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A Better Way To Farm Podcast

Rod Livesay

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Global shortages are causing farm input costs to skyrocket. A Better Way To Farm shows you how to take control of inputs and maximize profit so you can farm the way you want. Visit https://abetterwaytofarm.com to use the free Farm Profit Score calculator.
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Entrepreneurial twin brothers Elias and Matt lead a team of small business owners producing an est. near $100M in annual revenue. The Raber twins share current marketing, sales, business, and life strategies (and stories) to help you grow your business. Get their book free at https://smarterroofer.com/simplify
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Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you h ...
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If you’ve ever achieved success but decided it wasn’t aligned anymore, you’ll want to listen to this episode with Ali Daniel Posco as she shares her story of leaning into the unknown and pivoting in business after building a wildly successful business. Ali Daniel Posco is a spiritual business coach and mentor who's helped over 450 women start and g…
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Discover the hidden depths of your farm's soil as we take you on a journey through the fascinating world of root systems and soil compaction. Unlock the secrets to optimizing nutrient availability in your soil with a focus on phosphorus and potassium levels. Let’s dissect how healthy root systems play a pivotal role in nutrient uptake and the benef…
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Not sure what to say to captivate your audience and create an instant connection? Well, I’m sharing three powerful story prompts to create captivating content. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: How storytelling builds instant connections with your audience and why it’s so important to use it. The three powerful stor…
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Are your soybean yields stagnant? Tune in today to hear how you can transform your soybean yields from average to extraordinary with a few strategic changes. Join us for an open conversation with Mike from Minnesota, who did just that. Frustrated by stagnant soybean yields, Mike reached out to A Better Way to Farm for guidance. By incorporating in-…
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Don’t you love tooting your own horn or talking about yourself, but you know you need to establish yourself as an authority to cultivate trust? Well, you’re in for a treat because I’m sharing how to be it in this episode. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: The typical belief behind the question, “How do I establish m…
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How are farmers supposed to thrive when the cost of production for an acre of corn has skyrocketed from approximately $800 in 2017 to more than $1,100 today? Join us for a discussion with Dr. Scott Irwin, the Norton Chair of Agricultural Marketing from the University of Illinois, as we unpack the soaring production costs, the impact of inflation on…
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Are you curious about how to infuse your content with emotion that deeply connects with your audience? I’m sharing why using sensory marketing is a must for those selling the invisible. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: What sensory marketing is and how to incorporate it into your content strategy. How using a combi…
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What if you could decrease your cost of production while simultaneously increasing your yield by 25 BPA? Join us as we chat with Chad from Northwest Iowa, who has successfully redefined his 1,200-acre corn and bean operation. Chad shares how adopting cutting-edge strategies has made his farm more efficient and profitable. So don't miss this episode…
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Attraction happens in the way someone is being rather than something they are doing. So, if you ask what you need to do to attract clients, you’re already repelling them. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why asking what you need to do to attract people into your business is why it’s not happening. How attraction ac…
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Enhancing plant health is key to boosting yields and profitability, and we've got the tips to help you do just that! Here we discuss the significant benefits of using Nonionic surfactants to improve spray coverage and absorption, along with the game-changing impact of adding sugar to your tank. Backed by research from the USDA and the University of…
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Have you lost the spark of creativity in your business? Are you just going through the motions, ticking things off a to-do list? Well, I want to share the things that are often missed in the creative process that keeps us stuck on a content creation hamster wheel. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why a lot of ideas…
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Learn how to navigate today's commodities market with practical insights and strategies that can save your farm from financial peril. On this episode, we welcome back Roger Wright to help decode the unpredictable world of grain marketing. He shares his expertise on how farmers can manage these financial and emotional strains. Gain valuable knowledg…
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The question two of my clients asked me that stopped me in my tracks… “How do you build trust so effortlessly through your content before anyone ever speaks to you?” I’m answering that in today's episode. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why I believe trust isn’t something you build through your content, but rather…
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Could sugar be the secret ingredient your crops are missing? Join us as we cover the unexpected advantages of incorporating sugar into your farming practices. We dive into the science and history to reveal how sugar applications can boost nutrient uptake, enhance photosynthesis, and improve stress tolerance in crops. We'll cover diverse methods suc…
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Do you freeze trying to think about how to capture the full essence of your work in a way that makes sense? I get it! So I want to offer you an alternative way of looking at your marketing so that you don’t ever wonder again how to speak to your people. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why most entrepreneurs freeze…
