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Turning your car into a roaming billboard is one of the most contentious marketing options available to any real estate professional. Some agents embrace it, many won't even consider entertaining the idea. But does it work? Will it help you grow your business? Are there alternatives available? Does it put off potential sellers? In this episode, I'l…
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You can greatly increase your chances of winning the listing by recommending the selling method that best aligns with your owner's needs and experience. Not only that, choosing the selling method that best suits the property will help you secure a sale as quickly as possible. Companion guide: 23 questions to win your next listing presentation To jo…
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When it comes to advancing your real estate career, it's easy to get overwhelmed with all the possibilities. When in fact, all that really matters is how you answer one question: How many people will you reach this week? In this episode, we compare different contact methods and marketing activities to help you understand how to prioritise your time…
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In our latest podcast, I share a framework for creating property adverts that will attract buyers, impress your sellers and attract future clients to your business. Links mentioned in the episode: How to write compelling adverts (Agent Advice Guide) High motivation real estate headline ideas Property Files - for sharing property info packs with buy…
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Have you ever left a family engagement to show a buyer through a property at a moment's notice? Have you ever agreed to a real estate appointment at 8 pm on a Friday night, knowing you'd rather be at home but feeling like you didn't have a choice? In this episode, I'll teach you a simple script which will help you take control of your schedule. Use…
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The best marketing plans are straightforward, easy to follow and don't take a lot of time to execute. In this episode, you will learn a simple way to think about marketing that can tick these boxes, and ensure there aren't any gaps in your approach. The end result is, you'll spend less time thinking 'what am I going to do to get listings this month…
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In this episode, I'll run you through specific steps you can take to fight through the negative noise and keep your business on track. My goal is to show you why this market is actually the best market to work in, and how you can use this opportunity to not just maintain your income, but grow your business and increase it. For links to resources me…
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Ready to get off the rollercoaster? Are you sick of the inconsistent income that comes with a career in real estate? This episode is for you. For a written version of this guide, check out: https://www.agentmonday.com/breaking-through-to-your-next-income-tier/ For our guide on creating your marketing plan, visit: https://www.agentmonday.com/marketi…
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Real estate office awards have long needed a shakeup. Our industry is obsessed with ranking agents on only one variable - income. This usually means that every awards night you see the same people being celebrated. Many salespeople aren't motivated simply by money. They're motivated by doing a good job, helping others, being a team player and havin…
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You can end this year on a high. You can breeze off into the Christmas holidays with a healthy bank balance, having achieved your business goals and solidified your position as THE local real estate expert in your area. But you have to take action now. If you want to have loads of sellable listings in 2 months' time, you need to put the work in thi…
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Buyers and sellers in your market are seeking knowledge right now that can help them make smart decisions. You can be the one who gives them that information. But how often should you keep in touch? How much is too much? In this episode, we answer that question and tackle the fear of rejection (unsubscribes) that comes with an email newsletter mark…
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The tools we learn in this market to increase our capacity without working more hours, set you up to earn massive money when the market rebounds. If you are used to holding 2-3 properties (or less), then you could easily triple or quadruple your income when the market improves, using the strategies you will find in this episode. To access the Agent…
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To grow any business, you need to understand your target market. Specifically, you need to understand the problems your potential customers are trying to solve. If your marketing can speak to those problems and provide solutions, you're business will thrive. In this episode, you will learn how to cater your marketing to speak directly to the pain p…
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Appraisals and listing presentations are the ultimate job interview. Find out our top tips to win the business from the moment you walk in the door. Ready to level up your real estate career? Become a member at Agentmonday.com Looking for one-on-one coaching? Book a session with Andrew at our website: agentmonday.com/book-personal-coaching/ Hosted …
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In real estate, you need a way to efficiently keep in touch with the vast majority of your audience who aren't looking to buy or sell in the immediate future, while you focus on the people moving right now. Content marketing is a fantastic way to do this. It allows you to cost-effectively stay top of mind with everyone you have met throughout your …
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One of my coaching clients recently asked me: "If you were starting out in real estate now, in a new area with no contacts, how would you do it?" This guide lays it all out, step by step. I firmly believe this process is worth consideration whether you are brand new to real estate, or are already up and running but trying to work out how to take yo…
