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Welcome to the STAY FIT with Steve podcast, where we take complicated subjects in the fitness industry and make them easier to understand. We want you to get fit and STAY FIT.
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UX Research Geeks is unsurprisingly a podcast all about User Experience, Design, Research, and everything that goes along with it. It is hosted by a senior UX researcher and overall a badass human Tina Ličková, brought to you by UXtweak (www.uxtweak.com), an all-in-one UX research tool. Join us in geeking out over research with senior researchers, designers, speakers, CEOs, startup founders, and many many more. See what's Tina – UX Reasearch Geeks host up to: https://www.linkedin.com/in/lick ...
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Welcome to the Best Franchise Brands Podcast where in each episode, we will explore a specific franchise brand with details about their business, requirements for franchise candidates, how they train their franchisees, and details about the systems they’ve set up so franchisees get a great start. Interviews with industry leaders of the best franchise brands will give you insights and help you discover important details about which franchisors you should engage with in the discovery process a ...
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Steve shares insights from his decade in gaming research, discussing the contrast between indie studios and larger companies. He covers the challenges faced in game research, ethical concerns when working with children, and provides advice on breaking into a career in game research. 👉 If you have any tips on fantastic speakers from across the globe…
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In this episode, I talk with Justin Waltz, who became the brand president of the Junkluggers franchise in early 2024. Justin shares his story about how he got into franchising, how he became affiliated with Junkluggers and Authority Brands, what helps their franchisees stand out and get started, lessons he has learned on leading, and what he's most…
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Sarah explains why UX researchers struggle with building effective portfolios and marketing themselves. She highlights common mistakes researchers make, offers tips for navigating NDAs, and suggests ways to showcase the business impact of their work. Sarah also provides strategies for standing out in a competitive job market and advice for freelanc…
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Interview with Lance Sinclair, Brand President of Benjamin Franklin Plumbing, Mister Sparky, and One Hour Heating and Air Conditioning with Authority Brands
37:55
In this episode, we talk with Lance Sinclair about his background in franchising and how he became the brand president of Benjamin Franklin Plumbing, Mister Sparky, and One Hour Heating and Air with Authority Brands. He shares his story, his philosophy of success, and the four elements of onboarding their franchise partners that help them get off t…
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Noam discusses why NPS is a flawed metric and why companies should stop using it. He explains the issues with NPS from a survey science perspective and suggests better alternatives for measuring customer satisfaction and engagement. 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/noam-segal-nps-the-garbage-met…
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Zsuzsa Kovács talks about the problems with using surveys in UX research and why she prefers interviews. She explains how surveys can be biased and miss important details. 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/zsuzsa-kovacs-surveys Episode highlights 00:01:45 – Zsuzsa’s Background in UX 00:05:56 – Pr…
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In this episode, I talk with Ryan Wimpey, who is the Founder and CEO of the Tip Top K9 Dog Training Franchise. Ryan started dog training with his first dog Curly. He became obsessed about dog training and learned how to train him through Curly's behavioral problems that were affecting his relationships and built out a training program with classica…
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Matt shares his perspective on personas and why he favors behavioral archetypes. He discusses the strengths and pitfalls of personas, the role of behavioral science in UX research, and alternative methods for building empathy beyond traditional research. 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.com/podcast/matt-wal…
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Pamela Escobar and Tina explore cultural perceptions and financial psychology, analyzing how these elements influence attitudes towards money and life choices. With Pamela's expertise and Tina's questions, they provide a detailed examination of how culture, economics, and personal behavior intersect. 🔎 Do you want to know more? Check out this episo…
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Interview with Josh Minturn, VP of Franchise Development for Three Brands with Authority Brands (Mosquito Squad, ASP, and Doody Calls)
33:34
In this episode, I talk wtih Josh Minturn about his background in franchising up to now where he is a Vice President of Franchise Development for Authority Brands for several specific brands (on this episode we discuss three of them): Mosquito Squad, ASP (America's Swimming Pool Co.), and Doody Calls. We talk about each of these brands, the benefit…
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In this episode, I talk with Bron Launsby, who is the CEO and Founder of Slick City Action Park. Bron shares his story about how he left the corporate world in retail to become a franchisee in a trampoline park concept. He did a lot of research and left the Discovery Day and purchased three locations in 2011 and 2012. He scaled that business to hav…
