Τα καλύτερα Google Ads podcast (2024)

1
What To Do With Your Campaigns Over Christmas 9:15

1d ago9:15

9:15

Send us a text In this episode of Google Ads Unleashed, host Jeremy reveals essential strategies to keep your campaigns profitable over Christmas. Perfect for advertisers navigating the holiday slowdown, this episode shares everything you need to know to stay efficient and ready to scale in the New Year. We'll see you in the New Year 👋 Whether you'…

1
What Are Two Ways In Which Google Ads Can Fuel Your Business Goals? 3:08

2d ago3:08

3:08

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeWant to reach the right audience and boost sales? Learn two effective ways Google Ads can fuel your business success with targeted ads and strategic campaigns.

1
Should you use manual or automated bidding with Shopping campaigns? 13:10

5d ago13:10

13:10

Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales answers your burning questions about Google Shopping campaigns, a topic often overshadowed by the push for Performance Max. She discusses the importance of these campaigns for ec…

1
Google Ads Aficionados: ChatGPT Search and Its Impact on Digital Marketing 20:33

7d ago20:33

20:33

Curry, Cheese, and Vegemite: The Google Ads Aficionados are here! Our Google Ads Strategists Usama Khan, Colby Doyle, and Glen Wilson discuss the rise of ChatGPT Search and other AI tools. More importantly, they talk about their impact on digital marketing and the future of paid ads. Watch this video as they explore the shifts in user behavior, con…

1
The Worst Account I’ve Ever Seen (Episode 442) 31:53

8d ago31:53

31:53

Don't make these same mistakes! This week we take a look at three examples of accounts that made big mistakes and wasted thousands of dollars in Google Ads. As the year comes to an end use these examples to learn how to avoid these deadly account management mistakes. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://w…

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#19 Google Ads 1x1 Podcast: Strategien für das perfekte Zielgruppen-Targeting 7:50

9d ago7:50

7:50

In dieser Episode des Google Ads 1x1 Podcasts mit Daniel Rakus erfährst du, wie die richtige Zielgruppenansprache den Erfolg deiner Google Ads Kampagnen maßgeblich beeinflusst. Wir tauchen ein in die vielseitigen Targeting-Optionen, von demografischen Merkmalen über Standort-Targeting bis hin zu interessenbasierten Strategien. Daniel erklärt, wie d…

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Boost Your Website’s Conversion Rate: Tips & Tricks 15:12

12d ago15:12

15:12

In this episode, we discuss conversion rate optimization, sharing practical tips to make your website more effective. Learn how to craft a smartly designed website and use custom marketing solutions to help your company succeed. Tune in for actionable insights to turn visitors into customers and grow your business!…

1
International Marketing Strategy - Elevate Your Business - From Local To Global 5:38

5d ago5:38

5:38

Join the Elevate Your Business - From Local to Global seminar on 28th January 2025 at The Rufus Centre, Flitwick. Discover how to expand your business internationally with expert digital marketing strategies, including Google & YouTube Ads. Perfect for sole traders, SMEs, and manufacturers ready to tap into global markets. Book now to unlock your b…

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Which Is Benefit Of Using Display Advertising With Google To Build Brand Awareness? 3:18

6d ago3:18

3:18

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeBoost your brand visibility with Google Display Ads! Reach millions of potential customers across websites, videos, and apps, while using advanced targeting and cost-effective bidding to make your brand unforgettable.…

1
Which Targeting Option Is Best For Achieving Brand Awareness? 4:15

7d ago4:15

4:15

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeLooking to increase brand awareness? Learn why affinity targeting is the best option for reaching users with a long-term interest in your niche. This strategy helps you connect with an engaged audience, build lasting relationships, and improve ROI…

1
How To Use YouTube Shorts To Scale Your Brand 14:43

9d ago14:43

14:43

Send us a text Discover how to scale your brand with YouTube Shorts through Google Ads! In this episode of Google Ads Unleashed, we uncover a game-changing strategy to tap into one of the most undervalued ad placements on YouTube. Learn how to set up Demand Gen shorts, recycle winning creatives, and leverage unbeatable CPM rates. P This episode sha…

1
What’s One Way Google AI Helps Marketers Connect With Potential Customers? 3:30

11d ago3:30

3:30

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeDiscover how Google AI helps marketers connect with potential customers by understanding human language nuances. Learn how it improves targeting, enhances customer experience, and boosts business growth by matching marketing messages with user int…

