Τα καλύτερα Employee Advocacy podcast (2024)

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How to measure the impact of your teams on LinkedIn and beyond | Employee Advocacy 101 Ep. 10 10:45

25d ago10:45

10:45

How do you prove that your employee advocacy program is actually working? In this podcast episode, we talk about how to measure the real impact of your teams as advocates for your brand on LinkedIn and beyond, what metrics are important to track progress and performance, LinkedIn KPIs, and their insights. If you want to deep dive into LinkedIn KPIs…

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The Employee Advocacy Benchmark Report 35:37

26d ago35:37

35:37

Key takeaways from the Employee Advocacy Benchmark Report. Join us in our latest episode to explore eye-opening insights from our Employee Advocacy Benchmark Report. Lewis and Elliot highlight standout points from the report and discuss the role employee advocacy can in boosting brand visibility and engagement. Key Topics Discussed: Employees havin…

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How to Build Thought Leadership Among Your Employees | Employee Advocacy 101 Ep. 9 10:48

1M ago10:48

10:48

Thought leadership means that you, as an individual, are seen as the knowledge leader in your field. If you’re looking for a way to support your employee ambassadors’ efforts to become thought leaders and reap its benefits, then employee advocacy solutions like Ambassify should be on your radar. In this podcast episode, we talk about how they can p…

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How Dentsu Benelux Manages Brand Safety & Security with Employee Advocacy | w/Maike Jansen 44:21

1M ago44:21

44:21

In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media. Maike shares real-world examples and proven strategies for managing employee-generated content, nav…

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Why is Employer Branding Important? | Employee Advocacy 101 Ep. 8 3:02

1M ago3:02

3:02

Employer branding is becoming an all-important currency for businesses worldwide as they fight tooth and nail to add the best and brightest employees to their ranks. Your employer brand is the crucial key to showing yourself as an attractive, top-of-mind employer and attracting, hiring, and retaining the best talent available. In this podcast episo…

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What Are the Benefits of Employee Advocacy? | Employee Advocacy 101 Ep. 7 5:14

1M ago5:14

5:14

Forward-thinking companies are making the switch to employee advocacy every day. It turns out that advocacy is becoming more and more popular, and it will help you tackle two of your biggest business problems: next-level growth and employer branding. Today’s podcast is all about employee advocacy benefits, namely, all the ways advocacy can make a d…

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5 Ways to Keep Employees Engaged 41:48

2M ago41:48

41:48

The Employee Advocacy & Influence Podcast is back with a special guest! In this episode, discover the top 5 ways to boost employee engagement when running an employee advocacy program. Elliot shares valuable insights from his experience as the Director of Customer Success at DSMN8. He reveals how employee advocacy program managers can nurture their…

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The Relationship between Employee Advocacy and Employee Engagement | Employee Advocacy 101 Ep. 6 6:14

4M ago6:14

6:14

According to Harvard Business Review, companies with a bad employer reputation pay, on average, 10% more in salaries for key employees. And they also have a 43% higher cost per hire. Employee advocacy and engagement go hand in hand: they stem from the same place and will support each other within your company. Find out how employee advocacy can, wi…

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The Importance of Employee Advocacy with Privacy on the Rise | Employee Advocacy 101 Ep. 5 7:08

4M ago7:08

7:08

With privacy on the rise, targeting individuals on social media and through paid ads is becoming harder and harder for marketeers. Employee advocacy goes hand in hand with privacy regulations and is an effective way to work with and around — rather than against — them. Discover how advocacy allows you to reach the right people organically and authe…

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How to Make Your Employee Advocacy Program a Success | Employee Advocacy 101 Ep. 4 5:26

5M ago5:26

5:26

The keyword here is ‘employees’. Their buy-in, support, engagement, and motivation are crucial to the success of your program. They are the key players. Learn from experts in the field to make your employee advocacy program a success: check out our complete guide to employee advocacy. 👋 Follow us on social: LinkedIn https://www.linkedin.com/company…

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How to Ace the Onboarding of an Employee Advocacy Platform | Employee Advocacy 101 Ep. 3 5:28

5M ago5:28

5:28

Introducing a new piece of technology and a new business strategy aren’t easy endeavors. The best approach is to define gradual and planned steps to give everyone in the company the chance to catch up and get accustomed to the new strategy. That’s right, today’s podcast is all about finding your way through the onboarding on an employee advocacy pl…

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Essential KPIs to Measure the Success of Your Employee Advocacy Program | Employee Advocacy 101 Ep. 2 5:55

5M ago5:55

5:55

This week’s podcast is all about measuring results. Let’s talk about KPIs and how to measure the success of your employee advocacy program based on the goals you set for your business. Is your employee advocacy program getting you closer to your business goals? That’s the number one question you should ask yourself if you’re looking to find out whe…

