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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, ...
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Podcast by Mobile Growth Fellowship
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Behind every success, there are multiple mistakes. In this podcast, Andy Carvell and Gessica Bicego are not afraid to face their fears and talk about failures, missed opportunities and embarrassing blunders leading to lessons learned in the world of mobile growth. Huge thanks to Julian for the great job with editing!
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How important is incrementality? In this Growth Masterminds we chat with the CEO of an app publisher with 750 million app installs: how they think of incrementality, how they measure incrementality, and tips for how you can do the same. Measuring incrementality is especially on the App Store and Google Play ... where you might be the top result and…
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Need retention curves, LTV predictors, or DAU predictors for your mobile game or app? Don't want to learn about to build retention curves or LTV predictions or DAU predictions, but need the data? You're in luck: Russell Ovans, author of Game Analytics, has just built out these tools for free use. And in this edition of Growth Masterminds, he shows …
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How do you scale ad spend profitably? You can spend $300/day and make money, but it's much harder to scale ad spend to $10,000 per week and still be profitable. Here are 5 keys to profitably scaling mobile ad spend ... In this episode of Growth Masterminds, host John Koetsier is joined by Lukas Szanto, a lead generation specialist and senior UA man…
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Since 2020, 19 U.S. states have implemented data protection laws. That means mobile app publishers don't just have to worry about data, privacy, and consent when they publish in Europe. They also have to think about it in the U.S. So ... how do you make data consent (a boring legal formality that annoys customers) a positive part of your app onboar…
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Women are half of mobile gamers, but many of them don't identify as gamers. Superbloom CEO Emily Yim and John Koetsier talk about making great mobile games for women, and much more. Emily shares her journey from working at major gaming companies like EA, Zynga, and Glu to founding her own company and launching the hit game Venue. The conversation d…
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Can web2app deliver 60% cheaper trials for your subscription-based apps? And be able to track 20% more? In this Growth Masterminds, we chat with Gessica Bicego: - Blinkist - Paired - Kayak - Fractional CMO, growth consultant Gessica shares her journey from Blinkist to Paired, revealing key insights into the benefits and challenges of transitioning …
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Will 50% of in-app purchase revenue move to owned channels over the next few years? Stash thinks so. In this Growth Masterminds, I chat with Justin Kan, co-founder of Twitch, serial entrepreneur and investor, along with Archie Stonehill, who leads product for Stash. We talk about direct-to-consumer or D2C in mobile gaming, where getting revenue fro…
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How do you scale your mobile game beyond 1 million players?Anyone can start a game or an app and get a certain amount of growth. But scaling is hard: you need to find more players, sure, but you also need to expand beyond your initial niche.And you probably have to start paying attention to what your competitors are doing.In this episode of Growth …
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What is going on in the rewarded ad space? Why is it exploding? Well, in an odd way, it's AppLovin's fault. In this episode of Growth Masterminds, host John Koetsier chats with adtech OG Paul Bowen, Chief Revenue Officer at Stream Elements. They discuss the current state and future of the ad tech industry, focusing on the resurgence of rewarded and…
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Is it possible that you’re wasting marketing dollars by only user acquisition where you always have been in the past? Or limiting your potential growth?In this episode of Growth Masterminds, host John Koetsier chats with Tom Shadbolt, Moloco's Senior Marketing Insights Manager, about the untapped opportunities in global markets beyond the big 5 cou…
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How do you scale influencer marketing? In this episode of Growth Masterminds, we chat with influencer marketing expert Yuliya Gorenko from Mishka Agencies. She's scaled influencer marketing programs to 8 figures, has over a decade of experience and has worked with over a thousand creators. She's also a former PR and marketing specialist with L'Orea…