1
New Strategy for Google Ads Performance Max & Standard Shopping Campaigns 11:22

11d ago11:22

11:22

John shares his new strategy for optimizing Google Ads Performance Max campaigns in a business with a significant Meta Ads allocation. With his concern about Meta Ads overshadowing Google's targeting and audience signals, he runs Standard Shopping Ads alongside PMax to boost performance and customer acquisition. Watch the video now as he reveals th…

1
Can you run Google Ads with a small budget? 11:51

12d ago11:51

11:51

In Episode 46 of Inside Google Ads, host Jyll Saskin Gales answers your burning questions about running Google Ads with a small budget. Discover the minimum amount you need to spend to see results, how to approach budget allocation with your bid strategy, and why patience is key in the early stages of your Google Ads journey. Listen and learn how t…

1
Meta Ads Black Friday and Cyber Monday Strategies to Boost Sales 18:05

14d ago18:05

18:05

Maximize your Black Friday and Cyber Monday sales with these effective strategies from our Meta Ads Account Managers, Nick Ewing and Jonathan Paquin. Learn how to prepare for BFCM, the important campaign types, effective ad and creative strategies, how to scale your budget, and the promotions to run alongside the biggest sale season of the year. Wa…

1
Answering Your Questions (Episode 441) 42:14

15d ago42:14

42:14

Answering questions from listeners about Google Ads. Topics include solving an issue with conversion tracking, performance max questions, how to manage search terms effectively, Google Ads policy issues, and a question about Google's sweeping changes to their platform in the past 5 years. Try Opteo for free for 28 days - https://opteo.com/psp Chris…

1
Copy This Strategy to Master Feed Rules 16:15

16d ago16:15

16:15

Send us a text In this episode of Google Ads Unleashed, we dive into one of the most underrated yet game-changing tools in your Google Shopping arsenal: Feed Rules. From automatically setting product colours to dynamically grouping sale items for maximum ROI, feed rules allow you to optimise your product data effortlessly. Host Jeremy will also cov…

1
Google Ads Standard Shopping With Performance Max Strategy to Lower CPCs 7:35

18d ago7:35

7:35

Learn about John Moran’s Google Ads Standard Shopping with Performance Max strategy. The strategy resulted in increased conversion value while lowering CPCs through smart budget allocations and ROAS targeting. Watch this video to discover how you can apply it to boost your Google Ads performance. 👉 This video is from our You vs. Google Mastermind. …

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How many keywords should I put in an ad group in Google Ads? 11:05

19d ago11:05

11:05

Are more keywords better? In Episode 45 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses effective strategies for managing Google Ads campaigns, focusing on keyword consolidation, optimizing shopping ads, and structuring campaigns based on client needs. She emphasizes the importance of understanding keyword intent, the benefits of…

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Website Design Breakdown by Gilmedia: Melrose Flower Lab Tips 7:16

20d ago7:16

7:16

In this episode, we explore the Melrose Flower Lab website project, sharing tips for crafting a stunning and user-friendly site. Learn more and explore how we create websites for businesses.Από τον Gilmedia

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How to Launch a Dynamic Search Ad Campaign That Drives Results 15:05

23d ago15:05

15:05

Send us a text Struggling to scale your campaigns? In this episode of the Google Ads Unleashed Podcast, Jeremy breaks down Dynamic Search Ads (DSAs)—the often overlooked but powerful tool for driving conversions. Learn the DSA setup process, key optimisation strategies, and why Google might integrate DSAs into Performance Max campaigns. Whether you…

1
#18 Google Ads 1x1 Podcast: Google Ads für lokale Unternehmen 15:30

26d ago15:30

15:30

In dieser Episode des Google Ads 1x1 Podcasts erfährst du, wie du Google Ads optimal für den Erfolg deines lokalen Geschäfts oder Deiner Dienstleistung einsetzt. Wir beleuchten, warum Google Ads essentiell für lokale Unternehmen sind und wie sie sowohl den Online-Traffic steigern als auch physische Ladenbesuche fördern können. Daniel Rakus erklärt …

1
How to launch a new product with Google Ads 7:59

26d ago7:59

7:59

In this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, "The Insider." She shares the first issue, which focuses on how to launch a new product with Google Ads, using a real-life client example for illustration. Jyll emphasizes the importance of a two-pronged…

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HVAC & A/C Lead Generation (Episode 440) 31:17