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Boost Your Employer Branding with Employee Engagement and Advocacy | Employee Advocacy 101 Ep. 1 4:20

5M ago4:20

4:20

What is your company doing to promote its unique identity as an employer? The way your company is perceived on the outside depends on a lot of things — company culture, working conditions and environment, engagement, etc. — and there are a lot of benefits to having strong and positive employer branding. Let’s find out how employee engagement and em…

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Episode #6: How to we launched employee advocacy at Savanta with Lindsay Morrison 39:46

6M ago39:46

39:46

What single change made this employee advocacy programme fly? Find out in the latest episode of my podcast ‘How to run a HAPPY employee advocacy pilot’ where I interview Head of Talent Acquisition at @Savanta @LIndsay. If you’re looking to launch an employee advocacy programme you have to watch this. Lindsay shares some real gold on how she and the…

1
How to build a social media posting habit | w/April Jones 18:53

7M ago18:53

18:53

In this episode, Lewis brings in another special guest: April Jones, Account Executive at DSMN8. April specializes in helping companies launch and streamline their advocacy programs, so we couldn’t think of a better place to garner some fresh insights. April picks Lewis's brain for his best practices on maximizing employee participation in advocacy…

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#Episode 5 How to inspire employees to write in their own voice with Kalee Williams 39:15

7M ago39:15

39:15

In this episode Kalee Williams, Head of Social Strategy at Atlassian, shares insight on one of the biggest challenges companies face when launching an employee advocacy programme – how to inspire employees to write in their own voice. Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their…

1
“Does Employee Advocacy Look Like Spam Posting?” | w/Emily Paige Jones - Director of Customer Success 13:48

7M ago13:48

13:48

In this special episode of our podcast, Lewis welcomes Emily Paige Jones, Director of Customer Success at DSMN8, as his special guest. Emily, being DSMN8's latest recruit, brings forth an important question about a misconception that she's eager to debunk - “Does employee advocacy look like spam posting?” Lewis navigates through the question, unrav…

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Debunked: Does Internal Engagement Inflate Performance Numbers? | DSMN8 21:37

8M ago21:37

21:37

In this exclusive episode, Bradley and Lewis explore an important question raised by a member of The Employee Advocacy Certification’s Alumni Network. Together, they navigate through the question and debunk the idea that employee advocacy programs inadvertently inflate performance numbers through internal engagement. Enroll for the free course: htt…

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Episode #4: How to use employee advocacy to attract the best talent with Vicki Saunders 37:10

8M ago37:10

37:10

Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations. Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme …

1
Episode #3 How to kickstart employee advocacy with internal marketing with Kerry Ann Stimpson 37:47

8M ago37:47

37:47

Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations. Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme …

1
Huge News! The Employee Advocacy Certification Launch | DSMN8 37:52

8M ago37:52

37:52

We’re back! Bradley and Lewis are back with a bang to officially announce the launch of The Employee Advocacy Certification. In this exclusive episode, Lewis delivers insights and gives you a sneak peek into the course's offerings. Meanwhile, Brad delves into a module that explores measuring and defining success from an employee advocacy program. E…

1
#2 How to respond to common fears and resistance about employee advocacy 48:18

9M ago48:18

48:18

Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations. Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme …

1
Episode #1 How to avoid the top 10 employee advocacy mistakes - with Michelle J Raymond 34:50

9M ago34:50

34:50

Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations. Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme …

1
5 Essentials for Employee Advocacy Success | w/Elliot Elsley - Director of Customer Success | DSMN8 37:19

1y ago37:19

37:19

In this special episode of our podcast, join Lewis Gray, Senior Marketing Manager at DSMN8, as he speaks with Elliot Elsley, Director of Customer Success at DSMN8. Get ready to unlock the secrets to a thriving employee advocacy program as Elliot spills the beans on FIVE game-changing tips. Discover why these tips are your golden ticket to success a…

1
3 Quick Wins for Employee Advocacy | DSMN8 28:14

1y ago28:14

28:14

In this episode, Bradley and Lewis highlight quick wins that can help elevate your employee advocacy platform. They highlight the wins that may seem obvious, but that a lot of program leaders overlook. They discuss how to implement these wins and the immediate difference it will make to your employee advocacy program. Find out how you can create yo…

1
The Best Content Strategy for Employee Advocacy Success | DSMN8 26:30

1y ago26:30

26:30

In this episode, Bradley and Lewis discuss the two most common objectives of employee advocacy and the content strategies you’ll want to deploy to achieve them. Plus, Lewis explains the “Holy Trinity” of content types you’ll need to include to generate the best results from your employee advocacy program. Special offer for listeners! Grab a free co…

