Deconstructor Of Fun podcast

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32:17

Jay is more than just the host of All About Change podcast. He is a lawyer and international activist, who has focused his life’s work on seeking social justice by advocating for the rights of people with disabilities worldwide. On the special episode of All About Change, Mijon Zulu, the managing producer of the "All About Change" podcast, is taking over hosting duties to interview Jay Ruderman about his new book, his activist journey, and why activism is even more important today. Episode Chapters (0:00) intro (02:38) How does one choose a cause to go after? (03:33) Jay’s path to activism (07:50) Practical steps a new activist can take (09:24) Confrontation vs trolling (17:36) Learning from activists operating in different sectors (19:20) Resilience in activism (22:24) Reflections on Find Your Fight and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

Deconstructor of Fun

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Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts: Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/ Eric Kress @ekress www.linkedin.com/in/erickress/ Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/ Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/ Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe

641 επεισόδια

#Lifestyle #Video Games #Tech #Deconstructor Of Fun #Mobile Game

Deconstructor of Fun

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Αρχική οθόνη σειράς•Feed•Πληρώστε τον εκδότη

641 επεισόδια

#Lifestyle #Video Games #Tech #Deconstructor Of Fun #Mobile Game

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1
279. From Experiment to Essential: How UGC Gaming Became a Marketing Powerhouse 54:33

πριν 2 μέρες54:33

54:33

In this episode of Deconstructor of Fun , Jen Donahoe is by Charles Hambro, CEO and Co-Founder of GEEIQ, and Matt Edelman, President and CEO of Super League, to dive deep into the evolving world of brand activations and UGC (user-generated content) in gaming. We explore how brands navigate virtual worlds, the ROI of successful campaigns, and why gaming audiences are more valuable than ever. The conversation spans the rise of playable ads, IAB standards, and the growing distinction between branded content and traditional ads. Charles and Matt also share their insights on the future of campaign-based activations and why entertainment brands are doubling down on gaming. 00:00 Introduction to Brand and UGC Activations 04:57 UGC and Virtual Worlds 07:44 Brand Activations 15:47 ROI and Success Stories 21:02 Challenges and Future of UGC Platforms 27:12 The Power of Gaming Audiences 27:45 Mobile Advertising 29:00 Playable Ads 29:42 IAB and Playable Ad Standards 31:34 Engaging Audiences with Playable Ads 35:49 Branded Content vs. Traditional Ads 36:41 The Future of Branded Content in Gaming 42:40 The Importance of Campaign-Based Activations 44:47 Entertainment Brands in Gaming 46:59 Concluding Thoughts and Future Trends…

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TWIG #326 Supercell Goes VC while Minecraft Kills at the Box Office 1:06:37

πριν 6 μέρες1:06:37

1:06:37

In this week’s episode of This Week in Games, we’re joined by special guest Chris Sides for a jam-packed conversation covering everything from transmedia storytelling to the latest moves in the gaming industry. We dive into the surprising momentum behind the Minecraft movie, explore Gen Z trends and market predictions, and unpack Netflix’s bold push into interactive fiction. Plus, we break down A16Z’s new Speed Run initiative, take a close look at Supercell’s evolving investment strategy, and compare War Robots to the newly launched Steel Hunters. 00:00 Introduction and Host Introductions 01:58 Special Guest Chris and His Background 02:49 Transmedia and Pop Culture Discussion 03:48 Industry Updates and News 07:03 Podcast Highlights and Recent Episodes 09:21 Minecraft Movie Success 16:54 Gen Z and Market Predictions 20:48 Netflix's Interactive Fiction Strategy 28:44 Speed Run Initiative by A16Z 30:22 Supercell's Investment Strategy 31:19 Supercell's Investment Philosophy 32:54 Supercell's Investment History and Performance 43:14 Blueprints: The Best Rated Game of 2025 49:21 RE's Latest Deck Recap 53:36 Steel Hunters: Early Access and Unreal Engine 01:03:02 War Robots vs. Steel Hunters01:05:02 Conclusion and Farewell…

