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A Top Rated Dental Marketing Podcast. Providing like-minded, passionate individuals, a platform to share experiences and expertise in the dental marketing industry and discuss how marketing theory, development and acquisitions enhance an overall success plan. We’re passionate about marketing and collaborations of all kinds and want to share the process to support others.🚀COME SAY HI! 👋 Gary Bird thegarybird.com/ Podcast Website dentalmarketingtheory.com/ Website smcnational.com/
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Marcel Bochard, a partner and general manager in Clinica Cavalleri in Uruguay, joins Gary to talk about how dentistry is different in Latin America, using a membership plan to build his dental group, and why patients need to understand the value of treatment. Connect with our Guests Here ⤵️ Marcel Bochard Partner & General Manager of Clinica Cavall…
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Gary and Eric J. Morin dive into the five critical steps dental practices need to overcome to scale successfully. They discuss the importance of operational mastery, leadership development, and the mindset shifts required to break through growth ceilings. Eric shares valuable insights on how practices can move beyond linear growth to achieve expone…
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In this episode of Dental Marketing Theory, Gary and Dr. Bobbi Stanley discuss the importance of internal marketing in dental practices. They explore strategies for retaining existing patients and boosting patient referrals by improving patient relationships and the overall office experience. Dr. Stanley emphasizes the value of creating a welcoming…
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In this episode of Dental Marketing Theory, Gary speaks with Lynne Leggett, founder and CEO of Victory Dental Management, to explore the intersection of sports methodologies and dental practice management. Lynne shares her unique journey into the dental industry and discusses how her sports and business background contributes to her coaching strate…
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In this episode of Dental Marketing Theory, Gary and Dr. Paul Etchison discuss how dentists can empower their teams to manage the practice effectively, allowing owners to work smarter, not harder. They explore leadership strategies, delegation, and the importance of one-on-one meetings for creating a positive work culture. Dr. Etchison shares pract…
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In this episode of Dental Marketing Theory, Gary speaks with Dr. Raul Franco and Dr. Kartik Antani about the pros and cons of practicing in rural, suburban, and urban areas. They explore key topics like competition, patient volume, staffing challenges, and practice growth in different markets. The conversation provides valuable insights for new den…
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In this episode of Dental Marketing Theory, Gary speaks with Kirk Teachout about how he runs a seven-figure dental practice while only working three days a week. Kirk shares his "three-pillar" approach – focused on finding ideal patients, optimizing scheduling efficiency, and proper daily preparation to maximize productivity. Tune in to hear practi…
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In this episode of Dental Marketing Theory, Gary is joined by Dr. David Rice, founder of Ignite DDS, to discuss the critical issue of team retention in dental practices. They explore the hidden costs of turnover, the impact of poor leadership on team morale, and practical strategies to create a thriving dental practice. Dr. Rice also shares insight…
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In this episode, Gary sits down with Jordon Comstock, CEO of BoomCloud, to discuss the benefits and challenges of transitioning dental practices out of the network using membership plans. They explore key strategies such as aligning patient incentives, marketing, and simplifying administrative tasks, with insights into boosting profitability while …
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In this episode of Dental Marketing Theory, Gary is joined by entrepreneur Tanner Applegate, CEO of Unify, to discuss the challenges of dental student debt and strategies for financial success. They explore topics such as managing debt, the pros and cons of different career paths post-dental school, and how debt impacts starting a business. Tanner …
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In this episode, Gary sits down with Dr. Paul Goodman, also known as Dr. Nacho — the founder of Dental Nachos. The two discuss the unique challenges and solutions in the dental industry, from hiring associates to the impact of AI on patient communication. They dive into the importance of building community, offering value beyond services, and the n…
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In this episode, Gary welcomes Dr. Bob Dokhanchi for a unique discussion on non-disparaging service agreements in the dental industry. They switch perspectives as Gary makes the case against signing such agreements, while Dr. Bob highlights their potential benefits. The conversation also explores broader implications of transparency, accountability…