29d ago31:17

31:17

HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaigns focused on A/C repair lead generation. There are a lot of ways to manage lead generation for HVAC and these tips should help you decide how to best…

1
Quick'n'Easy Guide to Setting Up Microsoft Ads for Beginners 15:32

30d ago15:32

15:32

Send us a text Ready to expand beyond Google Ads? In this episode of Google Ads Unleashed, host Jeremy shares a beginner-friendly guide to setting up Microsoft Ads. Learn how to unlock additional PPC potential by leveraging Bing’s unique audience, simplifying campaign structures, and automating key integrations. Whether you're new to Microsoft Ads …

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Should you manage your own Google Ads or hire an agency? 12:27

1M ago12:27

12:27

Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of each option, emphasizing the importance of factors like time, budget, and campaign complexity. She also shares insights into red flags to watch out for when hiring an agency, including dubious claims…

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Do Blogs Really Boost Your SEO? Let’s Talk! 21:45

1M ago21:45

21:45

In this episode, our hosts explore Gilmedia's blog, Do Blogs Help Your SEO?, to uncover how blogging boosts your online presence. From driving traffic to improving rankings, we share simple, actionable tips. Perfect for business owners and marketers! Tune in for practical advice, insights, and a few laughs. Visit gilmedia.com for more.…

1
Content Made Easy: Tips for Your Marketing Success 16:33

1M ago16:33

16:33

In this episode, our hosts chat about Gilmedia's latest blog on creating top-notch content for your marketing agency. From audience targeting to crafting SEO-friendly posts, they share simple, practical tips to make your content shine. Whether you're a pro or just getting started, this friendly discussion is packed with advice and a few laughs to k…

1
These TRUTHS Will Never Change (Episode 439) 37:04

1M ago37:04

37:04

Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the importance of top ranking to ad copy to search terms, these facts continue to be cornerstones in paid ads…

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Boost Your Shopping Ads with Powerful Post-Purchase Data Insights 10:24

1M ago10:24

10:24

Send us a text Unlock new potential in your Google Shopping Ads with post-purchase data! In this episode of Google Ads Unleashed, discover how analysing customer survey insights post-purchase can reveal key product benefits to optimise your ad titles and descriptions—resulting in better search alignment, higher CTRs, and more conversions. Jeremy Yo…

1
Boost Your Business: Practical Tips for Success 11:20

1M ago11:20

11:20

In this episode, our hosts explore Gilmedia's latest blog on easy, actionable tips to take your business to the next level. From branding to audience engagement, we cover key strategies that are simple to apply and can make a real difference. Tune in for a friendly, insightful chat with plenty of practical advice and a few laughs along the way!…

1
Free Digital Marketing Audit - MyNewTerm Bedfordshire Chamber Of Commerce 1:51

1M ago1:51

1:51

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Discover how Wayne Cartnell, founder of MyNewTerm, leveraged a marketing audit with the Bedfordshire Chamber of Commerce and SF Digital to explore new market opportunities. Learn how this insightful process provided actionable steps for expanding…

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Will Maximize Conversions bidding inflate my CPCs? 10:37

1M ago10:37

10:37

It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing that while Smart Bidding may have short-term drawbacks, it ultimately delivers better results in terms of …

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#17 Google Ads 1x1 Podcast: Shopping Ads: Der Schlüssel zu mehr Umsatz im E-Commerce 9:22

1M ago9:22

9:22

In dieser Episode des Google Ads 1x1 Podcasts taucht Gastgeber Daniel Rakus in die Welt der Google Shopping Ads ein. Erfahre, warum diese spezielle Anzeigenform für Online-Shops unerlässlich ist und wie sie durch visuelle Darstellungen von Produktbildern und Preisen die Conversion-Rate steigern können. Daniel gibt wertvolle Tipps zur Optimierung de…

1
Save 20% On Google Shopping With This Trick 14:43

1M ago14:43

14:43

Send us a text Discover how to save 20% on Google Shopping ad costs with one simple trick! In this episode of Google Ads Unleashed, we reveal a powerful, underutilised tactic using CSS (Comparison Shopping Services) that can give you a competitive edge by reducing click costs and boosting bidding power. Perfect for EU-based advertisers looking to m…

1
Case Study: B2B & B2C (Episode 438) 37:01

1M ago37:01

37:01

Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently! Try Opteo for free for 28 days - https://o…