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Join us on this episode as we uncover the crucial role boron plays in plant nutrition. Listen to insights from a groundbreaking research paper that highlights boron's importance in reducing the accumulation of toxic elements in plants, a discovery that dates back over a century. We'll also discuss boron's impact on various crops, and why addressing…
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Do you struggle to stay motivated and inspired to create content and it feels more like a job you hate? Tune into this episode as I share how to set yourself up for endless content inspiration that leaves you excited instead of drained. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why we bump up against creative blocks and how…
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Today we explore the world of foliar applied nitrogen and its potential for farming. This episode will equip you with actionable insights that can enhance your yields and profitability. Foliar feeds can stimulate plant growth by making deeper soil nutrients accessible. As you listen, think on how these insights can be applied to your own practices …
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Are you curious about how to get your dream clients to see themselves in your content? Tune into this week’s episode to learn how. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why we struggle to speak to the heart of our dream clients and how to change it. How traditional marketing keeps you from having your dream clients say …
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Join us as we explore effective strategies for maximizing farm profits by tackling the common challenges of nutrient deficiencies in crops. We'll focus on critical elements like potassium and sulfur. Discover how yellowing in various parts of the plant can signal imbalances in magnesium, manganese, nitrogen, and sulfur, and learn about the crucial …
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Do you find yourself diluting your message because your head and heart are in a battle with themselves? If so, I’m sharing a real-time story that will illustrate how I navigate this and why it happened to me. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: How I was diluting my message for a new creative project and how it didn’t…
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Unlock the secrets to boosting your crop yield and profitability with insights from certified crop advisors Preston Grobe and Tyler Hall. Learn how to sidestep the five common mistakes in foliar feeding that could be cutting your yields and profits. Preston shares actionable advice and the importance of the four R's of agronomy—right rate, right ti…
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What does dating and relationships have in common with client attraction? When you know this you’ll stop repelling dream clients. Tune into this week's episode to find out. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why understanding language patterns and human behavior is vital for communicating and attracting people into o…
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Join us in this episode as we explore the vital role of boron and its profound impact on crop health and yields. We'll discuss the challenges of retaining negatively charged nutrients like boron, sulfur, and nitrogen in the soil. Do you know that there are scientifically proven methods and resources you can adopt to address these nutrient deficienc…
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So many soulful business owners are cautious not to use icky or high-pressured sales tactics. And I've been guilty about this too. But when does trying to be too nice impacting your ability to ask for what you want. Tune in as I share my insight. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why trying not to be icky or pushy i…
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Is Yellow flash dragging your yield down? Ever wondered why your soybeans turn yellow after using glyphosate? Today we unravel the mystery behind this common farming issue and provide practical solutions to keep your yield on track. Tune in to hear Rod's expert advice on combating yellow flash effectively. Learn his tried-and-true method of using c…
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Receiving guidance and mentorship is vital when growing a business, but there is something you need to be aware of when someone gives you advice. Tune in as I share my insight. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why do we want to take all guidance and advice with a grain of salt, and how do we know if what’s being sh…
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Join us as we sit down with Jerry, a Missouri farmer and 25 time yield contest winner, who shares his extensive knowledge on optimizing farm inputs for maximum profit. Jerry recounts his journey in the National Corn Growers Contest and shares how foliar feeding became a cornerstone of Jerry's farming practices in the last 20 years. Jerry provides d…
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Promising quick results in a short period of time is setting a lot of entrepreneurs up for failure. Tune into this episode to hear why. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: What oversimplification in messaging is and why you’ll want to be aware of it. How promising quick results in a very short period of time is impact…
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Are your crops getting all they need to reach max potential? Today we’re covering how to achieve the perfect balance of nutrient application that propels your yields to the next level. Today we cover the ins and outs of foliar feeding. You’ll Gain invaluable insights into the science of leaf nutrient uptake, and why precision in foliar feeding is k…
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Tired of guessing what works and what doesn’t in your marketing and sales strategies, then you’ll want to tune into this episode. I’m breaking down how to know what to refine and optimize to get better results. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: The problem I see that most entrepreneurs make and how it’s keeping them…
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Listen in as we uncover the essentials of tissue testing for nutrient management in crops such as corn and soybeans. We'll take you through the importance of early and accurate detection of nutrient deficiencies through tissue testing, a key step for successful foliar feeding. By following strategic testing throughout various growth phases, we can …