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If you're going to scale user acquisition, it's pretty hard if not impossible to do it without rock-solid forecasting.In this episode of Growth Masterminds, host John Koetsier chats with Nathan Ceulemans, an exec at Kohort, about forecasting and predictive analytics. Nathan shares insights from his experience at Leanplum, SensorTower, and Kohort. W…
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Imagine going viral on TikTok and getting millions of views. Then imagine you have a product attached to those views and you sell out in 3 days. In this episode of Growth Masterminds, host John Koetsier chats with Vivian Chang, the VP of e-commerce at GNC, about retail subscriptions. We chat about GNC's experimental success on TikTok Shop where a w…
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CTV's growing fast. But where does it fit in your marketing mix? In this Growth Masterminds, host John Koetsier chats with Peter Hamilton, Head of Ad Innovation at Roku. That talk about the role of Connected TV (CTV) in marketing, its evolution, and the ad experiences on Roku. They also explore the integration of Shopify, ad measurability, and targ…
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Almost all growth marketers want diversification.Diversification was almost unanimously chosen as a key focus by over 100 UA pros when I recently asked them during a webinar.So how do you do it?In this episode of Growth Masterminds, we chat with Angelina Marmorato, VP at Lemma, about omnichannel via emerging (and old!) media. Omnichannel is kind of…
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What can AI do for your creative? How about 6X'ing your output? Or automating winners and losers? Or saving you the awful, horrible non-creative grunt work of making hundreds of variations for testing?In this episode of Growth Masterminds, host John Koetsier interviews Hagop Hagopian, the founder and CEO of Appvertiser. They chat about AI's role in…
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What ad formats will skyrocket your app? What publishers will grow downloads faster? In this episode of Growth Masterminds, host John Koetsier chats with Tomas Yacachury from Kaizen about its latest Programmatic Inventory. They discuss 6 different nations: 1. The US 2. UK 3. Germany 4. India 5. Brazil 6. Japan In Japan, manga is king, so native ads…
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This is the potpourri episode: the everything everywhere all at once of growth marketing podcasts. Growth Masterminds host John Koetsier sits down with industry expert Marcus Burke, who brings over 12 years of experience in user acquisition and growth marketing with companies like InnoGames and Blankist, and is now a UA consultant. We dive into the…
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Can you boost mobile ad performance 30% or more with the right end card? The answer is a definite maybe. :-) In this episode of Growth Masterminds, host John Koetsier discusses the effectiveness of end cards in mobile advertising with Avi Cohen, a creative lead at Bigabid. They explore the challenges of determining the optimal length and format for…
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What will Unity focus on under its new CEO, Matt Bromberg?In this episode of Growth Masterminds, host John Koetsier talks with Unity's new CEO, Matt Bromberg, about the company's recent developments and future goals. They discuss Unity's controversial pricing model change, the importance of Unity in the gaming industry, and the challenges of profit…
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CAPIs are everywhere right now. And for some advertisers, conversion APIs are the way to ensure they and their ad partners have enough data quickly enough to optimize campaigns and grow faster. In this episode of Growth Masterminds, we chat about CAPIs in today's advertising landscape with Mike Gadd, Customer Success Director for EMEA & India at Si…
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What are the 8 biggest mistakes people make in user acquisition? (Some are going to surprise you.) In this episode of Growth Masterminds, host John Koetsier sits down with Lorenzo Rossi, co-founder and head of growth at Replug. They delve into crucial aspects such as tracking and measurement, targeting, Apple search ads, Android and iOS strategies,…
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User acquisition via OEM is changing massively. What used to be a simple pre-install that maybe no-one ever saw is evolving into 3 different types of app installs for new device owners and HUNDREDS of ad opportunities in OEM apps and on-device experiences. Join John Koetsier on Growth Masterminds as he chats with Ashwin Shekhar, CRO of Avow about t…
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Q4 is the golden quarter. It's when many businesses make it or break it? How can you dominate growth in Q4 2024? We're doing 3 webinars in 3 days on exactly that ... listen in for what's going on, and find the link to sign up right here: https://lp.singular.net/dominating-q4