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Tina interviews Vitaly, a UX Leader, speaker, and co-founder of Smashing Magazine. Vitaly will host a full-day workshop on designing complex UIs on September 18th, the warm-up day for uxcon vienna 2024, followed by a talk on measuring UX and design impact on September 19th. Their discussion covers aspects of user experience, choosing the right desi…
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In this episode, I talk with Rob Palmer, who is the Founder and Brand President of Lawn Squad. His business was acquired in April of 2023 by Authority Brands. Rob started the original brand in early 2001 in Northeast Ohio and built it up to multiple locations in Ohio before they were acquired by Authority Brands and started to franchise their brand…
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Feyikemi, a senior user researcher and strategist, joins host Tina to discuss her upcoming talk at uxcon vienna titled "Co creation, the power of collaborative research among niche user groups." Feyikemi shares her journey from architecture to user research, discussing how she connects with specialized user groups through empathy and collaboration.…
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Katy Mogal, an expert in design and research, joins Tina to discuss her upcoming talk at uxcon vienna 2024. Scheduled for September 20, Katy, alongside her colleague Markos Grohmann, will explore the theme "Designing for Connection in a World of AI: Love-Bots, Googly-Eyed Roombas, and the UX Quandary of Anthropomorphic Products." They delve into th…
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In this episode, I talk with Tim Conn, Founder and President of Image One Facility Solutions located in Rolling Meadows, Illinois. He shares his story about how he got into commercial janitorial services while he was still in high school and why he ultimately decided to franchise their business concept around the country. He shares lessons he has l…
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Meet Indi Young, a renowned UX expert, as she joins host Tina Ličková to share details about her upcoming full-day workshop on "Listening Deeply." Indi will discuss her workshop's focus on deep listening and understanding user cognition, offering practical techniques to uncover users' underlying thoughts and emotions through non-directed interviews…
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In this episode, I talk with Steve Hart, who is the founder and CEO of Property Management Inc (PMI) based in Lehi, Utah. Steve and his partner Christopher Layton started PMI in 2008 and today have over 425 franchise locations around the United States and a few international locations. Steve shares his story about how they got started in property m…
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In this episode, I talk with Jeff Dudan, CEO of Homefront Brands in Huntersville, North Carolina. Jeff talks about how he got into franchising and lessons he has learned about how to help franchisees get off to a great start over the past thirty years in multiple brands. He also details about their five franchise brands (Window Hero, Top Rail Fence…
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Konstantin Escher | Breaking Down Communication Barriers: Insights from the UXR Meetup | Season 3 #12
33:31
Meet Konstantin, a psychologist and freelance user researcher, discussing his insights at the UXR Meetup by UXtweak with host Tina Ličková. He explores overcoming UX research challenges in companies, breaking down communication barriers, and the vital role of user researchers in aligning departments and achieving business objectives. This conversat…
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Tina talks with Aiden, a research leader and digital strategy consultant. They discuss the combined power of grounded theory and continuous discovery in UX research. Aiden shares their experiences and perspectives on how these methodologies enrich the understanding of user needs, driving innovation in user-centric design while exploring the interpl…
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Interview with Paul Flick, Founder and President of Premium Service Brands on New Innovations that are Benefitting Franchise Partners
27:42
In this episode, I talk with Paul Flick, founder and President of Premium Service Brands (PSB) on new innovations that are benefitting franchise partners across their nine brands. He shares updates with their customer acquisition app Nesto (which is launching in April of 2024) and the innovative changes they've made with their onboarding and traini…
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In this episode, I talk with Cliff Kennedy, CEO of FRIOS Gourmet Pops, about how he became a franchisee of FRIOS and then ended up buying out the franchisor. He talks about lessons he has learned from becoming a franchisor, how he supports his franchisees, the benefits of the FRIOS franchise opportunity, and how their organization has grown so rapi…
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Suj Premachandran | Shaping Minds: The Intersection of Spirituality and UX Education | Season 3 #10
22:35
In this episode, Tina talks with Suj, who teaches UX design to kids. Suj combines design and empathy to inspire new thinking. We'll explore Suj's journey, his work's impact, and its significance. The discussion also highlights the connection between design and spirituality. 🔎 Do you want to know more? Check out this episode at: https://www.uxtweak.…
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In this episode, I talk with David Sauers, Founder and Co-Owner of Royal Restrooms about their unique franchise concept that has been in business for over twenty years. He shares his story about how they got started, lessons they've learned as they've grown across the country, some of his favorite experiences and memories as the brand has grown, an…