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In this episode, Gary speaks with Katrina Klein, a dental hygienist with over 27 years of industry experience, about the challenges dental offices face in paying hygienists top dollar. Katrina explains the importance of comprehensive hygiene and aligning practice philosophies to ensure hygienists bring maximum value. They also discuss the role of c…
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In this episode, Gary speaks with Dr. Emily Letran, a seasoned dentist who owns three multi-specialty group practices in Southern California and has over 31 years of experience in dentistry. They discuss sales techniques in the dental industry, emphasizing the importance of conveying value over cost and exploring patient financing options beyond cr…
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In this episode, Gary speaks with Loren King, a dental hygienist with over 12 years of experience who challenges common myths about the flexibility of the dental industry. Loren shares her journey from dental assistant to hygienist and speaker, traveling across states to work where opportunities are best, and offers insights into the autonomy hygie…
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In this episode, Gary talks with Dr. Scott Leune, a prominent figure in the dental industry known for his remarkable journey and contributions. Dr. Leune shares his inspiring story of overcoming significant challenges early in his dental career, including a severe back injury that forced him to rethink his approach to practice management. Despite t…
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In this episode, Gary engages in an insightful conversation with insurance expert Ben Tuinei on the strategic impacts of dental practices going out of network. They discuss the challenges and benefits of leaving network contracts, emphasizing the importance of a robust new patient replacement mechanism to sustain practice growth. The dialogue also …
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In this episode of Dental Marketing Theory, Gary and guest Mike Huffaker discuss the impact and advantages of cloud-based practice management software (PMS) in the dental industry. Mike shares his journey from tech sales to the dental sector and explains how cloud technology is revolutionizing dental practices by offering better integration, real-t…
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In this episode of Dental Marketing Theory, Gary interviews Dr. Kevin Kremer, an active dentist and consultant in the dental industry. Dr. Kremer shares his journey from following in his family's footsteps to becoming an entrepreneur in dentistry, focusing on the importance of mindset for personal and professional success. He emphasizes the value o…
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Join us for a special anniversary episode of Dental Marketing Theory as we celebrate three years of insightful conversations with a compilation of our top 10 episodes from this past year. Dive into a variety of topics with industry leaders like Teresa Duncan, Chad Johnston, and Dr. Marc Cooper, discussing everything from dental insurance and patien…
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Are you struggling to stand out in the crowded online space for dental practices? It's time to change that! Join us for a FREE webinar where industry experts Gary Bird and Eddie Tyshkevich will unravel the mysteries of SEO tailored specifically for dentistry, powered by AI. Learn why your current SEO efforts might not be hitting the mark and discov…
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In this episode of Dental Marketing Theory, Gary talks with Michael McCoy, co-founder of Dental Collective, about his journey from working in the dental industry to launching a purchasing organization aimed at leveling the playing field for independent dental practices. Michael explains how Dental Collective enables small practices to access bulk p…
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In this episode, Gary talks with Maritza Duran, CEO of MDent Consulting, who shares her journey from starting as a dental assistant to advising associate dentists on launching their own practices. Maritza discusses the challenges and opportunities of transitioning from working under someone to owning and expanding dental practices. The podcast delv…
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Gary speaks with Adrian Valente, Director of Training and Enablement at Sunbit, to explore the impactful ways Sunbit leverages financing tools in various service industries, particularly in dental care. Adrian shares insights into the challenges and opportunities of introducing financing solutions in dental practices, emphasizing education and the …
