Τα καλύτερα Lunch Hour podcast (2024)

1
SHOCKING Insights from Clio’s 2024 Legal Trends Report 36:58

7d ago36:58

36:58

AI replacing lawyers… undercapitalized marketing budgets… unanswered calls… the horror! Clio’s 2024 Legal Trends Report is a scary-good resource for attorneys, and the insights from its massive data set are super helpful from oh-so many angles. The guys unwrap their top fun-size tidbits for discussion and offer tips for applying them in your law fi…

1
Episode 2: The Second One 38:39

16d ago38:39

38:39

In Episode 2 we talk about EVERYTHING from stoner movies to religion and even WW2, with some good ol' fashioned roasting worked in. Check out all our episodes and more content on Youtube: https://www.youtube.com/@2SmokinJsΑπό τον 2 Smokin' J's

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Diary of an In-House Marketing Director 37:15

14d ago37:15

37:15

Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints? ----- Today, we’re picking the heart-shaped lock of every law firm marketing director’s innermost desires and disappointments. Gyi and Conrad unpack the age-old issues between markete…

1
Episode 1: The Very First One 41:57

23d ago41:57

41:57

Welcome to the very first episode of "The Lunch Hour with 2 Smokin' J's"! We're just testing the waters here, chatting about our plans for the podcast format, some random musings, and whatever else came to mind during our lunch break. Think of it as a warm-up session for what's to come. Check out all our episodes and more content on Youtube: https:…

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Are You Wasting Money on Legal Directories? 44:18

27d ago44:18

44:18

In the wake of yet another legal tech acquisition, the guys offer up tactical insights on legal directories. These paid listings for attorneys have been around for ages, but are they actually bringing customers to your law firm? ----- Steeper and steeper prices for online legal directories are making many lawyers really question whether the juice i…

1
HELP! My Marketing Agency Was Acquired — What You NEED To Know 22:36

1M ago22:36

22:36

What do you do if the marketing agency you are engaged with gets acquired? Legal marketing experts Gyi Tsakalakis and Conrad Saam break down the news of Scorpion’s acquisition of Get Noticed Get Found and get into the potential pitfalls of YOUR marketing agency getting bought out. Learn the crucial things to watch for, like loss of data control, hi…

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The LHLM Q&A Extravaganza — LIVE! From LEX Summit 2024 40:22

1M ago40:22

40:22

You’ve got questions, we’ve got answers! Gyi, Conrad, and a roomful of attorneys got together for a Q&A session addressing real lawyers’ most pressing legal marketing queries. Every law firm has different resources, assets, liabilities, niches, advantages, connections, etc. So, how do you take your uniqueness and make your firm stand out? This epis…

1
Local SEO 2024: How to Rank AND Expand Your Law Firm 41:57

2M ago41:57

41:57

“Rank Number One!”—an all too easy promise made by SEO agencies, but probably only deliverable while they’re standing in your lobby. What happens when you walk down the block? The guys talk about real, meaningful ranking results with Local Falcon. How is your law firm showing up in local search? Gyi and Conrad give an extensive explanation of Local…

1
Does My Website Suck? | Law Firm Website Teardown 53:01

2M ago53:01

53:01

You may be losing prospective clients if their experience on your website is mediocre—or just plain bad. The guys share how to fix things up to grow your business. ----- What do marketing pros look for when they check into a law firm’s website? Gyi and Conrad take us through their processes as they take a deep dive into the structure and content of…

1
Tarantino vs Anderson vs Predator 2:15:24

2M ago2:15:24

2:15:24

Send us a text It's time for the fight of our lives. We have done the research, prepared ourselves, and postponed the recording of this five times. Now, it's finally here! Who is the best modern auteur between Quentin Tarantino and Paul Thomas Anderson? From Reservoir Dogs and Boogie Nights to There Will Be Blood, The Master and Once Upon a Time in…

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Google’s Search Monopoly in Jeopardy: This New Antitrust Ruling Changes Everything 41:46

3M ago41:46

41:46

Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ’s ruling on Google’s search monopoly. ----- So, is the government going to break Google up? Greg begins by explaining the nuances of what actually makes a monopoly illegal and whether Google has acted in opposition to the law. Later, the guys dis…

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How does Google know who you are? | Authorship v. Expertise 30:49

3M ago30:49

30:49

You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies. ----- Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all about the latest on expertise with E-E-A-T. Who’s right, and how is…

1
We STILL Know What We Did Last Summer 1:56:25

4M ago1:56:25

1:56:25

Send us a text There was a plan—a plan to do a new topic episode that spanned 18 films. Predictably, we ran out of time, so instead, here is a round-up of what we have been watching, playing, or reading. It includes the existential dread reflected in The Boys season 4, the horror of Longlegs, Maxxxine, and Pearl, the genius of Letterkenny, and an i…