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Interview with Devan Kline, Co-Founder, Co-CEO, and Visionary of Burn Brands and Burn Boot Camp
36:11
In this episode, I talk with Devan Kline, Co-Founder, Co-CEO, and Visionary of Burn Brands and Burn Boot Camp. Devan and his wife Morgan have build a remarkable franchise business located in 41 states with over 400 franchisees in 550 territories around the country. Devan shares their story about how they got started, how they grew their business so…
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In this episode, Tina Ličková talks with Dr. Breanna Gentile about integrating psychological principles into UX design, focusing on trauma-informed practices. They explore how understanding users' emotional and psychological backgrounds can inform better design decisions. Dr. Gentile emphasizes cultural sensitivity, the blend of qualitative and qua…
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Interview with Doug Smith, Senior Vice President of Franchise Development with Belfor Franchise Group
45:46
In this episode, I talk with Doug Smith, Senior Vice President of Franchise Development with Belfor Franchise Group about their numerous brands in the home restoration and home services industries. Doug shares how Belfor got started, how he became involved, why they're growing so quickly, and why the future is so bright in their market niche across…
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Interview with Richie Huffman, CEO of Celebree Schools, on Their Remarkable Growth and Vision for the Future
32:24
In this episode, Richie Huffman, CEO of Celebree Schools, returns to the Best Franchise Brands podcast to talk about their recent growth and how their vision and strategic growth plan is attracting new franchise partners as they are growing now and into the future. Richie shares his philosophy on personal development and why growing people both big…
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Debbie Slijpen & Karin den Bouwmeester | SPECIAL UXinsight festival: For the bold and curious | Season 3 #8
29:11
In this special episode, Tina discusses the UXinsight festival with its organizers, Karin den Bouwmeester and Debbie Slijpen. They share insights into the conference's development, highlight the significance of post-talk discussions, and explore the challenges of fostering online connections. The theme, "Stay Curious, Be Bold," is discussed in the …
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Interview with Jeff Salter, CEO of Caring Senior Service and Jeff Bevis, COO of Caring Senior Service in San Antonio, Texas
40:49
In this episode, I talk with Jeff Salter, who is the CEO of Caring Senior Service and Jeff Bevis, who is the COO of Caring Senior Service, about their experiences in the home health care market over the past 34 years that they have been in business (and in franchising since 2003). They share how they individually got started, how they got together,…
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In this episode, I talk with Dan Collins, Senior Vice President of Franchise Development at Stretch Zone about their founder Jorden Gold, their concept and what is attracting franchisees to start a business with them, their incredible growth in recent years, and how they train and help franchisees to succeed.…
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Interview with Courtney Harmon, President of Emerging Brands (bluefrog Plumbing + Drain® and Softroc®)
30:07
In this episode, I talk with Courtney Harmon who is the President of Emerging Brands, and in particular the two brands that they currently offer - bluefrog Plumbing + Drain® and Softroc®, which is a premier provider of poured-in-place rubber safety surfacing solutions in the United States. Courtney shares her story about how she got involved in fra…
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In this episode, Tina talks with Yao about using AI in UX research, focusing on the Research Co-pilot tool. They explore its role in speeding up research and the necessity of human oversight. The conversation also touches on AI's benefits for both new and experienced researchers, its future in the field, and how it integrates with the tools of UX p…
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Interview with Roger Martin, CEO of Thrive More Brands (RockBox Fitness and beem Light Sauna)
45:17
In this episode, I talk with Roger Martin, who is the CEO of Thrive More Brands about their brands RockBox Fitness, beem Light Sauna, and Leverage Nutrition. Roger shares his story about how he exited corporate America and got involved in the franchising industry and he and his partners have grown the Thrive More Brands family over the past several…
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In this episode, I talk with Ben Crosbie, CEO of The DRIPBaR IV Vitamin Therapy, about his background in franchising and how he became affiliated with The DRIPBaR. He also shares why he feels they've been growing so quickly since they started franchising in 2019 with their unique concept. The DRIPBaR provides an extensive menu of IV drip cocktails …
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In this episode, I talk with Doug Schadle, CEO of Rhino 7 about the currently ten brands that they represent: Fetch! (Pet Care), Yardsweepers, Furry Land, Playful Pack, QC Kinetix, Door Renew, Spray Foam Genie, Silicoat Roofing, and 76 Fence. Doug shares his story about how he and his partner John Cohen, Jr. got started, how they decide which emerg…
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In this episode, I talk with Michael Moorhouse, President of Mosquito Shield about the origin of their brand in 2001, their acquisition by Five Star Franchising, what makes their brand unique, and why they've grown to over 360+ franchise locations with 120+ owners around the country.