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One of our members recently asked: How do we overcome agents who use inflated appraisals, discount commission rates and 'free' marketing plans to win business? In other words, how do we overcome competitors who over-promise and under-deliver? In this episode, I'll share my strategic thoughts on winning listings against this sort of competition, alo…
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You can create more listing leads by offering a client-friendly online experience. That means, giving customers more of what they want (info) without making them search for it. Use the tips in this episode to turn your online property listings into lead-generation machines to grow your business. For a written version of this guide, along with tips …
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Is your client a 'driver' who is in a rush to make a decision? Then you better cut to the chase and get on their level quickly. Answering questions promptly and informatively. On the other hand, if your client is an 'amiable' personality type then you will need to spend time building serious rapport before you start discussing commission rates and …
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In this episode, I share my top tips for improving your appraisal-to-list ratio. Listing presentations are a part of your business you can improve. And quickly, too! Small changes can make a massive difference to your results. Simply asking the right question at the right time could help you grow your real estate business dramatically in the months…
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The key to unlocking a real estate business with consistent commission income is to build a machine that produces a steady stream of listing opportunities. That machine is your database combined with a regular communication strategy. For links and further info, check out the companion guide on our website: https://www.agentmonday.com/how-to-reconne…
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A reactive real estate business lacks intention, and that leads to inconsistent sales (if any), irregular income patterns, and often, more challenging clients. It's time to flip the script and be proactive, rather than reactive. In this episode, I'll teach you how to focus on dollar-productive activity to increase your income and take back control …
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If you want to grow your income and/or free up your time, leverage everything you do to achieve maximum benefit. Specifically, leverage your past success, your time, and your marketing. To access templates, scripts and articles mentioned in this episode, along with a written version of this guide, visit the Agent Monday website: https://www.agentmo…
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In this episode, I give you specific strategies and a whole heap of scripts to maximise your chances of creating a positive client experience, even when the sale price ends up being less than what the owners originally wanted. Coach owners through your appraisal - "If your price is out there, this marketing approach will find it." Prepare owners fo…
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If you want to increase sales and/or free up more of your time, start by understanding which of your prospecting activities are producing the best results. Armed with this key information, you can decide where to focus your future efforts to procure as many listings as possible with the limited prospecting time you have available each week. In othe…
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Want to get that all-important first sale under your belt? I'll take you through the mindset, key values and specific marketing activities that will get you over the hump, and help launch your successful real estate career. For more tips like this along with a full content library for your email and printed newsletters, visit https://agentmonday.co…
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This is part 2 of our podcast series on burnout and managing stress in general. To listen to part 1, see episode 21 of this podcast, or visit this link: https://www.agentmonday.com/how-to-manage-stress-and-burnout-in-your-real-estate-career/ In part 2, we dive into how to stop the rot and avoid making things worse. Then, we jump into proactive step…
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One of the biggest real estate career killers is the blame game trap. When the going gets tough, it's easy to blame your office, your manager, the market, your vendors, and your spouse. You name it, it's easy to find a scapegoat for your troubles. And it's addictive too! The blame game can cause us to withdraw at a time when what we really need to …
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If you are feeling stressed, irritable, depressed, overwhelmed, or just a distinct lack of motivation, this episode is for you. Experiencing burnout is natural, extremely common and comes with the territory of working in real estate. In this podcast, I share simple coping mechanisms you can use to help survive periods of high stress. --------- The …
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Choosing the right location for your real estate farming area can make or break your business. In this episode, you'll learn how to choose an area that will maximise your sales, what kind of marketing pieces to drop and how often to deliver them. --------- The best way to build a real estate business with a consistent, steady flow of income is to d…
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Real estate can be a lonely job, especially if you don't have someone in real estate you can talk to about the challenges you face on a daily basis. In this episode, I'll talk you through the many benefits of finding a real estate buddy, and how to go about doing it. ------- The best way to build a real estate business with a consistent, steady flo…
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Every appraisal is a golden opportunity. A job interview you need to ace to have any chance of winning the business. And if you can increase your appraisal to list ratio, it will have an immediate, positive effect on your income. In this episode, you will learn how to level up your appraisals and provide a world-class customer experience. View show…
