Τα καλύτερα Online Ads podcast (2024)

1
Website Design Breakdown by Gilmedia: Melrose Flower Lab Tips 7:16

21h ago7:16

7:16

In this episode, we explore the Melrose Flower Lab website project, sharing tips for crafting a stunning and user-friendly site. Learn more and explore how we create websites for businesses.Από τον Gilmedia

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The Panic Creating Trap: Why That New Offer Might Be Sabotaging Your Success 18:48

1d ago18:48

18:48

Confession time: I nearly threw away months of strategic planning for a quick win... and I'm betting you've felt that temptation too. If you're itching to create something new for your business right now, this episode might just save your sanity (and your Christmas break)... Ever found yourself at your desk, surrounded by half-drunk cups of tea, fr…

1
HVAC & A/C Lead Generation (Episode 440) 31:17

10d ago31:17

31:17

HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaigns focused on A/C repair lead generation. There are a lot of ways to manage lead generation for HVAC and these tips should help you decide how to best…

1
Christmas Marketing Strategy: Running Facebook Ads During the Festive Season 18:12

9d ago18:12

18:12

Ready to enjoy your Christmas break without watching your business momentum grind to a halt? Pour yourself a cuppa and get comfy, because in this episode I'm sharing my tried-and-tested strategy for keeping your ads working their socks off while you're building gingerbread houses and watching nativity plays! Here's what I'm dishing up today: Why th…

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Do Blogs Really Boost Your SEO? Let’s Talk! 21:45

4d ago21:45

21:45

In this episode, our hosts explore Gilmedia's blog, Do Blogs Help Your SEO?, to uncover how blogging boosts your online presence. From driving traffic to improving rankings, we share simple, actionable tips. Perfect for business owners and marketers! Tune in for practical advice, insights, and a few laughs. Visit gilmedia.com for more.…

1
Tired of Talking to the Same Followers? Try This Simple Instagram Ads Strategy 20:21

16d ago20:21

20:21

"Instagram followers are just a vanity metric" - sound familiar? In this episode, I'm challenging that common advice and showing you why thoughtful follower growth could be the missing piece in your business strategy! Here's what we're diving into this week: Why focusing solely on engagement (and ignoring follower growth) could be holding your busi…

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Content Made Easy: Tips for Your Marketing Success 16:33

6d ago16:33

16:33

In this episode, our hosts chat about Gilmedia's latest blog on creating top-notch content for your marketing agency. From audience targeting to crafting SEO-friendly posts, they share simple, practical tips to make your content shine. Whether you're a pro or just getting started, this friendly discussion is packed with advice and a few laughs to k…

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These TRUTHS Will Never Change (Episode 439) 37:04

17d ago37:04

37:04

Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the importance of top ranking to ad copy to search terms, these facts continue to be cornerstones in paid ads…

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Boost Your Business: Practical Tips for Success 11:20

9d ago11:20

11:20

In this episode, our hosts explore Gilmedia's latest blog on easy, actionable tips to take your business to the next level. From branding to audience engagement, we cover key strategies that are simple to apply and can make a real difference. Tune in for a friendly, insightful chat with plenty of practical advice and a few laughs along the way!…

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How To Actually Get Your Instagram Posts Seen By Your Followers (for just £3/day) 21:14

23d ago21:14

21:14

Ready to get your Instagram posts seen by the followers who actually need to see them? In this episode, I'm showing you exactly how to reach 80% of your followers (instead of the usual 20%) using strategic £3/day ads. Here's what we're covering: Why hoping your important posts will "get seen" isn't a strategy (and the simple £3/day fix that changes…

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Case Study: B2B & B2C (Episode 438) 37:01

24d ago37:01

37:01

Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently! Try Opteo for free for 28 days - https://o…

1
The Reality of Launching a brand new Mastermind & Minimind (at the same time!) 32:27

30d ago32:27

32:27

Fancy a peek behind the curtain of a £60K launch that looked slightly unhinged (!) but wasn't nearly as spontaneous as it looked? Pour yourself a cuppa, because in this episode I'm sharing the full, unfiltered story of how I launched both a mastermind AND a minimind program (yes, at the same time - my team thought I'd lost the plot!) Here's what I'…

