Τα καλύτερα Professor Bruno podcast (2024)

1
Chemistry AND Creativity with Nobel Prize winner Jean-Marie Lehn 33:50

4d ago33:50

33:50

According to Nobel Prize laureate Jean-Marie Lehn, chemistry isn’t just part of the solution to humanity's biggest challenges: it is the solution! That’s because chemistry can create solutions that do not yet exist. Ilham and Professor Lehn have a fascinating conversation about chemistry and creativity, failure and serendipity in science, and how c…

1
#167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing 26:53

1d ago26:53

26:53

In this episode of the FINITE Podcast, we're joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing's role in driving growth and how to transform the perception of marketing among executives. We explore several key topics with Steve:…

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#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant 1:19:38

15d ago1:19:38

1:19:38

In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands an…

1
Curiosity AND Reaching for the Stars: Anousheh Ansari on becoming the first Iranian woman in space 34:00

1M ago34:00

34:00

Imagine. Be the change. Inspire - these are the words that Anousheh Ansari had made into a badge for her spacesuit as she became the first Iranian woman to fly into space! They are also the principles that led her to become a successful, sustainable CEO. Anousheh and Ilham have a fascinating conversation about the importance of having big dreams an…

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#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk 31:43

29d ago31:43

31:43

In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. You’ll learn: A bare bones MarTech stack every marketer needs How MarTech stacks change as you scale How to decide whether certain tools are…

1
#154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital 31:43

1M ago31:43

31:43

If you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital. Juliette offers her perspective on what strategy really means, who should be responsible for it, why it…

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Sport AND Sustainability with Formula E pilot Stoffel Vandoorne 26:44

2M ago26:44

26:44

So how does it feel to be part of one of the most sustainable sports? Great, according to Formula E champion, Stoffel Vandoorne! As he explains, Formula E, the driving competition for electric cars, is “really a championship that is on the rise, that is pushing sustainability, electrification and bringing that racing to the cities as well.” Stoffel…

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#153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute 32:45

3M ago32:45

32:45

In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter score, and price sensitivity. Jodi speaks with Professor John Dawes, Associate Director (Operations) at Eh…

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#152 - Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura 29:17

3M ago29:17

29:17

In this episode of the FINITE Podcast, we dive into a topic that's on everyone's mind: Google's upcoming 'cookie depreciation' happening this January. With the imminent loss of access to third-party Google data, many B2B tech marketers are understandably concerned about the impact on their strategies. Join us as we explore this update in depth, unc…

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Humanitarianism AND Health: Siddharth Chatterjee on Sustainable Development Goals and business 43:13

3M ago43:13

43:13

According to Siddharth Chatterjee, the United Nations Resident Coordinator in China, "the world needs to unite" to achieve the Sustainable Development Goals, "and this is where the role of the private sector becomes absolutely mission critical." Ilham speaks with Siddharth about his incredible work with the United Nations to improve the lives of ch…

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#151 - How to leverage customer data with Jim Turner, SVP of Customer Experience at Exclaimer 33:00

4M ago33:00

33:00

In this episode of the FINITE Podcast, learn about the power of customer data. We discuss when to start collecting it, who should own it, and how to use customer data to fuel a B2B growth strategy. Our guest is Jim Turner, SVP of Customer Experience at Exclaimer. He shares his impressive insights and experiences in growing B2B tech companies throug…

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#150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8 25:34

4M ago25:34

25:34

Bruno Bertini, CMO at 8x8, shares insights into the marketing reinvention currently happening at 8x8. Learn about the impact of culture in a marketing team, ways to strengthen marketing's influence within organisations, and approaches to branding complex tech products. With 8x8's established history of innovation, this episode offers a fascinating …

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Space Travel AND Self Belief with Helen Sharman, the first British person in space 47:41

5M ago47:41

47:41

It all started when Helen Sharman heard a radio advertisement that said they were looking for an astronaut, no experience required. She applied, beat out 13,000 applicants, and became the first British person to travel to space! Ilham speaks with Helen about her incredible journey from a young chemist to becoming an astronaut; how she had to believ…

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#149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX 25:31

5M ago25:31

25:31

We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to relate to audiences and stand out. On this episode of the FINITE Podcast you’ll hear from an incredible marketing leader, Jamie Buxton, Global Senior Di…

1
#148 - Staying focused on B2B marketing objectives, with Kathryn Thomas, EMEA Marketing Director at Box 29:03

6M ago29:03

29:03

We’ve all been there. A ping on Slack from sales, or an email from the board with their new ideas. How much do these opportunities, or distractions, keep your marketing team and your business from focusing on north star goals? Maintaining a strong focus on objectives can be an uphill battle in B2B tech. But Kathryn Thomas, EMEA Marketing Director a…