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This episode is full of tips to help you increase your appraisal to list ratio, by understanding what your owners really want. Topics covered: What your owners are looking for How to mentally prepare for listing meetings What to do before the meeting Why being adaptable can increase your chances of success Questions to ask your potential clients Th…
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To achieve any sort of meaningful progress on your listings, you need offers on paper. The easiest way to secure offers in a challenging market is to work with investors. But to avoid burnout and frustration, you need to understand the value exchange involved and approach your investor interactions with the right mindset. --------------------------…
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We know the market is going to change and improve at some point, and based on past experience, that will probably happen in the not-too-distant future (3-9 months). We also know that any prospecting or marketing activity you engage in will take at least 3-9 months to bear fruit. So now is the time to increase your efforts, knowing that when those l…
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The person making the referral can't control what comes of the lead. They can only make the initial connection. So if you want to generate more referral business (and who doesn't), then it stands to reason that you want to reward all referrals, whether they result in business or not. Learn more at our website: https://www.agentmonday.com/reward-eve…
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Learn the right way to ask your owners for a price adjustment. This episode is full of scripts, tips, dialogues and strategies to help you make progress with each and every property. For a written version, visit: https://www.agentmonday.com/how-to-ask-for-a-price-reduction/ Make sure you also download our Listing Refresh Checklist: https://www.agen…
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While other agents are floundering, unsure of what to do, you can stand out from the crowd and grow your business. This podcast includes vendor dialogues, marketing ideas and buyer servicing strategies to help you succeed in a changing market. Learn more at: https://www.agentmonday.com/agent-advice/ Discover the easiest way to source content for yo…
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In this episode, you will learn how to deal with the loss of an offer falling over, how to counsel your owners through this challenging time and how to market the property moving forward, to ensure you find another buyer as quickly as possible. Other advice guides mentioned in this episode: Why this is the best market to work in (as a real estate a…
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One of the most daunting moments in any real estate career is fronting up to owners on deadline day with no offers. In this episode, I share scripts and strategies to help you survive and thrive in these critical conversations. For more agent advice, visit our website: https://www.agentmonday.com/agent-advice/ Hosted on Acast. See acast.com/privacy…
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In this episode, you will learn why a pre-listing kit is a crucial part of the listing process. Plus, what to put in your kits to make them simple to produce and help you stand out from your competition. To access resources mentioned in this episode, visit: https://www.agentmonday.com/what-to-put-in-your-pre-listing-kit/ Brought to you by Agent Mon…
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We know that real estate markets run in cycles. We know there will come a time when listings are plentiful and buyers are hard to come by. What we don't know is when it's going to happen. Trying to time the market is a fool's errand, but preparing for a changing market is not. The goal of this episode is to implore you to prepare for that changing …
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In this episode, we'll answer common questions around hiring a personal assistant for real estate. - How to know when it's time to hire an assistant - How to work out the investment required - What if you can't afford it? - Skills to look for - Tasks to set during the interview process - How to create a positive working environment - How to get the…
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In this episode, you will hear Eran explain why having a regular email newsletter system is a critical part of any good real estate business. We also discuss how to increase your visibility online and get the best possible return from Facebook ads, Google and Youtube. You'll hear which online options to focus on, how to think about marketing yourse…
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The best way to build a real estate business with a consistent, steady flow of income is to build a communication machine that allows you to efficiently keep in touch with a large group of people, while showing them that you are THE go-to real estate expert in your local area. Agent Monday is an exclusive content marketing club for real estate prof…
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In this guide, we'll run you through our open home process (before / during / after), providing you with ideas to wow your clients and give them an experience they will appreciate. Following this process will help you stand out from the crowd and create an attraction real estate business, where owners see you as the go-to real estate expert in thei…
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To get established in real estate you have 2 key jobs: Build a database. Make sure everyone that knows you from school or previous jobs and community involvement know that you are now in real estate. Add more people to this group each week. Show everyone that you are proficient at selling houses. Repeatedly demonstrate that you understand the marke…
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Here are 5 tips to make your real estate email newsletters stand out and help reduce unsubscribe rates. For a written version of this episode, visit our website: https://www.agentmonday.com/tips-to-make-your-email-newsletter-stand-out/ Brought to you by agentmonday.com Agent Monday is an exclusive content marketing club for real estate professional…
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