I often hear in many different different business, the idea of building a team versus hiring a professional services provider and a trusted partner. A few things to keep in mind: Take into account the true cost of building a team. Understand it’s your time and that is a never ending commitment. Your team may move on, resetting your resources and ca…

What’s the difference between a Partner and a Service Provider as it applies to professional services? Specifically Digital Marketing or Software Development? There are some major differences IMHO…let’s dive into it. Partners are part of the process, involved in the conversations as they are developed. Partners are on the team and involved in the d…

Welcome back to The Drive with me, Dan Nedelko. Join me to learn about Business and Growth for Small Business. It’s practical, snackable, pragmatic and hopefully helpful. In this welcome back episode I’m explaining a bit about my perspective on Business and what value I can convey to you in the rejuventated verion of The Drive. Join me and I’ll be …

Planning for marketing versus a marketing plan I’ve decided to resurrect my podcast in order to be more relevant to a wider audience, in addition to it being easier and more convenient for me to record a short ten to fifteen minutes podcast on my drive into the office every morning. I’m anticipating that it will be a podcast full of tips, anecdotes…

As we wrap 2016, it’s a good time to look back and reflect on the fact that there have been more updates in the past year in terms of SEO, Google, Facebook, Twitter than the past 3 years combined, all which affect how we market and do business on the internet. Platforms such as Google and Facebook have introduced new tools that take digital marketi…

Paying to market your core product or service through Google AdWords, Facebook or Bing (or any other paid channel) will be an extremely expensive proposition. Watch and learn how to reduce your Pay Per Click campaign costs, create a highly engaged lead list and increase your conversion and retention rates. Sound too good to be true? It isn’t, it si…

AdWords is the world’s most advanced and largest network for publishers and an extremely powerful demand-side platform (DSP). If you’re a digital marketing professional managing advertising inventory then this will be a great use of 8 minutes of your day! AdWords Quality Score can have a substantial effect on your advertising performance and your b…

Share on facebook Facebook Share on twitter Twitter Share on linkedin LinkedIn Share on reddit Reddit Share on whatsapp WhatsApp Setting your digital marketing campaigns into one of three main types will help you maintain your sanity and provide clear goal posts for your team. Misunderstood campaign goals can cause a serious headache when the campa…

Managing PPC campaigns on Google AdWords or Bing networks and now Facebook and Twitter is complex. Set it and forget it isn’t going to work in 2016, you’ll burn your budget and reduce your acquisition efforts. In today’s Marketing Drive we’re talking about 10 AdWords PPC Optimizations we can do right now, today to optimize our budgets and increase …

Often marketing strategies and tactics are confused. Here are some tips that will help you to lay out Marketing strategies clearly, assigning tactics to them, then completing the circle by integrating that process into your reporting cycle. Subscribe to my YouTube channel Subscribe to the podcast on iTunes In The Marketing Drive Episode 16 we’re ta…