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Daniel Pidcock & Larissa Schwedersky | Tiny Pieces, Big Picture: The World of Atomic Research | Season 3 #6
36:18
Tina talks with Daniel Pidcock and Larissa Schwedersky from Glean.ly, exploring Atomic UX Research and its effective use of varied data for strong research outcomes. Larissa also covers the positives of non-linear research, and together they demonstrate how atomic UX research can flexibly support organizations, aiming to boost both user experience …
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In this episode, I talk with Aaron Harper, who is the CEO of Rolling Suds about how they got started over three decades ago (with founders Brian Wendling, Sr. and Brian Wendling, Jr.) and their start in franchising in early 2023. Aaron shares his journey in franchising, how he became affiliated with Rolling Suds, his vision for the future, what he …
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In this episode, we talk with Charles Bonfiglio, who is the CEO of about his entrance into franchising, how he started Tint World®, his vision for the future, and what he is most excited about developing in his franchise today. Charles was initially part of a well-known international auto repair franchise and built several locations before he decid…
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In this episode, I talk with Paul Linenberg, President of Gotcha Covered about their window covering franchise, how it got started, and how they've grown over the past several years to be a leader in their industry space. Paul also shares the benefits that franchisees enjoy as they are a part of the Five Star Franchising operational family.…
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Steve Portigal | Exploring UX Research: The Second Edition of 'Interviewing Users' | Season 3 #5
41:19
In this episode of "UX Research Geeks," Tina interviews Steve Portigal, an acclaimed user experience researcher and author. They discuss the updated second edition of his book "Interviewing Users." Steve talks about the challenges of revising his book, highlighting changes in the user experience research field, including new focuses like cognitive …
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In this episode, I talk with Stefan Figley, President of 1-800-PACKOUTS about their franchise which specializes in the contents restoration industry when a disaster happens. They have a consistent and professional process ito help homeowners and business owners store and clean the contents of their properties that have been affected by disasters. S…
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Interview with Mike Minitelli, Senior Vice President of Business Development with Benetrends Financial
33:50
In this episode, I talk with Mike Minitelli, Senior Vice President of Business Development with Benetrends Financial about 401k rollovers, SBA loans, and all of the types of financing that are available to aspiring entrepreneurs who want to start or scale a business.
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In this episode, I talk with Ben Gergis, who is the co-founder of DRYmedic and currently the VP of Operations and Integration at Authority Brands, and Dominic Hesano, who is the Franchise Development Manager at DRYmedic, about the opportunity available to franchisees who want to get into the restoration business. When a disaster occurs, homeowners …
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In this podcast episode, Tina talks with Teresa Torres, a notable Product Management Coach. Teresa discusses the Continuous Discovery Framework, addressing the skepticism she's faced from the research community. She emphasizes customer-centric methods and the necessity for product teams to conduct efficient research. Key topics include research dem…
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Interview with Heidi Morrissey, President and CEO of Kitchen Tune-Up and Bath Tune-Up Franchises
33:11
In this episode, I interview Heidi Morrissey, President and CEO of the Kitchen Tune-Up and Bath Tune-Up franchise brands. Kitchen Tune-Up was founded in 1988 by Heidi's father and she joined him in 2003. In 2020, they launched their 2nd brand, Bath Tune-Up. In 2021, they joined Home Franchise Concepts as their 5th & 6th brands. Heidi shares her sto…
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In this episode, we talk with David Graham, who is the founder and CEO, of the Valhallan Esports Training franchise with the FranchiCzar group. David shares his story about how he started his franchise, why they've been experiencing such remarkable growth, and the opportunity available to those who want to get into Esports training space.…
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In this episode, Maria and Tina explore the nuances of cultural sensitivity in UX research. Together, they discuss the role of cultural backgrounds in shaping communication during research studies and share practical guidance on inclusivity and understanding generational differences within the workplace. 🔎 Do you want to know more? Check out this e…
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