Τα καλύτερα DOOH podcast (2025)

(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/ Summary In this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and similarities with DOOH, how a mobile-first platform evolved into an omnichannel DSP, and bolt-on tools for publishers for planning…

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Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless World 28:55

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2M ago28:55

28:55

The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/ Summary In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a media buy. Eric talks about the role of programmatic t…

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A prop: en Jordi i la Marta, de Tejemaneje 1:02:22

2M ago1:02:22

1:02:22

Ruth Gayoso entrevista en Jordi i la Marta, responsables de Tejemaneje, una galeria d’art al centre de Palafrugell

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Alvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher 26:53

2M ago26:53

26:53

"Automation is 100% the job to be done." - Alvaro Villa, FatTail Summary In this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining premium inventory standards, the role of automation in direct sales, and the challenges faced by publishers navigating the Progra…

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Emmy-Award Winning Media Researcher Bill Harvey teaches us about Attention vs Resonance 45:25

2M ago45:25

45:25

Summary In this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc., unpack the evolution of addressable TV advertising technology, focusing on the development of driver tags and their impact on recommendation engines. Bill shares insights from his early work in the ind…

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A prop: l'Imma, de Casa Solé 1:00:33

2M ago1:00:33

1:00:33

Ruth Gayoso entrevista l’Imma, de la merceria Casa Solé, al pòdcast amb l’associació de comerç i negoci Oohxigen

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Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech 28:23

2M ago28:23

28:23

Summary In this episode of Out of Home Insider, Tim interviews Jeromy Sonne, Founder of Daypart.ai, discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI in advertising. Jeromy shares insights on how Daypart.ai has pivoted to focus on B2B marketing and the importance of understandi…

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Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers 24:07

2M ago24:07

24:07

READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL? SellMoreDOOH.com Summary In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and pu…

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A prop: en Manel, d'Ofimon 1:19:08

3M ago1:19:08

1:19:08

La Ruth Gayoso entrevista en Manel Reyes, d’Ofimon, empresa que fa un servei integral a oficines. Al pòdcats amb l’associació de comerç Oohxigen.

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Ravi Patel teaches us about Curation and How SPO is shaping the future of Programmatic DOOH 31:09

3M ago31:09

31:09

Connect with Ravi Patel, Founder of Swym.ai https://www.linkedin.com/in/ravipats/ Check Out Swym.ai here: https://www.swym.ai/ Marketing Brew Curation Article https://www.marketingbrew.com/stories/2024/10/15/the-ad-tech-world-s-newest-buzzword-is-curation Microsoft Exits Retail Media https://www.retailbrew.com/stories/2024/10/15/microsoft-is-report…

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DOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisher 26:54

3M ago26:54

26:54

Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strat…

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Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric Franchi 47:45

3M ago47:45

47:45

Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. The episode kicks off with an exciting scoop about a recently published deck from DoubleClick (get it here), revealin…

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A prop: la Magda, de Magda floristes 1:11:12

3M ago1:11:12

1:11:12

Ruth Gayoso entrevista la Magda, amb 35 anys a la floristeria del carrer Àngel Guimerà

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Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a DOOH publisher 29:25

3M ago29:25

29:25

Summary In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand for DOOH inventory, and strategies employed by networks that are succeeding in this …

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A prop: en Carles, de Maya Mobiles and electronics 53:57

4M ago53:57

53:57

Nova temporada coneixent els responsables dels comerços i negocis de Palafrugell. Comencem entrevistant en Carles Biosca, de Maya Mobiles and electronics

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Robert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacency 33:57

4M ago33:57

33:57

Summary In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on the advertising ecosystem, and the rol…

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From Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, Vibenomics 35:55

7M ago35:55

35:55

The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond traditional search formats into video…

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AI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of Preflect Are Disrupting DTC 40:04

7M ago40:04

40:04

Curious about how AI is disrupting media buying? If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. 🤖 The Origin Story of Preflect: Brecker shares the story of why Mark Cuban invested in an AI Media Buying platform. AI in Media Buying: Understa…

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Winners and Losers: Inside the Shopify App Store with Cory Gill, Founder of Alia 27:01

7M ago27:01

27:01

Ever wondered what it takes to go viral on DTC Twitter for the right reasons? Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒 📌 Why You Should Listen: Whether you're a Shopify app developer, an e-commerce enthusiast, or just curious about the inner workings of app stores, this episode is packed with in…

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Building for Exit:Transitioning Your Agency to a SaaS Company with Ben Sharf, Co-Founder of Platter 34:05

7M ago34:05

34:05

We sit down with Ben Sharf, Co-Founder of Platter, to discuss making the leap from being an Agency to becoming a SaaS. 🎧 Episode Highlights: Taking The Leap: Discover what made Ben turn down a lucrative consulting job just 12 hours before his first day to join an early-stage COVID testing startup that scaled to $50 million in revenue in just five m…