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Host Gary Bird engages in a deep dive with Shawn Peers, a former lawyer turned dental industry expert, discussing the unique challenges and strategies in dental practice management and marketing in the U.S. and Canada. Shawn shares insights from his journey from law to the dental industry, emphasizing the importance of adapting business models to t…
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Gary explores the inception and evolution of Tasty Clean with its founder, Jessica Gore. Initially developed as a natural cleaning solution for baby products, Tasty Clean pivoted to the dental industry after proving its effectiveness in sanitizing dental appliances. Jessica shares her journey from identifying a gap in the market to ultimately repos…
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Gary converses with Dr. Brady Frank, a third-generation dentist turned entrepreneur who delves into his journey from starting multiple dental practices to specializing in the business side of dentistry. Dr. Frank shares insights from his experiences of building over 200 dental groups across the U.S., highlighting innovative financing strategies. Th…
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Host Gary Bird and IT expert Reuben Kamp delve into recent cybersecurity breaches affecting major dental organizations like Aspen Dental, Henry Shine, and Change Healthcare. They discuss the impact of these hacks on the dental industry and the importance of strong cybersecurity measures, especially for smaller dental offices. Reuben emphasizes the …
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In this podcast episode, Gary Bird and Steve Jensen discuss the nuances of the dental industry, focusing on trends in treatment presentation and patient acceptance. They delve into the data analytics provided by Dental Intel, examining how treatment costs and acceptance rates have shifted over time, and explore the challenges of patient financing a…
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Ali Oromchian, founding attorney at Dental & Medical Counsel, joins Gary to talk about why so many dentists face lawsuits over HR problems, how to do a better job protecting your team and practice, and why this is an especially big deal for expanding dental groups or emerging DSOs. Connect with our Guest Here ⤵️ Ali Oromchian Founding Attorney at D…
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Gary talks with Steve Jensen about the significant impact of understanding key business metrics on the growth of dental practices. Steve shares groundbreaking industry statistics, highlighting trends such as the rise in cancellations and no-shows, and explores strategies to enhance patient retention and treatment acceptance rates. Their discussion …
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Pedro Becker, CEO of Becker Alliance, Zenith Dental IT, and Axle, talks with Gary about his unique journey into the dental industry as well as his contributions to digital transformation and cybersecurity. The two discuss how Pedro’s companies integrate technology to streamline dental practices' operations and the vital steps practices can take to …
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Host Gary and guests Brian Colao and Dee Fischer discuss the upcoming Dykema DSO Conference 2024, highlighting its unique features and the value it offers to attendees. They delve into the new "powerful three hours" segment designed to provide actionable insights for improving EBITDA and the overall value of dental service organizations. The conver…
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Dr. Tarryn MacCarthy, CEO of the Business of Happiness and a practicing orthodontist joins Gary to examine the seldom-discussed topic of stress and burnout in the dentistry profession. Dr. MacCarthy shares her personal journey from achieving her dreams in dentistry to confronting deep-seated unhappiness, leading her to redefine success on her own t…
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Gary is joined by Allison Lacoursiere, who passionately discusses her upcoming dental event in Bermuda, aimed at enhancing dental practices through focused tracks on implants and aligners. Set in the breathtaking locale of Bermuda, the event promises not just learning opportunities with top-notch industry experts but also an immersive island experi…
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Gary is joined by Shelly VanEpps of All-Star Dental Academy to delve into a significant cyberattack on the Health Exchange that has severely impacted the dental industry. They discuss the ongoing challenges dental offices face due to delayed insurance payments, how the attack has caused widespread disruptions, and the measures being taken to mitiga…
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Mark Johnson, a wealth advisor and founder of DentalWealthRx.com and StudentLoansRx.com, joins Gary to talk about why new dentists are carrying more student loan debt than ever and what to do about it. Connect with our Guest: Mark Johnson Wealth Advisors & Founder of DentalWealthRx.com and StudentLoansRx.com Website: https://www.studentloansrx.com/…