1
Disruption AND Sustainability in Leadership with Former Dow CEO Andrew Liveris 37:37

6M ago37:37

37:37

According to Andrew Liveris, effective leaders can’t ignore the disruptive era we’re living in; they have got to embrace it. Ilham and Andrew have a fascinating conversation about disruption AND sustainable leadership, exploring the threat of short-termism, the need for inclusive capitalism, and the importance of purposeful leaders. Timestamps 02:0…

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#147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy 29:24

6M ago29:24

29:24

B2B influencer marketing means more than sponsored posts from linkedIn thought leaders. On this FINITE Podcast episode Jodi spoke to James Baldwin, Head of Influence Asia at Ogilvy, to hear his innovative take on influencer marketing in 2024. Learn how the creator economy is growing and developing, to bridge the gap between B2B brands and digital s…

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Economics AND Sustainable Business with Bruno Van Pottelsberghe 33:20

6M ago33:20

33:20

When you educate students you can transform the world! Top economist and educator Bruno Van Pottelsberghe speaks with Ilham about the importance of a sustainable business education to inspire true sustainable leadership. They discuss the Solvay Business School’s Executive Masters in Sustainability, his advice for young leaders, how we can reimagine…

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#146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey 21:57

7M ago21:57

21:57

Priya Gill is the queen of product marketing. Kicking off her career at HP as a global product marketing manager, Priya has risen through the ranks of tech at Box, and now Surveymonkey. She is now VP Product Marketing, Web Strategy & Global Experience. With a job title so expansive, this episode dives into the fundamentals of product marketing, and…

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Chemistry AND Curiosity: Professor Omar Yaghi on chemistry as a global solution 33:19

7M ago33:19

33:19

In this episode, Ilham sits down with the winner of Syensqo's 2024 Ernest Solvay Prize, Omar Yaghi. Omar has used his passion for Science to change the course of the future with his discovery of reticular chemistry. His pioneering work is making a positive impact on our planet, purifying our water, air and fuel for generations to come. His research…

1
#145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire 27:26

8M ago27:26

27:26

Whether you’re eyeing up that CMO position, want to start leading a team, or are looking for your next tech company, this FINITE Podcast episode is for you. Allison MacLeod shares her inspirational career journey, how she took advantage of opportunities, found the right companies and leveraged mentors and advocates to get to where she is now - CMO …

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#144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia 26:10

9M ago26:10

26:10

Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode. We’re joined by Mitali Israni, Marketing Director at Medallia, who shares her secrets to achieving full multi-touch attribution. We also cover ABM, cookie-less tracking, AI and the death of sales, a…

1
Science AND Beauty: L’Oréal CEO Nicolas Hieronimus on the business of beauty 35:22

9M ago35:22

35:22

The purpose of L’Oréal is to create beauty that moves the world. According to CEO, Nicolas Hieronimus, ‘to move’ can have two meanings: “One is to change things, such as using green sciences and reducing package as a way to move the world. But moving is also about emotion. Beauty is about emotions; it’s about bringing people self-confidence.” Ilham…

1
#143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless 27:43

10M ago27:43

27:43

How does your marketing strategy find the balance between product and brand? B2B tech businesses often enter markets and try to grow through PLG. This does work, but oftentimes growth is slowed by a neglect of brand strategy. On this episode of the FINITE Podcast you’ll hear from Nicola Hamilton, VP Marketing Brand and Communications at GoCardless.…

1
Music AND Chemistry: Nuno Maulide on what scientists & business leaders can learn from music 51:52

10M ago51:52

51:52

Did you know that there’s a strong connection between music and science? Ilham speaks with award winning chemist and pianist Nuno Maulide about the science behind the classical music of the greatest composers. He talks about the musical talent of brilliant scientists such as Albert Einstein and Max Planck, what scientists and business leaders can l…

1
#142 - What customer-centricity actually means with Simeon Lando, CMO at FORM3 27:52

10M ago27:52

27:52

We’ve all heard the term ‘customer-centricity’ amidst LinkedIn posts and the webinar invitations in our inboxes. But what does customer-centricity actually entail? And how can B2B marketers demonstrate this to both stakeholders and customers? Jodi was honoured to host Simeon Lando on this FINITE Podcast. Simeon is the CMO at FORM3, a next-level B2B…

1
#141 Your ideal marketing team structure with Eric Thum, Head of Marketing at VTS 28:12

11M ago28:12

28:12

This episode is set to inspire the structure of your marketing team, whether small, medium or colossal. Our guest, Eric Thum, Head of Marketing at VTS, was a winner of our FINITE 30 this year as he has led the marketing for one of the fastest-growing B2B SaaS companies in 2023. You’ll get an inside scoop into how he’s achieved this - through an int…

