SPEAK LIKE A CEO is the leading podcast on CEO communications. Every week Oliver Aust has an in-depth conversation with an inspiring founder or entrepreneur about leadership and communications. Tune in and find out all about how CEOs are tackling their communications Oliver is a best-selling author, and one of Europe’s leading communications & personal branding experts. He is on a mission to help people reach their full potential and share their unique voice. As founder and CEO of a leading ...
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For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR exper ...
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Welcome to "The Whole Human Podcast," where we dive deep into the world of entrepreneurship with a focus on the whole person. I’m your host, Peter Sorgenfrei, Coach to CEOs and Founders and your guide to candid conversations with founders, co-founders, and CEOs. In each episode, we embark on a journey of authenticity, exploring the highs and lows of building companies. These aren’t just business stories – they’re personal and intimate accounts of overcoming challenges, both professional and ...
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My name is Howie Chan, and my purpose is to build the healthiest brands on the planet using the power of strategy. This is the only podcast that is at the intersection of Branding and Health. This is where I interview interesting and inspiring people who have something important to teach us. Take the lessons, insights, and tools to accelerate your brands and your brand-building career.
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When Science Speaks is a web series profiling innovative and interesting people working in science and technical fields - from academia, to industry, to the non-profit world. Mark and his guests explore: how to be a powerhouse advocate for science and your research; how to advance your career in meaningful ways that make you happy; how to push back on the assault on science; and other related issues of interest happening in the world. You can listen and subscribe to the podcast on your favor ...
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In this episode of the Whole Human podcast, I join Oliver Aust to dive into the world of effective leadership communication. We explore the latest trends, the necessity of clear narratives, and the importance of structured communication. Oliver and I share practical tips for effective communication, including the power of writing down and practicin…
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As a child of immigrants who was taught to work hard and value money over everything else, I've spent a lifetime unlearning the narratives that lead me to live by other people's definition of success, and measuring my worth through external measures. From burnout to my healing journey with my mom, I have shared very openly my relationship to re-def…
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When you manage change within a company, the pressure is on. The future of the business may be at stake. So what do you do when your company’s change programs fall flat? This week, Oliver Aust is joined by Frank Wolf to discuss the best approaches to leading organizational change and building a strong narrative. Frank Wolf is the co-founder of Staf…
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How to get into a gift guide even if you don't have a big following w/ Margaux Lushing (re-air)
40:19
It's NEVER too late to pitch for gift guides, even a few days before Christmas there are online articles about last minute gifts, so do not let this stop you from pitching your products year round! Tune in as I interview Forbes writer of gift guides and products, Margaux Lushing, as she shares the PR secrets the agencies will not tell you! From how…
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Our world is changing fast. So how do we create something unique that will stand the test of time? This week, Oliver Aust is joined by Josef Brunner on Speak Like a CEO to discuss what it takes to lead creatively. As the founder and CEO of NutriUnited and a seasoned entrepreneur with two nine-figure exits, Josef shares why authenticity is so import…
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In this episode of the Whole Human podcast, I sit down with Eitan Koter, the visionary co-CEO of Wimmy, a powerhouse in the e-commerce world. We dive deep into the exhilarating journey of growing a company profitably without relying on external investors, offering a refreshing contrast to the traditional funding route. Eitan unveils his groundbreak…
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How do you actually grow an organic audience to over 150k with no ads? By being authentic in your marketing and not doing what everyone else's is "telling you to do!" My friend, storyteller, and marketing expert Sun Yi Shares all of his lessons growing his audience from zero to hundreds of thousands in just a short time frame without using ads or h…
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Join me as I dive into an insightful conversation with Nikola Jakic, the visionary founder of Ars Futura. In this episode, Nikola takes us on his entrepreneurial journey, from building a product development and design powerhouse to venturing into launching his own products. He opens up about the unique challenges of starting a business in Croatia, …