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278. Unlocking Gen Z: Strategies for Game Publishers and Developers 59:33

πριν 9 μέρες59:33

59:33

In this episode, Deconstructor of Fun’s Michail Katkoff sits down with Tobias Knoke — long-time Googler, gaming industry expert, and Gen Z whisperer — to unpack what game developers need to know right now about the fastest-growing and most misunderstood audience in gaming. 👉 Learn why Gen Z is about to become the biggest spending group on mobile 👉 Why they’re less loyal to individual games, and how to win them back 👉 How to build creator strategies that actually work 👉 What Gen Z hates about ads — and what they love 👉 How AI is quietly reshaping game development (and why Gen Z doesn’t care) 🧠 Read more at: www.deconstructoroffun.com 00:00 The State of Gaming Post-Pandemic 03:51 Understanding Gen Z's Gaming Behavior 06:53 Strategies for Engaging Gen Z 10:05 The Role of Creators in Gaming Marketing 12:52 Building Effective Creator Strategies 15:43 The Impact of Social Connections on Gaming 18:43 Achieving Escape Velocity in Game Launches 33:38 Navigating Competition in Mobile Gaming 36:52 Understanding Gen Z's Unique Gaming Preferences 41:23 Ad Monetization Strategies for Gen Z 46:53 High Expectations and LiveOps for Gen Z 49:37 The Role of AI in Game Development Gen Z, gaming strategies, mobile gaming, creator marketing, ad monetization, LiveOps, AI in gaming, audience engagement, gaming behavior, influencer strategies…

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TWIG #325 Ubisoft Bails Out, AppLovin Fights Back, Roblox Becomes an Ad Network 1:08:47

πριν 12 μέρες1:08:47

1:08:47

GDC’s over, but the takes are still hot. Eric Kress recaps the chaos and questions Dark Legion’s staying power, while Phil gives the Game Craft boys a well-deserved nod. Then it’s Switch 2 speculation time: is Nintendo finally back in the power game? Meanwhile, Roblox cozies up to Google for rewarded ads—what does that mean for the ecosystem? Meanwhile, AppLovin fights off short seller heat while asserting market dominance. Plus, Tencent’s playing the long game with Ubisoft, again—no surprise, but lots to unpack. 02:12 GDC Highlights and Dark Legion Update 03:18 Game Craft Podcast 05:27 CEO Interviews and App Charge Partnership 07:31 GDC Attendance and Dark Legion Performance 15:58 Switch 2 Announcement 23:26 Roblox Rewarded Ads and Google Partnership 31:54 AppLovin's Short Seller Allegations 36:17 Hedge Fund Hotels and Market Dynamics 36:36 AppLovin Market Dominance 38:49 Mobile Legends: Bang Bang Acquisition 43:57 Supercell's New Game: First Impressions 53:22 Ubisoft's $1.25 Billion Tencent Deal 01:05:36 Tencent's Long Game and Market Strategy…

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277. Leadership, AI, and Mobile Growth – Insights from AppsFlyer’s CEO and co-Founder, Oren Kaniel 1:20:20

πριν 13 μέρες1:20:20

1:20:20

What makes the company a great place to work? We discuss the significance of company culture, leadership evolution, and the vital role of customer obsession with AppsFlyer's CEO and co-founder, Oren Kaniel. Oren shares his entrepreneurial journey, how the company overcame early financial challenges, and the importance of remaining innovative and passionate. Additionally, we explore AI's role in the future of business, balancing data privacy with technological advancements, and the grand vision for AppsFlyer's continued growth and impact. 02:44 Building a Company Culture 06:33 The Importance of Customer Obsession 15:24 Challenges and Early Days of the Startup 20:15 Navigating Growth and Scaling Up 25:06 Hiring and Nurturing Talent 42:15 Transparency vs. Clarity in Leadership 44:02 Innovative Solutions for Business Growth 56:39 The Role of AI in Business Transformation 01:05:47 Building a Sustainable Business Ecosystem 01:15:20 Future Prospects and Innovations…

