Τα καλύτερα Marketing Superstars podcast (2024)

1
Incentivized Gift Card LinkedIn Ads - Pros, Cons & Best Practices 10:30

6M ago10:30

10:30

Incentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not. In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects to join a sales call and share some of m…

1
Fireflies.ai Product-Led Growth Journey with Krish Ramineni 28:49

11M ago28:49

28:49

In this episode of the SaaS Marketing Superstars podcast, Krish Ramineni shares how Fireflies.ai grew to be used by over 200K organizations through product led growth. Krish also shares his opinion on what the future of AI might look like. Episode Highlights ● Fireflies features and vision (0:40) ● Who is the typical Fireflies user (1:50) ● How Fir…

1
Marketing Leadership with ActiveCampaign CMO Shay Howe 36:57

1y ago36:57

36:57

In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR. Episode Highlights ● How his experience in the world of design and engineering influences his current role as the Chief Mark…

1
Increasing B2B Demo to Deal Win Rates with Mor Assouline 51:12

1y ago51:12

51:12

In this episode of the SaaS Marketing Superstars podcast, Mor Assouline discusses sales techniques to convert more demo calls to closed-won deals. He also shares secrets about his LinkedIn content strategies for getting more customers from LinkedIn. Episode Highlights ●The process Mor used to scale a B2B company in sales from

1
Building a B2B Brand Using Old-School Advertising with Justin Oberman 1:08:34

1y ago1:08:34

1:08:34

In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.Episode Highlights ●How to apply creative ideas in B2B advertising (2:43) ●How London Times creative idea got lawyers to subscribe to their newspaper (4:44) ●Should B2B companie…

1
How Boast.ai hit $10M ARR from Community-Led Growth with Lloyed Lobo 59:51

1y ago59:51

59:51

In this episode of SaaS Marketing Superstars podcast, Lloyed Lobo talks about how he grew Boast.ai to over $10M ARR using Community-Led growth.Episode Highlights - The differences between USA and Dubai as it relates to child care, safety, community, quality of life and work-life balance (3:17)- Lloyd asks me how I manage with 6 kids (4:48)- Appreci…

1
Using Partnership Marketing to Grow Your SaaS with Scindia Balasingh 33:31

1y ago33:31

33:31

In this episode of SaaS Marketing Superstars podcast, Scindia Balasingh explains how to use partnership marketing to grow your B2B SaaS. Episode Highlights - How Scindia got into partnership marketing and her career trajectory (1:11)What is partnership marketing (4:08)Types of partnership marketing (7:18) Why you should tier your partners into stra…

1
How To Maximize LinkedIn Ads ROI With Organic LinkedIn Content 25:54

1+ y ago25:54

25:54

In this episode, I'm resharing my recent guest appearance on Dylan Ciaccio's "B2B Strategy" podcast. Episode Highlights:• The big problem with lead gen forms• How to run LinkedIn ads that actually generate revenue (not just ‘leads’ that don’t show up for calls)• How you can use your organic LinkedIn content to maximize ROI from ads…

1
B2B Conversion Copywriting That Drives Revenue with Eden Bidani 32:42

1+ y ago32:42

32:42

In this episode of SaaS Marketing Superstars podcast, Eden Bidani teaches how she uses Conversion Copywriter to help B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging.Episode Highlights - Her ideal clients and how she helps them with their messaging (0:44) - How SaaS companies can clarify the…

1
Why I Closed My Marketing Agency (and what's next for me) 11:01

1+ y ago11:01

11:01

In this episode of SaaS Marketing Superstars podcast, Aaron is talking about his recent decision to close down his marketing agency, Zammo Digital.Episode Highlights:• Why I decided to close Zammo Digital now• How I got burnt out and self-sabotaged my business• How G-d is guiding me to bigger and better opportunities• What I'm looking to do nextChe…

1
Using LinkedIn Plus Google Ads to Drive B2B Demand with Andrew Harder 45:24

1+ y ago45:24

45:24

In this episode of SaaS Marketing Superstars podcast, Andrew Harder shares how he combines LinkedIn and Google ads to increase pipeline by 60% for several of Cisco's brands. Episode Highlights:• Andrew describes how he joined Cisco (0:40) • How to combine organic content and paid social ads in your marketing process (1:40) • Effective segmentation …

1
Creating Customer Success Stories that Drive B2B Sales with Joel Klettke 25:43

1+ y ago25:43

25:43

In this episode of SaaS Marketing Superstars podcast, I spoke with Joel Klettke. Joel is the Founder of Case Study Buddy, a specialized team that help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one.Episode Highlights:• Why Joel built an agency focused on Case Studies (0:57)• The unique insi…