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Rarely do we share real-time behind-the-scenes decision-making because it’s sexier to share the wins. But the in-between is actually where the magic happens and so much of the lessons unfold here. In this episode I’m sharing how I make decisions when my marketing isn’t working. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: How …
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Unlock the potential of your crops and raise your yields at harvests with our deep-dive into micronutrients. They have colossal impact on crop health and yield. This episode is a masterclass in precision agriculture—tailoring application methods, understanding the importance of soil testing, and choosing the right micronutrient products. We share i…
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Business can feel overwhelming, especially with all the noise of what to do and what not to do. So in this episode, I’m breaking down the 4 key phases to master for business success. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why growing a business is simple if we focus on these 4 key phases. How easily it is to get distract…
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Could the future of farming be a spoonful of sugar? This episode stirs up the conversation on a groundbreaking farm practice that's giving farmers a new lease on their soil's productivity. We're unpacking research that reveals how sugar can revolutionize plant growth, soil health, and yield potential. It's time to embrace change and sprinkle some e…
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Today Rod discusses strategic fertilizer management and the role it plays in farm profitability. He shares research that reveals what the most profitable farms are spending on fertilizer. Rod uncovers a startling truth: top-performing farms are spending significantly less on fertilizer! Join us as we unpack the common blunders of overapplying nitro…
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Unlock the secrets to combat soybean cyst nematode and tar spot, as we share expert-led strategies that can protect your crops and increase your yields. This episode brings you the latest on how to fight against the relentless spread of SCN and how cytokinins, a plant growth regulator, can revolutionize your approach. Discover how strengthening you…
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Find yourself asking “how can I find my authentic voice?” so I can create content that actually sounds like me…then you’ll want to listen to this episode because I’m answering this question for you. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why just telling some to “be you” is easier said than done when someone is trying to…
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In this episode, Tyler talks about combining sugar with nitrogen in your farming operation. He highlights the role of sugar as a carbohydrate source when applied with nitrogen, particularly for pre-emergent applications. This thought-provoking discussion is not just about nutrient management but also about respecting each farmer's unique decision-m…
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Wondering where to focus your energy and time to ensure sales success? I’m sharing the 4 things I’d do every time I start a business and why most people aren’t focusing on them. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: 4 things to focus on if you want sales success (& why more people aren’t focusing on them). The patterns …
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Unlock the secrets of growing better wheat with Chris, an Oklahoma farmer as he reveals the innovative techniques their farm has used in transforming soil health and yields. He shares the art of optimizing wheat production. This episode is rich with stories of accidental experiments, innovation, and the unwavering goal of leaving the land richer fo…
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Curious to discover how to put into words what you do so your audience sees themselves in your content? You’ll want to tune into this episode to see how I’ve done it and how I coach my clients to achieve it. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why your audience might not be connecting with your message and how to chan…
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Join us as we sit down with Greg from Central Illinois, who shares his story of embracing innovative strategies for enhancing crop yields and promoting sustainability. Listen in as Greg details the challenges he faced with soil types and unpredictable weather, his past fertility practices, and the plateau in yields that led him to seek out new solu…
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All business owners want a consistent way to attract clients into their business, yet many rely on posting and praying or winging it. So I’m sharing how to create consistent client attraction, while honoring your feminine energy. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: The step on the customer buying journey that most peo…
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Unlock the secrets to maximizing yield with a deep dive into spring nutrient application. Our discussion sheds light on the various factors that can make or break your crop's success, such as soil type, moisture levels, and the delicate balance required when working with products like anhydrous ammonia. As we navigate the changing landscape of agri…
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If you’re a master at what you do and you want to change the way we do things…this week, I’m sharing a big limiting pattern a lot of experts experience and how to overcome it. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: The role of the expert and how this impacts our creativity and ability to innovate what we do. How to deepe…
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Today Rod covers the ins and outs of managing newly acquired rented farmland. Listen in as we tackle the challenge of optimizing soil fertility, sharing our best strategies for dealing with high or low pH levels. We will examine the pitfalls of fertility programs that may not yield the expected results, emphasizing the need for efficiency on your r…
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If you have a coach or mentor, are you asking them questions that can change the trajectory of your business? This week, I’m sharing the potent question a client recently asked me and how questions we ask can change the trajectory of your business. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: How the quality of your questions …
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