"The basic premise of the event is that hunters hunt rattlesnakes from the surrounding environment all across West Texas, and bring them into the roundup for the weekend. And during the roundup, these snakes are kept in a pit and then, one by one, beheaded and skinned in front of in front of audiences." - Elizabeth MeLampy Elizabeth MeLampy is a lawyer dedicated to animal rights and protection, and her passion for this work shines through in her latest book, Forget the Camel, the Madcap World of Animal Festivals and What They Say About Being Human . To research the book, Elizabeth traveled across the country, immersing herself in a wide range of animal festivals — from the Iditarod dog sled race to the rattlesnake roundup in Sweetwater, Texas. Elizabeth examines these festivals as revealing microcosms of our broader relationship with animals. Whether it's rattlesnake hunts, frog-jumping contests, ostrich races, or groundhog celebrations, these events reflect the ways humans use animals to express cultural identity, community pride, and historical traditions. Yet beneath the pageantry and excitement lies a deeper question: Is our fascination with these spectacles worth the toll it takes on the animals involved? With compassion and insight, Elizabeth invites readers to consider whether there’s a more ethical and empathetic way to honor our stories — one that respects both animals and the traditions they inspire. Please listen, share and read, Forget the Camel. It will be released on April 8th, 2025. https://apollopublishers.com/index.php/forget-the-camel/…
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Το περιεχόμενο παρέχεται από το Salim Omar and Shawheen Amirkhizi. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Salim Omar and Shawheen Amirkhizi ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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Το περιεχόμενο παρέχεται από το Salim Omar and Shawheen Amirkhizi. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Salim Omar and Shawheen Amirkhizi ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
The eCommerce Money Map Podcast is a podcast for eCommerce business owners. Join Salim Omar, CPA and Shawheen Amirkhizi as they talk to experts in the eCommerce market, providing the audience with the tools to make their eCommerce business a success.
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Το περιεχόμενο παρέχεται από το Salim Omar and Shawheen Amirkhizi. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Salim Omar and Shawheen Amirkhizi ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
The eCommerce Money Map Podcast is a podcast for eCommerce business owners. Join Salim Omar, CPA and Shawheen Amirkhizi as they talk to experts in the eCommerce market, providing the audience with the tools to make their eCommerce business a success.
…
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1 Unlocking E-Commerce Success: Insights on Automation, Scaling, AI, Team Building, and Work-Life Balance 29:12
**Opening Segment** - Introduction by Salim Omar and welcoming guest Parag Mamnani - Parag's background and his dedication to e-commerce solutions for small businesses **Webgility's Founding Journey** - Parag reflects on the early days of e-commerce and Amazon's influence - Discussion about the inception of Webgility to fill the market gap for data integration and automation **The Road to e-Commerce Success** - Keys to mastering a single channel before expanding - The significance of having a solid tech stack and clear workflows **Scaling and Channel Expansion** - Parag's insights on when to scale and how to choose a secondary channel - Importance of order and inventory management for growth **Leveraging Automation and AI** - The necessity of automation for order and inventory flows - The role of AI in small businesses and Webgility's AI solutions **Building Teams and Culture** - Hybrid work environments and sourcing the right talent - The importance of a company’s core team and external talent **Work-Life Balance and Productivity** - Parag emphasizes meditation and hobbies for maintaining balance - Encouraging entrepreneurs to make smarter decisions through wellbeing **Closing Thoughts** - Parag provides final advice on leveraging automation and AI for e-commerce - Webgility's services detailed by Parag for potential users Tweetable Quotes: "E-commerce success boils down to mastering one channel." - Parag Mamnani "AI isn't just for the big players; it's revolutionizing small businesses, too." - Parag Mamnani "In 2024, it's all about efficiency and bottom line health." - Parag Mamnani…
**Diving Deep with Tech Innovator Heather Marie Udo** - Introduction and accomplishments of Heather Marie Udo, CEO of Shoppable - Heather reflects on her entrepreneurial journey and strategies for startup funding - Discussing the transition from corporate to startup world **Secrets to Startup Success** - Insights on pre-selling: gauging market needs and reducing entrepreneurial risks - The key factors encouraging clients to invest early in product development - Strategies utilized by Shoppable for revenue generation and growth **Mastering the Art of Pricing and Business Profits** - The critical role of strategic pricing in business and how to approach it - Tips on recurring revenue and initial direct customer contact for service providers - Avoiding common financial