1
How Nathan Corliss Used LinkedIn Ads to 10X Pipeline for Census 41:13

1+ y ago41:13

41:13

In this episode of SaaS Marketing Superstars podcast, I spoke with Nate Corliss. Nathan Corliss runs performance marketing for Census, a B2B SaaS platform that helps companies send data from their cloud storage to over 180 SaaS tools. LinkedIn recently recognized Nathan for driving a 10x increase in sales pipeline from LinkedIn Ads.Episode Highligh…

1
The 4 Pillars of B2B Software Sales with Matt Wolach 34:32

1+ y ago34:32

34:32

In this episode of SaaS Marketing Superstars podcast, I spoke with Matt Wolach. Matt is a B2B SaaS Sales Coach at xSellus where he helps B2B SaaS companies learn and implement the proper framework for closing more deals and scaling their growth.Episode Highlights:• Why Matt is obsessed about B2B SaaS companies growth (0:29)• The 4 pillars to scalin…

1
How to Attribute B2B Marketing Activities to Revenue with Steffen Hedebrandt 36:55

1+ y ago36:55

36:55

In this episode of SaaS Marketing Superstars podcast, I spoke with Steffen Hedebrandt. Steffen, is the co-founder and CMO of Dreamdata, a B2B attribution platform that helps connect marketing activities with revenue. Steffan is an expert in measuring a content strategy's impact on revenue pipeline. Episode Highlights:• Steffen shares what he has le…

1
Nick Jordan’s B2B SEO Strategies to Rank #1 without Backlinks 32:59

2y ago32:59

32:59

In this episode of SaaS Marketing Superstars podcast, I spoke with Nick Jordan. Nick is a SaaS Marketer and SEO expert with some unexpected strategies for growing organic website traffic. His LinkedIn profile states that he grew a site from 0 to 1,500,000+ monthly organic visits in just 2 years. Episode Highlights:• How to make SEO work for you wit…

1
Followup CRM's Journey to 2000 Customers with Erick Vargas 18:52

2y ago18:52

18:52

In this episode of SaaS Marketing Superstars podcast, I spoke with Erick Vargas. Erick is the President of Followup CRM, a SaaS CRM built for construction professionals.Episode Highlights:• Erick breaks down his journey with Followup CRM and how he rose into a leadership role (0:17)• How Followup CRM grew to over 2000 customers despite running a le…

1
How OptiMonk uses Customer Value Optimization to drive more sales with Eric Melchor 17:34

2y ago17:34

17:34

In this episode of SaaS Marketing Superstars podcast, I spoke with Eric Melchor. Eric Melchor is the Personalization Geek at OptiMonk, a Website Personalization tool used by over 30,000 websites. Episode Highlights:• How OptiMonk transitioned from a pop-up tool to a comprehensive website optimization platform (0:27)• Using Customer Value Optimizati…

1
Growing Invoice Ninja To 200,000 Users Without Any Marketing with Shalom Stark 33:04

2y ago33:04

33:04

In this episode of the SaaS Marketing Superstars podcast, I spoke with Shalom Stark. Shalom is a serial entrepreneur and currently the founder and CEO of Invoice Ninja, a SaaS platform helping over 200,000 small businesses to invoice clients, track payments & expenses, and time billable tasks.Episode Highlights:• The biggest challenge they are curr…

1
Leveraging AppSumo for Product Led Growth with Nachum Kligman 24:25

2y ago24:25

24:25

In this episode of the SaaS Marketing Superstars podcast, I spoke with Nachum Kligman. Nachum is a serial entrepreneur and currently the founder and CEO of Book Like A Boss, an all-in-one platform helping entrepreneurs and companies to create optimized landing pages that convert your visitors into scheduled meetings and customers. Episode Highlight…

1
How Vajro Grew Their Shopify App to 2500 Customers with Baskar Agneeswaran 25:13

2+ y ago25:13

25:13

In this episode of the SaaS Marketing Superstars podcast, I spoke with Baskar Agneeswaran. Baskar is the Founder and CEO of Vajro, a Shopify app that converts Shopify stores into native mobile apps in just minutes. Episode Highlights:●Baskar details his entrepreneurial journey within the last 20 years and how he started Vajro (0:40)●Why he left his…

1
How Andy Mowat’s Go To Market Strategy Is Growing Gated 40% Per Month 32:55

2+ y ago32:55

32:55

In this episode of SaaS Marketing Superstars podcast, I spoke with Andy Mowat. Andy is the Founder and CEO of Gated, a startup dedicated to cleaning up your email inbox and raising money for charity. Previously, Andy has led RevOps and Marketing for unicorns including Upwork, Box, and Culture Amp. Episode Highlights:●Andy discusses his career traje…

