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Rebranding Yourself and Your Company - 4 Tips for Starting a New Career Post Retirement at 60 and above_Episode 8, Season 2_Joanne Z. Tan_10 Plus Brand
Manage episode 400275280 series 3357863
Το περιεχόμενο παρέχεται από το Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc., Joanne Z. Tan, Brand Strategist, and 10 Plus Brand. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc., Joanne Z. Tan, Brand Strategist, and 10 Plus Brand ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
The four steps here are a self-guide for rebranding “retired” executives seeking to start a business or reinvent themselves:
- Is growing a business, or starting a new career the right thing for you?
- To what extent do you want to work during retirement?
- What does “success” or “failure” mean to you?
- Where to start?
If you are one of the gray-haired but young-at-heart, before you jump in with both feet into a new business, it is important to go through these steps first.
Rebranding your new company starts with rebranding yourself. Our 10 years of helping business and personal brands decode brand DNA with deep diving and heavy lifting proves this point: only upon a solid foundation can a brand - business or personal - be positioned, built, and thrive.
And it all starts with decoding the founder and CEO’s own personal brand, that will lead to the success of your new business brand.
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