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Solo de Facto

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Solo de Facto, hosted by Kory Underdown, dives deep into the business of running a surThriving solo practice. We are on the hunt for those game-changing nuggets of wisdom that you can take and implement into your own practice to take your firm to the next level.
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Richard Claywell is the Owner of J. Richard Claywell, CPA. He has been in business since 1985, and he has a wide depth of experience and knowledge to share. He sits down with host Tom Dufton to share some tips on how to run a successful solo practice. Takeaways Don’t be afraid to consult experts. It’s ok to not know everything, and sometimes you mi…
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Allison Williams is the Business Coach for Solo Law Firm Owners at Law Firm Mentor, LLC. She’s seen firsthand what working too many hours can do a person, and she wants to get the word out about it. She joins host Tom Dufton to talk about how to avoid burnout and gives her tips on how to run a successful law firm. Takeaways Systematize everything. …
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Russell Farbiarz is a Partner at Antanavage Farbiarz PLLC. Being yourself in a law practice can be a positive experience, and it can help your clients connect with you on a better level. Russell sees this and encourages everyone not just “think like a lawyer” as he was taught in law school. He joins host Tom Dufton to share some of his other tips o…
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Nequosha Anderson is the Founder and Managing Attorney at Anderson Law Firm PLLC. She is also the co-host of the Professional Use Only Podcast. She sees the importance of time and how precious it is, and she has some great advice on how attorneys can use their time wisely and how outsourcing can help with that. She joins host Tom Dufton to share th…
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Chelsea Williams is the Founder/Financial Guru at Core Solutions Group, Inc. She sees that while law school is helpful, it doesn’t do everything to necessarily prepare you for running your own solo practice. She sits down with host Kory Underdown to talk about the importance of financial literacy when it comes to running your business. Takeaways La…
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Katy Mickelson is a Divorce and Family Law Attorney at Beermann LLP. She sees the importance of even the little parts of being a lawyer and the difference it can make in the relationship between a lawyer and their clients. She sits down with host Kory Underdown to share her tips on how to run a successful solo practice. Takeaways Getting clients ha…
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Steve Fretzin is the President of FRETZIN, INC. He’s also the host of the BE THAT LAWYER podcast and the author of “Sales-Free Selling:The Death of Sales and the Rise of a New Methodology”. He sits down with host Kory Underdown to talk about how solo entrepreneurial attorneys can better run their business. Takeaways In law school, they don’t teach …
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Molly McGrath is the Founder of Hiring and Empowering Solutions. She knows how important it is to build a healthy work environment and make sure that employees feel welcomed and enjoy their job. She sits down with host Kory Underdown to talk about important tips for running a successful solo law firm. Takeaways Attorneys need to understand that the…
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Leanne Gallant, Founder and President of leannegallant.com and letsleveragelocal.com, is a highly skilled marketing strategist. She joins host Kory Underdown to discuss ways to better optimize their business online and on Google. Leanne shares tips to help people find your business easier online and they’ll be more likely to be a customer. Takeaway…
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Stephanie Everett is the CEO of Lawyerist and the author of the book, “The Small Firm Road Map.” After law school, Stephanie joined a big firm and always thought she was going to spend her career and retire there. But she ended up launching her own firm when she realized that she could focus on her area of expertise better. Stephanie joins host Kor…
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Today’s guest has gone from being a night manager at the Four Seasons to being the Proprietor at Strohmeyer Law PLLC. John Strohmeyer is also the host of the 5 Star Counsel podcast. He joins host Kory Underdown to discuss best practices for solo attorneys, such as making sure to focus on what’s important to your clients rather than spending money o…
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Mark Khazanovich, Director of Operations at KORE Accounting Solutions, has a passion for numbers and uses that to its full potential. After majoring in Psychology at Arizona State University, he quickly realized that wasn’t fulfilling his dreams. Instead, he now uses his knowledge of numbers to help solo entrepreneurial attorneys make sure that the…
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Being yourself in a traditionally buttoned up industry can be difficult. That’s what attorneys face everyday, and they struggle with trying to market themselves and be unique. Today’s guest is here to help attorneys unbutton a little and be themselves. Jordan Ostroff, President of LegalEase Marketing, joins host Kory Underdown to talk about how bei…
