep going. ✅ Not enough weddings booked? Figure out new ways to market yourself. ✅ Pricing feels off? Figure out how to price properly. ✅ Feeling stuck? Figure out what’s missing and fix it. 🌿 Pro Tip: There is always a way forward. You just need to decide that you will figure it out, no matter what. ✨ Action Step: Start saying to yourself: “Everything is figureoutable.” Write it on a sticky note and put it where you’ll see it daily. Ready to Finally Hit Your Goals? Here’s How to Get Support! 💡 If you’re tired of spinning your wheels and want a real strategy, support, and accountability to grow your floral business, join the Floral CEO Mastermind. 🔥 What’s Inside: ✔️ Weekly coaching with Jen ✔️ A full floral business course included ✔️ Office hours to ask anything (pricing, proposals, recipes, etc.) ✔️ Community & support from florists who are growing alongside you ✔️ Accountability to ACTUALLY hit your goals 🚀 Join now at: TheFloralHustle.com/mastermind 💬 Have questions? DM Jen (@thefloralhustle) on Instagram or comment “Mastermind” on any of her posts for details! 🎧 Listen now and start making your goals a reality! 🎧 4o…
Ever wonder why some florists consistently book dream clients while others struggle to convert inquiries? The secret isn't just pricing or aesthetics—it’s MAGNETISM. 💡 In this minisode, Jen reveals the #1 thing that makes potential clients choose YOU over the competition. It’s not just your work—it’s how you communicate, how you connect, and how your brand energy draws people in. If you feel like you’re constantly getting ghosted or losing clients to other florists, this episode is a must-listen! Key Takeaways: How to Convert More Wedding Inquiries Into Bookings 1. People Buy From People—Your Energy Is What Sells ✅ Clients aren’t just buying flowers; they’re buying YOU. Your creativity, passion, and energy are what make them excited to work with you. ✅ Your response to an inquiry should be personal, enthusiastic, and magnetic. Clients want to feel like you’re genuinely excited about their wedding. ✅ If you make your business too robotic, too standardized, or too generic, you’ll blend in with every other florist instead of standing out. 🌿 Pro Tip: Your first response should feel warm, appreciative, and enthusiastic. Make them feel special! 2. Your Brand Should Feel Magnetic 🔹 Magnetism = Making people WANT to work with you. 🔹 Your communication should radiate excitement about their wedding. 🔹 Clients should feel that you care deeply about their vision and their experience. 💡 How to Make Your Brand Magnetic: ✔️ Show up consistently as YOU (in your emails, social media, and consultations). ✔️ Speak with confidence & enthusiasm. ✔️ Make every inquiry feel like an exclusive, special experience. 🌿 Pro Tip: The more energy and excitement you bring to your brand, the more clients will be naturally drawn to you. 3. Enthusiasm Closes the Sale Faster 🔹 Enthusiasm sells. If you’re excited about their wedding, they’ll be excited to work with you. 🔹 People want to work with vendors who love what they do. If you’re bringing high energy and excitement, you’re instantly more memorable. 🔹 Your confidence and passion will override price hesitations. Clients will pay more for someone who makes them feel valued. 🌿 Pro Tip: Your excitement should be felt in every email, call, and proposal. Clients pick up on energy! 4. Stop Worrying About Clients Stealing Your Ideas 🔹 Many florists hesitate to share ideas in a proposal because they fear the client will take them to a cheaper florist. 🔹 Reality check: If they do that, they weren’t your ideal client to begin with! 🔹 Your job is to make it clear that YOU are the best choice, not just based on design but on the experience you offer. 💡 Mindset Shift: Instead of worrying about someone copying your ideas, focus on building so much value that no one else compares. 🌿 Pro Tip: If you are magnetic, they won’t even consider another florist. They’ll want YOU, no matter the price. 5. Success Is Inevitable—If You Believe It ✅ If you truly believe your success is inevitable, you will take action differently. ✅ You’ll show up more confidently. You’ll communicate more powerfully. You’ll price yourself correctly. ✅ Clients are drawn to florists who believe in themselves. Your energy affects your bookings. 💡 Mindset Shift: If you knew for a fact that every inquiry would convert, how would you show up differently? 