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The Yogipreneur: Business and Marketing for Yoga Teachers

The Yogipreneur: Business and Marketing for Yoga Teachers

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Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yog ...
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Have you ever felt like you’re pouring your heart and soul into your yoga content, but the engagement just isn’t there? 🧘‍♀️💔 Don’t worry, you’re not alone! In this podcast episode, I’m sharing the exact strategies you need to transform your content from bland to brand-new! 🚀✨ 🔍 What You’ll Learn: ✅ Clarify Your Messaging – Speak directly to your i…
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What's remarkable about this strategy is that it combines the power of evergreen funnels with a scaled-down live launch. Get the behind-the-scenes from a recent launch activity that converted at 40% (industry averages are 2-5%) and made $120k in online sales. ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teachin…
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What does building a villa in Bali have to do with entrepreneurship? A lot, it turns out! In this episode, I’m sharing the key lessons I learned from managing a massive project from the ground up—and how these lessons have impacted my approach to running Digital Yoga Academy. We’ll explore why giving yourself more time is essential, how to stay gro…
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About to launch an online yoga course? Already launched without any success? Listen to this episode which covers common launch mistakes to avoid when launching an online yoga course! ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business sk…
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What does it take to turn those 5k Months Into 10k Months? This episode explores this and more! ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you ne…
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Nurturing Relationships and Growing Your Yoga Business 🌟 In this video, we're delving into the vital role of nurturing relationships in your business. From understanding the dictionary definition of "nurture" to harnessing the power of communication, we're breaking down the keys to building trust and driving sales. 🤝 Relationship Building: Discover…
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Sales Slowed? 3 Strategies for your yoga business. Let’s explore 3 ways to step up sales in your yoga business! 🌟JOIN THE YOGIPRENEUR LAUNCHPAD TODAY!🌟 https://digitalyogaacademy.com/yogipreneur-launchpad ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills…
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Let's the concepts behind transitioning from a yoga teacher to a visionary leader and entrepreneur. Discover how embracing freedom, scalability, and value-driven business models can revolutionize your approach to entrepreneurship in the yoga industry. Let’s explore how you can step into your role as a CEO, build a team, and delegate tasks to accele…
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There’s one thing that's super important when it comes to making money and that's your money mindset. It's important to be intentional about this and to commit to improving your relationship dynamics with money. This relationship dynamic must be seen as a flow of giving and receiving. It's not just a one-sided relationship where you take, take, tak…
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Dive into the latest yoga marketing strategies in this insightful episode with Kelly McHugh, founder and CEO of Digital Yoga Academy. This compact, one-hour masterclass is packed with essential tips for growing your yoga community and increasing sales in 2024. In This Episode: The Future of Yoga Marketing: Discover what's working and where to focus…
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Many people set new year resolutions and by January have already thrown the towel in. Most people will set goals and never reach them. Perhaps this was you last year? In this week's episode, we talk you through the three steps to setting goals for your success. We run through the common mistake people make when goal-setting and how to avoid them so…
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In this episode we are sharing our 4 step end of year review ritual. We've had the most incredible year at Digital Yoga Academy and we want to bring all the good energy to you as we prepare for the year ahead. We recommend you carve out some time for this one- create a sacred environment, grab your journal, stop and start, and get involved. Happy n…
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Ready to attract your ideal students and grow your yoga business online? Join us as we delve into the crucial step of defining your ideal students. Discover how to understand their desires, challenges, and aspirations on a profound level. In this episode, we go beyond demographics and explore the power of connecting with your audience on a personal…
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Have the fears set in about going on camera? Thinking you're not "expert" enough to teach online? FEELING fear is normal - but staying STUCK in fear is a choice. I want to support you in taking the leap from fear and overwhelm... to passionate and excited about creating an online yoga course! In this episode I share 6 common fears when it comes to …
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Do you struggle to promote yourself and your yoga business online? Oftentimes it can come down to feeling inauthentic in your brand messaging. In this episode I'm going to share how you can bring more of YOU into your branding and messaging online to help you attract your ideal students and hone in on your niche. Topics Covered: Injecting your pers…
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The truth is, no strategy (no matter how good it is) will be effective in your business if you don't have the right mindset to make it work. Working on your mindset is a daily job and when you do it right you cultivate a mindset that will... Allow you to break through limiting beliefs that hold you back Support you to work through your fears that s…
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On this week's episode, we talk to Annie Clarke about how to bring your authenticity into your work and create meaningful yoga offerings! Annie Clarke: Website https://annieclarke.com Instagram https://www.instagram.com/annieclarke_/ 🌟JOIN THE YOGIPRENEUR LAUNCHPAD TODAY!🌟 https://digitalyogaacademy.com/yogipreneur-launchpad ABOUT DIGITAL YOGA ACAD…