1
Art AND Sustainability: Claudy Jongstra on what businesses can take from art 33:59

11M ago33:59

33:59

Have you ever wondered how the Dutch masters were able to use such vibrant colors? They come from plant-based dyes! Ilham sits down with internationally acclaimed artist Claudy Jongstra to discuss her incredible art, which is made from plant based dyes and wool that comes from a rare, indigenous breed of sheep raised on her farm in The Netherlands.…

1
#140 Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia 29:12

11M ago29:12

29:12

If you’ve read the title, let us clarify. No, marketing is not dead. If anything it’s more important now than ever. What we mean by the title is that what marketing is and what it should do is shifting. On today’s podcast episode, we heard from a true pioneer in the space: Jennifer Griffin Smith, Chief Market Officer at Acquia. In the first half of…

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Leadership AND Finding Your True North: Bill George on how to become an authentic leader 39:21

12M ago39:21

39:21

According to leadership expert Bill George, “Your true north is the essence of who you are, and before you can go on an outer leadership journey, you have to go on an inner journey.” Ilham has a fascinating discussion with Bill about how you can find your True North, his new book on leadership, the shift from “I” to “we”, advice to emerging leaders…

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#139 - The changing shape of SEO with Erika Varangouli, Head of SEO Branding at Semrush 31:46

12M ago31:46

31:46

The SEO and content landscape is shifting. As marketers we all see it, and feel it. On this FINITE Podcast, we’ll let you know how to adapt to these shifts, where SEO should fit in the wider business function and how brand gets involved. We heard from the expert of experts, Erika Varangouli, Head of SEO Branding at Semrush. Semrush is the leading o…

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The Sustainable Development Goals AND the Trillion Dollar Shift with Marga Hoek 45:53

1y ago45:53

45:53

According to sustainable leadership expert Marga Hoek, implementing the Sustainable Development Goals (SDGs) in business can lead to incredible business opportunities - in fact it’s a $12 trillion business case! Ilham has a fascinating discussion with Marga about how business for good is good for business, the attributes that make a good sustainabl…

1
#138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software 25:12

1y ago25:12

25:12

The lines between B2C and B2B are blurring, it's a fact. But the stereotypes of stiff, business-like, suited-up enterprise customers prevail. On this FINITE Podcast episode, our guest, Nathan Rawlins, rejects these stereotypes and believes enterprise audiences respond well to B2C tactics all-the-same. As CMO at Lucid Software, a leading visual coll…

1
#137 - Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle 22:10

1y ago22:10

22:10

As audiences grow increasingly skeptical of brands and tired of seeing ads, how can marketers market to people who hate marketing? This episode goes through Davor Kolenc's experience as Head of Growth at Treblle, and how he has successfully grown the brand in the DevTech space. Jodi and Davor cover tips for building trust, which channels to avoid a…

1
#136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase 30:23

1y ago30:23

30:23

From Adobe to Staffbase, David Burnand is the expert in SaaS product evolution. On this episode, Jodi and David discuss when a SaaS product is ready to become a platform, if it ever will be, and how that evolution should be led by strategic marketing. For our more junior listeners, we start the conversation by outlining what's the difference betwee…

1
ESG AND Profitable Investing with CEO of Norges Bank Investment Management Nicolai Tangen 33:51

1y ago33:51

33:51

According CEO of Norges Bank Investment Management Nicolai Tangen, ESG and investing go hand in hand. Ilham sits down with Nicolai to discuss the importance of achieving the power of AND for investors, the journey of Norges Bank Investment Management under his leadership, his leadership lessons and advice for young leaders and investors, as well as…

1
#135 - How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC 23:56

1y ago23:56

23:56

This FINITE Podcast will help you demystify the challenges and uncertainty around AI in the workplace, as Jodi spoke to the incredible Rob McCargow, Technology Impact Leader at PwC. Their conversation spans ethics, regulation and the future of the workforce. Rob spends a lot of his work-life educating C-Suite execs in companies worldwide on how the…

1
#134 - Marketing an AI product with Ben Slater, SVP Marketing at Beamery 27:11

1y ago27:11

27:11

This FINITE podcast episode is set to teach you how to successfully amplify and gain high ROI on your AI product or AI integration. Alex was delighted to interview Ben Slater, SVP Marketing at Beamery, a leading HR tech platform that has just announced the release of its new AI product TalentGPT. Listen to learn: Go-to-market strategies How to brea…

1
#133 - Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap 20:26

1y ago20:26

20:26

In an increasingly competitive market, and with increasingly skeptical consumers, brand trust could be the make or break in your organisation's success. This episode features Philipp Blankenagel, VP Comms and Marketing at re:cap. Philipp is entrenched in the European FinTech scene where companies can't get off the ground without immense trust from …

