Τα καλύτερα The Workflow Podcast podcast (2024)

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Case Study: How Bekah Read Successfully Pivoted to a Profitable Live Launch Strategy 52:31

4d ago52:31

52:31

🎉 In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong explores how to turn a struggling evergreen offer into a thriving live launch with special guest Bekah Read! This episode is a must-listen if you’re a solo business owner looking to reimagine your launch strategy and breathe new life into your offers. Dolly and Bekah div…

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How to Plan Your Launch Using Trello: A Step-by-Step Guide for Business Owners 37:50

11d ago37:50

37:50

🎉 In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong dives into the powerful role Trello plays in simplifying launch planning for small business owners! If you’re a solo business owner looking to streamline your launch process and keep all the moving pieces organized in one place, this episode is for you. Dolly shares her …

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How The CopyBank Club Can Simplify Your Email Marketing Strategy with Ashlyn Carter 32:39

18d ago32:39

32:39

🎉 In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong sits down with copywriter for creatives, Ashlyn Carter, to discuss how her CopyBank Club can simplify your email strategy! If you’re a small business owner looking to connect with your audience through authentic, engaging emails—without spending hours each week—this epis…

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7 Black Friday Offers That Are Beyond the 40% Off Discount 40:37

25d ago40:37

40:37

🎉 In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong shares 7 Black Friday Strategies Beyond the 40% OFF discount! Whether you’re a small business owner ready to try something new or looking to set your business up for a successful 2025, this episode has practical and creative ideas that go beyond the usual markdowns. Doll…

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The best investments I made for my business in 2024 46:28

1M ago46:28

46:28

🎉 In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong reflects on the top five business investments she made in 2024 that have transformed her approach to running two distinct sides of her business: family photography and launching education. Dolly shares her journey of balancing organic marketing strategies, investing in S…

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Building Sustainable Micro Funnels with SEO Blogging and Pinterest W/ Kara Duncan 40:05

1M ago40:05

40:05

🎉 In this episode of the Systems and Workflow Magic Podcast, host Dolly DeLong speaks with Kara Duncan, a content marketing expert specializing in SEO-driven blog content and Pinterest strategies for women-owned service-based businesses. They discuss the importance of sustainable marketing strategies, the concept of micro funnels, and how to effect…

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153: Mastering the Art of Strategic Sales Workflows: Andee Hart’s Tips for Authentic Sales Success 44:54

2M ago44:54

44:54

🎉 In this episode, Dolly DeLong is joined by Andee Hart to explore The Art of Strategic Sales Workflows. Andee shares her expertise in creating sales systems that feel authentic, intentional, and effective for entrepreneurs who want to streamline their sales process without sacrificing that personal touch. Whether you’re struggling to make sales fe…

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152: How To Design A High-Converting Black Friday Sales Page (Part 3 Of The Black Friday Series w/ Mara Kucirek & Bekah Read) 22:28

2M ago22:28

22:28

🎉 In this episode, Dolly DeLong, Mara Kucirek, and Bekah Read dive into the essential elements of designing a high-converting Black Friday sales page. This episode wraps up a three-part series, giving you the insights to create a strategic, simple, and compelling Black Friday campaign. Whether you’re planning your first Black Friday sale or looking…

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Black Friday Trends of 2024 (part 2) featuring Mara Kucirek and Bekah Read 39:18

2M ago39:18

39:18

🎉 In this episode, Dolly DeLong, Mara Kucirek, and Bekah Read dive into the key trends for Black Friday 2024 and share actionable strategies to help you plan a simple and stress-free Black Friday sale. This is part two of a three-part series designed to guide you through creating a standout Black Friday campaign that’s both strategic and impactful.…

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Mastering Black Friday 2024: Key Strategies for a Stress-Free and Profitable Sale (Part 1) w/ Mara Kucirek 34:09

2M ago34:09

34:09

🎉In this episode, Dolly DeLong and Mara Kucirek discuss the key trends for Black Friday 2024 and share actionable strategies for creating a profitable, stress-free Black Friday sale. From planning ahead to leveraging proven products, this is part one of a three-part series designed to help you stand out and succeed during the biggest shopping seaso…

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149: How Kelly Biltz (an ADHD Coach for Teens) Launched a Successful Group Program: A Step-by-Step Case Study 48:29