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On this week's episode, we talk to Steffy White about how to build your online yoga business from your heart, show up authentically and build true connections with your community. Steffy White Website https://steffywhiteyoga.com Instagram https://www.instagram.com/steffywhiteyoga/?hl=en 🌟JOIN THE YOGIPRENEUR LAUNCHPAD TODAY!🌟 https://digitalyogaaca…
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In today's episode we spoke to Rosemary Holbrook, founder of Yogi Scopes. Rosemary is a past student of The Profitable Yoga Teacher Program. Since starting the program, she has successfully scaled her business, grown her community and increased her income. Rosemary is an incredible example of a profitable yogi who has embraced the idea of imperfect…
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In this podcast episode, not only did we go through the proven 8-step framework to launch your profitable online yoga course (and make $5k!) but we also... OPENED the doors to The Profitable Yoga Teacher. This program will give you all of the foundational strategies you need to put into your business to set you up for online course success - and yo…
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How to Choose the Right Coaching Program For You Once you've decided to go for it and build your online business, it can be overwhelming to choose the right coaching program and mentor to give you the support and guidance you're looking for. It's important to take the time to make the right decision and this episode will help guide you to do so. Th…
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On this week's episode, we talk to Koya Webb about how to start turning your true purpose into a profitable yoga business. Koya Webb Website https://koyawebb.com Instagram https://www.instagram.com/koyawebb/ Join the Online Yogi Immersion: https://digitalyogaacademy.lpages.co/the-online-yogi-immersion/ JOIN THE WAITLIST FOR THE PROFITABLE YOGA TEAC…
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In this episode, we discuss how you can conquer your self-doubt, redefine your limits and unleash your inner confidence. You deserve the same success that you see other online yoga teachers with. Think of this episode as the pep talk you needed to push you forward on your journey to becoming an online yogi, and launching your very own online yoga c…
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On this week's episode, we talk to Catt Meffan about how to grow an engaged audience and community and the importance of filling up your online membership. Cat Meffan Website https://catmeffan.com Instagram https://www.instagram.com/catmeffan/ Join the Online Yogi Immersion: https://digitalyogaacademy.lpages.co/the-online-yogi-immersion/ JOIN THE W…
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In this episode, we debunk the myth that a small yoga community can't succeed with online courses. We address common excuses, explore personalization strategies, and introduce the "founding member strategy." Join us to learn how to embrace imperfection and unlock success in online yoga teaching, regardless of the size of your community. JOIN THE WA…
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On this week's episode, we talk to Eoin & Insiya Finn about creating trust and authority within your community, and how to position yourself as a leader. Insiya Rasiwala-Finn- https://www.instagram.com/insiyafinn/?hl=en Eoin Finn- https://www.instagram.com/theblissologist/?hl=en Join the Online Yogi Immersion: https://digitalyogaacademy.lpages.co/t…
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In this episode, we delve into the world of online course creation and uncover the 5 unmistakable signs that indicate you're ready to take the plunge. From conquering fear to harnessing a powerful course idea, we'll guide you through the journey of turning your expertise into a thriving online course. Join us as we explore the excitement of reachin…
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Chocolako is committed to working with forward thinking creatives and professionals, yoga teachers and yoga practitioners of all levels, who are open to embrace continuous awakenings, outperform limiting stories and reach more expansive versions of themselves. Her focus is to support, uplift and uplevel curious souls to remember their unique pathwa…
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Join us in this episode as we tackle the often-ignored issue of burnout among yoga teachers. Discover the signs, causes, and solutions to steer clear of the burnout trap. As yoga instructors, we're expected to radiate positivity 24/7, but burnout can affect us all. Explore the three dimensions of burnout and how to spot the early warning signs. Our…
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Allie is a once corporate marketing girl turned successful yoga teacher, chakra coach, retreat leader, small business owner, and full-time traveler with her husband via a sailboat. She primarily teaches yoga online through YouTube, courses, and a monthly membership called the Body Mind Soul Studio. Allie is passionate about using the yoga practice …
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Embark on a transformative journey in this podcast episode for yoga instructors. Discover how to transition from studio teaching to creating impactful online courses. Uncover the limitations of traditional methods and explore the possibilities of freedom, flexibility, and sustainability that online courses offer. Learn the vital role of defining yo…
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Ashley Turner is a yoga–meditation expert, Licensed Psychotherapist, writer, facilitator and entrepreneur. She is the founder of Yoga.Psyche.Soul.™, an innovative Yoga Psychology training for teachers, clinicians and dedicated students fusing yoga, mindfulness, depth psychology, shadow work and neuroscience. YPS has fast become the go-to resource f…
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Explore the captivating world of yoga teaching in this episode. We unravel how AI is revolutionizing alignment through apps, and delve into the transformative shift for yoga teachers. Discover how crafting online courses can lead to deeper impact, positioning you as an expert. Embrace change, growth, and a brighter yoga future with us. Episode High…
