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Creator Ops

Thomas Schreiber

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Hi Everyone! My name is Thomas Schreiber and Welcome to Creator Ops. The goal of this show is to educate you on becoming a great operator in the creator economy. As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - the COO’s or the #2’s who help with sponsorships, content strategy, finances, product development and a whole lot more. We’ll interview the industry's best operators & understand how they’re shap ...
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The Coach's Road

Derek Read and Rick Schreiber

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The Coach’s Road is hosted by Derek Read and Rick Schreiber, ice hockey coaches based in the US and Germany. In this show we discuss topics that a well-rounded and successful coach needs to know in order to develop people, athletes and players. Coaching is not just about the championships or wins and losses, it is first and foremost about developing humans. Every coach has a different road, and we hope to provide information and insights to help you find the right directions for yourself. We ...
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Strata Studios

Paul Singh & Thomas Schreiber

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Strata Studios is the best resource to help you grow your PT or OT Clinic. We're the only single EMR platform & Revenue Cycle Management Service for Physical, Occupational, and Speech Therapy practices that helps you achieve a 99.99% reimbursement rate. Book a call with our team today 👉 stratapt.com
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Hillary Clinton sits down for candid, in-depth, and sometimes hilarious conversations with people she finds fascinating. With help from her guests, Hillary will tackle the topics that shape our lives, from faith to the pressing political issues of our time to cooking tips for the cooking-challenged.
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show series
 