1
How to Rank #1 on Google (Episode 437) 39:18

1M ago39:18

39:18

Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy. Try Opteo for free for 28 days - https://opteo.com/psp Ch…

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Q&A - Answering Questions from Listeners (Episode 436) 41:32

1M ago41:32

41:32

The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sc…

1
As a service business, WTF should I be doing for Black Friday? 23:46

1M ago23:46

23:46

Feeling confused about Black Friday? Wondering if you should jump on the bandwagon or sit this one out? Or maybe Small Business Saturday is a better option? And if you do an offer, should you use ads to promote it?! Don't worry, I've got you covered. Pour yourself a cuppa and let's dive into the world of Black Friday for service-based businesses. H…

1
Going from Good to GREAT (Episode 435) 33:50

1M ago33:50

33:50

The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for two months - https://opteo.com/psp Chris…

1
Why successful January's are made in Q4 (and exactly what I would be doing to get ready) 21:57

2M ago21:57

21:57

Ready to kick off 2025 with a bang that'll have your ideal clients queueing up faster than for the Boxing Day sales? Well, pop the kettle on and grab your favourite biscuits, because in this episode, Sophie shares what SHE would do if she was planning a sell out January launch as well how she helps her clients do exactly that. Here's what we're div…

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Simple Alternative to Manual Bidding (Episode 434) 34:31

2M ago34:31

34:31

This simple bidding strategy gives you a simple way to manage your ads on Google. It is a great alternative to manual bidding! Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/8u2FCzlVJ0g Submit a Question - https://www.paidsearchpodcast.com Tw…

1
Building a Small, Effective Team So Your Business Doesn't Stop When You Do 22:40

2M ago22:40

22:40

There's a point in your business where you realise that if you want to truly be able to step away without everything grinding to a halt, you need to get some support. But deciding who you need in a team, what exactly they are going to help you with and how it can truly help and not just add more to your plate isn't always a smooth journey! Pour you…

1
My Favorite Keyword Hack (Episode 433) 37:13

2M ago37:13

37:13

Learn more about keywords in Google Ads in this week's episode using my favorite keyword hack. Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/bEIR7YYaHMA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/Paid…

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The CEO's Tech Stack: Essential Systems for a Thriving, Hands-Off Business 27:42

2M ago27:42

27:42

Having a shed load of systems isn't going to magically run your business for you, but investing in the RIGHT systems and using them alongside a brilliant team is a GAME CHANGER. In this episode, I share: The three key ingredients for a robust business system: operational, client delivery, and business growth My journey from systems magpie to stream…

1
Answering Questions from Listeners! (Episode 432) 47:32

2M ago47:32

47:32

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/AN0_VqZia-w Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodΑπό τον Chris Schaeffer, Certified Google Ads Specialist

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Creating a podcast that resonates with your audience AND supports your business goals 14:32

2M ago14:32

14:32

Love the idea of a podcast but not sure if it's really where you should be spending your time? In this episode, Sophie shares her journey of starting and growing a podcast. She's also sharing what she's learnt about creating a podcast that resonates with your audience AND supports your business goals. Here's what we're covering today: The key reaso…

1
How to make it Inevitable that 2025 will be a 6 figure year 20:10

2M ago20:10

20:10

Imagine going into 2025 already knowing you were going to hit your revenue goal. It was all locked in... secure. This is what I help my clients do and what I have created for myself, and in this episode I'm going to share how you can too. Here's what we're covering: Creating a Superfan System that grows your list AND builds an audience who are exci…

1
Joey Bidner’s YouTube Strategy for Success (Episode 431) 49:49

2M ago49:49

49:49

Try Opteo for free for two months - https://opteo.com/psp Special URL to use to avoid the YouTube display network placements: googleadsense_without_youtube.com Joey Bidner - https://joeybidner.com/ Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/obUZDrWOvgg Submit a Question - https://www.paidsearchp…

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From Memberships to High-Ticket: Unlocking Revenue in Your Current Business Model 24:16

3M ago24:16

24:16

Ready to scale but can't imagine fitting in any more work or clients right now? In this episode, we're diving into three common business models and how you can boost your revenue without creating anything new. Here's what we're sipping on today: The membership model: How to make it work (even if you're not a "membership person"!) Multiple course of…

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9 Super Sneaky Settings That Waste Money (Episode 430) 36:56