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Can you imagine creating a game with your voice? It's kind of the ultimate low code, no code scenario.In this Growth Masterminds, Roblox chief scientist Morgan McGuire chats with host John Koetsier about the future of AI in games. With 380 million monthly users, Roblox is at the forefront of AI-driven game development and community building.They di…
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How do you do your most impactful work as a growth marketer?How do you avoid being busy, checking off tasks, doing “good work” … but maybe not doing the most impactful things?In this episode of Growth Masterminds, Host John Koetsier is joined by Hannah Parvaz, an award-winning marketer and the founder of growth agency Aperture. They discuss how imp…
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What is the super-important topic we are not talking about in mobile gaming?Player motivations.We talk about a lot in growth marketing for mobile games ... retention ... CPI ... core loops ... game economies ... targeting ... and more.But we often forget to take player motivations into account.In this Growth Masterminds, host John Koetsier chats wi…
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Fintech funding and valuations are down, but growth is still hot at 21% CAGR. In this episode of Growth Masterminds, host John Koetsier chats with Self Financial's growth marketing lead Paul Kovalski.Paul shares insights on the challenges and opportunities of multi-platform acquisitions, measurement complexities, and effective bidding and optimizat…
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How do you sell your mobile app? Sometimes you're just not the right person or company to take your app to the next level. You need more cash, or you need marketing expertise that you don't have. Well, then you might need to sell your app to another publisher, studio, investor, or app aggregator. Welcome to Growth Masterminds! In this episode, host…
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How do you achieve a 9-figure exit in mobile gaming?In this episode of Growth Masterminds, host John Koetsier chats with Daniel Stammler, co-founder of Kolibri Games, known for the Idle Tycoon series. Daniel shares his journey from dropping out of university in 2016 to selling his game studio to Ubisoft for a nine-figure sum. They discuss the appea…
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What data will you get when Google unleashes Privacy Sandbox for Android? And how will you need to set up your conversion models?Privacy Sandbox isn't fully here yet, but you can already check how you'll want to set up campaigns and what events or revenue you'd like to track.How?Using Singular's new simulator for Privacy Sandbox.As Google Ad ID pha…
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Do you need a Google-specific creative strategy? In this episode of Growth Masterminds, we chat with a former googler, now UA consultant, about why the answer is ... YES.Her name is Ashley Black, and host John Koetsier chats with her to unravel the complexities of Google's ad platform. Ashley, who spent nearly a decade at Google, discusses the crit…
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How do you pick an offer wall for your mobile app? There are dozens of tools and services ... how do you decide which one is best for you?In this episode of Growth Masterminds, we dive into the world of offer walls and their impact on app monetization and user acquisition. Join us as we chat with Alex Hrankin, CEO of Scrambly, and Massimo Caroli, f…
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What are the 5 things you need to know to succeed in influencer marketing in 2024?In this episode of Growth Masterminds, host John Koetsier discusses the ever-evolving landscape of influencer marketing with Kristina Nikeenko, the Influencer Marketing Director at Zorka. They cover everything from the projected $24 billion market value in 2024 to pla…
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What is happening in mobile gaming in 2024?Apparently old people game more than young, casual’s growing everywhere. The market as a whole is growing, and daily engagement jumped back up after a decline last year.I recently saw that Adjoe put out a Mobile Games Index 2024 and I wanted to know more, so in this episode of Growth Masterminds, we discus…
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Goodbye SKAdNetwork, hello AdAttributionKit. Or AAK, or AdKit. In this special episode of Growth Masterminds, we dive into Apple's new ad attribution kit, announced at WWDC. We discuss the nuances of the new version, not exactly SKAN 5, and its support for third-party app stores and reengagement campaigns. The episode features in-depth insights fro…
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WWDC kicked off today and SKAdNetwork is nowhere to be found. Instead, we have App AdAttributionKit and Web AdAttributionKit (say that 3X fast, we dare you!) and not much detail about where SKAN is going. Out guest today, however, thinks that there' won't be a SKAN 5 or a SKAN 6, and that there will just be new AdAttributionKit releases from time t…