pitfalls in small business management **Power of Human Connection in Entrepreneurship** - The significance of coaching and peer support in navigating the entrepreneurial landscape - Engaging with investors and the importance of honest, direct feedback - The pivotal role of mental health awareness among founders **Connecting with Heather Marie Udo** - How to get in touch with Heather on social media - Anticipation of a follow-up interview to further explore Heather's experiences and advice Tweetable Quotes: "Pre-selling helps de-risk your business" - Heather Udo "The art of pricing can make or break your company." - Heather Udo "For small business financial health, AR management is key." - Heather Udo…
**Opening Segment** - Introduction of special guest Dylan Jahraus and her million-dollar Etsy success - Dylan's background in corporate eCommerce and transition to Etsy business owner **Etsy Empire: From Corporate to Craft** - The unexpected journey to starting an Etsy shop after a move to San Diego - Applying corporate principles to entrepreneurship for consistent results - Dylan's rapid success on Etsy and the development of her coaching program **Decoding Etsy Success** - Insight into Etsy as a unique platform for different types of sellers - Understanding Etsy's rules, customer base, and community - Tips for building brand loyalty and customer relationships on Etsy **Scaling Up: Breaking Through Barriers** - Addressing challenges faced by new and established Etsy sellers - Strategies for selecting lucrative products and targeting the right customer segments - The importance of scaling and hiring to lift business constraints **The Entrepreneurial Mindset** - Embracing risk and resilience in the journey from corporate to entrepreneurship - Leveraging masterminds and network connections for growth and support **Closing Thoughts** - Transitioning from quick wins to long-term business vision - Balancing business success with personal life and team building - Dylan's availability on social media and gratitude for sharing her journey Tweetable Quotes: "When someone gives me a car, I'm like, how fast can the car go?” - Dylan Jahraus "I think you also become a little bit resilient and more callous, where you can tolerate more unknowns." - Dylan Jahraus "You got yourself to the point you're at, but you will not be the one to grow it beyond that." - Dylan Jahraus…
**Unlocking E-commerce Success with Emma Tamir** - Introduction of Emma Tamir and her copywriting expertise - The challenge of increasing competition and content creation in e-commerce - The significance of genuine connection and understanding in brand-consumer relationships **Crafting the Perfect Customer Avatar** - The importance of knowing your target customer to guide business decisions - How creating a customer avatar leads to more focused and convincing marketing - The necessity of specificity in messaging to create deeper connections **Differentiating Your Brand in a Crowded Market** - Conducting competitor research to craft unique selling propositions - Developing a strong brand identity to stand out beyond product offerings - Examples of successful brand differentiation and its impact on customer loyalty **Strategic Branding and Messaging Across Platforms** - The importance of cohesive brand presence in both visual and textual content - Aligning your brand identity with business operations, from packaging to customer service - Building trust and avoiding perceived manipulation through consistent messaging **Navigating Amazon's Unique Ecosystem** - Adapting strategies to the competitive nature of Amazon - Understanding Amazon's restrictive rules and using them to your advantage - Utilizing SEO and Amazon's terms of service to improve product page effectiveness **Emma Tamir's Resourceful YouTube Channel** - The launch of a YouTube channel for deeper insights into e-commerce marketing - Encouraging viewers to engage with Emma for more content suggestions **Reaching Out to Marketing by Emma** - Various contact methods available through the website and social media channels Tweetable Quotes: "We're always looking for connection and opportunities to feel seen, understood, heard." - Emma Tamir "Your brand identity is often the key to your unique selling proposition." - Emma Tamir…
**Opening Segment** - Salim Omar introduces Dr. Owais Amin, an expert in Amazon FBA, PPC, and SEO. - Owais shares his transition from a medical background to becoming an Amazon FBA specialist. **Diving into Amazon FBA Success** - How demographics and digital nomad lifestyles influence Amazon FBA strategies. - Discussion about the typical profile of an individual venturing into Amazon sales. **Unveiling Amazon Business Models** - Exploring the differentiation between retail and e-commerce. - Dissecting various Amazon business models such as dropshipping, wholesale FBA, and private label. **Private Labeling Explained** - Owais provides a detailed breakdown of what private labeling means. - The difference between white label products and creating a unique branded item. **Blueprint for Amazon Private Labeling** - Key steps to initiate an Amazon private label business. - How Amazon automates the business process compared to other platforms like Shopify. **Closing Segment** - Owais discusses where listeners can connect with him for further insights into Amazon FBA. Tweetable Quotes: "From white