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B2B Go-To-Market Leaders

Vijay Damojipurapu

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Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
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The channel for business development, marketing, sales development, sales and other revenue generation professionals in the information technology industry. We help you grow revenue, faster (especially in foreign countries and through independent channel partners)!
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With over 25 years of experience in recruiting leadership teams and boards for advanced science and engineering companies, Chris Reichhelm, CEO of Deep Tech Leaders, offers an insider’s perspective on the pivotal decisions and strategies that shape the success of startups embarking on the lab-to-market journey. This podcast doesn’t just celebrate innovation for its own sake; instead, it highlights what it truly takes to build, scale, and sustain a successful deep tech company. Through conver ...
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We deliver independent emerging market focused technology, digital and innovation insights and analysis. Every quarter we produce a community activation mini-series diving deep into the most pertinent issues, headlines, and conversations in the global startup movement. We produce podcasts, virtual activations, live events, and bespoke market insight content with a deep understanding of the complex dynamics of the stakeholders within the global tech and innovation landscape. The show is execu ...
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Dive into the latest episode of the B2B Go to Market Leaders podcast, where Kathri Mariappan, the founder of Hippo Video, a B2B SaaS company. Kathri, with a rich background in engineering and over 16 years of experience in product management at Zoho, shares his entrepreneurial journey, highlighting the pivotal moments that shaped his approach to bu…
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In this episode of Lab to Market Leadership, Marc Singer, Managing Partner at Osage University Partners, joins host Chris Reichhelm to discuss the transformative role of university spinouts in Deep Tech. With decades of venture capital experience, Marc offers valuable insights into what makes a successful Deep Tech entrepreneur and shares lessons l…
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In this episode of the Lab to Market Leadership podcast, host Chris Reichhelm speaks with James Finlayson, CTO and Co-Founder of Impact Recycling, to explore the journey of scaling their recycling technology from lab prototype to market-ready solution. Over the past decade, James has led the development of BOSS, an innovative technology that uses f…
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In The Deep Tech Leaders Podcast, serial entrepreneur Chris Perkins discusses the most undervalued skill in Deep Tech – management. Listen as he reveals lessons from his journey through two successful exits, sharing insights on market alignment, team culture, and effective leadership. Perfect for Deep Tech founders looking to scale their innovation…
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Want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy? Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay converses with Ryan Vong, a seasoned expert in marketing operations and entrepreneurship. Ryan shares his extensive experience, from founding Digital Pi to his current venture, Helix, a…
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In this episode of Lab to Market Leadership, Chris Reichhelm sits down with Eric Mayes, CEO of Endomag, to explore the rare journey of building a medtech startup from the ground up. Eric discusses the strategies that propelled Endomag to the forefront of cancer detection technology and culminated in a $310 million acquisition by Hologic. Perfect fo…
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In this episode of Lab to Market Leadership, Chris Reichhelm interviews Rob Davies, Chief Operating Officer, at 6K Energy, discusses what it takes to scale novel battery technology. Rob, who has background in both corporate and startup environments, offers valuable insights on the hurdles and strategies involved in progressing advanced materials fr…
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In this episode, Lab to Market Leadership host Chris Reichhelm interviews the former CTO of the Ford Motor Company, Paul Mascarenas OBE. Paul discusses his experiences driving innovation at one of the world’s largest automakers and shares his insights into the complex relationship between startups and large industrial players. Join us to learn abou…
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Do you want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy? Dive into the latest episode of the B2B Go to Market Leaders podcast, where Mike Maynard, CEO of Napier, a seasoned PR executive and expert in various go-to-market (GTM) strategies, including account-based marketing (ABM) emphasizes the importance of starting …
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On this episode of ‘Lab to Market Leadership’, Chris Reichhelm talks with Kevin Chen, Managing Director of Lam Capital, about securing funding and scaling in the semiconductor space. Kevin, with his extensive experience that spans MIT, founding startups, and leading teams at Applied Materials, is now responsible for strategic investments at Lam Cap…
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On this week’s bite-sized Reflections episode of the Lab to Market Leadership podcast, Deep Tech Leaders CEO Chris Reichhelm explores a vital question: ‘Does the starting point of a deep tech company matter?’ Through lessons learned from previous podcast guests like Peter Collins (Permasense) and Henrik Hagemann (Puraffinity), Chris reflects on the…
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Dive into the latest episode of the B2B Go to Market Leaders podcast, where Rachel Stanley, Vice President of Customer Experience at Banzai, shared her career journey and deep insights into customer experience and success within the SaaS industry. From starting as an onboarding specialist to rising to a VP role, Rachel's story highlights her initia…
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Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrew Hatfield who has a background in technology and product marketing, discusses the importance of aligning product, marketing, sales, and customer success functions for effective go-to-market (GTM) strategies. He highlights the role of product marketing in bridging gaps…
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Join us on this episode of Lab to Market Leadership as Chris Reichhelm interviews Tim Cesarek, CEO of Synata Bio. Tim draws from his vast experience to discuss how to successfully bring novel chemistry innovations from the lab to the market. Learn about the common obstacles that trip up leadership teams, the importance of commercial discovery, and …
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In this episode of Lab to Market Leadership, Chris Reichhelm interviews Dr Andy Palmer, CMG, the ‘godfather’ of electric vehicles. Andy's extensive experience as COO of Nissan and CEO of Aston Martin provides a unique perspective on how advanced tech companies can navigate the automotive industry. Discover the secrets to engaging with OEMs, alignin…
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Dive into the latest episode of the B2B Go to Market Leaders podcast, where Julien Sauvage, the GVP Marketing lead at Clari delves into how to create an effective company narrative through the art of storytelling and having an alignment with sales for efficient go-to-market strategies. He shares his career journey and insights on breaking down silo…