1
How To Do Social Media Marketing the Right Way 47:21

4M ago47:21

47:21

Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor’s use of tracking pixels benefit you or them? ----- Now, depending on your practice area, certain social media platforms may be better suited to connecting you to your target audience. The guys…

1
How Much Marketing Is Enough? – Legal Marketers Explain 40:17

4M ago40:17

40:17

Lawyers can’t just take a backseat when it comes to marketing, but what do you actually need to know to make sure your marketing approach holds water? Later, how do you go about marketing for two distinct practice areas in your law firm? ----- Depending on your role in your firm, you may need to know much more or much less about the way the marketi…

1
Google’s Algorithm EXPOSED – What Matters and What Doesn’t 34:56

5M ago34:56

34:56

The secrets of Google’s algorithm are out! So, what (if anything) should you do? ----- Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak, courtesy of one of their very own engineers, and now SEOs are working all kinds of angles to leverage this new information. So, how juicy is it? Is all the hype j…

1
Serving the Public Trust... 1:56:26

5M ago1:56:26

1:56:26

Send us a text Robocop! Who is he? What is he? Where did he come from? Well, he's the topic of our latest episode. We dig into everything from the seminal 1987 classic to the two flawed '90s sequels and the remake. The satire, the violence, the behind-the-scenes shenanigans, it's all here. In addition, we debate the future of video games, review Fu…

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10 ESSENTIAL Digital Marketing Tools for Lawyers (MUST HAVE!) 40:23

6M ago40:23

40:23

Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and Gyi and Conrad share just what you need! But first—many, many SEOs preach that you should keep ALL your old content… but we’re pretty sure you really need to toss the majority of that bulk …

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Lunchie's Lunch Hour #4 - Officially 40! 35:54

6M ago35:54

35:54

Welcome to Episode #4 of the Lunchie's Lunch Hour podcast! For my lunch hour this week, I look back on my first full week of my 40's! I talk about how I spent it and also discuss my propensity of saying things I probably shouldn't when I drink. I also talk about getting to see and photograph Nickel Creek for the first time. Even though Mother's Day…

1
Google Local Service Ads: To Brand or Not to Brand? 42:16

6M ago42:16

42:16

Y’know what’s super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)? ----- Google… someday, we’d really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google’s auto-enrollment scheme in br…

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Found It! 2:04:22

6M ago2:04:22

2:04:22

Send us a text On a brand-new episode, we are no longer horsing around as we discuss the much-loved and much-derided sub-genre of Found Footage. From The Blair Witch Project to Cloverfield to the recent Late Night with the Devil, no stone is left unturned, and no gap in logic is tolerated. In addition to the classics, we go over The Tunnel, Rec 1&2…

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Lunchie's Lunch Hour #3 - Last Week of My 30's w/ AEW Dynasty! 28:40

6M ago28:40

28:40

Welcome to Episode #3 of the Lunchie's Lunch Hour podcast! For my lunch hour this week, I reminisce about the last week of living in my 30's by taking in advice from an 18-year-old who is obviously way smarter than I was at that age. I discuss how living in the moment means more now than ever and then I wrap it up with a quick look at my trip to St…

1
Brand Conquesting: Dirty and Underhanded? || How would you spend $5000? 43:23

7M ago43:23

43:23

Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your business. Generating clients for yourself by mentioning your competitor is sketchy, right? Or, is it? In the words of every lawyer ever, “It depends.” Gyi and Conrad an…

1
My CRM is Bigger Than Yours || Quarter 1, Done 40:28

7M ago40:28

40:28

Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups should you be doing on your marketing campaign? ___ As you meet people, either online or out in the wide world, you should be considering each and e…

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Lunchie's Lunch Hour #2 - Stand Up Ya Bum! 38:28

7M ago38:28

38:28

Welcome to Episode #2 of the new Lunchie's Lunch Hour podcast! For my lunch hour this week, I talk about how I feel like I am Superman and can do anything and everything. Fight Mike Tyson!? Sure, why not? Then, I get hit in the mouth and get humbled real quick. For this week's Popcorn Picks, I look back over the new Netflix documentary series "Unlo…

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Lunchie's Lunch Hour #1 - The First (or the Last!) 24:30

7M ago24:30

24:30

Welcome to Episode #1 of the new Lunchie's Lunch Hour podcast! For the first hour, I spend my lunch hour introducing myself and the dumb reason I'm doing this podcast. Well, maybe it's not dumb. But, I'll let all 2 of you decide that. Check out this somewhat short introduction to who I am, maybe a laugh a little, and come on this journey with me. Y…