3M ago36:56

36:56

Try Opteo for free for two months - https://opteo.com/psp How to Turn Off Sneaky Settings: https://files.chrisschaeffer.com/sxlCMeNL Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/qoitf0oJlLo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…

1
Client Question: How can I increase the number of people who actually download the lead magnet and open my emails? 7:27

3M ago7:27

7:27

In a group coaching call last week we had a great discussion about what happens when your ads seem to be going well, but hardly any of the new leads are actually clicking on the lead magnet or opening your emails. I wanted to share the 3 things we talked about and how you can solve this issue too: Why great ad performance doesn't always equal engag…

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The Stackable Revenue Strategy: Secure £10K+ months, 6 Months Ahead 21:59

3M ago21:59

21:59

When you're scaling your business it can be really easy to get stuck in what I call 'the messy middle'. In this episode, I'm spilling the tea on how I transformed my approach to growth and found a way to build a business that truly aligns with my values and lifestyle. Grab your cuppa and let's dive in! Here's what we're sipping on today: Why hittin…

1
Enhanced CPC is Going Away! (Episode 429) 36:16

3M ago36:16

36:16

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/IH2AieFzqNM Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodΑπό τον Chris Schaeffer, Certified Google Ads Specialist

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Exactly How I Generated 57 Sales in Just 42 Days (Without Burning Out) 15:19

3M ago15:19

15:19

If you're anything like me, you know it's possible to boost your sales without burning out - but figuring out how to do it for your specific business can be a head-scratcher. Well, pop the kettle on and grab a biscuit, because I'm about to break down exactly how I generated 57 sales in just 42 days, all while working 3-day weeks and actually enjoyi…

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Beyond £10K Months: Crafting Seasonal Success Metrics for Your Business 27:37

3M ago27:37

27:37

I had a moment last week where I got REALLY irritated of the cookie-cutter definitions of business success plastered all over social media - and I'm actually not even just talking about '£10k months', it's way bigger than that. So in this episode, I'm ditching the one-size-fits-all approach and diving into what success really means for me and YOU! …

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The TRUTH About Max Conversions Bidding (Episode 428) 38:31

3M ago38:31

38:31

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/K5DF8kBNvo8 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodΑπό τον Chris Schaeffer, Certified Google Ads Specialist

1
Stop Wasting Your Ad Budget: How to choose the Right Facebook Campaign Objective 10:20

3M ago10:20

10:20

If you've ever felt confused, or like you're playing Pin the Tail on the Donkey when it comes to choosing your Facebook ad objectives - you're not alone! In this episode, we're demystifying campaign objectives once and for all! Here's what I'm spilling the tea on: The three crucial questions you MUST ask before setting up any ad campaign (and why t…

1
An honest reflection and practical strategies on juggling motherhood and business 19:51

3M ago19:51

19:51

If you've ever felt like you're trying to spin plates while riding a unicycle when it comes to balancing motherhood and business - I can empathise! In this episode, I'm spilling the tea on how I (attempt to) run a thriving business while raising two daughters (and dealing with the occasional broken arm!). Here's what I'm dishing up: The game-changi…

1
10 Principles Everyone Should Know: Part Three (Episode 427) 35:50

3M ago35:50

35:50

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/viaUh_DGRxk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodΑπό τον Chris Schaeffer, Certified Google Ads Specialist

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Are your Meta ads really working? 5 Metrics That Actually Matter 15:05

3M ago15:05

15:05

Are you pouring money into Facebook ads and wondering if they're actually doing anything for your business? In this episode, we're diving deep into the world of ad metrics and the difference between what you see on the dashboard, an the actual business impact! Here's what we're unpacking: The 5 key metrics in your Facebook ads dashboard you should …

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Mastering the Art of Low-Cost Offers That Convert 15:40

4M ago15:40

15:40

Are you ready to sprinkle some magic on your business with a low-cost offer that your audience will gobble up faster than the last biscuit in the tin? In this episode, we're diving into the delicious world of low-cost offers that pack a serious punch! Here's what I'm sharing: What exactly is a 'low-cost' offer (and why £7, £9, and £27 are your new …

1
10 Principles Everyone Should Know: Part Two (Episode 426) 41:03

4M ago41:03

41:03

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/mQpfjvJHp8A Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodΑπό τον Chris Schaeffer, Certified Google Ads Specialist

