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Inspiration, motivation, practical career, and business lessons for Sports and Outdoor industry leaders. Join us on an exciting journey! With three decades in the Sports and Outdoor industry, I regret having never had a mentor, and now I’m on a mission to ensure you don’t have the same regret. We aim to become the leading source of inspiration and wisdom for aspiring and current leaders in this field. We’ve embarked on a quest to uncover the valuable career and business insights you need to ...
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The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Colin True - outdoor industry journalist

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The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, o ...
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin shares with you his adventure muse. The inspiration of Colin's outdoor adventure life isn't a trail, mountain or body of water. It's ice hockey. And a recent return to the game that started it all showed him how important it is to pop the bubble that all of us in the outdoor …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're slinging rocks at some of the more interesting and notable headlines to come out of the outdoor industry and community over the past week. On this weeks slate: Can Justin ace Colin's National Bike Month quiz? (03:55) Gamel's new safety oriented commuter bike helmet, The Remar…
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Discover the riveting world of Leadership thanks to Columbia Sportswear International Business Development Director EMEA, Esther Woollett and her path through Passion and Perseverance. This new episode illuminates the powerful blend of tenacity, collaboration, and deep personal commitment in leadership. Follow Esther, a dynamic executive whose care…
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Today on THE ROCK FIGHT it's time for the pairings that matter most... GEAR & BEER! We wrap up our four weeks of 10 Barrel beers by pairing their 9.6 ABV monster IPA, Juicy Drama, with Justin & Colin's favorite piece of camping gear. For Justin that's the REI Half Dome 2 tent and NEMO's Stargaze Reclining Camp Chair while Colin talks about his Moun…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a deeper look at the Outdoor Industry's favorite topic, sustainability, and try to answer the question... So What? What is the right answer to the stuff problem that we all agree that we have? Do we change the habit of consumers? Do we expect brands to do the right thing an…
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Please follow THE ROCK FIGHT wherever you are listening! Colin & Justin load up some rocks and take aim at their weekly turn through some of the more interesting headlines to come out of the outdoor industry and community from the past week. On this weeks docket: What is Justin doing this weekend? (02:54) A trio of surfers were discovered dead in B…
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Today on THE ROCK FIGHT it's time for the pairings that matter most... GEAR & BEER! Justin has been surfing in Feral wetsuits, a boutique wetsuit brand from the Bay Area for years while Colin just had his first experience trying them out. Today it's all about the wetsuit category and what makes Feral stand apart from a material and design point of …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're taking a look at one of the founding pillars of the outdoor industry: innovation. Ever since the material, design and textile boom of the 1970's and 1980's the outdoors has been an example of how innovation could solve problems and fuel commerce. But over the past 20 years th…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin break down some of the more interesting and exciting headlines to come out of the outdoor industry and community from the past week. On the docket this week: What are WE doing this weekend? Colin & Justin are going to meet up in person for the first time ever! (04:03…
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In this captivating episode, we delve into the extraordinary journey of Steve Howth, the CEO and co-founder of the pioneering UK outdoor brand, Jöttnar. Born from two decades of gruelling military experience and a deep-rooted passion for the outdoors, Steve shares the inception story of Jöttnar, tracing back to his compelling decision to join the R…
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Today Colin & Justin are prepping for the apocalypse... 10 Barrel's Apocalypse IPA that is! But before the end of the world arrives we first get Justin's review of the Softopper. The Softopper eliminates the need for immovable and expensive camper shells while still giving you some piece of mind when you pull off at the fishing hole with a half loa…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're digging into how the brands of the outdoor industry talks about sustainability. Chris Goddard is the founder of CGPR, a PR agency that works with outdoor brands like Houdini, Lowa and Nite Ize. Chris recently posted on LinkedIn an article about Patagonia's new marketing campa…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin & Colin break down some of the more notable headlines to come out of the outdoor industry and community over the past week. On today's slate: What is Justin doing this weekend? Volunteering and Dad'ing, apparently. (02:45) Per Gearjunkie, details have emerged from the Kona d…
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Today THE ROCK FIGHT (an outdoor podcast that aims for the head) we present another episode of the pairings that matter most...GEAR & BEER! How did Justin & Colin actually meet? Their origin story is rooted in a shared love of Bedrock Sandals. And on today's episode they'll break down the updated Bedrock Cairn Evo 3D PRO's as well as the brand new …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reveals if he'll be attending the Outside Festival! He also discusses how the recent article written by Outside CEO Robin Thurston played into his decision and he takes a look at the opportunities that exist in the current outdoor media landscape that have arisen since Outsid…