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254: How to 10X Your Story. Michael Margolis
1:09:41
1:09:41
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Why is it so hard for disruptive technologies to be accepted? This week, Oliver is joined by Michael Margolis, author of “Story 10X”, a leading advisor to many of the world’s largest tech companies and one of the world’s preeminent experts in storytelling, to discuss the science of change and the power of narrative. Change can often feel like an as…
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From cold pitching thousands of times with zero PR connections, or knowing the journalist beforehand, yet getting a combined 1 Billion organic views on hundreds of top media outlets for small businesses, I am sharing my 5 top lessons and what NOT TO DO, so you can get featured for free and make more sales! Remember: journalists are looking for fres…
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In this episode, I’m joined by Dominik Zausinger, an entrepreneur who transformed from architect to tech innovator. Dominik shares his journey from launching his own business to the challenges he faced when seeking angel investment. Despite initial success, misaligned expectations with an investor led to conflicts, forcing him to shut down and star…
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Julian Treasure’s TED Talk “How to speak so that people want to listen” has been viewed over 100 million times and is the 6th most popular TED talk of all time. He shares the four foundations of powerful speaking – easy to memorize thanks to the acronym HAIL – as well as The 7 Deadly Sins of Speaking. This short clip gives you the do’s and don’t of…
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Got a product or store and can't figure out what to post or how to get it in front of more customers? Or, maybe you are camera shy and a "behind the scenes" founder, who does NOT want to come off as "self-promoting"? Well, this episode is for you, because your business DEPENDS ON YOU to show up and be the face of it. Don't worry though, our camera …
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If you are a scientist, engineer or deal with technical topics, this one's for you. This week Oliver is a guest on Mark Bayer’s When Science Speaks podcast to give you the strategies to create clarity out of complexity. Mark is one of the world’s preeminent experts on science communication who has helped hundreds of scientists to communicate with i…
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WORDS and writing--the basics of communication especially for online businesses, are critical for sales and getting new leads. That's why today I invited my friend and copywriting expert Marisa Corcoran to talk about how to fix your sales page if it's not converting to as many sales as you'd like it to, as well as helping you understand the simple …
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Many leaders spend their time on the wrong tasks and therefore don’t achieve their goals. Oliver Aust explains on the Besser Gründen podcast which leadership skills are essential for a company's success. In this episode (in German), expect to learn: The 3 most essential skills for entrepreneurs and leaders How you can develop and improve these skil…
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From cold pitching thousands of times to journalists, editors, and media outlets without any prior connections or PR experience when I started, I am sharing the TOP lessons learned that helped me get 1 billion organic PR views for small businesses who went from invisible to becoming an industry authority. If you still think PR is a difficult, compl…
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How do you handle a PR crisis that could jeopardize your business? This week, Oliver Aust joins Gloria Chou in this episode of “Small Business PR,” to discuss strategies for dealing with PR crises and creating buzz on a budget. Oliver shares his extensive experience in crisis communication and creative PR campaigns. He provides actionable tips for …
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Quizzes--we all love taking them so no wonder they are GREAT for growing your email list and getting your audience engaged! Since human psychology tells us that customers LOVE learning about themselves, quizzes are one of the best ways to get more sales and build your email list using it as a lead magnet! Better than an eBook or video training, qui…
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Bridging the Communication Gap for Scientists and Engineers: Insights from “Speak Like a CEO” Thought Leader Oliver Aust In this episode of When Science Speaks, I sit down with Oliver Aust, one of the world’s preeminent experts on leadership communications. Oliver has helped hundreds of founders and CEOs become top 1% communicators, including many …
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249: From Complex to Clear: How to Turn Tech Topics into Captivating Communications. Mark Bayer
43:10
How many times has your technical presentation fallen flat? Or perhaps you have been in the audience and have not understood the subject matter. This week, Oliver is joined by Mark Bayer who shares his expertise on the art of making complex subjects understandable and engaging. Mark is one of the leading experts in the world on how to translate sci…