1
HUGE Announcement: ‘Employee Advocacy: 101 Cheat Codes’ Book Coming September 27:35

1+ y ago27:35

27:35

BIG news! Lewis rolls out the carpet for Bradley as he introduces his first-ever book - Employee Advocacy: 101 Cheat Codes. In this special episode of the podcast, Bradley explains the reasoning and idea behind the book, even introducing the help of Amazon’s Alexa to demonstrate its purpose. No spoilers here, though! Plus, early access for listener…

1
3 Challenges of Employee Advocacy in Law Firms and How to Overcome Them | DSMN8 32:52

1+ y ago32:52

32:52

In this special episode of our podcast, Lewis sits down to speak with special guest, Shannon Loveridge. Shannon lends her insights on the legal industry and explains why employee advocacy is a crucial tool that should be utilized in this industry. Shannon highlights the challenges that come with employee advocacy in law firms and how to overcome th…

1
What LinkedIn’s Algorithm Changes Mean for Employee Advocacy (Part 1) | DSMN8 29:19

1+ y ago29:19

29:19

Part one of our two-part special! LinkedIn’s algorithm changes have caused quite a stir in the B2B world especially, but what exactly has changed? Spoiler alert: the future looks bright for employee advocacy! In part two, Lewis & Bradley host a workshop in writing great social media posts for employee advocacy, and Lewis explains DSMN8’s PACKD anal…

1
What LinkedIn’s Algorithm Changes Mean for Employee Advocacy (Part 2) | DSMN8 38:49

1+ y ago38:49

38:49

Part two of our two-part LinkedIn algorithm special! In part two, Bradley & Lewis build on our learnings from part one and host a workshop for writing great social media posts for employee advocacy. If you haven’t checked out part one, Bradley & Lewis broke down the changes to LinkedIn’s algorithm and offered their key takeaways from the recent upd…

1
Creating Your Ideal Advocate Profile | DSMN8 30:37

1+ y ago30:37

30:37

Bradley and Lewis host another workshop-style episode. Bradley explains how to create the ideal advocate profiles for your employee advocacy program, which can be used to identify the pain points and objectives of your potential employee advocates ahead of launching your program. They highlight the importance of creating these profiles and how this…

1
Why Looking for Quick Wins is Detrimental to Employee Advocacy Success | DSMN8 25:06

1+ y ago25:06

25:06

In this episode of the podcast, Bradley and Lewis highlight why an employee advocacy program won’t work if you only focus on achieving quick wins. They expand on the importance of putting together a great launch strategy that focuses on social media training to ensure continued use of your employee advocacy tool. How active are your employees on so…

1
The 4 Ideal Advocate Profiles | DSMN8 29:21

1+ y ago29:21

29:21

In this unique episode of the podcast, Bradley hosts a workshop-style episode with Lewis and explains the four types of ideal advocates for an employee advocacy program. Lewis expands on this and offers valuable insight from his experiences dealing with these four personas. They touch on the challenges and motivations of each persona and why these …

1
How to Sell Employee Advocacy to Your CFO | DSMN8 29:18

1+ y ago29:18

29:18

In this episode of the podcast, Bradley and Lewis discuss the business case for employee advocacy and offer tips to get sign-off from your CFO to launch a program. They touch on statistics that highlight the impact that employee advocacy has and how an employee advocacy tool can save your company money. All valuable information to take to your CFO!…

1
Debunked: Employee Advocacy is JUST for Marketing | DSMN8 44:28

1+ y ago44:28

44:28

In this episode of the podcast, Bradley and Lewis debunk the idea that employee advocacy programs solely benefit marketing teams. They highlight that although an employee advocacy tool is perceived as being a marketing function, it can have an equally significant impact on other departments in a business, such as sales and employer branding teams. …

1
How to Use Employee Advocacy for Content Idea Generation | DSMN8 25:16

1+ y ago25:16

25:16

In this episode of the podcast, Bradley and Lewis discuss how to use employee advocacy for content idea generation. They highlight the importance of employees being active on social and why social activity and employee advocacy should be treated as one combined activity. How active are your employees on social? Often it's a great way to understand …

1
Stepping Up from Manual Employee Advocacy to a Formal Program | DSMN8 21:08

1+ y ago21:08

21:08

In this episode, our CEO, Bradley and Senior Marketing Manager, Lewis discuss how to step up from manual employee advocacy to a formal program. They highlight the key differences between manual employee advocacy and a formal program and the issues that may occur when you rely on manual employee advocacy. Blog post on why you need an employee advoca…