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Today on the very special 200th episode of THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin and Colin tackle a jam packed slate of headlines and topics! On the docket for today: What Is Justin Doing This Weekend? Did Kona just go out of business at Sea Otter? (03:49) Earth Day trivia (10:21) The big brain behind the Stanley boom is…
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Join us in this riveting episode of "Sports and Outdoor Mentors" as we dive into the inspiring journey of Amanda Calder-McLaren, the CMO of Montirex and former North Face executive. Discover how Amanda transitioned from a gospel choir singer in North London to a key player in the outdoor sports industry. We discuss her bold moves and fearless quest…
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Are you ready for the pairings that matter most? It's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and today we are going old school! Chances are that if you do any camping whatsoever you have a lantern. But do you have an OG fuel burning Coleman Lantern? Justin does and today he is going t…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reflects on how sea kayaking was a formative activity in his outdoor adventure career and ponders what has happened to the paddling category since it's heyday in the 1990's. Has it's popularity decreased? Then Joe Potoczak, Digital Editor of Paddling Magazine, joins Colin and…
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Start your day off the right way with a healthy dose of headlines from your pals here at THE ROCK FIGHT (an outdoor podcast that aims for the head)! Today your humble rock fighting duo Colin True & Justin Housman tackle the following topics (with time codes): What is Justin doing this weekend? Will he try indoor rock climbing? (01:03) What foods ca…
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It's Friday and that means it's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and on today's edition of Gear & Beer we're loading up the bikes! For the first time in G&B history both Justin and Colin are reviewing a piece of gear and today it's all about bike bags. First up Colin reviews the…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's a grab bag of outdoor topics! Colin answers a listeners email and addresses comments about unisex sizing as well as addressing their concerns regarding a recent interaction they had with a notable boot brand. Lastly, Colin gives his thoughts on the recent news that Rabbit Runn…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going deep on recent footwear headlines with a real life footwear designer! Richard Kuchinsky has been making footwear for over 20 years and is the Founder of The Directive Collective, an agency that partners with brands to go from concept to production in the running shoe sp…
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Monday's are for headlines here on THE ROCK FIGHT! Today Colin & Justin dig into some of the more notable stories to come out of the outdoor industry and community over the past week. On the docket this week: A new report lists the top 10 fastest growing brands at specialty outdoor retailers. Can Justin name them all? (04:29) New data reported by T…
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In this insightful episode, Equip Outdoor Technologies, Executive Chairman Matt Gowar shares his remarkable 30-year journey in the outdoor industry, from founding Equip Outdoor Technologies to acquiring and leading iconic brands like RAB and Lowe Alpine. He delves into the highs and lows of entrepreneurship, the strategic acquisitions that propelle…
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It's Friday and that means it's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and on today's edition of Gear & Beer we're getting athletic! Justin has recently gotten back into trail running so today he and Colin break down the Hoka Mafate Speed 4 and go deep into the trail running category …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin leverages his age and experience to tell all the young people out there why they need to cancel wedding season. Folks in their 20's are all anticipating summer when they want to go on big outdoor adventures but they have also been invited to like a dozen weddings. Well THE RO…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we welcome Stephen Regenold the OG GearJunkie to get a behind the scenes look at the world of reviewing gear. Stephen started GearJunkie in 2002 as a newspaper column that eventually became one of the go to website's for gear enthusiasts and newbies alike. Today he sits down with C…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin take their weekly turn through some of the headlines to come out of the outdoor community and industry over the past week. On the docket for this week (with time codes if you want to jump around): A closer look at Jasmin Paris's record setting finish at the Barkley…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's Gear & Beer Friday and on this episode we're talking about two classics. If you can only have one sleeping bag would you make it your super high end backpacking mummy style bag? You could, but when you go car camping wouldn't you be so much more comfortable in an old school fl…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going deep on INGREDIENT BRANDS! Ingredient brands are material and textile manufacturers like Gore, Cordura, Polartec or Primaloft. Folks that actually make the materials and fabrics that brands use in order to craft the gear and apparel we all love to buy. A history of inno…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is joined by Wes Allen to talk about what is happening at outdoor retail. Wes is a principal of Sunlight Sports in Cody, WY and has had a long career in the outdoor industry. In addition to his work at Sunlight, Wes has also spent time at both REI and Chaco. Today Wes talks w…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time to run through some headlines that have come out of the outdoor industry and community over the past week. Colin & Justin run through the following topics: Ethical concerns for our backyard trails (06:56) A new welcome to basecamp sign for Mt. Everest (09:30) A lawsuit ov…