1
How to Grow Your B2B SaaS with SEO with Jeremiah Smith 35:35

3y ago35:35

35:35

In this episode of SaaS Marketing Superstars podcast, I spoke with Jeremiah Smith. Jeremiah is the founder and CEO of SimpleTiger, a SaaS focused SEO and Content Marketing agency based in Florida. Jeremiah has over 14 years of SEO experience helping brands like E*TRADE, Audible, Mint, and many smaller startups to grow their customer base and MRR. E…

1
Guillaume Moubeche: The LinkedIn Content System that scaled Lemlist to $10M ARR 36:27

3y ago36:27

36:27

In this episode of SaaS Marketing Superstars podcast, I spoke with Guillaume Moubeche. Guillaume is the CEO of Lemlist, a personalized sales automation and cold email software. Guillaume has bootstrapped Lemlist from $0 to $10M ARR in less than 4 years and even refused a $30M funding offer.Episode Highlights:- Lemlist’s unique personalization featu…

1
How Atlassian Uses A Content Playground To Drive Sales with Ashley Faus 43:44

3y ago43:44

43:44

In this episode of SaaS Marketing Superstars podcast, I spoke with Ashley Faus. Ashley is a Content Strategy Lead at Atlassian, a Software development company that makes popular tools like Confluence, Jira and Trello. As she describes herself on LinkedIn, she's a marketer, writer, and speaker by day... and a singer, actor, and fitness fiend by nigh…

1
How SimilarWeb Attributes Growth to SEO and Paid Ads with Ben Bernstein 37:20

3y ago37:20

37:20

Ben is currently the Director of Acquisition at SimilarWeb, an AI-based market intelligence platform that helps monitor web and mobile app traffic.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-ben-bernstein-similarweb/Από τον Aaron Zakowski

1
How to Purchase a SaaS Business as a First Time Buyer with Thomas Smale 46:13

3y ago46:13

46:13

Thomas is the CEO and founder of FE International, an M&A firm that advises SaaS, e-commerce and content businesses. Thomas has consulted thousands of entrepreneurs on exit strategy, growth and business development.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-thomas-sm…

1
Using LinkedIn Ads to Drive B2B Demand Gen with Gabriel Ehrlich 45:23

3y ago45:23

45:23

In this episode of SaaS Marketing Superstars podcast, I spoke with Gabriel Ehrlich. Gabriel is a B2B marketing expert and the founder of Remotion, a LinkedIn Ads agency based in Tel Aviv where he has worked with clients such as WalkMe, Gong, Yotpo, Monday.com and many more. Check out the show notes and get links to all the resources mentioned in th…

1
Using Content Marketing to Drive B2B Demand Gen with Devin Bramhall 32:02

3+ y ago32:02

32:02

Devin is the CEO at Animalz, a content marketing agency known for producing amazing content for B2B SaaS companies. She’s also a master storyteller and the co-host of The Animalz Content Marketing Podcast. Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-devin-bramhall-ani…

1
How Capterra Ads Helped PhoneWagon Grow to Over $1M ARR with Ryan Shank 26:34

3+ y ago26:34

26:34

In this episode of SaaS Marketing Superstars podcast, I spoke with Ryan Shank. Ryan is the founder and CEO of PhoneWagon, a call tracking software that helps marketers and agencies to track which of their marketing campaigns are driving more phone calls and revenue.Check out the show notes and get links to all the resources mentioned in this episod…

1
Nailing SaaS Messaging to Increase Conversion Rates with Pedro Cortes 20:51

3+ y ago20:51

20:51

On this episode of SaaS Marketing Superstars podcast, I spoke with Pedro Cortes. Pedro is a consultant helping SaaS Companies convert more visitors into customers through better messaging and positioning. If you hang out in the SaaS community on LinkedIn, you've no doubt seen some of his great content teaching SaaS companies how to dramatically inc…

1
How Facebook Ads Fueled Proof’s Rapid Growth with Dave Rogenmoser 33:32

4y ago33:32

33:32

On this episode of SaaS Marketing Superstars podcast, I spoke with Dave Rogenmoser. Dave is the CEO of Proof, a Y Combinator backed startup helping over 3,000 companies increase website conversions. He is also the host of the "Scale or Die" podcastCheck...Από τον Aaron Zakowski

1
How Gong.io Drives Growth with Organic and Paid LinkedIn Content with Mike McEuen 27:24

4y ago27:24

27:24

On this episode of SaaS Marketing Superstars podcast, I spoke with Mike McEuen. Mike has over 9 years experience in the B2B marketing industry. He is currently the Senior Marketing Manager at Gong.io which is a Revenue Intelligence Platform for remote...Από τον Aaron Zakowski