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Growing a brand can be a difficult and confusing process. That’s why today’s guest has gotten into the business of brand building. He wants to help others grow and build their own unique brands. Erik Pelton is the Founder and Managing Attorney for Erik M. Pelton & Associates, PLLC, as well as the author of “Building a Bold Brand”. He joins host Kor…
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Entrepreneurial attorneys often have a lot to deal with; between making sure they have plenty of clients and keeping their business afloat, it can be a lot to handle. Cheralyn Stevenson is the CEO and Co-Founder of Changists, and she joins host Kory Underdown to talk about different ways new attorneys can help manage their businesses more efficient…
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Amber Gray, Founder and CEO of Trusty Oak Virtual Assistant Services, knew she had a lot of talent that wasn’t being used right after being a pharmacy technician for 11 years. She was able to realize her passion managing her friend's website. Amber joins host Kory Underdown to discuss how you can manage your expectations running a solo firm and how…
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For so many people, work is just a source of income and the idea of starting your own business, let alone a non-profit, seems like a terrifying prospect. Not so for Alene Anello, the founder of Legal Impact for Chickens, a non-profit that aims to take on the unethical and unthinkable treatment of chickens by the meat and egg industries. Alene had a…
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You can find information on any person or business and it’s all easily accessible, so how do you take advantage of that? Gyi Tsakalakis, the President of AttorneySync, joins host Kory Underdown to share his insight on how to make yourself stand out online and turn potential clients into paying clients. Takeaways When running a solo law firm, the bi…
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Learning how to properly market yourself is a complicated and confusing process. That’s why today’s guest is here to help! Michelle Pippin is the founder and CEO of Women Who WOW, a mentoring and coaching platform for female entrepreneurs, and she joins the podcast to share her tips on how to market yourself in this day and age. Takeaways Marketing…
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Brad Swezey is the president of Just Small Biz Marketing and Vice president of PR4Lawyers. Brad joins host Kory Underdown to discuss marketing strategies. It can be difficult to gain traction when you are a small business. Brad is here to provide solos and small law firms with ways to successfully market your business. Takeaways As an attorney, you…
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After a devastating experience when she was a young attorney, today’s guest decided she would devote her life to helping others understand wills and the power of asset protection. Today’s episode features Elisabeth Pickle. Elisabeth is the founding partner of the Mindful Counsel, where she has been helping businesses, families and individuals with …
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In this very special episode of Solo de Facto, Kory is joined by her podcasting mentor as well as working together in marketing. Today’s episode features Casey Cheshire. Casey is the Founder and CEO of Ringmaster Conversational Marketing, and he’s here today to share his unique tips and tricks on how to attract customers through a great medium: pod…
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This special episode of Solo de Facto features Emily LaRusch, founder and CEO of Back Office Betties. Emily joins host Kory Underdown to discuss how while the average person may not be able to take care of their legal issues themselves, a solo practice attorney may struggle with some common issues of running a solo practice. Emily offers her expert…
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When running your own solo law practice, there will be so many different options for software that you can use in the office that it might seem intimidating. Fear no more, we have the perfect guest for you! Today’s episode features Andrew Legrand. Andrew is an attorney and founder of the business law firm Spera Law Group. After graduating from Loyo…
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Today’s episode features multi-talented John Hinson. John is an Administrative Director and Marketing manager at Spotlight Branding, marketing professional who helps attorneys market their law practice. He’s also an author of travel memoires and historical fiction as well as a fellow podcast host. He’s here to give you tips that will not only save …
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Welcome to Solo de Facto! There are plenty of different classes in law, but this podcast will explore the business of law and the secrets to successfully running your own solo practice. Today’s episode features energetic math whiz Brooke Lively. Brooke is the founder and CEO of Cathedral Capital, and author of her own book “From Panic to Profit: Ho…
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