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The Lawyer’s Guide to Conversions || Listener LSA Queries 46:28

7M ago46:28

46:28

Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar. _________________________ So, you’ve just placed a Google ad, written a social post, or sent out a newsletter. Then, you …

1
Podcast...of the Dead 2:23:55

8M ago2:23:55

2:23:55

Send us a text In our new episode, we shamble into and barricade ourselves in the studio for an intense and scary examination of George A. Romero's zombie apocalypse films, from the seminal Night of the Living Dead to the dire Diary of the Dead and the classic Dawn of the Dead and everything in between. The influences, the legacy, the subtext—it's …

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Bull$#!% You Hear at Legal Conferences || What Are You Reading? 39:52

8M ago39:52

39:52

This time, the guys unpack Google’s latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. ____________________________ Today’s big thing—The News: Google’s latest core updates are really trying to crack down on spam and garbage content. Will it work?…

1
Extra, Extra! Break Free from the Billable Hour 12:57

8M ago12:57

12:57

Subscription legal services are the future, folks, so let’s ride the new wave! The billable hour has become increasingly despised, but how do you make the switch to a subscription-based, recurring revenue law firm? In a live conversation at ABA TECHSHOW, Gyi chatted with Kim Bennett and Blaine Korte about how to leave the billable hour behind and c…

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What’s Your Best Cost Per Acquisition? || Drafting Your Marketing Dream Team: Round 4 31:13

8M ago31:13

31:13

Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream team needs an off-hours operator! ______________________________ What is the best cost per acquisition you can hope to attain in your social media marketing eff…

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Law Firm Marketing Mastery in 30 Minutes—GUARANTEED! || r/HiddenGems 35:14

9M ago35:14

35:14

Lies, betrayal, false promises… Valentine’s Day may look like it just took a very unromantic turn, but Gyi and Conrad are here to rescue you from a potentially toxic agency relationship. And later, Google’s Hidden Gems might not be all it’s cracked up to be. We guarantee (okay, we hope!) that you’ll love this podcast, but what about when an agency …

1
Apocalypse Now-ish 1:54:51

9M ago1:54:51

1:54:51

Send us a text We are back! And we have decided to re-introduce the main topics! On this new episode, we decided to talk about one of our combined favorite films - Francis Ford Coppola's 1979 Vietnam epic Apocalypse Now. We go through its troubled production history, its legacy, and its influences and finally render a critical consensus on the care…

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Diverse Marketing || 30 Days In 40:40

9M ago40:40

40:40

100 episodes! Thanks for listening, LHLMers. This time, we’re focusing on the business and community benefits of expanding into new language markets for your law firm. Plus, what should be accomplished in the first 30 days of a new marketing year? _____________________________________________ What should diversity look like in your legal marketing?…

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Conrad’s Crystal Ball: The Re-Re-Return — Sponsored by CallRail 34:43

10M ago34:43

34:43

Gyi and Conrad gaze deeply into the hazy future of law firm marketing in 2024, but are they true fortune tellers or phonies? They talk through the successes of predictions past and offer their insight into the uncertain future. ____________________________________________________________ Time to dust off the crystal ball, but first, the guys take a…

1
Mindful Gifting || Resolutions Past and Future 37:49

10M ago37:49

37:49

If you’ve never put much thought into gifts, maybe it’s time to ponder the influence and effect of a perfectly personalized present. And, how did the guys’ resolutions go last year? Eh… you’ll see. _____________________________________________________________________ Unexpected, unnecessary gifts can be pretty darn impactful, and they might just be…

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Bad Math - Undercapitalization || Riches in the Niches? 32:45

10M ago32:45

32:45

Bad math might be holding you back from your business goals, and, later, is it a good or bad idea to diversify your legal practice areas? _______________________________________________________________ Lawyers aren’t known for their math skills, but those who are business owners need to understand how to budget their money for continued growth. In …

1
The Rising Costs of Google Ads || Traffic for Traffic’s Sake? 41:46

11M ago41:46

41:46

Google ad prices keep increasing, but a lot of lawyers feel like their Google marketing isn't getting them where they want to go. Later, should you keep content that brings in plenty of web traffic but no new customers? _______________________ Is Google engaging in some sneaky tactics? Ad prices continue to rise, but many lawyers are feeling like t…

1
LinkedInGPT || Red Flags for Firing Your Agency 45:22

12M ago45:22

45:22

What do we think of using AI in social content creation? It’s complicated. And, the guys share the surefire signs that mean it’s time to drop your digital marketing agency. ______________ With ChatGPT by our side, social media might just have the potential to become more inauthentic than ever. If, that is, you employ AI to generate your content ful…

