Cut Flower Farming - Growth And Profit In Your Business Is Renamed The Cut Flower podcast

#Gardening #Lifestyle #Business #Marketing #Roz Chandler

26:46

For many travelers, Antarctica is a bucket-list destination, a once-in-a-lifetime opportunity to touch all seven continents. In 2023, a record-breaking 100,000 tourists made the trip. But the journey begs a fundamental question: What do we risk by traveling to a place that is supposed to be uninhabited by humans? And as the climate warms, should we really be going to Antarctica in the first place? SHOW NOTES: Kara Weller: The Impossible Dilemma of a Polar Guide Marilyn Raphael: A twenty-first century structural change in Antarctica’s sea ice system Karl Watson: First Time in Antarctica Jeb Brooks : 7 Days in Antarctica (Journey to the South Pole) Metallica - Freeze 'Em All: Live in Antarctica Learn about your ad choices: dovetail.prx.org/ad-choices…

Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast

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This podcast has now merged with The Cut Flower Podcast. So whether you are growing for pleasure or profit we are all in one place now.A new season is out on the 14th October. https://www.buzzsprout.com/1491655/episodesWe also have an engaged Facebook group - https://www.facebook.com/groups/449543639411874Please do join our community.

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Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast

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12 επεισόδια

#Gardening #Lifestyle #Business #Marketing #Roz Chandler

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Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast

1
Instagram - top tips 8:40

πριν 4 years8:40

8:40

Here are my top tips for increasing your following on Instagram and growing your cut flower farm.

Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast

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Pricing For Profit - Flower Farmers Can Make Profits 13:36

πριν 4 years13:36

13:36

Why as flower farmers do we struggle with pricing? When we sell we don't take into account how we behave when we buy products and services. We buy on so much more than price. Roz Chandler recommends the book - Pricing For Profit by Peter Hill. Peter covers everything you need to know about developing a powerful pricing strategy for your flower farm…

Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast

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Podcasting for Flower Farmers 12:39

πριν 4 years12:39

12:39

Why do I need a podcast about cut flower farming? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. In this episode, Roz takes you step by step on setting up your own podcast series in your cut flower business. If this is your first foray into podcasting then Roz explains in easy to understand language why podcasting is another form of content you should consider. You will learn: What you need to think about first before getting the technical stuff The steps you need to take to set up your podcast The tools you can use to start your podcast Resources mentioned in the show: Alitu Buzzsprout Connect with Roz Chandler: Website Join my Facebook group: Cut Flower Farming Growth and Profit In Your Business ; Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.…

Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast

1
Social media: Our Top Tips for Flower Farmers 10:04

πριν 4 years10:04

10:04

The social media landscape is so crowded. So how do you start? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. Roz takes you on a step-by-step journey to unravel this space for your cut flower business. She explains all the tools you may need and how consistency is the key to success in growing your cut flower business. Heard of Tik Tok and now Clubhouse - are they right for you? You will learn: Why social media is important for your business Tips on how to get started with social media and which ones are best suited for your cut flower business Tools you can use to help you reach your social media goals Connect with Roz Chandler: Website Join my Facebook group: Cut Flower Farming Growth and Profit In Your Business ; Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.…

Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast

1
Content Strategy for your Cut Flower Business 10:38

πριν 4 years10:38

10:38

Are you wondering what a content strategy is and why you need one? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. In this episode, Roz Chandler shares her top tips on having a content strategy for your flower farm. It is an easy-to-follow step-by-step approach to help you grow your cut flower business. You will learn: Why you need a content strategy and how to create one The different forms of content The benefits of having a content strategy Roz’s ten top tips for building your own content strategy Resources mentioned in this episode: Pinterest Connect with Roz Chandler: Website Join my Facebook group: Cut Flower Farming Growth and Profit In Your Business Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.…

Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast

1
Tools in your Cut Flower Business 12:39

πριν 4 years12:39

12:39

Tools? Do you mean my spade and fork? No. Roz doesn't mean the tools you use in farming but the tools she would recommend to run your cut flower farm business. And there are a lot of them. Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. Roz isn’t about overcomplicating things. She wants to help farmers grow their businesses and there are a number of online tools that will help you plan your business and achieve growth and profit. In this episode, you will learn about tools for: Scheduling and creating graphics for your social media Running online workshops and courses. Managing your contracts, invoices and customer inquiries (all in one place) Collating member details from your Facebook group Logging your time (this is important for your pricing strategy) Finding the right freelancers to outsource work Collaborating with your team members Editing and hosting your podcast Resources mentioned in this episode: Alitu Dubsado Buffer Canva Kartra Group Leads Dropbox WeTransfer TDF OnePassword Fiverr Buzzsprout Trello KingSumo Zoom Connect with Roz Chandler: Website Join my Facebook group: Cut Flower Farming Growth and Profit In Your Business Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.…

Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast

1
Facebook Groups for your Cut Flower Business 17:43

πριν 4 years17:43

17:43

Why the need for a Facebook Group as well as a Facebook Business Page for your cut flower business? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. In this episode, she takes you through all the reasons why a group is a good idea. It is vital for any flower farm to build an engaged group of like-minded people - your customers, the people who believe what you believe and buy from you all come together in an engaged group. Want a more engaged customer group for your cut flower farm? Roz Chandler explains how. You will learn: The difference between a Facebook page and a Facebook group Why you should create a Facebook group for your cut flower farm business How you can set up a Facebook group How to successfully manage your Facebook group so it can thrive and you build an engaging community Connect with Roz Chandler: Website Join my Facebook groups: Cut Flower Farming Growth and Profit In Your Business ; Cut Flower Collective Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.…

Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast

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The Foundations of Search Engine Optimisation for your Cut Flower Farm 16:13

πριν 4 years16:13

16:13

How do you rank higher in Google? This is Part One of a series on this subject. Over the years this has become more and more important for cut flower businesses and something that a lot of people do not understand. Roz Chandler, an expert digital marketeer and flower farmer gives her advice on the foundations of SEO for your cut flower business. She endeavours to talk plainly and clearly about this technical topic. Join her on your journey of how to make your flower farm more visible. You will learn: The ten common mistakes people make when it comes to SEO How to choose your keywords to make sure your website ranks on Google Resources mentioned in the show: Google Analytics Connect with Roz Chandler: Website Join my Facebook group Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.…

Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast

1
Google My Business - How do I set this up for my Cut Flower Business? 10:06

πριν 4 years10:06

10:06

So what’s this Google my Business all about? Roz Chandler, a digital marketing expert and flower farmer talks you through the easy-to-follow steps of setting your cut flower business up on Google Maps and highlights how important this is for your cut flower farm. This is important for your search engine optimisation and therefore Google rankings and it’s a vital part of the visibility of the brand for your flower farm. You will learn: How to create a Google My Business account How to optimise your Google profile How important reviews are for your cut flower business and how you rank on Google Connect with Roz Chandler: Website Join my Facebook group Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.…

Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast

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Top Tips For Setting Up Your Cut Flower Business 15:59

πριν 4 years15:59

15:59

So you want to go into business as a cut flower farmer? You have worked out the why and the brand messaging you would like. Now to the nitty-gritty. What legal structure is your cut flower farm business - is it a limited company, a sole trader, a social enterprise? Is it VAT registered and why? Have you thought of your marketing strategy? Who are the customers for your cut flowers? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. Roz takes you through the foundations of setting up a business in an easy-to-follow way. You will learn: Ten tips for setting up your cut flower business The importance of conducting market research so you can definite and analyse your target market How creating a sales and marketing strategy helps you to understand your unique selling points and how to reach your ideal customers Connect with Roz Chandler: Website Join my Facebook group: Cut Flower Farming Growth and Profit In Your Business Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.…

Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast

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The Why and Goal Setting 12:16

πριν 4 years12:16

12:16

So why are you in a cut flower business? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. This episode explores the why and discusses language in messaging. The why being so much more valuable than the what and the how. Roz Chandler talks about her two favourite business speakers of all time and why their lessons are relevant and important to cut flower farmers. Roz has been a fan of Simon Sinek for many years. He is an inspirational speaker and author and talks amongst other things about the why. For flower farmers, this is even more important. Of course, you grow flowers and you grow them sustainably but WHY? What fires up your belly and makes you get up and work in your fields? Your customers buy cut flowers from you because of the why. You will learn: A technique that will help you determine your why David Hyner’s pyramid method and how it can help you set your goals “We imagine a world in which the vast majority of people wake up every day inspired, feel safe wherever they are, and end the day fulfilled by the work they do.” Simon Sinek Roz also introduces another of her favourites - David Hyner, MD of Stretch Development. David draws from many years of research on goal setting and why the traditional way of SMART goal setting produces average results. Do you want more than average for your cut flower business? “Lions do not lose sleep over the opinions of sheep” - David Hyner Resources and links mentioned in this episode: David Hyner Simon Sinek Ted Talk Connect with Roz Chandler: Website Join my Facebook group: Cut Flower Farming Growth and Profit In Your Business Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.…

Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast

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Brand Messaging For Your Cut Flower Business 15:43

πριν 4 years15:43