1
Should you run Search and Performance Max together? 13:35

2M ago13:35

13:35

Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different Google Ads features interact together. We're talking about: Search & Performance Max: Power Pair? Search & Retargeting: Is RLSA still a valid Google A…

1
Google Ads Target Impression Share - Why Should You Choose Target Impression Share? 3:05

2M ago3:05

3:05

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeLearn why Target Impression Share is the best Google Ads bidding strategy for maximising visibility. Discover how it helps boost brand awareness, control ad placement, and stay competitive by ensuring your ads appear more frequently in search resu…

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Your Q4 Secret Weapon - Demand Gen Campaigns 14:08

2M ago14:08

14:08

Send us a text In this Google Ads Unleashed episode, hist Jeremy Young reveals why Demand Gen campaigns are the secret weapon for Q4 success. Explore how to build high-performing Demand Gen campaigns for Black Friday and beyond, from optimising with third-party attribution to selecting ad formats that increase conversions. Jeremy also covers tips f…

1
How to Rank #1 on Google (Episode 437) 39:18

2M ago39:18

39:18

Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy. Try Opteo for free for 28 days - https://opteo.com/psp Ch…

1
How to optimize a Google Shopping campaign 15:33

2M ago15:33

15:33

In this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! Host Jyll Saskin Gales, a Google Ads Coach, gives you a spooky peek behind the curtain, where we uncover the secrets to optimizing a Shopping campaign. She'll share how she and her client took a struggl…

1
Free Media Efficiency Ratio (MER) Tracker Sheet 27:07

2M ago27:07

27:07

Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platforms (Google Ads, Meta Ads, Shopify, etc.) so you can make data-driven decisions without relying on third-party attribution platforms. Nick also share…

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Q&A - Answering Questions from Listeners (Episode 436) 41:32

2M ago41:32

41:32

The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sc…

1
New Game-Changing PMax & Shopping Update! 10:40

2M ago10:40

10:40

Send us a text In this episode of Google Ads Unleashed, host Jeremy Young dives into Google's game-changing update on Performance Max (PMax) and Shopping campaigns. Learn how the new ad rank dynamics between PMax and Shopping can impact your holiday strategy and lead to smarter campaign management. Tune in to explore why this update is stirring the…

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ABO Approach for Successful Meta Ads Campaigns 10:28

2M ago10:28

10:28

John shares the Meta Ads strategy, which reduced costs by 10% and increased new customer acquisition by 18%. Watch this video to learn about this strategy focused on the ABO approach and how you can apply it to scale your Meta Ads. 👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to week…

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#16 Google Ads 1x1 Podcast: Die perfekte Landingpage für erfolgreiche Google Ads 12:36

2M ago12:36

12:36

In dieser Episode des Google Ads 1x1 Podcasts erklärt Daniel Rakus, warum die Relevanz von Landingpages für den Erfolg von Google Ads Kampagnen entscheidend ist. Viele Unternehmen investieren viel in die Optimierung ihrer Anzeigen, doch oft wird die Bedeutung der Landingpage unterschätzt. Erfahre, wie du deine Landingpage optimal auf deine Kampagne…

1
Should you use micro-conversions in Google Ads? 13:31

2M ago13:31

13:31

What can you do if your Google Ads campaigns don't have enough conversion volume to get Smart Bidding to work? Implement micro-conversions! In Episode 39 of Inside Google Ads, host Jyll Saskin Gales discusses micro-conversions. She answers your burning questions, like: What are micro-conversions? Why do micro-conversions matter? How to use micro-co…

1
Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators 15:47

2M ago15:47

15:47

Learn about the importance of helping your clients understand Key Performance Indicators (KPIs) when running Google Ads and Meta Ads. Our experts also talk about the limitations of attribution tools and their recommendations for presenting data-based results to clients. Watch this video to help build effective client communication so you can strate…

1
How I Cut Lead Costs by 40% Without Increasing Ad Spend 14:49

2M ago14:49

14:49

Send us a text In this episode of Google Ads Unleashed, Jeremy Young shares how he slashed lead costs by 40% without increasing ad spend. Discover the step-by-step process that optimised conversion tracking, revamped campaigns, and leveraged AI-driven customer insights to generate higher-quality leads. Whether you're in lead generation or eCommerce…

1
Going from Good to GREAT (Episode 435) 33:50

2M ago33:50

33:50

The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns. Try Opteo for free for two months - https://opteo.com/psp Chris…

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