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276. Growing in a Mature Market with Josh Wilson, CEO of SciPlay 1:11:39

πριν 16 μέρες1:11:39

1:11:39

Josh Wilson, CEO of SciPlay, returns to the podcast for the third time to discuss key topics such as the significance of Q5, the challenges of app store reliance, the stalled growth in the gaming market, the emergence of hybrid casualization, and the role of AI in gaming. Subscribe to the Deconstructor of Fun Newsletter: www.deconstructoroffun.com/subscribe Continue the conversation on our Slack channel: www.deconstructoroffun.com/slack00:00 Introduction and Previous Conversations 03:28 Understanding Q5 and Its Impact on Gaming 12:38 Navigating App Store Reliance and Customer Ownership 21:46 Stalled Growth in the Gaming Market 31:24 Customer Retention as a Business Strategy 37:44 Embracing Change and Innovation 40:55 The Shift to Hybrid Casual Gaming 55:15 The Role of AI in Gaming 01:09:02 Future Skills in a Changing Landscape…

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TWIG #324: Netflix Games Build Back Better Plan, Launch of DC Dark Legion and Death of Fragpunk 1:06:42

πριν 19 μέρες1:06:42

1:06:42

Eric speedruns through an a16z correction, while Phil can’t wrap his head around Funplus’ new 4x Dark Legion thesis. Adam tells us Netease’s Fragpunk is dead, and Jen tells us games journalism is alive. Against all odds, Netflix Games records its first positive segment. And did you hear that? It’s the inZOI train CHUGGin’. Subscribe to the Deconstructor of Fun Newsletter: www.deconstructoroffun.com/subscribe Continue the conversation on our Slack channel: www.deconstructoroffun.com/slack 02:16 Post-GDC Debriefing 09:35 A16Z Speed Run 13:48 Game Journalism is Back!! 17:08 Nintendo Direct and Switch 2 Rumors 18:41 MOBA Shutdowns and VC Funded Games 25:15 FunPlus and Dark Legion 31:00 DC Comics in Gaming: Challenges and Failures 35:03 The Future of 4X Strategy Games 37:18 Marvel Rivals and Rag Punk Analysis 56:27 Netflix's Gaming Strategy…

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TWIG #323 LIVE at GDC!!! 1:09:41

πριν 21 μέρες1:09:41

1:09:41

The rowdy and tired DoF crew closed down their GDC with a live TWIG show at Moscone Center. Tune in! Chapters: 02:47 Kickoff 03:15 GDC Vibe Check 06:30 Industry Sentiment and Challenges 21:20 Emerging Markets and New Game Development 22:26 A16Z Speed Run and Industry Shifts 26:21 Funding Trends and Credit Lines 27:40 Absurd Ideas and Rumors 31:00 Supercell's MoCo Launch 33:53 Embracing Experimentation in Gaming 38:31 Absurd Compensation Packages in the US 43:28 The Future of AA and Indie Game Funding 46:57 Highlights from Recent Gaming Events 51:55 Impact of the Podcast on Careers 01:02:54 The Rise of Apps and AI in Mobile Gaming 01:05:05 VCs, Ad Tech, and Online Gambling 01:07:41 Closing Remarks and Thank Yous…

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275. Beyond User Acquisition: How to Win with Influencer Marketing 48:43