1
The Anatomy of an Annual Plan || Top KPIs for Law Firm Growth 39:23

12M ago39:23

39:23

Where is your law firm headed in the next year? We know you want to improve your business, and here’s how! Later, a good plan relies on good data. Gyi and Conrad discuss the most important KPIs for your firm. ----------- You want growth for your law firm, so what’s your plan? Gyi and Conrad have had too many lawyers tell them, “I don’t know… you te…

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You Asked, We Answered || A Line in the SPAM 38:23

1y ago38:23

38:23

The weary travelers are back! After collecting your most pressing marketing questions at the latest legal conferences, Gyi and Conrad are ready to answer you right here on the podcast. And later—you better learn how NOT to annoy your audience, because no one likes a spammer. ----------- We at the Lunch Hour pod took down your marketing questions at…

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5 Fresh Takeaways from Clio’s Legal Trends Report || The Case Against ROI 28:05

1y ago28:05

28:05

Live from Clio Cloud Conference—the 2023 Legal Trends Report is hot off the presses and Gyi and Conrad have some compelling thoughts on what it’s showing us this time around. Later, they dig into the problems and limitations associated with current perceptions of ROI. ------ Should you trust AI for good legal advice? Apparently, 27% of you do, but …

1
LHLM 101: Targeting in Marketing || Geotargeting Misadventures 32:32

1y ago32:32

32:32

The guys do a whole session on targeting—what it means and how to do it—and then dive deep into a case study on a well-known attorney’s geotargeting mishap. ----- Welcome back to school, kids. Today’s lesson is all about hitting the marketing bullseye—with targeting! Now, targeting means that you are putting the right message in front of the right …

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The Good, The Bad, and The Ugly of Lawyer Billboards || Performance & Brand—Hand in Hand 37:12

1y ago37:12

37:12

Made you look! It’s hard to stand out in a sea of lawyer billboards, but, for better or for worse, some lawyers really make a splash. Later, a performance and brand advertising romance. ----- Let’s take a look at a few lawyers’ arguably tacky billboard tactics. Gyi and Conrad examine the case of Morgan & Morgan and their recent “graffitied” billboa…

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Want to Win at SEO? Delete Your Content || Drafting Your Marketing Dream Team: Round 3 33:51

1y ago33:51

33:51

Does SEO demand that you prune old content from your website? And, Gyi and Conrad pick The Face and The Guest during round 3 of the marketing dream team draft. ----- Improving your SEO performance is always a good idea, but there have been disagreements of late as to whether deleting underperforming content is a means to that end. So, what’s the de…

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Bull$&*! Marketing & the Goobers Who Buy It || How Super are Super Lawyers? 34:03

1y ago34:03

34:03

Bullshit actually works sometimes, but Gyi and Conrad still don’t like it. And, are so-called Super Lawyers actually extraordinary in any way? ----- Even though the guys hate marketing bullshit, they happily bullshit their way through a chat with returning FOP Paul Faust! Paul gets razzed a bit after a 2019 DotCom Magazine cover story resurfaced an…

1
The Mad Proliferation of Lawyer Coaching || Lawyer Has Gas… and He’s Giving It to You 36:38

1+ y ago36:38

36:38

Barbenheimer is upon us, along with legal coaching mayhem, and a very gassy marketing campaign. ----- Law firm coaching has really, really, really taken off in the legal world, and Gyi and Conrad find themselves wondering why. And, is coaching truly beneficial to you in your legal practice? The guys hash out why today’s lawyers are seeking professi…

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Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2 35:38

1+ y ago35:38

35:38

If normal SEO is austere classical music, social media algorithms are drunk jazz on a Saturday Night—you never know what’s coming next. The guys talk through how to play nice with The Algos and then share the next two picks for your marketing dream team. ----- Social media algorithms have more changes than a Thelonious Monk composition, which kinda…

1
The Frequently and Rarely Asked Questions of Legal Marketing 38:25

1+ y ago38:25

38:25

How do you rank number one for every keyword? Well, you don’t. And that’s a terrible question. Gyi and Conrad answer the most common questions—both good and bad—they get as marketers and share the all-too-rare questions you really ought to be asking. ----- When you work with a marketer or set about your own campaign, what are the main questions you…

1
How Much Time Should You Spend on Your Marketing? || Drafting Your Marketing Dream Team: Round 1 33:36

1+ y ago33:36

33:36

This time, it’s all about the absolute perfect amount of time to spend on your marketing efforts and what a local social butterfly and a mathematician can do for your marketing dream team. --- Money is time and time is money, so exactly how much of both should you be putting into your marketing schemes? Gyi and Conrad have the magic percentage righ…

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