🌿 Pro Tip: Write a sticky note and put it on your mirror: "My success is inevitable." Start believing it. 6. The Key to Scaling? Strategy, Community & Coaching 🚀 Building a successful floral business isn’t just about talent—it’s about STRATEGY. 🔹 If you’re struggling with confidence, pricing, or consistency, you don’t have to figure it out alone. 🔹 Investing in business coaching is what separates struggling florists from thriving ones. 🔹 The Floral CEO Mastermind gives you the strategy, support, and accountability to scale your business with confidence. Join the Floral CEO Mastermind & Grow Your Floral Business 💡 Want to build a business where clients are magnetized to you, inquiries convert faster, and your confidence is unshakable? ✨ The Floral CEO Mastermind is where florists get coaching, community, and strategy to hit their next revenue goal. 🔥 Spots are limited! Sign up at TheFloralHustle.com/mastermind 💬 Have questions? DM Jen (@thefloralhustle) on Instagram or comment “Mastermind” on any of her posts for details! 🎧 Listen now and start making every inquiry a YES! 🎧…
Have you ever wondered how to get involved in a styled shoot, make it worth your time, and use it to grow your floral business? In this episode, Jen breaks down three ways florists can participate in styled shoots, how to ensure your investment pays off , and the strategies she’s used to get published, build industry relationships, and book more weddings. 💡 Styled shoots aren’t just about pretty flowers—they’re about positioning your brand, expanding your portfolio, and creating connections that lead to real bookings. Whether you're planning your own shoot, collaborating with a vendor, or partnering with a wedding planner, this episode will give you the exact steps to make styled shoots work for YOU. Key Takeaways: How to Make Styled Shoots Work for Your Floral Business 1. Three Ways to Get Involved in a Styled Shoot 🔹 You Create & Direct the Styled Shoot – You control the vision, pick the vendors, and design the entire shoot. This ensures the final photos match your brand aesthetic. 🔹 You Are Invited to Participate – A planner or photographer brings you in as a floral designer. This can be great for networking, but make sure the shoot aligns with your brand. 🔹 You Collaborate with a Planner – You bring the vision, but a planner helps coordinate vendors and logistics, making the process easier. 🌿 Pro Tip: If you’re not leading the shoot, always ask to see the mood board first to ensure the style aligns with your aesthetic. 2. Creating a Styled Shoot from Scratch 🔹 Step 1: Find Inspiration & Define Your Goal ✔️ Save ideas on Instagram or Pinterest —build a visual bank of inspiration. ✔️ Think about your ideal client & dream bookings —what style do you want to attract? ✔️ Choose an editorial theme that would stand out for publication. 🔹 Step 2: Assemble Your Vendor Team ✔️ Reach out to a photographer who matches your brand’s style. ✔️ Find a venue willing to collaborate—bonus if they host an open house after! ✔️ Contact rental companies for linens, chairs, chargers, etc. Some may donate! ✔️ Work with a model, makeup artist, and a cake designer for a polished final look. 🔹 Step 3: Plan the Shoot & Execute ✔️ Create a detailed mood board for your team. ✔️ Choose a color palette and unique design elements (ex: floral chandeliers). ✔️ Invest in florals strategically—balance impact with cost. ✔️ Capture behind-the-scenes content for social media and marketing. 🌿 Pro Tip: Ask vendors what they’ve been wanting to create —they’ll be more excited to participate! 3. When Another Vendor Asks You to Participate 🔹 Assess if it’s worth it – Will it help you book more weddings? Will the images match your brand? 🔹 Ask if there’s a floral budget – Don’t assume you have to cover the entire flower cost! 🔹 Clarify expectations upfront – What pieces are you providing? Who’s covering rentals? 🔹 Make sure the photographer’s style aligns with your brand – Otherwise, you may never use the images. 🌿 Pro Tip: If a planner invites you to a shoot, ask if it will be published. This increases the value of your investment! 4. How to Maximize Your Styled Shoot Investment 🔹 Use Styled Shoots for Networking & Booking Real Clients ✔️ Connect with planners, venues, and photographers to build referral relationships. ✔️ Turn the shoot into an open house to attract engaged couples. ✔️ Offer to provide florals for preferred venues to showcase your work. 