2M ago48:29

48:29

In this episode, Dolly DeLong interviews one of her 1:1 Launch Clients, an ADHD teen life coach, Kelly Biltz, who shares her journey of becoming a coach and its impact on her family. They discuss the importance of finding a niche, launching a group program, and the power of email marketing in the pre-launch phase. Kelly successfully launched a grou…

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148: How to Authentically Use AI tools in your Business w/ Kinsey Soderberg 45:38

3M ago45:38

45:38

This week, I’m joined by Kinsey Soderberg, the brilliant mind behind Feel Good Social. Kinsey is here to chat with us about something I know we’re all curious about: how to use AI tools authentically in your business. She’s sharing how she integrates AI into her systems and workflows, trains AI to sound like her brand, and how you can use AI tools …

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147: How to Boost Lead Generation and Grow Your Email List w/ Davey Jones of BDOW! 39:31

3M ago39:31

39:31

Ready to supercharge your lead generation and grow your email list? In this week’s episode of the Systems & Workflow Magic Podcast, I sit down with Davey Jones, the CEO of BDOW! An expert in digital marketing strategies. Davey shares his top insights on why building an email list is crucial for any business owner, regardless of where you are in you…

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146: SEO Strategy for Service Providers W/ Laurel Vines 29:03

3M ago29:03

29:03

This week, I am joined by SEO expert and web designer Laurel Vines to discuss a comprehensive SEO strategy for service providers. We delve into practical techniques for improving SEO, including website structure, content optimization, and off-page SEO. Laurel also shares her journey into SEO, offers tips for leveraging Pinterest, and provides insig…

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145: The Importance of SEO During Life Challenges With Laura Jawad 37:09

3M ago37:09

37:09

In this episode of the Systems and Workflow Magic Podcast, I am joined by SEO expert Laura Jawad to discuss the importance of SEO during life challenges. Laura shares her journey as a PhD-trained scientist turned personal trainer and birth doula and how she used SEO to build and sustain her business through some of life's most challenging moments. …

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144: How to Structure Your Website with SEO in Mind featuring Michelle Pontvert 32:46

4M ago32:46

32:46

The Summer of SEO continues as I welcome back business strategist and SEO enthusiast Michelle Pontvert to discuss the importance of structuring your website for SEO. Michelle offers practical tips on maintaining a user-friendly website with straightforward navigation, strategic linking, and the appropriate use of keywords. We also touch on advantag…

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143: SEO for Local Businesses and Why it's Essential to Build Out That Foundation Early on in Your Business with Samantha Mabe 35:43

4M ago35:43

35:43

Hey, friend, and welcome to another installment to the Summer of SEO! Today I discuss effective SEO strategies for local businesses with Samantha Mabe, the creative director of Lemon and the Sea. We discuss optimizing your website, incorporating location-specific SEO elements, and enhancing user experience to attract the right clients. Samantha als…

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142: How to use Ubersuggest for basic Keyword Research + How to get started with Keyword Research to supercharge your SEO with Rebekah Read 35:43

4M ago35:43

35:43

Hey there! This week, I welcome back Bekah Read of Rebekah Read Creative to delve deeper into the importance of keyword research for improving your website's SEO. Bekah, a Squarespace educator and designer, shares practical advice on how to conduct keyword research using tools like Ubersuggest and Google Analytics and how to integrate keywords effe…

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141: Creating an SEO Strategy for Content With The Power of Keyword Research, Case Studies, & SEO with Brittany Herzberg 51:41

4M ago51:41

51:41

In this episode of the Systems and Workflow Magic podcast, I welcome back Brittany Herzberg for the Summer of SEO series. Brittany shares her expertise in simplifying SEO and maximizing website traffic through blogs, podcasts, and case studies. She explains the importance of keyword research and social proof, breaking down a four-step process: gath…

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140: Why Finding the Right Cadence for Blogging Will Help Skyrocket Your SEO as a Small Business Owner featuring Bai-Leigh Chapman 34:20

5M ago34:20

34:20

Welcome back as we continue the Summer of SEO! This week, systems and process specialist Bai-Leigh Chapman joined me to discuss SEO for blog posts. Bai-Leigh shares her journey from being a VA to a systems expert. We cover the importance of creating a process for SEO blogging, and Bai-Leigh reveals her contribution to the Systems and Workflow Magic…

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139: Google Business Profile Optimization And SEO Tips For Photographers featuring Melissa Arlena 28:10