On this episode of Strata Stories, we talk with Dana Strauss Senior Director of Government Affairs at CVS Health We dive into: - Physical Therapists as the Front Door to Healthcare - Building Relationships with Primary Care Providers - The Role of PT’s in Population Health - Value-Based Care and Financial Incentives Connect with Dana on LinkedIn he…
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On Episode 295 of the Enormocast, I sit down at a splintery picnic table on a hot morning in Lander, Wyoming with Aaron Peterson. Aaron is a young (ish) climber for whom activism, protest, and speaking his mind goes hand in hand with his motivations as a climber. At a cost to his mental health, … Continue reading "Enormocast 295 – Aaron Peterson: P…
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On this episode of Creator Ops, we discuss Klarna's influencer strategy with Juliann Kane, who works on Influencer, Social, and content at Klarna. If you have any questions, comments or feedback send us an email: hello@creatoropsmedia.comΑπό τον Thomas Schreiber
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On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into: 1. The importance of developing entrepreneurial thinking as a clinic owner 2. Building healthcare accelerator programs 3. Why healthcare needs to increase it’s sense of speed and urgency Connect with Rafi on LinkedIn here! Stra…
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On this episode of Strata Stories, we talk with Colin Rigney, Business Partner @ Modern Physical Therapy And Sports Medicine in Arizona We dive into: 1. Teaching business skills in healthcare curriculums 2. The Need for a Comprehensive and Forward-Thinking Healthcare Education 3. The Importance of Documenting Processes in Scaling a Business 4. Clea…
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On Episode 294 of the Enormocast, I connect to Katoomba, NSW in Australia- the heart of the Blue Mountains – to chat with photographer Simon Carter. Simon has been in the game as long as anyone currently active, and after four decades of producing some of the most iconic images in climbing, he’s published a … Continue reading "Enormocast 294: Simon…
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On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions We dive into: 1. The fundraising journey 2. Transparency in billing and data sharing 3. The Role of Media and Marketing in Growth 4. The Future of PT, OT, and Speech Therapy Connect with Tony on LinkedIn here! Strata Stories are conversations be…
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On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. Maximizing billable units 2. Why you shouldn’t always take the least risky approach when billing 3. Understanding the audit process 4. The Need for Transparency in billing practices Connect with Justin on LinkedIn here! Strata Stories …
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On Episode 293 of the Enormocast, I connect with paraclimber Jim Ewing. Jim grew up climbing in the storied days of 1980s North Conway in New Hampshire. In his formative climbing years, Ewing rubbed elbows with the likes of Randy Radcliff, Alison Osius, and Hugh Herr. He didn’t know it while eeking out a dirtbag … Continue reading "Enormocast 293: …
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On this episode of Strata Stories, we talk with Brian Wolfe, President of East Coast Operations at Evolution Physical Therapy We dive into: 1. Partnering with Major League Sports Teams 2. How to diversify revenue streams 3. Building high performance teams 4. The importance of reinvesting in your clinic Connect with Brian on LinkedIn here! Check out…
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In this episode we talk with Scott Moser, Associate Head Coach with UVM Catamounts Hockey in NCAA Division I. We chat about how Scott got started in coaching and how coaching golf helped his coaching in hockey. We also dive into the major lessons Scott has picked up from other coaches and positions in his career and how he coaches at UVM. Thanks Sc…
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On this episode of Creator Ops we discuss B2B Influencer & Creator Partnerships with Sarah Adam - Head of Partnerships & Influencer Marketing @ Wix If you have any questions, comments or feedback send us an email: hello@creatoropsmedia.comΑπό τον Thomas Schreiber
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On this episode of Strata Stories, we talk with Daniel Hirsch, CEO Risk & Compliance Analytics We dive into: 1. Understanding and balancing your tolerance risk as a clinic owner 2. The importance of spending a few extra dollars to protect your clinic 3. The consequences of not having adequate insurance Connect with Daniel on LinkedIn here! Strata S…
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On Episode 292 of the Enormocast, I sit down in a hotel in Squamish (Sḵwx̱wú7mesh) during the Arc’teryx Academy with Olympian Hamish McArthur and British competition climber Holly Toothill. I arrived in Squamish with Hamish booked and asked Holly to join at the last minute as a friend, teammate, and observer of Hamish’s performance in … Continue re…
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On this episode of Strata Stories, we talk with Michael Silva who is a PT and Business Coach/Consultant 1. Step-by-step guide on how Michael built Run Strong, his running course that’s helped everyone from Olympic runners to the weekend warrior 2. How courses can help you diversify and stabilize your revenue 3. And how Michael marketed and distribu…
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On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into: 1. The power of mindset 2. The importance of working on the right projects 3. Challenging invisible scripts 4. And lastly why taking time off is key to success Connect with Rafi on LinkedIn here! Strata Stories are conversation…
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On this episode of Strata Stories, we talk with Dana Strauss Senior Director of Government Affairs at CVS Health We dive into: - How to position your clinic to capitalize on the policy changes taking place over the next few years - Advocating for the PT profession and staying informed - Missed opportunities for physical therapists in policy advocac…
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On this episode of Creator Ops we discuss the rise of creators within healthcare with Jen Pearson, COO of Dr. Mary Claire Haver) If you have any questions, comments or feedback send us an email: hello@creatoropsmedia.comΑπό τον Thomas Schreiber
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On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. How to make money outside of one-on-one patient care 2. The Power of creating on YouTube 3. The best strategy for attending PT conferences Connect with Justin on LinkedIn here! Check out The Active Adult here! Strata Stories are conver…
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On this episode of Strata Stories, we talk with Colin Rigney, Business Partner @ Modern Physical Therapy And Sports Medicine in Arizona We dive into: 1. Why you shouldn’t build your clinic solely around Medicare 2. Knowing your practice's strengths and how to market them 3. The importance of standardization and systems 4. How to connect with patien…