🔹 Capture Social Media & Marketing Content ✔️ Take 5-8 second videos of everything you design for Instagram Reels & TikToks. ✔️ Store clips in a content folder so you can easily create posts later. ✔️ Post behind-the-scenes stories to engage your audience and show your process. 🔹 Submit for Publication ✔️ Editorial-style shoots have the best chance of being featured in wedding magazines or blogs. ✔️ Look for submission deadlines (ex: Minnesota Bride’s deadline was Jen’s motivator). ✔️ Follow submission guidelines —edit photos, include a vendor list, and write a compelling description. 🌿 Pro Tip: Styled shoots aren’t just for pretty photos—they’re for building authority, attracting the right clients, and setting yourself apart. Final Thoughts: Styled Shoots Are a Strategic Business Move 🚀 Don’t just do styled shoots for fun—use them to grow your business! ✅ Lead your own shoots for full creative control. ✅ Ask for a budget when vendors invite you. ✅ Make sure the shoot aligns with your brand (style, quality, and vendor team). ✅ Use the opportunity to network, create social content, and attract premium clients. ✅ Repurpose the photos for your website, social media, and wedding submissions. Styled shoots can be an amazing tool to elevate your brand, book dream weddings, and position yourself as a floral design expert. Just make sure they’re strategic, inspiring, and financially worth it! Join the Floral CEO Mastermind & Level Up Your Business 💡 Need guidance, strategy, and a network of florists who support each other? The Floral CEO Mastermind is where you’ll get expert coaching, business accountability, and industry insights to grow your business with confidence. 🔥 Spots are limited! Sign up at TheFloralHustle.com/mastermind 💬 Have questions? DM Jen (@thefloralhustle) on Instagram or book a quick chat to see if it’s right for you! 🎧 Listen now, take action, and start planning your next high-impact styled shoot! 🎧…
Losing a client sucks —it can feel like a punch to the gut, making you question everything. But what if losing a client is actually a sign that you're doing things right? In this episode, Jen shares powerful mindset shifts and strategies to help you recover from rejection, use it as feedback, and move forward stronger than ever. If you’ve ever lost a bid, been ghosted by a client, or felt discouraged after a “no,” this episode is for you! 💡 Rejection isn’t the end—it’s a redirection to something better. Let’s turn losses into lessons and opportunities! Key Takeaways: How to Handle Client Rejection & Keep Moving Forward 1. If You’re Closing 100% of Your Leads, You Might Have a Problem 🔹 Not every client is the right fit —and that’s a GOOD thing. 🔹 If you’re booking everyone who inquires, you’re probably too cheap or too accommodating. 🔹 A healthy closing rate is 60-75% —if you never hear “no,” it’s time to raise your prices. 🌿 Action Step: Instead of chasing every single inquiry, focus on attracting the RIGHT clients who value your expertise. 2. Always Ask WHY You Lost the Booking 🔹 When a client chooses another florist, don’t just move on— get feedback! 🔹 Send a simple email: "Thank you for letting me know! As a small business owner, I’m always looking to improve. Would you mind sharing why you went in a different direction?" 🔹 90% of the time, people will reply —and their feedback is GOLD for refining your process. 🌿 Action Step: Start tracking reasons for lost bookings in a spreadsheet to spot trends and improve your strategy. 3. Take Feedback, But Don’t Take It Personally 🔹 Sometimes, it’s just a style mismatch or location preference —not a flaw in your business. 🔹 If multiple clients mention pricing, response time, or a specific service gap, that’s a sign to improve your process. 🔹 If someone chooses a cheaper florist, let them go —you don’t want price shoppers anyway! 🌿 Action Step: Instead of dwelling on rejection, use it as a learning tool to refine your offers and attract better clients. 4. Reframe the Loss—A Better Opportunity is Coming 🔹 Losing one client does NOT mean your business is failing! 🔹 Instead of spiraling into self-doubt, remind yourself: ✅ I am amazing at what I do. ✅ My work is valuable, and the right clients will see that. ✅ This “no” is making room for an even better opportunity. 🌿 Action Step: Make a list of all the wins you’ve had recently —bookings, client love, business milestones—to shift your mindset back to abundance. 