πριν 23 μέρες48:43

48:43

Marion Balinoff and Sara Guerola share data-driven strategies for maximizing influencer marketing in gaming. As CPIs rise and privacy regulations evolve, influencer marketing is becoming a key performance channel. Marion and Sara break down budget calculations, track organic uplift, and analyze campaign performance while highlighting tactics like QR codes, giveaways, and custom in-game assets to boost conversions. Whether you’re testing with smaller creators or scaling with top-tier influencers, this episode provides a strategic framework for driving profitable results. 00:00 Introduction to Influencer and Podcast Marketing 02:56 Meet the Experts: Marion and Sarah 04:33 Defining Influencer and Podcast Marketing 08:16 Budgeting and Setting Objectives 14:24 Measuring Campaign Performance 23:58 Tracking Links and Performance Metrics 24:35 Challenges in Getting Clicks 25:08 Podcast Advertising Strategies 27:21 Creative Performance Reports 30:40 Influencer Integration in Games 32:56 Effective Campaign Strategies 34:45 Deep Integration Benefits 38:11 Creative and Contract Tips 42:57 Final Thoughts and Recommendations…

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TWIG #322 Farmville, Pokemon Go, and Female Gamers 56:59

πριν 5 weeks56:59

56:59

Mishka wrestles with the implications of AppLovin’s Triple Dot acquisition , while Scopely’s latest move has everyone questioning the future of Pokémon Go . Eric breaks down the latest insights from the Turkish gaming industry , while Jen dissects the Midia Research gamer segmentation report . Phil revisits the hypercasual ad playbook , while Subway Surfers just keeps running. Plus, a final look at GDC announcements , the mobile vs. console showdown , and what it all means for the industry. The Deconstructor of Fun Newsletter:www.deconstructoroffun.com/subscribeContinue the conversation on our Slack channel:www.deconstructoroffun.com/slack 04:24 Turkish Gaming Industry Insights 06:20 GDC Event Announcements 09:16 Triple Dot and AppLovin Acquisition Analysis 22:58 Midia Research Gamer Segmentation Report 30:10 Social Elements in Gaming 30:35 Mobile vs Console 31:13 Farmville, Monopoly Go, and Female Gamers 33:41 Subway Surfers 34:23 The Hypercasual Ad Strategy 41:12 Scopely's Acquisition of Niantic Games 44:04 The Future of Pokemon Go 53:50 Scopely's Strategy…

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274. Skillz CEO Andrew Paradise on the $75M Accelerator and the Future of Skill-Based Gaming 47:39

πριν 5 weeks47:39

47:39

www.skillz.com/developeraccelerator/ We dive deep into the world of real-money skill-based gaming and the exciting new Developer Accelerator launched by Skills Inc. Our special guest, Andrew Paradise, CEO and co-founder of Skillz, sheds light on the potential and market opportunity within this rapidly growing industry, discussing what types of games and studios Skillz is looking to support. 00:00 Introduction and Welcome 00:19 Skill-Based Mobile Games Accelerator 04:09 Monetization and Market Strategy 13:32 Retention and Engagement Metrics 22:07 Skill-Based Gaming Market Insights 25:36 Understanding Sweepstakes and Skill-Based Gaming 26:17 Skill-Based Gaming Prizes and Competitions 28:06 Future of Skill Gaming 30:32 Expanding Game Genres and Market Reach 32:57 Skill-Based Gaming on Different Platforms 33:36 Addressing Bot Concerns in Skill Gaming 37:43 Insights from the Startup Journey 43:14 Challenges and Benefits of Going Public 45:52 Conclusion and Final Thoughts…

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273. How Türkiye Became the New Capital of Mobile Gaming – And Where It’s Headed Next 1:31:26