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In this episode, Oliver Aust, a master communicator from Berlin hosts a chat with me in the hot seat. I talk about my favorite topic: BRAND. Enjoy! How I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand …
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What do you do when you are in a PR crisis that puts your company or business reputation at risk? This episode with communications expert Oliver Aust reveals the best ways to deal with challenges that poses a threat to your reputation that can arise from media backlash, product defects, legal matters, bad reviews and more. We also highlight the mos…
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In this episode of 'When Science Speaks, host Mark Bayer talks with Bill Mahoney, Ph.D., Associate Dean of Student and Postdoctoral Affairs at the University of Washington. The discussion centers around the importance of mentorship in academic and professional development. Dr. Mahoney shares valuable insights on how to choose the right mentor, mana…
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Public speaking is one of humanity’s worst fears. Yet it is entirely possible that you shift from nervous and uncomfortable to confident and charismatic. In this episode, Oliver shows you how you can become a highly confident speaker and presenter – even if speaking in front of an audience gives you the chills. So how do you stay calm and build con…
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From helping thousands of small businesses get featured in their dream magazine outlets, TV, podcasts, gift guides more, I am sharing the top 10 angles ANYONE can pitch to the media, for free, zero PR connections required! If you want to get featured so you can get more sales, visibility, and authority, this episode is for you! Here’s What We Cover…
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No one wants to be ignored, especially in a job search. That’s why Oliver joined Loren Greiff on the fantastic “Career Blast in a Half” podcast to help you become unignorable. In this episode, Oliver shares secrets from his bestselling books "Unignorable" and “Message Machine” on communicating like the top 1% of CEOs. The last few years have seen a…
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Do you love food, travel, or have a business in this niche? Today's fun episode is all about stories involving local food and travel stories. Whether you make a consumable product or have a travel related product or business, our guest shares all the ways you can pitch and get featured and tell your story to a wider audience. Kristie Hang is a food…
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Dr. Carmen Simon is a cognitive neuroscientist specializing in how the brain processes and retains information. She teaches at Stanford and just published her excellent new book, "Made You Look”. In addition to her academic work, Dr Simon helps the likes of GE, McDonalds, HP, JP Morgan, and Google to create messages and presentations that are based…
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You know that your email list is a HUGE asset for your business, and that every successful business has an engaged email list, right? Then you must listen to this week's episode, where copywriting pro Eman Ismail shares ALL her tips on HOW to make money by emailing your list, even if you have a tiny email list subscriber count. These 3 types of mon…
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In this episode of the Whole Human Podcast, I have an engaging conversation with Itai Forer about the multifaceted journey of a founder. We delve into critical topics like investor relationships, knowing when to pivot, and the emotional rollercoaster of entrepreneurship, especially during significant market shifts like the COVID-19 pandemic. Itai o…
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In this episode, Oliver Aust sits down with J.D. Meier, former Head Innovation Coach of a 3-Trillion-Dollar Company, who shares his communication secrets for unleashing innovation. J.D. spent 25 years at Microsoft where he was head coach for CEO Satya Nadella’s innovation team, driving one of the most exciting corporate turnarounds of the Century t…
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Working smarter, not harder, is the #1 key to your business growth. That's why I never recommend spending all your time on social media, unless you have a proven strategy that works. That's why this episode is a MUST LISTEN for anyone wanting to make more sales this week using short form video like Reels and Youtube shorts, as our video marketing e…
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Unlocking Entrepreneurial Success: From Whitewater Kayaking to High-Stakes Startups with Gerrit McGowan
26:12
In this episode of When Science Speaks, Mark talks with Gerrit McGowan, a lifelong entrepreneur and former competitive whitewater kayaker. Gerrit shares valuable insights on overcoming networking dread, gaining buy-in from stakeholders, and creating value for customers. Learn about his journey from competitive kayaking to founding a venture-backed …
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In this episode of the Whole Human Podcast, I have the pleasure of hosting Tim Grassin, a seasoned French entrepreneur known for his expertise in building and selling businesses. Together, we explore the contrasts between the startup ecosystems in Southeast Asia, Europe, and North America, particularly focusing on risk-taking and government support…