5M ago28:10

28:10

Hey, friend! Today, SEO expert Melissa Arlena joins me. Melissa brings over 14 years of SEO experience, shares her journey from IT to photography, and how she has successfully used SEO for her photography business across different states and genres. We discuss the importance of setting up and frequently updating your Google Business Profile, the do…

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138: How to supercharge your Google Business Profile with these actionable SEO tips with Rita Ester 33:29

5M ago33:29

33:29

Hello, and welcome back to the Systems and Workflow Magic Podcast! Today, I am joined by SEO expert and founder of Delegate and Accelerate, Rita Ester. Rita shares insights into optimizing local SEO, emphasizing the importance of creating and maintaining a Google Business Profile and profiles on other search engines like Bing and Yahoo. She discuss…

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137: The Importance of SEO for ANY business and Why it's Important NOT to Get Stuck with Taking Action with SEO featuring Christy Hunter 48:00

5M ago48:00

48:00

Hey friend! Welcome to episode one of the Summer of SEO series. To kick things off, I am joined (once again) by SEO expert Christy Hunter. We dive deep into the essentials of search engine optimization (SEO) for small business owners and discuss Christy's new roadmap for SEO, designed to guide business owners through the vital steps to enhance thei…

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136: How Hiring an Integrator & Launch Strategist Helped Grace Paul First Launch Earn $51,000 in One Week 1:10:40

6M ago1:10:40

1:10:40

Hey friend! This week, we're doing things a little differently. Join me for an in-depth case study of my 1:1 launch integration client, family film photographer Grace Paul. We delve into the journey and strategies behind Grace's incredibly successful launch of a fine art family photography collaboration, which generated $51,000 in just one week! Gr…

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135: Expert SEO Tips for Wedding Professionals: Boost Your Website's Visibility featuring Sara Dunn of Sara Does SEO 37:59

6M ago37:59

37:59

In this episode, I am joined by Sara Dunn (aka Sara Does SEO), a wedding SEO specialist, to discuss the basics of SEO and how to improve visibility on search engines. Sara emphasizes the importance of using keywords that people are actually searching for and provides tips on how to find and incorporate these keywords into your website. Sarah also d…

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134: The Five Components of an Aligned Business with Annemie Tonken 50:19

6M ago50:19

50:19

This week, I welcome photographer and educator Annemie Tonken. Annemie shares her journey from starting as a photographer to becoming a business systems strategist and podcast host. We dive deep into the concept of business alignment, breaking it down into five key components: Preferences, Parameters, Products, Pricing, and Policies. Annamie offers…

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133: Mastering Financial Systems for Small Business Success (Why it's Essential to Master This Type of System to Impact Your Taxes!) with Heather Leicy 35:19

6M ago35:19

35:19

In this episode of the Systems and Workflow Magic podcast, Dolly DeLong interviews Heather Licey, a wedding and senior photographer, about the importance of financial systems for small business owners. Heather shares her expertise in managing business numbers and offers practical tips for setting up a weekly, monthly, quarterly, and yearly rhythm f…

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132: Getting started with speaking in your business (the systems to start incorporating now) featuring Jessica Rasdall 52:12

6M ago52:12

52:12

This week on the podcast, I am joined by public speaker and coach Jessica Radsdall. She shares her inspiring journey from surviving a tragic car accident to becoming a motivational speaker and business scaling expert. Listen in as Jessica shares with us the importance of honing your message and how that can lead to business growth. Top reasons to l…

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131: Behind the Scenes of My Most Recent Launch: An Honest Conversation with Sage Polaris 50:29

7M ago50:29

50:29

Hey, friend! This week, we're doing things a little differently. In this episode, I am joined by copywriter Sage Polaris, who will interview me (I said things would be different this week) about my recent launch. I'm an open book this week. Listen in as we discuss what worked and what didn't on my most recent launch. Don't miss this one! Interested…

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130: How to keep design coherence in mind as a small business owner: a deep dive into brand harmony featuring Abby Powell 40:21

7M ago40:21

40:21

Today, I am joined by Abby Powell, the creative force responsible for the cohesive brand designs of Dolly DeLong Education and Dolly DeLong Photography. Join us as we dive into the significance of strategic branding and Abby's transition from computer science to brand design. We will also provide insights on achieving brand cohesion. I hope you enj…

