Pharmaceutical Executive podcast

Pharmaceutical Executive

Pharmaceutical Executive podcast artwork

Pharmacy Science Medicine Fooducate Podcasts Health and Well-Being Biology Audioboom Pharmaceutical Executive Vice President

Player FM - Internet Radio Done Right

78 subscribers

Προστέθηκε πριν από seven χρόνια

Το περιεχόμενο παρέχεται από το Audioboom and Pharmaceutical Executive Podcast. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Audioboom and Pharmaceutical Executive Podcast ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

I

Insights Unlocked

Insights Unlocked podcast artwork

Insights Unlocked podcast artwork

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

πριν 10 μέρες27:29

Αναπαραγωγή αργότερα

Αναπαραγωγή αργότερα

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Pharmaceutical Executive

Μοίρασέ το

Αρχική οθόνη σειράς•Feed

Το περιεχόμενο παρέχεται από το Audioboom and Pharmaceutical Executive Podcast. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Audioboom and Pharmaceutical Executive Podcast ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

The Pharm Exec Podcast goes beyond the pages of the Pharmaceutical Executive print magazine and http://PharmExec.com to bring the latest commercial insights to the C-suite through in-depth interviews. Podcast episodes examine current trends, key conferences, and critical topics in the industry.

… continue reading

178 επεισόδια

#Pharmacy #Science #Medicine #Fooducate Podcasts #Health and Well-Being #Biology #Audioboom #Pharmaceutical Executive #Vice President

Pharmaceutical Executive

Pharmaceutical Executive podcast artwork

Pharmaceutical Executive

78 subscribers

updated πριν 17 μέρες

Μοίρασέ το

Αρχική οθόνη σειράς•Feed

Το περιεχόμενο παρέχεται από το Audioboom and Pharmaceutical Executive Podcast. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Audioboom and Pharmaceutical Executive Podcast ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

The Pharm Exec Podcast goes beyond the pages of the Pharmaceutical Executive print magazine and http://PharmExec.com to bring the latest commercial insights to the C-suite through in-depth interviews. Podcast episodes examine current trends, key conferences, and critical topics in the industry.

… continue reading

178 επεισόδια

#Pharmacy #Science #Medicine #Fooducate Podcasts #Health and Well-Being #Biology #Audioboom #Pharmaceutical Executive #Vice President

Όλα τα επεισόδια

×

P

Pharmaceutical Executive

Pharmaceutical Executive podcast artwork

1
Tariffs and Drug Prices: Understanding the Impact on Pharmaceuticals 17:36

πριν 17 μέρες17:36

Αναπαραγωγή αργότερα

Αναπαραγωγή αργότερα

17:36

In this Pharmaceutical Executive podcast epsiode, Peter Ax, Founder & CEO of UpScriptHealth, discusses: The impact of tariffs on the pharmaceutical industry, highlighting branded and generics medications How tariffs could lead to strategic supply chain changes, including potential US manufacturing shifts. How digital health platforms, like UpScriptHealth, can help reduce friction and costs in healthcare, potentially offsetting tariff impacts The importance of telehealth in ensuring medication availability Strategic partnerships between digital health platforms and pharma companies to improve patient care and access and more…

P

Pharmaceutical Executive

Pharmaceutical Executive podcast artwork

1
The Misinformation Maze: Navigating Public Health in the Digital Age 24:22

πριν 4 weeks24:22

Αναπαραγωγή αργότερα

Αναπαραγωγή αργότερα

24:22

In this episode of the Pharmaceutical Executive podcast, Jennifer Butler, Chief Commercial Officer of Pleio, discusses: The threat of misinformation to public health and how emotional appeal plays a part Where patients are turning for trustworthy health information Strategies that can be used to verify information Pharma's role in helping to ensure patients have access to health insights they can trust Why the industry is turning to peer-to-patient platforms, trusted patient communities, and pharmacies to educate patients What kind of role regulatory agencies should play in the battle against misinformation and much more! Check out our new look and read our February issue here: https://www.pharmexec.com/journals/pharmaceutical-executive/pharmaceutical-executive-february-2025…

P

Pharmaceutical Executive

Pharmaceutical Executive podcast artwork

1
Navigating Distrust: Pharma in the Age of Social Media 26:45

πριν 7 weeks26:45

Αναπαραγωγή αργότερα

Αναπαραγωγή αργότερα

26:45

In this episode of the Pharmaceutical Executive Podcast, CEO and Founder of Sooth, Ian Baer, is back to discuss: The growing distrust in social media Why people trust friends and influencers over companies The EMA's departure from X Concerns about information accessibility The healthcare industry's trust gap "Dark Social" and SO MUCH MORE! Pharmaceutical Executive has a brand new look! Click through our February issue here: https://www.pharmexec.com/journals/pharmaceutical-executive/pharmaceutical-executive-february-2025…