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A Sale a Day: Why I'm Aiming for 42 Sales in 42 Days (And You Can Too!) 10:10

4M ago10:10

10:10

Are you feeling the summer slump in your business? Worried about keeping those sales flowing while you're busy juggling work and family time? In this episode, I'm sharing my cheeky little challenge that's keeping me focused (and my bank account happy) during the school holidays. Here's what we're chatting about today: - The accidental holiday sales…

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3 Things My Most Successful Clients Have In Common (and it's not the size of their ad budget) 22:14

4M ago22:14

22:14

In this episode, we're diving into the three key strategies that my most successful clients share – and spoiler alert, it's not about having the biggest ad budget! Here's what we're roaring about today: 🦁 Knowing Your Client's Journey: Discover why understanding how your clients actually buy from you is a game-changer for your marketing strategy. 🦁…

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10 Principles Everyone Should Know: Part One (Episode 425) 44:16

4M ago44:16

44:16

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/70wV_GHK2Tw Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodΑπό τον Chris Schaeffer, Certified Google Ads Specialist

1
3 Steps to Conquer Facebook & Instagram Ad Anxiety 15:16

4M ago15:16

15:16

Is the mere thought of Facebook and Instagram ads making you break out in a cold sweat? You're not alone! As the number one concern I hear from brilliant business owners like you, ad anxiety is real. But guess what? We're tackling it head-on today! In this episode, we're breaking down: The 3 most common ad nightmares (and why they're more common th…

1
Birthday Flash Sale Debrief: £3000 in 48 Hours (And What I'd Do Differently) 16:58

4M ago16:58

16:58

Fancy a behind-the-scenes peek at my recent birthday flash sale? Pop the kettle on and settle in, because I'm sharing all the juicy details of how I generated over £3000 in just 48 hours - without adding an additional work to my (already quite full!) plate! In this episode, we'll cover: My year-long journey to creating a truly scalable offer (spoil…

1
Questions from Listeners (Episode 424) 45:03

4M ago45:03

45:03

Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/qc3IyZnmh-s Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodΑπό τον Chris Schaeffer, Certified Google Ads Specialist

1
How much should I be spending on my Facebook & Instagram ads? 12:11

4M ago12:11

12:11

Work out your ideal ad budget and maximize ROI with this strategic approach! Are you puzzling over your Facebook ad spend? You're not alone! In this episode, I'm tackling the budget question that would make me a millionaire if I had a pound for every time I heard it. Let's unravel the ad spending mystery together! Here's what you'll discover: Why t…

1
Baking the Perfect Facebook Ad: 3 Key Ingredients for Ad Campaign Success 16:45

4M ago16:45

16:45

Transform your ad strategy from Pinterest fail to showstopper with this simple recipe Are you feeling like you're trying to bake a Facebook ad cake without a recipe? In this episode, I'm sharing the three key ingredients that will turn your ad strategy from a soggy bottom to a star baker worthy creation! Here's what we're whisking up: The perfect c…

1
Deep Dive into Assets with Joey Bidner (Episode 423) 34:43

4M ago34:43

34:43

Try Opteo for free for two months - https://opteo.com/psp Joey Bidner - https://joeybidner.com/ Watch this episode on YouTube: https://youtu.be/qPKq784aP34 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodΑπό τον Chris Schaeffer, Certified Google Ads Specialist

1
Mastering Meta Ad Audiences: Your Guide to Targeting Success 18:17

4M ago18:17

18:17

Discover How to Create Powerful Custom and Interest-Based Audiences for Your Facebook and Instagram Ads Struggling to get your Meta ads in front of the right eyes? You're not alone, lovely! In this episode, we're diving deep into the nitty-gritty of creating effective ad audiences in Meta Ads Manager. Here's what you'll discover: The two-phase appr…

1
Mastering Masterclass Ads: 5 Steps to Filling Your September Masterclass with Ease using Facebook Ads 33:39

4M ago33:39

33:39

Discover how to create a sold-out masterclass using Meta ads and the Superfan System for maximum conversions Lovely listeners, are you ready to transform your September launch into a Taylor Swift-level event? Let's dive into my proven 5-step approach to creating a masterclass that not only fills seats but also seamlessly leads to sales! Here's what…

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