5. Stay Focused on the Big Picture 🔹 One lost booking doesn’t define your business. Look at the bigger picture—how’s your overall growth? 🔹 A single setback doesn’t erase your wins —you still have amazing clients, a thriving business, and so much ahead. 🔹 If things feel slow, take action: ✔️ Reach out to planners and venues. ✔️ Follow up with past inquiries. ✔️ Optimize your website and social media. 🌿 Action Step: Every "no" frees up your calendar —use that space to network, improve your marketing, and attract higher-quality bookings. Final Thoughts: Keep Pushing Forward 🚀 Losing a client is not the end—it’s a stepping stone to something greater. ✅ Refuse to take rejection personally. ✅ Seek feedback, but don’t dwell on it. ✅ Trust that a BETTER client is coming. ✅ Keep showing up, marketing, and refining your process. 💡 Your dream bookings are waiting—you just have to keep going! Join the Floral CEO Mastermind & Take Your Business to the Next Level 🔹 Need support, strategy, and a network of florists who lift each other up? The Floral CEO Mastermind is where you’ll get expert coaching, accountability, and community to grow your business with confidence. 🔥 Spots are limited! Sign up at TheFloralHustle.com/mastermind 💬 Still have questions? DM Jen (@thefloralhustle) on Instagram to chat. 🎧 Listen now, take action, and turn rejection into success! 🎧…
Do you feel like you’re always busy but not productive? Do you end the day exhausted but with little progress to show for it? You’re not alone! Productivity isn’t just about doing more—it’s about doing the right things while eliminating what drains your time and energy. In this episode, Jen breaks down six major productivity thieves that might be keeping you stuck, overwhelmed, and spinning your wheels. If you’re serious about getting more done, making real progress in your business, and freeing up time for what truly matters, this is the episode for you! 💡 Take control of your time, energy, and success—starting today! Key Takeaways: 6 Things That Are Stealing Your Productivity 1. Talking About Other People (52 Minutes a Day!) 🔹 On average, people spend 52 minutes a day talking about others—venting, gossiping, rehashing situations. 🔹 Every minute spent obsessing over things you can’t control is a minute you’re not taking action in your business. 🔹 Instead of worrying about what others are doing, focus on what YOU can do to improve your life and business. 🌿 Action Step: Set a "no gossip" accountability rule with your spouse, friends, or co-workers. If you catch yourself talking about others, redirect to a productive topic. 2. Worrying About Everything (And Doing Nothing) 🔹 Worrying is not problem-solving —it’s a time and energy drain. 🔹 The more you worry, the less energy you have to actually fix the problem. 🔹 Most things we worry about are out of our control —but we can control our reactions and how we move forward. 🌿 Action Step: The next time you catch yourself worrying, place your hand on your heart and repeat: "I can only control how I feel and how I react." Then, take one action to move forward instead of staying stuck in the worry loop. 3. Perfectionism (AKA Procrastination in Disguise) 🔹 Are you delaying progress because something isn’t “perfect” yet? 🔹 Not posting on social media, not launching your website, not sending that proposal because it’s not perfect ? That’s keeping you stuck. 🔹 Done is better than perfect. No one is judging you as much as you are. 🌿 Action Step: Set a “perfectionist deadline” —give yourself a set time to complete a task, then force yourself to release it. The goal is progress, not perfection. 4. Busy Work (Low-Value Tasks That Don’t Move the Needle) 🔹 Redoing your logo for the 50th time? Tinkering instead of taking action ? 🔹 If a task doesn’t directly help you book clients, make money, or grow your business, it’s probably busy work. 🔹 Many florists hide in busy work because it feels productive, but it’s just an avoidance strategy. 🌿 Action Step: Make a list of your top 3 income-generating activities and focus ONLY on those first each day. 5. Social Media Scrolling (The Ultimate Time-Sucker) 🔹 How much time are you really spending on social media? Probably way more than you realize. 🔹 Platforms are designed to suck you in and keep you scrolling. 🔹 If social media is preventing you from actually getting work done, set limits. 