1
#132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb 23:46

1y ago23:46

23:46

This FINITE Podcast episode is for those high-level thinkers - those listeners looking to think top-level about how their marketing organisation responds and engages with pressure, both economic, internal or otherwise. We're joined by Edgar Rouwenhorst, a successful CMO who has grown many leading tech companies, like Mollie, iZettle and Superb. His…

1
Chemistry AND Cooking: Christophe Lavelle on molecular gastronomy 29:02

1y ago29:02

29:02

Chemistry is everywhere and cooking is no exception! In this podcast, Ilham joins Christophe Lavelle – one of the foremost experts on molecular gastronomy – in the kitchen to learn about the chemistry of cooking, molecular gastronomy, how cooking is both an art and a science, and even how to make caramel foam with bicarbonate of soda and liquid nit…

1
#131 - How marketing should influence product development with Stephanie Steggehuis, Chief of Growth at Compleye 19:01

1y ago19:01

19:01

Marketing and product, product and marketing. Two peas in the same pod... ideally! Hear from Stephanie Steggehuis, Chief of Growth at Compleye. Compleye are a budding startup with high growth ambitions, led by a great product. On this episode, Stephanie shares how they've built their product by aligning it with their brand, and most importantly, th…

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#130 - Unexpected, growth-boosting B2B tactics with Chris Cunningham, Head of Influencer Marketing at ClickUp 21:44

1+ y ago21:44

21:44

You've heard of B2B marketing outside of the box, but how about B2B marketing outside of the stratosphere?! On this episode of the FINITE Podcast, Chris Cunningham, Head of Influencer Marketing at ClickUp, shares his unexpected, and highly fruitful, B2B tactics. As we recorded the episode at The Next Web Conference, where the theme was 'Reclaim the…

1
#129 - Creating buzz for B2B events with Cordula Pfluegl, Marketing Director at TNW 22:26

1+ y ago22:26

22:26

This is the first of five incredible podcast episodes from The Next Web Conference, which our Community Manager, Jodi, attended last month to record with some of the brightest marketers at leading tech companies. The episode is with Cordula Pfluegl, Marketing Director at TNW, who shared her secrets as to how she created such a big buzz for TNW, gai…

1
Sustainable AND Profitable Leadership with leadership expert Clarke Murphy 37:10

1+ y ago37:10

37:10

According to leadership expert Clarke Murphy, great leaders must be moonshotters, possess empathy and have a high LQ (not just IQ)! What does that mean? Clarke explains everything in his fascinating discussion with Ilham. They talk about what it takes to be a sustainable leader, his new book on the topic, advice for young leaders and so much more. …

1
#128 - The future of search in B2B marketing with Kate Cox, CMO at BrightBid 28:04

1+ y ago28:04

28:04

Kate Cox, CMO at BrightBid, believes the playbook of B2B marketing will stay largely the same as technology advances. Search, as one of our more traditional channels, isn’t going anywhere even as the shape of search marketing changes with new formats and algorithms that impact how users interact with it. Listen to learn her tips for using search in…

1
Sport AND Determination: Trenten Merrill on becoming one of the world’s top paralympic track and field athletes 33:01

1+ y ago33:01

33:01

Trenten Merrill speaks with Ilham about his incredible journey to become one of the world’s top paralympic track and field athletes. After overcoming many challenges, he has gone on to break the American record for long jump, not just once but three times! In this episode, he explains his passion for sports, how he stays disciplined, his advice for…

1
#127 - How to utilise ABM roundtables for B2B SaaS growth with Sarah McCredie, Director of Product Marketing at Recurly 30:39

1+ y ago30:39

30:39

Roundtables are the perfect tactic to add value across the customer lifecycle. You just can't replicate such quality conversation and deep connections in any other event format. On this FINITE Podcast episode, Sarah McCredie, Director of Product Marketing at Recurly, outlines her approach to roundtables - Who to invite, where to host and what to ta…

1
Sport AND Perseverance: with Ambra Sabatini, the fastest Paralympic sprinter in the world 25:49

1+ y ago25:49

25:49

In this latest episode, Ambra Sabatini explains her incredible journey to become the fastest Paralympic sprinter in the world. She speaks to Ilham about her passion for sports, an accident that changed her life, her stunning victory at the 2020 Paralympic games, what business leaders can learn from athletes, her advice for young people and more! 2:…

1
Sport AND Resilience with KG Montjane, one of the world’s top wheelchair tennis players 28:08

1+ y ago28:08

28:08

KG Montjane overcame many challenges to become one of the world’s top wheelchair tennis players and the first black South African woman to compete at Wimbledon. Ilham and KG talk about her incredible journey including her introduction to wheelchair tennis at the age of 19, her desire to help others, the importance of inclusion in sport, business an…

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