1
Aaron Krall’s Framework for Scaling SaaS User Onboarding the Right Way 32:27

4y ago32:27

32:27

On this episode of SaaS Marketing Superstars podcast, I spoke with Aaron Krall. Aaron Krall is a SaaS User Onboarding specialist and the founder of SaaS Accelerator, a coaching program that helps SaaS founders to implement systems and processes to scale...Από τον Aaron Zakowski

1
Episode 10 - Positioning your SaaS for Success with April Dunford 42:51

4+ y ago42:51

42:51

In this episode of SaaS Marketing Superstars podcast, I spoke with April Dunford. April is a positioning consultant and keynote speaker helping both large and small B2B tech companies to position innovative new products so that customers will understand...Από τον Aaron Zakowski

1
Episode 9 - How Customer Retention Can Quickly Grow Your SaaS MRR with Corey Haines 33:11

4+ y ago33:11

33:11

In this episode, I spoke with Corey Haines. Corey is the Head of Growth at Baremetrics, a tool that helps SaaS companies to measure important revenue metrics and analytics. In addition, to his work at Baremetrics. Corey also has several marketing side...Από τον Aaron Zakowski

1
Episode 8 - Why Quizzes Convert Higher Than Landing Pages with Anand Kansal 21:06

4+ y ago21:06

21:06

In this episode, I spoke with Anand Kansal. Anand is the Marketing Lead at Outgrow.co. Outgrow helps you create online calculators, quizzes and chatbots to acquire, qualify & engage leads.Check out the show notes and get links to all the resources...Από τον Aaron Zakowski

1
Episode 7 - How Bonjoro Uses Personalized Videos to Convert 30% of their Leads with Oli Bridge 40:46

4+ y ago40:46

40:46

In this episode of SaaS Marketing Superstars podcast, I spoke with Oli Bridge, the CMO of Bonjoro. Oli shared how his team uses their personalized videos to attract customers and affiliates in their marketing funnel.Check out the show notes and get...Από τον Aaron Zakowski

1
Episode 6 - Tom Hunt’s Formula for Driving B2B Sales with Podcasts 27:00

4+ y ago27:00

27:00

In this episode, I spoke with Tom Hunt, the founder of bCast. Tom shared his formula for driving B2B sales through podcasts and how he has applied that process to over 6 businesses.Check out the show notes and get links to all the resources mentioned in...Από τον Aaron Zakowski

1
Episode 5 - How Wicked Reports Updated Their Website and Cut Their Sales Cycle in Half with Scott Desgrosseilliers 29:26

4+ y ago29:26

29:26

In this episode of SaaS Marketing Superstars podcast, I spoke with Scott Desgrosseillers, the Founder of Wicked Reports. Scott shared how his software deals with multi-touch attribution and how changing his company’s content cut their sales in...Από τον Aaron Zakowski

1
Episode 4 - How Sendlane’s Content Marketing Funnel Reduced Lead Costs by 60% with Jimmy Kim 29:51

4+ y ago29:51

29:51

In this episode of SaaS Marketing Superstars podcast, I spoke with Jimmy Kim, the Founder of Sendlane. Jimmy shared how his team repeatedly creates content marketing funnels that warm up leads and significantly reduce Sendlane’s cost per trial signup....Από τον Aaron Zakowski

1
Episode 3 - How Vyper.io Grows Sales Through Content Collaborations with Jack Paxton 25:22

4+ y ago25:22

25:22

Today, I interviewed Jack Paxton, the Founder of Vyper.io. Jack shared his strategies for using content marketing and content collaboration with partners to grow sales. He also shared his struggles with making Facebook ads work for this company and why...Από τον Aaron Zakowski

1
Episode 2 - How Lessonly diversifies their demand generation channels with Kyle Lacy and Tamara Green 20:02

4+ y ago20:02

20:02

In this episode, I chat with Kyle Lacy and Tamara Green from Lessonly.com. You'll learn why Lessonly brought their paid search ads management in-house and why they've made a conscious decision not to aggressively email leads that sign up on their site....Από τον Aaron Zakowski

1
Episode 1 - How To Make Paid Social Ads Work for B2B SaaS with James Winter from Brandfolder 24:07

4+ y ago24:07

24:07

Today, I interviewed James Winter, the VP of Marketing at Brandfolder. James shared his thoughts about how to make paid social ads work for SaaS, why you need reliable marketing attribution, the importance of mentors and so much more. Check out the show...Από τον Aaron Zakowski

1
Episode 0 - Welcome to the SaaS Marketing Superstars Podcast 2:35

4+ y ago2:35

2:35

Welcome to the SaaS Marketing Superstars podcast. In this short, 2-minute episode, you’re going to quickly learn a bit more about me (your host, Aaron Zakowski). I quickly recap why I’m starting this show, what you can learn and what you should expect...Από τον Aaron Zakowski