🌿 Action Step: Use a scheduling tool to batch your content ahead of time, then set a 20-minute timer for social media engagement—and stick to it! 6. Spending Time with People Who Drain You 🔹 Your energy is your most valuable resource. The wrong people can drain it faster than anything. 🔹 If someone constantly complains, brings negativity, or takes more than they give, it’s time to set boundaries. 🔹 You do not have to maintain relationships that deplete you— even if they’re family. 🌿 Action Step: Do a "people audit." Ask yourself: ✔️ Who energizes me? Spend MORE time with them. ❌ Who drains me? Limit your exposure. ✔️ Who supports my growth? Find more of these people! Final Thoughts: Take Back Your Productivity & Power If you feel overwhelmed and stuck , it might not be because you're doing too little —it might be because you're doing too many of the wrong things. ✅ Audit where your time is actually going. ✅ Cut out distractions & energy drains. ✅ Focus on progress, not perfection. ✅ Be intentional with social media & your relationships. 💡 Ready to take it to the next level? Join the Floral CEO Mastermind to get expert coaching, business strategy, and a supportive community that helps you stay accountable and productive! 🔥 Spots are limited! DM Jen @thefloralhustle) or book a call to see if it’s right for you. 🎧 Listen now and start reclaiming your time, energy, and productivity! 🎧…
Are you feeling exhausted, stuck, or like your business just isn’t working ? Have you thought about throwing in the towel because success feels out of reach? You’re not alone —but before you give up, let’s take a step back and audit what’s really happening. In this episode, Jen walks through a powerful mindset shift that can turn everything around. Whether you’re struggling with low momentum, burnout, or questioning your path as a business owner, this conversation will help you redefine success, regain your drive, and move forward with confidence. 💡 Your success is inevitable—if you decide it is. Let’s break through the doubt and take action! Key Takeaways: 1. Audit Your Effort: Are You Truly All In? 🔹 Be honest: Are you expecting full-scale success while putting in half-hearted effort? 🔹 If you’re not getting back to clients, not networking, not showing up consistently—it’s time to course-correct. 🔹 Small delays add up to lost momentum. The question isn’t “Why isn’t this working?”—it’s “Am I doing what it takes to make it work?” 🌿 Action Step: Look at your past 30 days. Where have you been showing up consistently? Where have you been avoiding or delaying action? 2. Check Your Energy: Are You Showing Up Like a Winner? 🔹 Your belief about your business directly impacts your results. Are you acting like success is inevitable, or are you constantly doubting yourself? 🔹 If you bring doom-and-gloom energy to your business, your business will reflect that back. 🔹 The fastest way to shift momentum? Start talking about your business with conviction. 🌿 Action Step: Reframe your self-talk. Replace “This isn’t working” with “This WILL work, and I’m making it happen.” 3. Identify What’s Working, What’s Sort of Working, and What’s Not 🔹 Stop spinning your wheels on strategies that aren’t getting results. 🔹 Step back and analyze: Where are your leads actually coming from? What’s bringing in revenue? 🔹 Focus MORE on what’s working and ditch what isn’t. 🌿 Action Step: Make three lists— What’s working? What’s sort of working? What’s not working? Then, double down on what’s driving results. 4. Surround Yourself with Support & Success-Minded People 🔹 Who is influencing your mindset? Are you surrounded by people who believe in you or people who plant seeds of doubt? 🔹 A strong support system is everything. You need people who remind you that you are capable of greatness. 🔹 The Floral CEO Mastermind exists for exactly this reason—to give florists a space where success is the standard, and support is constant. 🌿 Action Step: Seek out a support network that fuels your growth. If you don’t have one, consider joining a mastermind or business group. 5. Define Your Version of Success 🔹 Success isn’t one-size-fits-all. Your definition of success should align with your lifestyle, goals, and values. 🔹 Maybe it’s hitting $100K, maybe it’s having freedom and flexibility. What does success feel like to you? 🔹 If you don’t define it, you’ll always feel like you’re falling short. 