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129: Practical Tips For Creating A Budget (my bookkeeper spills some critical $$$ secrets!) featuring Anamarie Knapp 36:06

7M ago36:06

36:06

Hey friend! Today, my bookkeeper, Anamarie Knapp, joins me. If you're an OG listener, you've heard her name plenty of times and finally get to meet her! Anamarie takes us on a journey from her days in concert production to her deep dive into the world of finance and bookkeeping for small businesses. We chat about the transformative power of keeping…

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128: How to run a business when life falls apart (a real conversation you don't want to miss) featuring Dahlia Orth 41:31

7M ago41:31

41:31

Today, I'm joined by systems strategist and HoneyBook Pro; Dahlia Orth. We discuss the importance of implementing systems and workflows in business to cope with unexpected personal tragedies. Along with having solid SOPs, Dahlia outlines how having a community around her helped when she experienced a sudden loss. ➡️ Snag the much anticipated System…

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127: Advanced Automation Techniques in Zapier (Webhooks & Why You Should Use Them) with Courtney McKay 40:57

8M ago40:57

40:57

In this episode, Courtney McKay, a tech and automation specialist, joins me to discuss using Zapier and webhooks to automate business processes. Services like these are a game changer for automating and streamlining your business. Get ready to take notes, friend! ➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE…

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126: How to Attract More Leads and Retain Clients with a Brand Messaging System featuring Grace Griffith 46:28

8M ago46:28

46:28

Join me and my guest, brand strategist Grace Griffith, as we discuss the importance of brand strategy and messaging. We explore the concept of the voice of customer research and how it helps businesses understand their audience's needs and desires. Listen as we delve into creating a brand voice guide, which allows companies to establish consistency…

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125: How to become a Googled Answer As A Small Business Owner (Let's Chat About SEO) featuring Christy Hunter 45:30

8M ago45:30

45:30

Today, I have Christy Hunter on the podcast to discuss the importance of SEO for businesses and provide tips on how to get started. We go over the need for businesses to be the Googled answer when someone is searching for a solution. Christy also shares her experience with SEO and how she turned a negative experience into an opportunity to help oth…

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124: The Systems You Need To Put Into Place As A Business Owner In Order To Create A Successful Associate Photography with Amanda Perkins 42:07

8M ago42:07

42:07

In this episode, I (Dolly) interview Amanda Rai, a photographer and business coach, about building an associate team for a photography business. Amanda discusses the need for an associate team, establishing a mission statement, legal and contractual considerations, recruiting and hiring, training and shadowing, cultivating a positive team culture, …

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123: How to Have a Strategic Podcast that Helps You Grow Your Memberships, Group Programs, and Services featuring Caroline Hull 32:23

9M ago32:23

32:23

My guest this week is Caroline Hull, a podcasting strategist and CEO of Wild Home Podcasting. Today we discuss how to create a strategic podcast to grow memberships, programs, and services. We also go over how to shift your mindset to view podcasting as a component of the sales funnel to generate sales in your business. ➡️ Snag the much anticipated…

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122: Mastering Small Business Blogging: Expert Insights on Workflow, SOPs, and Tools for Success with Amy Reinecke and Jennifer Draper 40:44

9M ago40:44

40:44

Hey, friend! Today I welcome blogging experts Amy Reinecke and Jennifer Draper. They discuss the importance of incorporating a blogging workflow as a small business owner and the project management tools they recommend for better systems and workflows. Also, we discuss the dangers of relying too heavily on AI for content creation. ➡️ Snag the much …

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121: How to create a sustainable and cohesive system of design for your business (esp if you have to DIY the design process) 46:54

9M ago46:54

46:54

Today I'm joined by graphic designer Tracey Albrecht, owner of Soap Box Studios. Together we discuss the importance of graphic design, your brand, and the message it can convey to your customers. Don't miss this one! ➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launc…

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120: How to Create a System & Strategy to Impact the Branding of Your Business with Jessie Christensen 41:19

9M ago41:19

41:19

In this podcast episode of Systems and Workflow Magic, I'm chatting with brand strategist Jesse Christensen about effective brand-building strategies. We discuss key concepts like Unique Selling Proposition (USP), finding your 'why', and the importance of authenticity in the brand. Jessie also provides insight on how to construct a magnetic persona…

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119: How to Set Up Systems for Retreats and Events Plus How to Think Through Your Retreats Strategically 46:57