1
The 3 Enemies of Employee Advocacy | DSMN8 29:02

1+ y ago29:02

29:02

We’re back for season 2! Welcome to the new and improved version of our show. In this new format, Bradley Keenan is joined by DSMN8’s very own Lewis Gray (Senior Marketing Manager) as a co-host. In this episode, Bradley and Lewis discuss what they consider to be the three most common/problematic roadblocks (or “enemies”) of an employee advocacy pro…

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How Regulated Industries are Leveraging Employee Advocacy 7:46

2y ago7:46

7:46

In this episode, Bradley discusses the common misconception that employee advocacy can’t work for companies within regulated industries, and outlines the features and processes needed to make it a success, no matter which industry you’re in. How active are your employees on social? Often it's a great way to understand the current sentiment towards …

1
What Makes an Enterprise Employee Advocacy Program? 11:35

2y ago11:35

11:35

In this episode, find out what enterprises need to consider when choosing an employee advocacy platform. Plus, find out how to distribute your content in a smart way, and learn our tips for managing an enterprise employee advocacy program! How active are your employees on social? Often it's a great way to understand the current sentiment towards so…

1
Employee Advocacy Masterclass with Dropbox 8:18

2y ago8:18

8:18

In this special episode, find out how Dropbox approached the first 30 days of launching an employee advocacy program with actionable tips to help you improve your E.A. game! Whether your organisation is a first-timer or you're looking to give your existing initiative a boost, Katherine Keenan, Dropbox’s Head of Talent Brand Programs runs through th…

1
The Key To Community Building | DSMN8 7:56

2y ago7:56

7:56

In this episode, find out why consistency is the key to employee advocacy community building. What does employee advocacy consistency look like? Find out how to build your EA community and consistently provide content for employees to share. How active are your employees on social? Often it's a great way to understand the current sentiment towards …

1
Why Some Employee Advocacy Integrations Are Problematic | DSMN8 7:44

2y ago7:44

7:44

In today’s episode of the podcast, our CEO, Bradley Keenan, shares another of our best Employee Advocacy tips, chosen at random from our upcoming book! In this episode, Bradley discusses the challenges of integrating employee advocacy platforms with your wider tech stack and outlines why integrations are not always necessary. We discuss the challen…

1
Test, Listen & Learn - Create Your Feedback Loop | DSMN8 9:31

2y ago9:31

9:31

The importance of a Test, Listen & Learn approach and creating feedback loops to guide your employee advocacy success. In this episode, we discuss, why an authentic tone of voice is a must, would your employees share content, how to tell if employee shares resonate with audiences, the dark social impact of employee advocacy AND how to create employ…

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Don't Force Employee Advocacy + Exciting Announcement! | DSMN8 9:21

2y ago9:21

9:21

Exciting announcement: we’ve got a book coming out! In the next 4 episodes of the Employee Advocacy & Influence podcast, our CEO Bradley Keenan will share some of the best Employee Advocacy tips, chosen from the book at random! In today’s episode, find out about how to encourage employee advocacy program sign-ups, and why you shouldn’t force it. Ho…

1
The Anatomy of The Perfect Social Media Post | DSMN8 9:13

2y ago9:13

9:13

You’re interrupting people’s day - so, you better make it worth their while if you want employee advocacy success! A well thought out, and structured post caption can be the difference between impact for your social content and failure. THIS is how to get it right and hit your goals. In this episode, we discuss, why you shouldn't worry about ‘link …

1
The Power of Scheduling Content | DSMN8 6:51

2y ago6:51

6:51

When life gets in the way, posting to social media falls by the wayside. Scheduling content and keeping your content “evergreen” are your secret weapons to keep your employees’ social media presence consistent. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benc…

1
The Pyramid of Employee Influence | DSMN8 8:43

2y ago8:43

8:43

What is the Pyramid of Employee Influence? Find out how it can help you decide which employees to include in an advocacy program. Do you really need 100% of your employees engaged in advocacy for it be successful? How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a b…

1
How to Onboard New Users To Your Advocacy Program | DSMN8 8:43

2y ago8:43

8:43

This is the single BIGGEST piece of advice for onboarding new users to your advocacy program. In this episode, we talk about the mistakes we’ve seen made when launching an employee advocacy program and HOW you can ensure success when it comes to getting employees to join your program and maintaining engagement. How active are your employees on soci…

1
The Common Misconception with Employee Advocacy | DSMN8 9:50

2y ago9:50

9:50

Think all employee advocacy programs are just people sharing the same message over and over again? Or that you can spot an initiative a mile off when people are sharing the exact same thing? Well, GOOD employee advocacy really isn’t this and the assumption shouldn’t be that all employee advocacy programs follow the same strategy. In this episode, w…

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