🌿 Action Step: Write down what a “successful” year in business looks like to YOU. (Not what social media says—what YOU actually want!) Final Thoughts: Success is a Decision—Are You Making It? If you’re thinking about quitting, I challenge you to do this audit first. You might not need to give up—you might just need a new plan, mindset, and support system. ✨ If you need a space that pushes you forward, join the Floral CEO Mastermind ! ✨ 📌 What You Get in the Mastermind: ✅ Monthly Business Coaching Calls ✅ Monthly Life Coaching Sessions ✅ Exclusive Access to the Florist Foundations Course ✅ Designer’s Toolbox (recipes, pricing, tutorial videos) ✅ Voxer Group Chat for Daily Support ✅ Monthly Hot Seat Calls for Personalized Coaching ✅ A Community of Florists Who Won’t Let You Quit 🔥 $250/month (3-month minimum to create real momentum!) 📩 Not sure if it’s for you? DM Jen on Instagram @thefloralhustle) or book a quick call! 💡 Your business isn’t over—this is your breakthrough moment. Let’s make 2025 the year everything shifts! 🎧 Listen now and reignite your business with confidence! 🎧…
Are you feeling overwhelmed, exhausted, or just running on empty? Whether it's the chaos of Valentine's week or just the daily grind of running a floral business, it’s time to talk about real self-care. And no, self-care isn’t selfish—it’s essential. In this episode, Jen shares three key self-care principles that will help you stay grounded, avoid burnout, and show up as the best version of yourself in both business and life. If you’re constantly giving to everyone else and leaving yourself last, this episode is for you. 💡 Want to shift your energy, set better boundaries, and create a business that actually feels good to run? Let’s dive in! Key Takeaways: 1. Boundaries: You Can’t Build a Business on an Empty Cup 🔹 The way you set (or fail to set) boundaries dictates your success and well-being. 🔹 Saying YES to everything leads to burnout—learn to say NO without guilt. 🔹 Setting work hours, pricing boundaries, and personal limits allows you to run your business without running yourself into the ground. 🔹 If you’re always exhausted, constantly overworked, and feel like people don’t respect your time—it’s time to redefine your boundaries. 🌿 Action Step: Evaluate where you’re overextending yourself and decide on one new boundary you can set today. 2. Relationships: Surround Yourself with the Right People 🔹 The energy of the people around you directly affects your mindset and motivation. 🔹 You need a community that lifts you up, not drains you. 🔹 Whether it’s a supportive partner, a business mentor, or a group of florists who truly get you, relationships are the key to staying inspired. 🔹 Jen shares how the Floral CEO Mastermind has created an empowering, high-level space where florists can learn, grow, and hold each other accountable. 🌿 Action Step: Take inventory of your relationships. Who lifts you up? Who drains you? Start spending more time with those who energize you. 3. Prioritizing Yourself: The Ultimate Business Strategy 🔹 If YOU aren’t functioning at your best, your business won’t either. 🔹 Taking care of yourself is not a luxury—it’s a business necessity. 🔹 Sleep, hydration, movement, and even things like therapy, life coaching, or making time for hobbies help you show up stronger. 🔹 If you feel guilty about self-care, remember: a healthier YOU means a healthier business. 🌿 Action Step: Schedule one thing this week that is just for you —a massage, a long walk, a workout, a meal you love. Block the time and don’t cancel. Final Thoughts: You Deserve to Thrive If you want to build a profitable, sustainable, and fulfilling floral business, you can’t ignore your well-being. You don’t have to be exhausted, overwhelmed, or doing this alone. ✨ If you’re ready for support, strategy, and a community that fuels you, join the Floral CEO Mastermind ! ✨ 📌 What You Get in the Mastermind: ✅ Monthly Business Coaching Calls ✅ Monthly Life Coaching Sessions ✅ Exclusive Access to the Florist Foundations Course (pricing guides, templates & more!) ✅ The Designer’s Toolbox (recipes, pricing, tutorial videos) ✅ Voxer Group Chat for 24/7 Support ✅ Monthly Hot Seat Calls for Personalized Coaching ✅ A Network of Florists Who Are Committed to Growing & Supporting Each Other 🔥 $250/month (3-month minimum for real results!) 📩 Want to chat first? DM Jen on Instagram @thefloralhustle) or book a 15-minute discovery call! 💡 Your dream business starts with YOU—so take care of yourself. Thank you for listening, flower friend! 🌸 🎧 Listen now and start prioritizing YOU! 🎧…
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