coats to sales quotes – the digital nomad journey." - Dr. Owais Amin "Unlock the power of Amazon with smart private labeling strategies." - Dr. Owais Amin…
**Exploring Global E-Commerce Opportunities** - Stef Van Boekel shares his vast experience in international business - Discusses the importance of e-commerce businesses thinking globally - Emphasizes the vast market potential in Europe, with higher average spending per person compared to other regions **Navigating International Commerce Challenges** - Explores the complexities of setting up operations in European countries - Highlights the necessity for a local strategy and team in each target market - Suggests starting with market analysis and a proof of concept before full-scale expansion **Growth Strategies for E-Commerce Expansion** - The advantage of launching in multiple European markets to diversify risk - Why U.S. brands may have a competitive edge in Europe - Cites lower seller competition on platforms like Amazon Europe **Advice for E-Commerce Entrepreneurs** - Insights on knowing your market and margins - The importance of professional partnerships and customer satisfaction - Acknowledges the learning curve and investment involved in international expansion **Connecting with Expertise** - Stef Van Boekel offers hands-on operational support for U.S. businesses in Europe - How to initiate conversations with Steph's team for market and margin analysis Tweetable Quotes: "If you want to be a local hero in 10 years, start thinking internationally now." - Stef Van Boekel "In e-commerce logistics and customer happiness are deeply intertwined." - Stef Van Boekel "Diversifying into European markets means more than just new customers; it's about creating stability." - Stef Van Boekel…
**The Global Journey of Digital Payments and Beyond with Lisa Nestor** - Lisa Nestor's journey from rural financial systems in West Africa to Chief of Strategy at Airtm - The mission-driven ethos of Airtm in providing digital dollar access - Cultural brand development and exceptional customer support as differentiators **Competing in a Crowded Market** - Airtm's strategy to stand out in competitive digital payments space - Not just competing on price: prioritizing mission and user-centric value proposition - Building a community among digital entrepreneurs to expand earning opportunities **User-Centric Business Approach** - Conducting user interviews and supporting user-generated content for insights - Encouraging customer voice and descriptors for product improvement - Relationship building with a user base beyond transactional interactions **Tapping into New Markets** - Airtm's considerations for expanding into new countries - Analyzing both growth opportunities and operational costs - Importance of regulatory compliance and competitive cost structures **Future Shifts in E-Commerce and Online Transactions** - Anticipation of global adoption of digital asset payments, especially stablecoins like USDC - The potential impact on international market expansions for e-commerce platforms - Encouraging curiosity and openness to innovative technological trends in finance like AI **Valuable Career and Life Lessons** - Importance of documenting thoughts and strategies - Maintaining resilience and not taking things personally in business interactions - Leveraging personal networks and perspectives in problem-solving Tweetable Quotes: "Think of your customers' voice as your treasure map to success." - Salim Omar "Stable coins might just be the anchor your e-commerce ship has been searching for." - Lisa Nestor…
**Mastering eCommerce**: - Introducing Jessica Coster, an eCommerce and email marketing strategist - Her background: 20+ years in retail, owning a boutique, and running a seven-figure eCommerce store - Importance of knowing enough about every aspect of your business to make informed decisions **The Pillars of Growth**: - The fundamental importance of understanding your customer - The dangers of chasing shiny objects in business - Key lessons from Jessica's journey: delegating effectively and staying involved **Forging a User-Friendly Experience and SEO Insights**: - Clear and intentional communication on websites and with search engines - The story of the ‘survival kit’ and targeted traffic - Crafting content for early customer engagement and featuring products prominently **Promoting Your Business Authentically**: - The power of being authentic and true to yourself - Attracting the right kind of customers by embracing your unique voice - Discussing how large brands can't match the personal touch of small businesses Tweetable Quote: "Understand enough about everything in your business." - Jessica Coster "Avoid all the shiny objects in business, focus on customer needs." - Jessica Coster "SEO is about partnering with search engines to serve the perfect customer." - Jessica Coster…
**Opening Segment** - Introduction of Molly Ruland, CEO and founder of HeartCast Media - HeartCast Media's focus on personal branding and quality podcast production **The Importance of Authenticity in Content Marketing** - The critical role of authenticity in the age of AI - Content marketing as a true reflection of human input - Cost-effectiveness of content marketing compared to paid advertising **E-commerce and Content Marketing Synergy** - The necessity of authenticity for e-commerce brands - Differentiating