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On Episode 290 of the Enormocast, I sit down in a cool, dark hotel room on a bright and HOT day in Lander, WY with bigwall climber, Hayden Jamieson. Hayden and I both slumped into our chairs after escaping the 100 degree day outside and tried to gather ourselves for the interview, and that’s when … Continue reading "Enormocast 290: Hayden Jamieson …
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On this episode of Strata Stories, we talk with Michael Silva who is a PT and Business Coach/Consultant We dive into: 1. The Science Behind Patient No-Shows 2. Hospitality vs Customer service 3. The importance of differentiating through patient experience 4. How devices like the Apple Watch, Whoop, and Oura Ring can help deliver better patient care…
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On this episode of Creator Ops we discuss investing in creator businesses with Christine Moran, the Head of Creator Partnerships at Electrify Video Partners If you have any questions, comments or feedback send us an email: hello@creatoropsmedia.comΑπό τον Thomas Schreiber
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On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions We dive into: 1. How AI can positively impact the PT Industry 2. Understanding the liabilities that come with AI 3. And how healthcare & technology can build a more efficient partnership together Connect with Tony on LinkedIn here! Strata Storie…
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On Episode 289 of the Enormocast, I connect to Nashville, TN to talk to climber and musician Smith Curry. Smith is one of the busiest session players in Music City on dobro and pedal steel. He also happens to be a veteran climber with big walls, first ascents, and alpine gnar under his harness-belt. Smith … Continue reading "Enormocast 289: Smith C…
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On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. How to Hire and Retain Great Therapists at your Clinic 2. The importance of building a Continuing Education Program at your Clinic 3. Lastly, the effects of the FTC banning non-competes and what it means for the PT industry Connect wit…
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On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into: 1. Identifying & mitigating choke points within your clinic’s cash flow 2. The importance of cash reserves 3. And why you MUST be thinking about diversifying revenue streams Connect with Rafi on LinkedIn here! Strata Stories ar…
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On Episode 288 of the Enormocast, I reunite with Don McGrath, the author of the book Vertical Mind. Don appeared nearly a decade ago on the podcast, and his book on the mindset of climbing has never left the conversion. Don has spent the last 10 years learning even more about overcoming the hurdles our … Continue reading "Enormocast 288: Don McGrat…
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On this episode of Strata Stories, we talk with Jake Irwin, the owner of Pro Performance PT. We dive into: 1. The advantages of paying clinicians on a per visit basis 2. Shifting the risk and reward from owners to therapists 3. Why every therapist is a sales person 4. Tactical advice on how therapists can generate clients for themselves 5. And last…
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On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. How to reduce no-shows and cancels FAST 2. Mastering the front-end sales process 3. How to make sure your PT’s don’t burn out and quit 4. And the importance of retention systems Connect with Jerry on LinkedIn here! Strata Stories…
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On this episode of Strata Stories, we talk with Michael Silva who is a PT and Business Coach/Consultant We dive into: 1. Why Niching Down is A Golden Ticket to Growing a Practice 2. How to partner with CrossFit gyms, running clubs, and other parts of your local community 3. And How Michael motivated his staff by developing programs around their pas…
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On Episode 287 of the Enormocast, I connect with Paraclimbing champion, Mo Beck. Mo was born with one hand, and her parents were determined to make sure she was ready for challenges of life like any other kid. When Mo ran into a camp counselor that told her that she didn’t HAVE TO climb if … Continue reading "Enormocast 287: Mo Beck – A Certain Ver…
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On this episode of Strata Stories, we talk with Kaitlin Herzog PT and Account Executive at Red Rock Diagnostics We dive into: 1. Accounts Receivable Mistakes to AVOID 2. When to outsource AR vs bring in-house 3. Diversifying revenue streams 4. The importance of knowing your financial numbers as a clinic owner Kaitlin starts the show off by explaini…
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On this episode of Strata Stories, we talk with Amit Gaglani founder of AG Management Consulting We dive into: 1. Creating an exit strategy for your PT clinic 2. Understanding the microeconomics of your market 3. Crafting the perfect buyer avatar 4. The importance of marketing yourself to buyers Amit brings over two decades of healthcare expertise,…
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On Episode 287 of the Enormocast, I connect through to America’s hat with Swiss crack-master, Didier Berthod. You might have heard about Didier from his recent send of Cobra Crack. The media mentions Didier disappearing from climbing for 10 years, returning to slay the Cobra, yada, yada, but that Didier’s completion of the Cobra has … Continue read…
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In the early 2000s, Didier Berthod was the best crack climber in the world, then he dropped out of climbing and essentially disappeared from the world. When we left Didier Berthod in Facing the World Part 1, he had emerged from monastic life, contacted the daughter he had never seen, and returned to climbing. In … Continue reading "Enormocast Tween…
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On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. The key metrics Justin tracks throughout his 7 clinics (Check out his trailing 12-months template - download a copy for yourself HERE!) 2. How to track financial and clinical data 3. How frequently to review various metrics 4. Why shar…
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On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into: 1. The various ways to monetize your expertise as a therapist 2. How to motivate staff to create content 3. The importance of establishing a culture of consistency when it comes to creating content 4. When to fire a therapist a…
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On this episode of Strata Stories, we talk with Lauren Meffen Owner of Wildflower Therapy and Head Neck Rehab. We dive into: 1. Lessons learned from building Lauren’s first clinic 2. Balancing personal life and work life 3. The benefits of being transparent with your staff 4. Why you should be careful not to grow TOO fast 5. And how to create a can…
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Hi Everyone! My name is Thomas Schreiber and Welcome to Creator Ops. The goal of this show is to educate you on becoming a great operator in the creator economy. As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - the COO’s or the #2’s who help with sponsorships,…
  continue reading
 