9M ago46:57

46:57

Today I'm interviewing Amber Housley, a business coach, marketing strategist, and live event expert. Amber shares the systems and strategies she uses in planning retreats and live events, such as utilizing software like FG Funnels, Asana, Airtable, Voxer, and Textiful, to automate processes and improve the attendee experience. She also emphasizes t…

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118: Launch Insights from Boss Project's CEO Abagail Pumphrey 47:16

10M ago47:16

47:16

Today I'm joined by Abagail Pumphrey - the CEO and co-founder of Boss Project. We discuss various aspects of business launches, sharing their insights on the buyer's journey, key messaging, engagement strategies, and ethical business practices. We also emphasize the importance of understanding personal goals in defining a business's success. Get yo…

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117: How To Launch In 2024 In Order To Promote Yourself + Market Yourself (As a Solo business owner) 34:07

10M ago34:07

34:07

It's Bundle week! The Systems and Workflow Magic Bundle: Launch Edition is finally open! Check out this off-the-cuff episode where I discuss the online business landscape and why you should consider reshaping the way you see launching in 2024 (& beyond) because it's just promoting AND marketing yourself! You need to step out of your comfort zone an…

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116: Unlocking the Potential of Email Marketing Using the Abandoned Cart Sequence featuring Monica Snyder 35:39

10M ago35:39

35:39

In this episode of the Systems and Workflow Magic Podcast, I welcome Monica Snyder to discuss the benefits and process of setting up an abandoned cart sequence for businesses. She shares how this automated system can not only contribute to increasing sales but also provide insights into why potential customers did not complete a purchase. We will a…

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115: Launch Management and Launch Planning Tips From Brooke Scott 42:28

10M ago42:28

42:28

In this episode, I speak with Systems and Funnel Expert, Brooke Scott about launch management and planning considerations that you need to consider, especially if you have a digital product, course, or service that you want to launch tools, and strategies to go from scattered to streamlined with purpose because we know it can get overwhelming but y…

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114: How to Use Google Ads to Your Advantage for the Next Launch of Your Business featuring Glenneth Reed 46:11

10M ago46:11

46:11

In this episode I speak with Google Ads and online marketing expert, Glenneth Reed, about the importance of utilizing Google Ads and SEO strategies when launching digital products or services. We discuss the significance of setting up Google Analytics ahead of launch to collect and analyze data and optimize sales pages for search engines. She also …

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113: How to Create a True Marketing Plan for Your Launch with Kelly Sinclair's "Visibility Tour" Method 34:27

11M ago34:27

34:27

In this in-depth podcast episode, I welcome Kelly Sinclair, founder of Entrepreneur School and a brand strategist. We discuss the concept of the 'Visibility Tour Method' for pre-launching business strategies and how it aids in creating a snowball effect for business momentum. The importance of making external daily connections, content planning, ca…

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112: How to Properly Position Your Pre-Launch Content Using Story-Based Methods in Order to Have an Amazing Launch featuring Hayley Rissler 39:13

11M ago39:13

39:13

In this episode of the Systems and Workflow Magic podcast, I chat with The Systems & Workflow Magic Bundle Launch contributor, Hayley Rissler, about the importance of understanding your customer journey for successful marketing. We discuss aligning your business' story with consumer needs and experiences, the importance of Facebook challenges in cu…

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111: How to Get Started with Tracking Metrics to Impact the Backend of Your Business & Your Launches with Carolyn O'Brien 37:16

11M ago37:16

37:16

In this episode of the Systems and Workflow Magic podcast, I am joined by Carolyn O'Brien, a marketing and metrics specialist. We discuss the importance of tracking data and metrics in running successful launches in online businesses. ➡️Get on the waitlist for The Systems & Workflow Magic Bundle (The Launch Edition): https://systemsandworkflowmagic…

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BONUS EPISODE: Reflections of 2023 & Goals of 2024 (What Worked, Best Investments, Worst Investments, Personal Goals, etc.) 54:16

11M ago54:16

54:16

In this bonus End Of Year (EOY) episode of The Systems & Workflow Magic Podcast (Unedited & Raw) I am sharing my EOY review thoughts on 2023! What worked in my business (best investments) A bad investment I made and what that taught me The best blessings of 2023 & how it impacted my business My future goals of 2024 (business + personal) And so much…

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