products through content marketing - Leveraging content for creating brand relationships **Maximizing Podcasts for E-commerce** - Using podcasts to establish thought leadership and create strategic relationships - The concept of content leverage versus content repurposing - Podcasts as SEO tools for enhancing online presence **Strategic Podcast Creation Tips** - Being intentional and strategic with podcast content - The benefits of outsourcing podcast production - Focusing on value creation and building systems **Molly's Business and Life Philosophy** - Moving to Costa Rica as part of a lifestyle shift - Business growth through clarity and systems - Essential business philosophies for success **Closing Segment** - Essential reads for business development - Molly's recommendations on leadership and growth - Contact details for HeartCast Media Tweetable Quote: "Authenticity is your ace in the digital age." - Molly Ruland "Leveraging content is better than just repurposing it." - Molly Ruland "Take the straightest path to the money in business." - Molly Ruland "Invest in systems for growth, not just goals." - Molly Ruland…
**Captivating Conversations with James Bond** - Introduction of James Bond, behavioral management specialist with 30 years of experience - Discussion on the powerful concept of 'Brain Glue' and its application in business - How famous figures like Kurt Cobain and Warren Buffett utilized brain glue in their careers **Crafting Unforgettable Brands with Brain Science** - Sensory elevation: using evocative language to resonate with audiences - Name changes leading to explosive growth in sales and brand recognition - Squatty Potty: a case study in the power of product naming **The Metaphorical Might in Marketing** - The use of metaphors by Warren Buffett to strengthen messages - Implementing strategies for behavioral change in sales teams **From Good to Great: Renaming for Relevance** - How companies saw massive profits by altering product descriptions - Importance of choosing the right words and names for business branding **Practical Application of 'Brain Glue'** - Extending the 'Brain Glue' concept beyond product naming to presentations and partnerships - Success stories highlighting the impact of 'Brain Glue' in various spheres **Final Thoughts and Takeaways** - Accessing James Bond's book for in-depth 'Brain Glue' strategies - The ease and necessity of adapting to right-brain selling for logical thinkers - Summary of James Bond's insights into business elevation through brain science Tweetable Quotes: "Only fools don't follow rules." - James Bond "If the right words can make you listen to a song, they can surely skyrocket a brand." - James Bond…
1 The Impact of Website Accessibility from Legal Obligation to Strategic Advantage with Amber Hinds 20:10
[00:01 - 11:34] Creating Equal Access to Information and Tools on the Web • Amber Hinds on being the Founder & CEO at Equalize Digital • Defining website accessibility and how it increases potential audience, improves SEO, and reduces operational costs • Worldwide laws requiring website accessibility (ADA, EAA) • Accessibility should be incorporated into marketing strategy [11:35 - 20:10] How Businesses Can Avoid Lawsuits and Improve SEO • Equalize Digital on offering a WordPress plugin and monthly subscription service for auditing/remediation • Amber on opting for founding a B corporation • Get people with disabilities involved in the process and reach out to customers for feedback • Connect with Amber and learn more about how to make your website more accessible Quote(s): “There's a lot of overlap in between accessibility and search engine optimization best practices. So accessible websites might rank better in Google, might bring more people to the website.” - Amber Hinds “If you're a company that has diversity, equity, and inclusion statements or who is interested in giving back to the community, this is a way that you can live those corporate values, by having an accessible website.” - Amber Hinds Connect with Amber through her website to know how to reach more customers, reduce liability, and increase conversions. https://equalizedigital.com/ . Reach out via Twitter @heyamberhinds If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review! If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com Thanks for tuning in, we’ll see you next time!…
[00:00 - 08:00] SEO Best Practices for e-Commerce Brands • Bill on consulting enterprise and e-commerce brands on SEO, PPC, CRO, and content strategy • Best practices should be tailored to each website, vertical, and industry • Google has become better at understanding the intent of a query • SEO should be seen as an experiment; tests should be done quickly and pivoted on information [08:01 - 24:16] SEO is Hard Work, But It Pays Dividends • Common mistakes include filling text with keywords in hopes of convincing authority • Success rate of an SEO campaign can be measured by revenue and analytics • Content should be quality over quantity, rich, and holistic coverage of topics • Utilize AI as a tool to help marketers do better work Quote: “[In SEO content marketing], the idea is not so much about how much. It's about quality. It's about what you're saying. Are you saying something that needs to be said?” - Bill Sebald Connect with Bill by reaching out to him at bill@greenlanemarketing.com , Twitter @BillSebald, and Linkedin ! If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review! If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com If you want to learn more about Dahna Borg, visit brightredmarketing.com.au, or you can listen to Dahna's podcast "Bright Minds of eCommerce" here! Thanks for tuning in; we’ll see you next time!…