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Discover the fascinating world of artificial intelligence (AI) and its impact on your yoga business in this episode. Explore how AI can enhance your online presence, streamline operations, and contribute to your growth. We'll uncover the essence of AI—a science that empowers machines to learn and adapt like humans. From social media algorithms to h…
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Today we're speaking to one of our past students from The Profitable Yoga Teacher program, Jessica Wood. Since her recent graduation from the course, Jessica has gone on to increase her income, grow her community, launch her first online offers and find focus, double her email list and clarity in her growing online yoga business. Listen to this epi…
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In this empowering episode, we dive deep into the world of selling yoga offerings with unwavering confidence. Imagine feeling exhilarated, not anxious, every time you promote your latest class subscriptions, workshops, memberships, online courses, or retreats. We'll explore the transformative power of a mindset shift, where selling becomes about gu…
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In this episode, we delve into the often-overlooked but powerful aspect of content marketing: long-form content. While short-form content like reels and stories have their place, relying solely on them can hinder your business's growth. Join us as we discuss the two fundamental truths that have consistently proven successful in content marketing: c…
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Join us as we explore the #1 product strategy for yoga business survival. Starting an online business brings its own challenges, especially in a rapidly changing landscape. Adapting quickly and proactively is crucial to keep your business running. Discover why it's essential to examine your business model and find scalable offerings that don't rely…
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Today we're speaking to one of our past students from The Profitable Yoga Teacher program, Misty Lucas. Since graduating the course, Misty has gone on to increase her income, grow her community, launch her program and find focus and clarity in her growing online yoga business. Listen to this episode to gain fantastic insight into her journey and pr…
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Ready to attract your ideal students and grow your yoga business online? Join us as we delve into the crucial step of defining your ideal students. Discover how to understand their desires, challenges, and aspirations on a profound level. In this episode, we go beyond demographics and explore the power of connecting with your audience on a personal…
  continue reading
 
Join us in this empowering episode as we delve into the key to success for yogipreneurs: confidence. Discover how embracing your true self and silencing your inner critic can unlock incredible opportunities. Learn practical strategies to celebrate your wins, break free from comparisons, cultivate self-compassion, invest in yourself, and generate le…
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Discover the transformative potential of high ticket online courses for your yoga business and students. Learn what high ticket courses are and how they provide enhanced support and accountability. Uncover the magic of investing at this level and the motivation it brings. Elevate your authority and expert status, create a quality community, and gen…
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In this episode, Kelly guides you on a journey to unlock your inner visionary and scale your yoga business. Discover the mindset shifts and strategies needed to attract greater opportunities and abundance. Embrace your role as a CEO and embody the visionary within. Get ready to take your business to new heights and create a legacy of success. Join …
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In this podcast, we discuss scaling and the number one sign that you are ready to scale your yoga business. If you are generating consistent revenue and already successful, but you never get around to launching new ideas and new online offerings due to a lack of resources and time, then it's time to scale. To create more time, you need to delegate …
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Are you struggling to make sales despite having a sizable email list? In this podcast, we discuss the importance of nurturing relationships with your subscribers and how it can impact your sales. If you have an email list of subscribers who have signed up for your freebie, you're off to a great start! But what happens next? In this podcast, we dive…
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This time last year, we'd reached a million dollars in total sales revenue. It was a big milestone after years of hard work! Fast forward to today and we've already made $250k in 2023, keeping us on track for our first million dollar year. You see, your business is about milestones and knowing what you're working towards is key. Enjoy this pep talk…
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If you are on a journey to build your online yoga business, then you'll want to make sure you don't skip this step. Building authority, builds trust, which in turn leads to more sales. If more sales is what you want, then listen closely, take notes and implement the steps! ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business S…
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We spoke to a past student of our Profitable Yoga Teacher Program for yoga teachers worldwide wanting to take to the online space and scale their business to 6 figures and beyond! This student didn't quite know where to begin, she was overwhelmed by all of the information, but she took everything at her own pace, put the strategy in place and watch…
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This week's episode is an interview with one of our amazing students Maria Jones. Maria has been in the The Profitable Yoga Teacher Program for a long time now and is a very active member of our community. She has made some incredible progress since starting the program, and her journey is so inspiring. We're so thankful to Maria for offering up he…
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🚀THE PROFITABLE YOGA TEACHER - ENROLMENT OPEN FOR 2023 🚀 Our 6-month program is for entrepreneurial yoga teachers who are ready to boost the growth of their online community and create and launch a profitable online course that their students are lining up for. >>> Join the Program now! https://digitalyogaacademy.com/the-profitable-yoga-teacher-pro…
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