On Episode 285 of the Enormocast, after long last, I connect with Belgian rock-climber and alpinist, Nico Favresse. Nico is certainly a contender for the most experienced expedition rock-climber of all time. Perhaps only rivalled by his ubiquitous partner, Sean Villanueva-O’Driscoll? Nevertheless, Nico is an all-arounder who has tackled the biggest…
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On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. Jerry shares his takeaways from The Graham Sessions 2. Why PT assistants are the most undervalued resource 3. Evaluations vs Treatments - Why we need to rethink the physical therapy model 4. How to handle cancellations and cancel…
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On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. How to renegotiate payer contracts for PT clinics 2. The best ways to get in contact with insurance companies 3. And why you must have data in order to renegotiate Strata Stories are conversations between Strata's CEO, Paul Singh, and …
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On this episode of Strata Stories, we talk with Megan Donaldson, PT and Department Chair of Rehab Sciences at MUSC We dive into: 1. How to create a hiring process at your clinic 2. Why you need a hiring rubric 3. What types of questions to ask during an interview 4. And the importance of investing in employee growth Strata Stories are conversations…
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On this episode of Strata Stories, we talk with Daniel Hirsch, CEO Risk & Compliance Analytics We dive into: 1. The importance of having the correct risk and compliance documents in place 2. Why you must invest in OSHA manuals, HIPA manuals, and other documents that are specific to your clinic 3. And finally the risks of social media. Daniel starts…
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On this episode of Strata Stories, we talk with Dave Kittle the CEO of The Fieldmaker Group. We dive into: 1. Offering cash-based services at your clinic 2. What acquisitions are looking like in 2024 3. The benefits of owning multiple practices 4. The future of compensation in the PT & OT world 5. The importance of shifting toward consumer-facing a…
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On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into: 1. Why Rafi pays his therapists to create content each week 2. What it means to be in the expertise business 3. How to craft a positioning statement for your clinic 4. And the importance of leveraging digital media in your prac…
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On Episode 284 of the Enormocast, we connect across the pond to North Wales in the U.K. and into the living room of Emma Twyford. Emma is a pioneering woman in that rarified air of hard, desperate trad that only the old country can serve up. She is the first British woman to climb 9a … Continue reading "Enormocast 284: Emma Twyford – Getting on Wit…
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On Episode 283 of the Enormocast, I sit down in a hotel in Munising, Michigan at the Michigan Icefest with Alaska-based alpinist, Clint Helander. What with the Chris Kalous Dance Party and the last call nightcap(s) at a bar literally called Whisky Dick’s, it had been a long night and an early morning for both … Continue reading "Enormocast 283: Cli…
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