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In this episode of ‘Lab to Market Leadership,’ Dr. Priya Perumal, a leading expert in construction materials and Chief Scientific Officer at C2CA, discusses the contrasts between university labs and startup environments. Learn about the unique challenges and opportunities that come with moving from academia to the commercial sector. Dr. Perumal pro…
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Dive into the latest episode of the B2B Go to Market Leaders podcast, where Leo Bosuener founder of a product launch agency specializing in Product Hunt shares his career journey from freelancing as a B2B consultant to focusing on product launches. He emphasizes the importance of aligning product, sales, marketing, and customer success teams for a …
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Generating revenue from the licensing of IP sounds great in principle but is notoriously difficult to pull off – especially for start-ups. On this week’s episode, Chris interviews Tony Cochrane, Chief Commercial Officer of Ceres Power, the UK-based fuel cell company. Tony talks about how he and his team were able to grow from £0 - £22m in licensing…
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In this week’s podcast, Chris Reichhelm speaks with Scott White, the co-founder and former CEO of Pragmatic Semiconductor, one of the UK’s most exciting advanced materials companies. Scott talks us through the 14-year journey, diving into everything from the dynamics of the founding team, technology and scale-up approach, engagement with potential …
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In this episode of Lab to Market Leadership, Chris sits down with Steve Cook, a 22-year BP veteran who helped launch Launchpad, BP’s growth-stage accelerator. Steve talks with Chris about where most advanced science and engineering start-ups go wrong when they’re approaching corporates, and what entrepreneurs and executives can do to improve their …
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In this episode of Lab to Market Leadership, we delve into the crucial role of a deep tech Chief Financial Officer with our expert guest, Michael Black, CFO of ieso Digital Health. With extensive experience across various deep tech sectors, Michael provides a comprehensive look at the CFO's responsibilities, the necessity of understanding advanced …
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Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrea Saez's insights provide valuable guidance for product marketers and business leaders. By embracing curiosity, viewing product-market fit as a continuous journey, and crafting a thorough framework for positioning and messaging, companies can attain strategic alignment…
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Dive into this insightful episode where Chris Reichhelm interviews Tony Pearce, COO of Paragraf, to discuss the journey of bringing groundbreaking innovations in the advanced materials sector from the lab to the market. Tony explores the critical aspects of scaling up graphene technology, focusing on the importance of early-stage market credibility…
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Dive into the latest episode of the B2B Go to Market Leaders podcast, where sales expert Tom Slocum shares his comprehensive approach to go-to-market (GTM) strategies. As the founder of The SD Lab, Tom brings valuable insights into marketing plans, sales motions, and customer success. Learn about his journey from a sales representative to an entrep…
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Job Seekers! Are you looking to get into the Deep Tech industry? Deep tech recruitment expert Chris Reichhelm talks about what you can do to give yourself the best chance of finding the right role. He delves into the critical steps for aligning your career ambitions with the appropriate phase of startup growth. In this episode, you'll learn: Sector…
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Welcome to the Lab to Market Leadership podcast, where we explore the journey of turning advanced science and engineering into market-ready innovations. Join Chris Reichhelm, founder and CEO of Deep Tech Leaders, as he speaks with Henrik Hagemann, CEO of Puraffinity and a Forbes 30 under 30 honoree in 2019. In this episode, Henrik shares insights o…
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In this episode of the Lab to Market Leadership podcast, host Chris Reichhelm talks to Peter Collins, the former CEO of Permasense, an Imperial College spin-out focused on industrial IoT solutions for the oil and gas industry. Peter shares his unique journey of bootstrapping Permasense from its early days in the lab to a successful $50 million exit…
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In this episode, Saima Rashid, an accomplished marketing leader and SVP of Marketing & Revenue Analytics at 6sense, shares her experiences, expertise, and guiding principles in navigating the dynamic world of marketing. From balancing the demands of parenthood with a thriving career to harnessing the power of data-driven strategies, Saima offers va…
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In this episode of Lab to Market Leadership, host Chris Reichhelm shares Deep Tech Leaders’ blueprint for the Lab-to-Market journey. Chris outlines the three critical phases of the lab to market journey: Solution Definition, Scaling, and Commercialisation. He explains the five key stages—Research, Prototype, Pilot, First of a Kind, and Market Deplo…
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In this episode, Div Manickam, product marketing leader, product marketing coach, and author defines GTM as a three-letter acronym focused on achieving alignment across stakeholders and teams within a company, particularly when launching new products or entering new markets. Let’s step into the world of product marketing and discover the keys to th…
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Join us for the debut episode of ‘Lab to Market Leadership with Chris Reichhelm, CEO of Deep Tech Leaders, as we dissect the data from the Royal Academy of Engineering’s 'Spotlight on Spinouts 2024' report. Discover our unique analysis shedding light on why UK startups encounter commercialisation challenges despite their innovative ideas. In this e…
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Experiment and learn from failures, rather than seeing everything as either a total win or a total loss. In this episode, Jessica Gilmartin, CRO of Calendly, shares her perspective on defining go-to-market and the importance of coordinating customer-facing teams like marketing, sales, and customer support. Join us to explore the challenges of servi…
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What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens, people-first GTM champion, shares how to align customer problems with product offerings amidst the rapid commoditization of software development, and what role continuous learning plays in this ever-evolv…
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By delving deep into the nuances of your product, market intricacies, and understanding the needs of your customers, you pave the path to unparalleled success. In this episode, Rabi Gupta, cofounder and CEO of EvaBot (Eva AI) delves into the intricacies of go-to-market (GTM) strategies. With a wealth of experience spanning consumer products, B2B sa…
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