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Step into the empowering world of Ruth Oberrauch, the trailblazing Vice President of the Oberalp Group, as we explore her remarkable journey across various domains of marketing, HR, sustainability, and brand management. Our latest episode unveils Ruth's story, from her initial uncertainties to her profound impact on the outdoor industry. Hear about…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's Friday, which means it's time for... GEAR & BEER! This week we're prepping for hiking and backpacking season as Justin gives us his review of the Scarpa SL Active and pairing this classic full grain leather hiking boot with Deschutes Black Butte Porter. How do these boots comp…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) environmental fashion journalist Sophie Benson returns to talk about what is happening on the sustainability front. Topics today include: Adidas has quietly made a single use shoe (01:57) Inside the Sustainable Apparel Coalition name change (08:17) This week in greenwashing: The Ka…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin takes a peek under the hood of Cotopaxi following their announcement last week about the return of the Questival, their college student focused outdoor adventure race series. Over the past ten years Cotopaxi has grown because of their vibe, their stated purpose of creating 'G…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin kick off your week with a batch of headlines to come out of the outdoor industry and community. This week the boys hit the following: Gear & Beer first episode mailbag (10:02) Black Diamond's big line cut (18:26) The tragic death of an avalanche forecaster (28:43) …
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Dive into an enriching conversation with Markus Hupach, CEO of ARION, and explore the vast terrain of leadership within the sports and outdoor industry. With an expansive career that includes pivotal roles at Runners Point, Sport 2000, and ASICS, Markus brings a wealth of experience and a deep passion for sports that started in his childhood. This …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we are excited to debut a new weekly segment...GEAR & BEER! This is reviewing gear, THE ROCK FIGHT way because largely speaking gear reviews have become pretty boring. There's rarely a 'so what' in these reviews because stuff mostly works. So Colin and Justin are here to throw rock…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) design executive Michelle Rose returns to break down a recent story about unisex sizing at outdoor apparel brands. A recent REI blog post talked about how unisex sizing is starting gain traction in the outdoor apparel world. But a deeper look reveals shallow penetration with outdoo…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we are celebrating the return of spring with a running diary of Colin's most recent mountain bike ride. Trail etiquette is super important and bad behavior during our time on trail can result in bad karma. Today on the show Colin keeps a running diary of the people he encountered o…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin take their weekly look at headlines coming out of the outdoor industry and community. This week the boys talk about the following: Khumbu authorities ease helicopter restrictions on Everest; you still have to bag your poop though. (05:16) A record number of bikers …
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Join us for an inspiring episode of "Sports+Outdoor Mentors," where we delve deep into the captivating journey of Andrew Denton, CEO of the UK Outdoor Industries Association. With nearly four decades of experience, Andrew shares his remarkable story from aspiring zookeeper to a leading figure in the sports and outdoor industry. Discover how his pas…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Caley Fretz from Escape Collective joins the show to talk about the future of outdoor media. Escape Collective is a cycling focused digital outdoor media company that relies entirely on paid subscribers. No print magazine or online advertisers and a year into their existence they a…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's an emergency reaction to Tuesday's breaking news: the release of the 'super sneaker' from Deckers. On Tuesday afternoon Footwear News dropped an article with all of the details around the much hyped super sneaker brand that Deckers has been teasing since last year and (spoiler…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reacts to the news that came out last week that TJX is going to open 26 new Sierra stores over the next year. Using his own experience working with a closeout ninja, Colin looks at the real problem we have in the outdoor industry: making too much stuff. Be excited because thi…
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Join us in an enlightening conversation with Juan Vargues, the dynamic President and CEO of Dometic Group, on this episode of Sports and Outdoor Mentors. Delve into the compelling story of a leader who transformed an industrial heavyweight into a trendsetting outdoor lifestyle brand, making waves across the globe. In this deep dive, Juan Vargues sh…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin gather to tackle the following topics and headlines to come out of the outdoor industry & community from the past week. Are you planning on swapping your current outdoor apparel for PFAS free replacements? (04:47) New moons discovered orbiting Uranus & Neptune (15:…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Emily Holland returns to chuck a few rocks at mountain towns. Colin and Emily redefine how we should view outdoor towns as they recount their journeys and moves to various outdoorsy locations in the United States. Then Emily (currently a Colorado resident) picks apart Colin's rules…
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