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A prop: Irene, de Kids&Us Palafrugell 49:03

7M ago49:03

49:03

Ruth Gayoso entrevista Irene Paretas, la directora del centre Kids&Us Palafrugell, al podcast amb l’associació de comerç i negoci Oohxigen de Palafrugell

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A prop: la Marta, de l'Impremta Palafrugell 1:03:08

8M ago1:03:08

1:03:08

Ruth Gayoso entrevista Marta Vargas, de l’Impremta Palafrugell, al podcast amb l’associació de comerç Oohxigen

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A prop: la Mònica, d'Òptica Gràcia 43:57

8M ago43:57

43:57

Ruth Gayoso entrevista la Mònica Gràcia, d’Òptica Gràcia, a Palafrugell, al podcast amb Oohxigen

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A prop: la Carme, de Teresa 1961 48:23

9M ago48:23

48:23

Passa per Ràdio Palafrugell la Carme Daranas, de la botiga Teresa 1961

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A prop: la Lola, de la boutique 15Anys 1:01:19

9M ago1:01:19

1:01:19

Ens visita la Lola, propietària de la boutique 15Anys, al centre comercial Cel Obert, al podcast de l’associació de comerciants Oohxigen, amb Ruth Gayoso

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The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout 37:54

10M ago37:54

37:54

The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout Are you built to scale? Built for sale? Or built for fail? TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if you want to work with D2C and ecom brands. Learn the key pitfalls that make an age…

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A prop: Jordi Rubau, d'Els 3 Pollets 1:02:57

10M ago1:02:57

1:02:57

Ruth Gayoso entrevista en Jordi Rubau, responsable de la parada Els 3 Pollets del Mercat de Palafrugell, al podcast d’Oohxigen

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The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Matters For Media Partners with Lukas Tanasiuk, Founder of The Nice Agency 1:03:28

10M ago1:03:28

1:03:28

There are more than 4.4M sites hosted on Shopify. Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE part of your customer's experience and ultimately, revenue 🤑 Why…

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A prop: la Marisa de la Farmàcia Dorca 1:00:02

10M ago1:00:02

1:00:02

Ruth Gayoso entrevista la Marisa Dorca, de la Farmàcia Dorca, al carrer Cavallers. Es defineix com una gran aficionada a la seva feina. Ens en parla al podcast amb l’associació de comerciants Oohxigen.

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CMO Insights: Building Trust and Scaling Profitably with OOH with Zachary Padres, Co-Founder of Black Valley 30:56

11M ago30:56

30:56

In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands. From the power of tangible marketing to the importance of creative and engaging content, Zach breaks down the strategies for cutting thru the clutter with big, bold …

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A prop: Eva, d'El Nou de l'Empordà 40:50

11M ago40:50

40:50

Ruth Gayoso entrevista l’Eva Vidal, responsable de la revista El Nou de l’Empordà, al podcast amb l’associació de comerciants Oohxigen.

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Behind the Media Buy: Incrementality and Lifecycle Marketing with Chris Rigas, VP, Media at Markacy 20:59

11M ago20:59

20:59

Top 10 Takeaways 📰 Brands should focus on acquiring new customers rather than overspending talking to existing customers via paid media. Why? Because the reported ROAS for existing customers is typically higher than the actual incremental ROAS. Incrementality testing is critical to determining the true impact of different marketing channels. Try Th…

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A prop: Rosa Maria, de Benet Pibernat 54:57

11M ago54:57

54:57

Ruth Gayoso entrevista la Rosa Maria Pibernat, de Benet Pibernat, empresa de distribució de gasoil a domicili. Ens explica l’origen de l’empresa familiar i el seu present i futur.

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Profitably Scaling DTC Brands in a Post-Cookie World with Phoenix Ha, CEO of AdBeacon 29:05

12M ago29:05

29:05

Are you struggling to track and measure ROI from your marketing mix? Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey. 📢 Marketing Measurement: Balancing Data and Insights We've all heard the saying... "I know half of my marketing works. I just don't know which half." Now. w…

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A prop: Joana d'Això Flors 53:00

12M ago53:00

53:00

La Joana, d’Això flors, ens explica com va néixer el seu negoci i la seva passió per la floristeria, al podcast A prop amb Oohxigen de Palafrugell

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Decoding the Buyer's Journey: 'Hard to Measure' Marketing Insights from Jeremiah Prummer, Founder of KnoCommerce 35:48

12M ago35:48

35:48

Struggling to separate the signal from the noise in your marketing attribution? 🎙️ Podcast Episode Recap In this episode, we dive deep into the world of "Hard to Measure Marketing Channels" with customer insights platform, KnoCommerce Founder, Jeremiah Prummer. Jeremiah highlights the need to go beyond tracking and measuring every marketing dollar …