[00:00 - 09:33] Discover How to Take Your Brand to the Next Level • Sandy Dedeian on helping e-commerce brands get discovered and scale to seven to eight figures • Brand personality is important in today's environment to stand out from the competition • Start from the value and vision, then work on the brand visuals and tone of voice • Brand personality may revolve around the founders’ stories and personalities [09:34 - 21:21] How Small Businesses Can Use Personality to Sell Products • Smaller businesses should tie the brand persona to the founder's personality • There are always other ways to tell the brand story without showing your face • Content needs to be tailored for each platform; learn to repurpose and edit • See the links below to connect with Sandy Dedeian Quotes: “We live in an era where every single product has been created and in order for you to succeed with the product that you created, have a brand personality. You don't have to reinvent the wheel, you just create a product that's similar as any other product, but when you inject some personality into it, it just becomes something else.” - Sandy Dedeian “There's always some way of telling a story or showing behind the scenes of how the product is made. But it's always more powerful when the owner is out there and showing the whole thing by themselves.” - Sandy Dedeian Connect with Sandy by following her on Instagram , Linkedin , and Tiktok @SandyDedeian and joining her Slack Community! If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review! If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com If you want to learn more about Dahna Borg, visit brightredmarketing.com.au, or you can listen to Dahna's podcast "Bright Minds of eCommerce" here! Thanks for tuning in; we’ll see you next time!…
[00:01 - 10:26] Developing a Mindset to Consistently Make Five Figures a Month • Jeanne Omlor on being a business strategist and online business coach • The first step to scaling any business is mindset: setting huge, ambitious goals • Neutralizing emotions is key to success: don't do negative emotions • Having a big hairy audacious goal (BHAG) is essential for success [10:27 - 24:12] Reach Million-Dollar Goals with Organic Social Media Strategies • Give your focus and attention to your business and utilize social media • Focus on one thing until it is mature and then add another element • Blocking off time for focused work can help increase productivity and output • See the links below to connect with Jeanne Omlor Quotes: “Tactics and strategies will not work if the person doesn't believe they will.” - Jeanne Omlor “When you let the emotions operate your life and your business, your hands are tied.” - Jeanne Omlor “People feel so much shame and guilt when they think of big, shameless visions... Our mind starts to backtrack, and our nervous system gets in the way... Make one step out of the rut.” - Jeanne Omlor Connect with Jeanne and learn from the ‘Queen of Authentic Marketing’ by visiting her website at https://jeanneomlor.com/reviews/ Resources Mentioned: Who Not How by Dan Sullivan $100M Offers by Alex Hormozi Deep Work: Rules for Focused Success in a Distracted World by Cal Newport Psycho-Cybernetics by Maxwell Maltz Think and Grow Rich by Napoleon Hill The ONE Thing by Gary Keller If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review! If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com If you want to learn more about Dahna Borg, visit brightredmarketing.com.au, or you can listen to Dahna's podcast "Bright Minds of eCommerce" here! Thanks for tuning in; we’ll see you next time!…
[00:01 - 06:19] ClickBank's E-Commerce Expert Shares Strategies to Scale Your Brand Laura Lee on unlocking new sales channels with affiliates Affiliate marketing is an umbrella term with many different strategies Promote your business in exchange for a reward through affiliate marketing How performance affiliates drive traffic to a designated landing page [06:20 - 17:17] Unlock New Sales Channels with Affiliates Affiliate marketing is low risk and low cost Common mistakes include not committing to the strategy and giving up too soon Consider product solution, healthy margins, customer lifetime value and what you can pay an affiliate when entering the space Stay focused on the passion behind creating your product and leverage things like affiliate marketing to scale your brand Quote(s): “Don't get lost in the chaos of all the things that you have going on. Stay focused on the passion and the interest behind creating your product and leverage things like affiliate marketing to help you to be able to scale your brand.” - Lauren Lee Connect with Lauren through LinkedIn at https://www.linkedin.com/in/lauren-lee-a373765/ Interested in scaling your business through affiliate marketing? Sign up at https://www.clickbank.com/ . If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review! If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com Thanks for tuning in, we’ll see you next time!…
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