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How do you achieve insane mobile app retention rates? One way is magic. Another is pure accident. The third is by applying smart frameworks to science (and magic) your way to better retention.In this episode of Growth Mastermind, host John Koetsier speaks with mobile growth expert Jacob Rushfinn about achieving high app retention rates. They discus…
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Should you stop A/B testing creative right now?In this episode of Growth Masterminds, host John Koetsier chats with Ellad Matarasso, Director of Growth at Alison.ai. They discuss the limitations of traditional A/B testing in growth marketing and how Google and Meta do essentially massively multivariate simultaneous testing. Matarasso shares insight…
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Protected Audiences has grown a lot since it was FLEDGE, and even this year. As such, it’s going to be useful for much more than just retargeting, according to 2 experts.In this episode of Growth Mastermind, host John Koetsier explores the intricacies of Google's Privacy Sandbox with a particular focus on the Protected Audiences API. He’s joined by…
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Everyone needs better app retention. Especially in health and wellness categories.One app, Welltory, has an insane 56% retention rate for users over the last 3 years. As in ... people installed 3 years ago, and THEY ARE STILL USING THE APP today.How?Perhaps some Jedi mind tricks, which Asya Paloni, VP of Strategy, shares with us in this episode of …
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Should you have an AI agent assigned to every single app user?In this episode of Growth Masterminds, host John interviews Shaun Wheeler, a data scientist at Aampe. They focus on mobile user engagement and the innovative approach of assigning an AI agent to each app user. They discuss the limitations of traditional user engagement strategies, such a…
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What are the most common blockers to growing games profitably? In other words, why won't your game grow?You built a game and it’s awesome, but it’s not growing like you want it to. What’s wrong? Maybe this episode of Growth Masterminds holds the answer.Today we’re chatting with who reminds me of Ben Affleck in The Consultant, because she’s called i…
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Where is IAP spend going in 2024?It’s tough out there: inflation is still high, ad revenue is underpacing GDP, and GDP growth is softening in key countries including the USA.So what can we expect from in-app payers in 2024?In this episode of Growth Masterminds, host John Koetsier delves into the future of in-app spend and gamer loyalty with guest J…
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How can you kill it on TikTok, generate more organic downloads, and build your community quickly? Oh ... and by the way ... you don't have a huge budget.In this episode of Growth Masterminds we meet Sarah Neill, founder and CEO of Mys Tyler, a platform connecting women with 'body doubles' to find clothing that fits perfectly, thus solving the commo…
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In this episode of Growth Mastermind, host John Koetsier discusses the challenges of iOS mobile measurement in the era of privacy updates, focusing on the difficulty of distinguishing between organic and paid acquisition and the fragmentation of measurement across different methods: SKAN, IDFA, IDFV, MMP, and more.Guests Evyatar Ram and Kelsey Lee,…
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This special episode of Growth Masterminds features an all-women panel discussing their experiences and challenges in the growth industry. The guests share their career paths, biggest triumphs, and the key challenges they've faced, offering advice for women considering a career in growth. The panel comprises of five accomplished women from various …
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How do you get more data from ad platforms than they offer? Simple: use Singular.No, we're not talking about anything underhanded or tricky. We're simply getting multiple dimensions and breakdowns that are individually available but not generally visible together. That lack of visibility has a cost: complexity, time, and your ability to see optimiz…
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Welcome to a podcast crosspost from SplitMetrics' App Growth Talks. Host Lina Danilchik chats with usual Growth Masterminds host John Koetsier as they talk about Singular's ROI Index for 2024 highlighting the best ad networks on the planet.I chat about the significance of Singular's ROI Index, detailing the best mobile ad networks across various ge…
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How will Google’s new consent management platform requirement impact mobile app and game publishers? You now need a CMP ... what's that all about?In this Growth Masterminds we dive into the complexities of managing user privacy and consent in mobile apps and websites. Google's new consent management platform requirements for AdMob, AdSense, and Ad …
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