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Clint Berry, co-founder of Kolla, talks with Gary about why software integration is so essential for dentists, how to use your PMS to help your practice grow, and how to choose the right one. Connect with our Guest: Clint Berry Co-founder of Kolla Website: https://www.getkolla.com/ 📧 Attend our one-day CE-accredited course virtually, in partnership…
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Dr. Trevor Lines, a business development consultant with Revolutionary Tribes, shares his journey as a practicing dentist who ventured into consulting and why growth-minded dentists need to embrace change above all else. Connect with our Guest: Dr. Trevor Lines Consultant, Business Development - Revolutionary Tribes Website: https://www.revtribes.c…
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Angela Baker, a vice president at Wintrust Financial Corporation, talks with Gary about why banks love loaning to dentists, which kinds of practices make the best investment, and how your specialties can affect your loan terms. Connect with our Guest: Angela Baker Vice President at Wintrust Financial Corporation Website: https://www.wintrust.com/ 📧…
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Dr. Jason Auerbach, founder of Riverside Oral Surgery, talks with Gary about creating an ideal patient journey, why he came to embrace social media, and why good marketing is all about relationships. Connect with our Guest: Dr. Jason Auerbach Founder/Managing Partner/Oral and Maxillofacial Surgeon - Riverside Oral Surgery Website: https://riverside…
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Alex Nottingham and Eric Vickery, CEO and president of coaching at All-Star Dental Academy, join Gary to talk about how they help practices grow, why practice leaders need to adopt a growth mindset, and where podcasting fits into it all. Connect with our Guest: Alex Nottingham CEO & Founder of All-Star Dental Academy Eric Vickery President of Coach…
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Debi Easterday, CEO of H2B Consulting, talks with Gary about the dental hiring challenge, why hygiene talent is so hard to retain, and why the dental industry needs to talk about the many hygienists who quit their jobs over sexual harassment or ethics. Connect with our Guest: Debi Easterday Chief H2B (Human-to-Business) Matchmaker - H2B Consulting,…
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Brian Mans, founder of Sell to a DSO, joins Gary to talk about why fewer young dentists are going solo, what small dental groups can learn from DSOs, and exactly what you should look for before buying your next practice. Connect with our Guest: Brian Mans Business Owner - Sell to a DSO, LLC Website: https://www.linkedin.com/in/selltoadso/ 📧Get smar…
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Joe Fogg, founder of onDiem, joins Gary to talk about how to solve dental’s ongoing labor shortage, why even solo dentists have to think more like DSOs now, and how the two of them look alike. Connect with our Guest: Joe Fogg CEO / Founder - onDiem Website: https://ondiem.com/ 📧Get smarter using FREE custom practice growth maps. Visit➡️https://maps…
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Dr. Travis Campbell, founder of Dental Insurance Guy, talks with Gary about why insurance is so challenging for practices to get right, how a simple change in billing strategy can boost patient happiness, and whether dentists who give up on insurance altogether are making a wise move. Connect with our Guest: Dr. Travis Campbell Owner - Dental Insur…
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Amol Nirgudkar, CEO of Patient Prism, returns to the show to talk with Gary about why dental marketing requires a holistic approach, why dentists need to take sales seriously, and why creating capacity should be the top priority for DSOs heading into 2024. Connect with our Guest: Amol Nirgudkar CEO at Patient Prism Website:https://www.patientprism.…
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Atia Black, director of strategic partnerships at Method Procurement Technologies, talks with Gary about why procurement in the dental industry is so far behind the curve, plus how dentists can save money and energy by streamlining their procurement processes. Connect with our Guest: Atia Black Director of Strategic Partnerships - Method Procuremen…
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Dr. Avi Patel, founder of Clear Aligner Advisor, joins Gary to talk about why so many dentists struggle in the profession and deleting themselves, why fewer dentists should work full-time, and how DSOs can do a better job empowering their associates.Connect with our Guest:Website: https://www.clearaligneradvisor.co/📧Get smarter using FREE custom pr…
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Perrin DesPortes, co-founder of Polaris Healthcare Partners, returns to the show to talk with Gary about his own podcast, Group Practice Accelerator, plus why associates need a path to practice ownership, how to decide if you’re ready to build a group practice, and why bank financing gets hard after 3 locations.Connect with our Guest:Website: https…
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