Drs. Kirk Wakefield and Jason Lee focus on Chapter 14 from the book, Team Sports Marketing.

Dr. Kirk Wakefield is joined by Dr. Jason Lee from UNF to discuss Ch 13 of Team Sports Marketing.

Kirk discusses Chapter 10: Moving the Merchandise.

Kirk discusses Ch. 9: Managing the Sportscape.

The author discusses key terms from Chapter 8.

Kirk discusses key terms from Chapter 7.

Chief Marketing Officer for the Houston Dynamo professional soccer club, Katie Sarantakes Scallon, joins Kirk to discuss setting ticket prices.

Kirk joins Lane Wakefield of Mercer University in discussing key terms to aid students in learning Chapter 5: Selling Season Tickets. Read the textbook at www.teamsportsmarketing.com.

Dr. Lane Wakefield of Mercer University joins the author of the text, Kirk Wakefield, in discussing key terms from Chapter 4 on data analytics.

This episode corresponds to Chapter 3 in Team Sports Marketing. Dr. Lane Wakefield, professor of Sports Marketing and Analytics from Mercer University joins us.

Dr. Wakefield discusses key terms and relevant examples in sports.

Dr. Wakefield discusses key terms and relevant examples in sports