P

Pharmaceutical Executive

Pharmaceutical Executive podcast artwork

1
Revolutionizing Patient Adherence: Leveraging AI for Personalized Engagement 19:23

πριν 8 weeks19:23

Αναπαραγωγή αργότερα

Αναπαραγωγή αργότερα

19:23

In this episode of the Pharmaceutical Executive podcast, Bill Grambley, CEO of AllazoHealth, delves into the potential of AI to revolutionize patient engagement and adherence. By utilizing patient-level data and predictive modeling, AI can identify individual needs and preferences, tailoring interventions to optimize treatment outcomes. This personalized approach addresses the common challenges of medication non-adherence and improves patient outcomes. The discussion highlights the importance of ethical considerations and data privacy when leveraging AI in healthcare. By focusing on patient well-being and using AI responsibly, healthcare providers can significantly enhance patient experiences and improve overall health outcomes.…

P

Pharmaceutical Executive

Pharmaceutical Executive podcast artwork

1
The Future of Fertility: AI, Personalized Medicine, and Ethical Considerations 30:12

πριν 10 weeks30:12

Αναπαραγωγή αργότερα

Αναπαραγωγή αργότερα

30:12

In this episode of the Pharmaceutical Executive podcast, Dr. Lawrence B. Werlin, MD, FACOG of HRC Fertility ( @md.lawrence.werlin on TikTok ), discusses the challenges of addressing fertility misinformation on social media. He emphasizes the importance of providing accurate and reliable information and encourages patients to consult with healthcare professionals. He also discusses the ethical considerations of using social media to share personal and professional experiences in the field of fertility and so much more!…

P

Pharmaceutical Executive

Pharmaceutical Executive podcast artwork

1
Key Findings of the NIAGARA and HIMALAYA Trials 13:20

πριν 22 weeks13:20

Αναπαραγωγή αργότερα

Αναπαραγωγή αργότερα

13:20

In this episode of the Pharmaceutical Executive podcast, Shubh Goel, Head of Immuno-Oncology and Gastrointestinal Tumors, US Oncology Business Unit, AstraZeneca, discusses the findings of the NIAGARA trial in bladder cancer and the significance of the five-year overall survival data from the HIMALAYA trial, particularly the long-term efficacy of the STRIDE regimen for unresectable liver cancer, and much more.…

P

Pharmaceutical Executive

Pharmaceutical Executive podcast artwork

1
Fake Weight Loss Drugs: Growing Threat to Consumer Health 21:15

πριν 24 weeks21:15

Αναπαραγωγή αργότερα

Αναπαραγωγή αργότερα

21:15

UpScriptHealth's Peter Ax, Founder and CEO, and George Jones, Chief Operations Officer, discuss: Counterfeit weight loss drugs (particularly fake Ozempic) and potential health risks What can be done to raise awareness among consumers about the dangers of counterfeit medications Ways increase access to legitimate weight loss medications, especially for those in underserved communities and much more!…

P

Pharmaceutical Executive

Pharmaceutical Executive podcast artwork

1
A Different Approach to Dermatology Care 14:52

πριν 28 weeks14:52

Αναπαραγωγή αργότερα

Αναπαραγωγή αργότερα

14:52

Brian Hillberdink, EVP, LEO Pharma and President of LEO Pharma's US affiliate, discusses how is they're positioning to capitalize on the unmet needs in other specific therapeutic areas, their approach to orphan drug development, challenges and opportunities adapting to the US market, and more.

P

Pharmaceutical Executive

Pharmaceutical Executive podcast artwork

1
Beyond the Birthrate: The Societal Costs of Maternal Morality 15:48

πριν 31 weeks15:48

Αναπαραγωγή αργότερα

Αναπαραγωγή αργότερα

15:48

In this episode of the Pharmaceutical Executive podcast, Charlotte Owens, MD, FACOG, Head of Medical Affairs and Outcomes Research at Organon discusses: The broader societal implications of these maternal health issues highlighted in The Commonwealth Fund study The most critical changes needed to close the gaps in R&D for maternal health solutions and how feasible they are to make Specific efforts Organon is undertaking to invest in research, education, and its pipeline to focus on critical areas of need in maternal health How her in-practice experience as an OB-GYN are informing Organon's strategic approach to addressing maternal health challenges and more!…

P

Pharmaceutical Executive

Pharmaceutical Executive podcast artwork

1
Empty Shelves, Urgent Solutions 18:39

πριν 35 weeks18:39

Αναπαραγωγή αργότερα

Αναπαραγωγή αργότερα

18:39

Michael Abrams, Managing Partner at Numerof & Associates discusses pharmacy deserts and the main factors that are contributing to the closures of both large and independent pharmacies, what alternative solutions can help ensure continued access to medications for all Americans (particularly those in underserved communities), some potential long term consequences if these pharmacy closures continue, and so much more…