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How do you communicate in a career transition? How do you handle the emotional rollercoaster when your identity is no longer tied to your job title? In this episode, host Oliver Aust is joined by experts Loren Greiff and Konstanty Sliwowski to tackle the questions that many of us face at some point in our careers. Loren is the founder of Portfolio …
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is the BEST way to get more sales and grow your product biz without ads o…
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In this episode, host Mark Bayer welcomes Dr. Amy Bantham, CEO and founder of Move to Live More, to discuss practical ways to incorporate physical activity into our hectic lives. The episodes touches on: The biochemical benefits of exercise Strategies to maintain fitness habits The updated Physical Activity Guidelines, which include the benefits ac…
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How do you craft simple messages that win big? That’s the question Ben Guttmann will answer in this episode. Ben built, ran, and sold an award-winning marketing agency, teaches marketing at the largest business school in the US, and just published an outstanding book called “Simply Put: Why Clear Messages Win―and How to Design Them” A clear and sim…
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In this episode of the Whole Human Podcast, we dive deep into the importance of culture in organizations with Mark Zawacki. Mark shares his extensive background and experience working across various cultures around the globe. We explore the significance of team culture and how it serves as a differentiating factor for success. Mark offers valuable …
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is part 1 of a 2 part episode for product owners looking to get more buzz…
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Are your employees truly engaged and aligned with your company's vision, or are they just "free range" workers wandering aimlessly? In this episode, host Oliver Aust is joined by world-class internal communications expert Monique Zytnik to discuss the critical role of strategic internal communication for leaders and organizations. Monique shares va…
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Episode Summary: In this episode of "When Science Speaks," host Mark Bayer welcomes Monique Mills, an engineer renowned for her exceptional science communication skills. Monique shares her unique journey and discusses the importance of communication in engineering and career development. Key Topics Covered: Introduction to Monique Mills Monique Mil…
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing ALL the most commonly asked questions around this topic and my answers. If you want to get featured in a BEST product list or gift guide to make more sales and position your brand …
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How do you communicate technical topics to a large audience without losing them? How do you manage anxiety before speaking in public? How do you prepare for potential crises when your product is used in life-or-death situations? In this episode, Oliver Aust interviews Bjoern von Siemens, one of the world’s preeminent experts on improving human heal…
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Ever wondered how brands get on national TV and top outlets? This episode is a must listen if you have an indie brand that you believe people will LOVE! Hear directly from Style + Beauty on air host and journalist Jennifer Chan who covers these products! This is a must listen for any product maker who wants MORE sales and MORE eyeballs on their pro…
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240: The New Art and Science of Selling. Doug C. Brown
1:12:57
1:12:57
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We all sell, and selling is one of the oldest professions. However, selling has changed significantly in recent years, and businesses that don’t adapt get left behind. To find out what works in sales today, Oliver speaks to Doug C. Brown. Doug is a leading expert on sales and profit growth, the founder of CEO Sales Strategies, host of the CEO Sales…
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If you make a physical or digital product, ETSY is a great way to make MORE SALES. We'll show you everything you need to know right now to triple your sales, get seen on the first page of Etsy, and beat out the competition without paying for sponsored ads. Join us as Monica Little, Etsy/product biz coach walks us through a mini masterclass of how t…
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Scott Walker is one of the world’s foremost experts on negotiation. When hostage situations, kidnappings, or cyber attacks put lives and livelihoods at stake, Scott is the crisis negotiator called in to resolve the chaos. Having successfully negotiated over 300 high-stakes incidents, Scott shares the field-proven principles from his best-selling bo…
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From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, it's a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get the…
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