πριν 5 weeks1:31:26

1:31:26

The world-class panel of Turkish founders and investors with Mehmet Ecevit (ex-CEO and co-founder of Gram Games), Batuhan Celebi (CEO and co-founder of Grand Games), and Görkem Turk (founder of Laton Ventures) shares their thoughts on what makes the Turkish gaming ecosystem unique, the importance of data-driven design, and how to maintain company culture while scaling. THE HYBRIDCASUAL PLAYBOOK: https://metahybridcasualplaybook.splashthat.com/ Chapters: 00:00 Introduction and Welcoming Guests 00:30 Success Stories and Achievements 03:31 Challenges and Strategies in Game Development 09:14 Company Culture and Hiring Practices 17:47 Scaling Companies and Future Prospects 21:14 Insights on the Turkish Gaming Ecosystem 31:07 Balancing Creativity and Data-Driven Decisions 44:46 Balancing Internal and External Motivations 45:56 Early Days and Scaling Merge Dragons 47:25 The Impact of External Validation 49:29 Cultural Differences in Handling Failure 53:20 Challenges in the Turkish Gaming Industry 01:07:32 The Importance of Mentorship and Partnerships 01:24:22 Future of the Turkish Gaming Ecosystem 01:30:43 Conclusion and Community Engagement…

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TWIG #321 AppLovin’s SHOCK Acquirer, Supercell's New Boat, and Guitar Hero’s $1B CORPSE 47:44

πριν 6 weeks47:44

47:44

Eric tries his best to make sense of the AppLovin deal, while Monster Hunter Wilds has never made more sense. Laura covers Supercell’s Lonely Island play, Boat Game, while Jen defends Disney IP as it STEPs it up in Japan. Phil wants a recount of Guitar Hero’s demise, while Activision announces another entry in the franchise. The Deconstructor of Fun Newsletter:www.deconstructoroffun.com/subscribeContinue the conversation on our Slack channel:www.deconstructoroffun.com/slack 00:00 Introduction and Hosts 02:27 Today's Topics Overview 03:01 Jen's UCLA Story 04:00 GDC Announcements 05:46 AppLovin's Short Seller Drama 07:26 Steam's Record-Breaking Numbers 08:32 AppLovin's Game Division Sale 12:50 Sony's PlayStation VR 2 Price Drop 13:55 Supercell and SpaceApe Updates 17:15 Forte's Acquisition of Sealants 18:06 Miniclip Acquires Lessmore 18:38 Supercell's New Boat Game 23:05 Supercell's Market Mismatch 23:34 Roblox Comparison Debate 24:06 Monetization Challenges 25:01 Split Faction Reviews 25:43 Fable Delayed Again 26:44 Monster Hunter's Global Success 31:29 Disney Step in Japan 34:10 Scopely's Vanity Play 39:06 Guitar Hero Mobile Announcement 44:45 The Fall of Music Games 46:52 Conclusion and Farewell…

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272. From Prototypes to Hits: Inside Rollic’s Playbook with CEO Burak Vardal 57:18

πριν 6 weeks57:18

57:18

“The way we survive is built on being creative every day” We sit down with Burak Vardal, CEO and co-founder of Rollic, to explore how the company skyrocketed in just a couple of years from a Turkish startup to one of the most successful mobile game publishers in the world. Burak shares insights on: The early days of Rollic and its quick acquisition by Zynga for $168M How they consistently launch hit mobile games The shift from hyper-casual to hybrid-casual and how it changed their business model Why being a gamer-first company is key to their success What makes Turkey a global hub for mobile game development The future of Rollic under Take-Two Interactive Download the FREE Hybrid Casual Playbook: metahybridcasualplaybook.splashthat.com/ 🎙️ Join the Deconstructor of Fun Slack Community: www.deconstructoroffun.com/slack 00:00 Introduction and Background of Rollic 06:41 Türkiye as a Hub for Game Development 13:18 Business Model and Future Vision 25:54 Competition and Talent in the Turkish Gaming Industry 29:45 Creativity in Gaming: The Key to Success 31:54 The Importance of Ideation in Mobile Gaming 33:52 The Role of Testing in Game Development 36:32 Transitioning from Startup to Industry Leader 46:46 Advice for Aspiring Game Developers 52:47 Final Thoughts and Future Prospects…

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TWIG #320 Unity’s Fate, Fake Ads, Loot Boxes & GTA’s UGC Revolution 1:00:01

πριν 7 weeks1:00:01