P

Pharmaceutical Executive

Pharmaceutical Executive podcast artwork

1
The Weight-Loss Gold Rush: Legal and Regulatory Implications 17:10

πριν 39 weeks17:10

Αναπαραγωγή αργότερα

Αναπαραγωγή αργότερα

17:10

Jim Shehan, chair of the FDA Regulatory practice, Lowenstein Sandler, discusses: Top legal and regulatory concerns for investors considering when financing companies developing or marketing GLP-1 drugs How the FDA and other regulators likely to respond to the increased public interest and potential off-label use of GLP-1 drugs What needs to be done for GLP-1s to be covered Steps companies developing weight-loss medications should take to ensure responsible and ethical practice Advice for investors and financiers who are considering entering the weight-loss medication market…

P

Pharmaceutical Executive

Pharmaceutical Executive podcast artwork

1
Healthcare Marketing Strategies for Reaching Diverse Audiences 13:10

πριν 47 weeks13:10

Αναπαραγωγή αργότερα

Αναπαραγωγή αργότερα

13:10

Amanda Powers-Han, Chief Marketing Officer, Greater Than One, and Pharmaceutical Executive Editorial Advisory Board member, discusses how improved DE&I in healthcare marketing strategies not only reach diverse audiences more effectively but also contribute to improved patient care outcomes, challenges faced in crafting culturally sensitive messages, and much more. Link to Honeycomb Health video: https://www.pharmexec.com/view/going-beyond-visuals-to-connect-with-diverse-audiences…

P

Pharmaceutical Executive

Pharmaceutical Executive podcast artwork

1
A Decade in the Anti-Obesity Arena 22:37

πριν 49 weeks22:37

Αναπαραγωγή αργότερα

Αναπαραγωγή αργότερα

22:37

Currax Pharmaceuticals CEO, George Hampton discusses what patient success has looked like for their oral anti-obesity medication, how expanded access can help with the world's obesity epidemic, when prices should come down, and much more.

P

Pharmaceutical Executive

Pharmaceutical Executive podcast artwork

1
Fierce Females in the Life Science Space 16:18

πριν 1 year16:18

Αναπαραγωγή αργότερα

Αναπαραγωγή αργότερα

16:18

In this week’s episode, in recognition of international women’s month, Editor Miranda Schmalfuhs has compiled audio clips from interviews with female KOLs that she's been fortunate enough to speak with over this past month for content across a few of our brands. Featured in this episode are: Emma Banks, CEO, ramarketing Jill Jaroch, Senior Director, Women’s Health & Urology Marketing, Astellas Marie Teil, Global Head, UCB’s Women of Childbearing Age Program Julia Lakeland, Chief Product Office, uMotif If you enjoyed this episode of our podcast, we encourage you to seek out the longer version of each of these videos—Linked on our website!…

P

Pharmaceutical Executive

Pharmaceutical Executive podcast artwork

1
Gen-Z Influence on Pharma M&A 20:32

πριν 1 year20:32

Αναπαραγωγή αργότερα

Αναπαραγωγή αργότερα

20:32

Ian Baer, Founder and Chief Soothsayer, Sooth, discusses their recent data and research about some massive behavioral shifts occurring across Gen-Z, and how pharmaceutical companies and healthcare advertising agencies can adapt their strategies to attract the ever elusive generation.

Καλώς ήλθατε στο Player FM!

Το FM Player σαρώνει τον ιστό για podcasts υψηλής ποιότητας για να απολαύσετε αυτή τη στιγμή. Είναι η καλύτερη εφαρμογή podcast και λειτουργεί σε Android, iPhone και στον ιστό. Εγγραφή για συγχρονισμό συνδρομών σε όλες τις συσκευές.

Ακούστε 500 + θέματα

Οδηγός γρήγορης αναφοράς

Κορυφαία podcast

Marketing Podcasts από το σύμβουλο μάρκετινγκ Θέμη Σαρανταένα

ΜΑΡΜΕΛΑΔΑ ΦΡΑΟΥΛΑ

Όσα ξέρει η Μαρία με τη Μαρία Σολωμού

POP για τις Δύσκολες Ώρες

Sugarenia and Stelabouras make a podcast (#ssmap)

Πρωταγωνιστές με τον Σταύρο Θεοδωράκη

Τροφή Για Σκέψη

CyberSpectrum (ex Feta Report)

Ακούστε αυτήν την εκπομπή ενώ εξερευνάτε

Αναπαραγωγή