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The Future of Car Dealership Marketing: Advertising Insights from a Reformed Car Guy (Appearance on Dealer Talk Podcast) 48:56

1y ago48:56

48:56

In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategie…

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Prompt Jockeys: Not Your Grandpa's Billboard - How to Build a Real World Brand and Degenerate Marketing (Appearance on Prompt Jockeys Podcast) 51:22

1y ago51:22

51:22

In this episode, OOH Insider Host Tim Rowe, appears on the Prompt Jockey podcast hosted by Joe DiRico. The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world. [00:02:58] Brick and mortar mindset. [00:06:28] Billboards and modern media. [00:11:39] Exp…

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The Long-Tail: A Growing Opportunity for OOH - Understanding and Mastering it for Growth in 2024 🚀 14:47

1y ago14:47

14:47

Did you know there's 45% more ad budget available from the long tail? But what is the long tail and how do you master if your own growth? In this episode, Tim Rowe discuss a report from Moffett-Nathanson that lowers its long-term forecast for digital advertising. The trigger for this revision was a profit warning by social media company Snapchat. T…

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A prop 02x06: Rosa Maria, de la perruqueria Paquita 46:14

1y ago46:14

46:14

Ruth Gayoso entrevista la Rosa Maria Sayols, de la perruqueria Paquita, al podcast fet amb l’associació Oohxigen

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A prop 02x05: Mireia Ferrer, de Global Coaching 1:03:34

1y ago1:03:34

1:03:34

Ruth Gayoso entrevista la Mireia Ferrer, de Global Coaching, al pòdcast d’Oohxigen.

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In The Pit: The Journey of Building Your Personal Brand hosted by Swell.ai Founder, Cody Schneider (Appearance on In The Pit Podcast) 48:13

1y ago48:13

48:13

Get SwellAI and Support OOH Insider Or click here https://shorturl.at/kmsw1 Originally aired on the In The Pit podcast with Swell.ai co-founder, Cody Schneider, in this episode, Cody interviews Tim Rowe, Host of OOH Insider and goes under the hood of How OOH Marketing and Advertising works and inside the growth engine that powers the OOH Insider po…

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A prop 02x04: Albert Gómez, de La Casa dels Pantalons 54:13

1y ago54:13

54:13

Ruth Gayoso entrevista Albert Gómez, propietari de La Casa dels Pantalons, en una nova edició del pòdcast amb l’associació de comerciants Oohxigen.

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"It's Just Good Marketing" (NYC Adweek Replay) with Bob Gruters, Loop TV and Brian Rappaport, Quan Media Group 40:51

1y ago40:51

40:51

In this episode, Tim Rowe, host of OOH Insider is joined by Bob Gruters, CRO of Loop TV, and Brian Rappaport, Founder of Quan Media Group in a recreation of their recent panel discussion at Advertising Week titled "It's Just TV". The episode is a raw, direct conversation on the existential crisis facing brands and marketers, and how taking advantag…

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A prop 02x03: en José Luís, de Caviglass 58:12

1y ago58:12

58:12

Ruth Gayoso entrevista en José Luís Camacho, propietari de Caviglass, al pòdcast amb l’associació de comerciants Oohxigen.

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Maximizing Impact: OOH Advertising for Performance Marketers with Simon Mills, Founder of George St. Growth 46:40

1y ago46:40

46:40

Learn About: The 4 Pillars for Performance Marketers Using OOH In this episode, Tim Rowe and performance marketing expert, Simon Mills (Founder of George St. Growth) highlight the significance of simplicity and directness in advertising to elicit a response from the audience. They emphasize the need for visual clarity, an offer, and a call-to-actio…

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A prop 02x02: Anna, d'AnnaEnglish 57:23

1+ y ago57:23

57:23

Ruth Gayoso entrevista l’Anna, D’AnnaEnglish, al pòdcast amb l’associació Oohxigen.

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The Last Mile of Marketing: Event Marketing Playbooks For Any Budget With Clay Lundquist, Founder of Exposure Agents 23:08

1+ y ago23:08

23:08

Join Clay Lundquist, Founder of Exposure Agents, and Tim Rowe, Host of OOH Insider in a conversation about how brands show up, for real. We talk about the importance of customers trying your product and the impact it has on conversion rate, lifetime value, and overall customer satisfaction. Clay teaches us the simplicity with which you can execute …

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How Brands Show Up, For Real: Is Fake OOH A Problem? Or Industry Growth Hack? With David Title, Partner, Bravo Media 28:59

1+ y ago28:59

28:59

What makes "Fake OOH", fake? Who gets to decide? Join David Title, Founder and Partner of Bravo Media and Tim Rowe, Host of OOH Insider as we discuss the marketing trend that's taking over social channels - CGI-generated, virtual OOH. We talk about how brands are embracing the idea of creating virtual versions of their content for distribution thro…

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