The fun and interactive podcast where entrepreneurs connect, learn, and grow, both personally and professionally.You'll get a weekly dose of encouragement, out of the box marketing strategies, referral tips, and entertaining expert interviews, in a conversational format, to get you the business of your dreams! (Formerly known as The Wedding Pro Show.)
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‘Speak to Scale with Jessica Rasdall’ is a podcast for entrepreneurs who want to scale their business with public speaking. Each and every week we’re sharing expert interviews, actionable education, and inspiration to help you grow your business from the stage. Adding speaking to your business doesn’t have to be a mystery. Whether you’re an entrepreneur ready to add speaking to their business or you’re planning to host your own events, Speak to Scale breaks down the barriers between organize ...
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Meet The Speak to Scale Agency! We offer full-service speaker management and strategy to business owners who want to scale through speaking, but don’t have the capacity to do it on their own. We’ve got the expertise, the connections, and the passion to support you on your speaker journey. Learn how The Speak to Scale Agency came to be, how we do th…
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Sarah Michelle is the founder of SMNP Reviews, an educational platform that helps students pass nurse practitioner exams. She’s also a public speaker, podcast host, mother, and of course, a former nurse practitioner herself. I’ve had the honor of helping Sarah with a big keynote presentation over the past few months. When I learned more about her a…
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There’s this misconception out there that a busy speaker is a successful speaker. You see someone booking all the podcast interviews, getting all the media attention, and speaking at all the events, and you think, “Dang, that speaker’s made it. They know what they’re doing!” But that’s not always the case. Trust me, I work with some of these speake…
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“As a beginner speaker, you have to get on stage. Traditional speaking events are the only way to go.” Have you heard this idea before? Is it something you believed before you started speaking? Well, friends…it’s not true. Speaking does not always mean you have to get a spot in a conference with thousands of attendees. There are so many unconventio…
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What’s the key to making speaking work for your business? Well, not just work. It can help your business grow, help you make an impact on the world, and help you create the life you’ve always wanted. The key is to figure out the path to successful speaking that’s best for you. If you don’t — and you jump into speaking without understanding your str…
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As a business owner, it’s easy to get into the habit of putting everything and everyone else first. You keep serving your clients, helping them accomplish their goals, and grow their businesses. What you want, like speaking, gets put on the back burner. I see this happen all the time with our clients. And I do the exact same thing. I’ve spent so mu…
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A friend recently reached out to me and asked if she should pay to speak at a certain event. When I realized I had been invited to speak at that same event the night before — without being required to pay — I found out that paying to speak was now a thing. And I needed to talk about it on the podcast. This episode is not meant to bash the whole pay…
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Recently I was thinking of an old business friend for a potential speaking opportunity when I realized something: I hadn’t “seen” them online in a while. Which isn’t uncommon on social media with algorithms that are always changing. But when I looked them up, I found that they were doing something completely different with their business. This happ…
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The world feels like a heavy place to live in right now. Things feel broken, maybe even irreparable. Whether you’re directly affected by current events, feel anxious about what’s happening in the world, or are going through something personal, it’s understandable if you’re having a hard time serving your people. How do you stay motivated with speak…
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Ep 223 - How to Show Up on Stage When You’re Uncomfortable in Your Skin (Ft. Brittany Braswell)
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Browse through the backlog of this podcast with over 200 episodes (!!), and you’ll find a lot of advice on preparing to speak on stage. Advice like overcoming your speaking anxiety, using slides in your presentation, and practicing so that your flow and rhythm are natural. These topics make sense; as a speaker, you want your voice and talk to make …
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Everyone, please welcome back to the Speak to Scale Podcast…Arel Moodie! Arel joined me on the podcast way back in Episode 59, where we talked about how a mentor can help you become a successful speaker. With Arel as my own mentor, I can attest to that. He’s built several 7-figure businesses based on speaking and spoken to over 750,000 people all o…
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There’s a myth out there about what the “natural progression” of getting paid to speak looks like. At first, all you do is take free speaking gigs. You’re putting in your time and paying your dues. No one will want to pay to book you…yet. Until you slowly start replacing unpaid speaking engagements with paid engagements. When that happens, you’ve “…
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Recently I got to speak with Racheal Cook of The CEO Collective and Promote Yourself to CEO podcast. She shared so many nuggets of wisdom (including how to find speaking opportunities) that I’m so excited to share with you all. Racheal serves women entrepreneurs who run service-based businesses who are ready to sustainably scale, without sacrificin…
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No matter what industry your business serves, you’ll have to weather busy and slow seasons. But does that same principle apply to your speaker journey? Are there times you should be working on speaking for your biz? The answer? Always. Whether your calendar is packed with speaking opportunities, you’re focusing on pitching, or you’re connecting wit…
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You can write your own talk, or you can have someone else write it for you. (Like me!) But the question is, should you? That depends. Your goal is always to deliver a great presentation, but the way you create it will be influenced by a couple of different things. Let’s dig in to see if you should outsource or not. For full shownotes and links: htt…
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In the early years of my business, I was on calls with a bunch of ideal clients to gain information for a program I was developing. After a few calls, I noticed something: almost every single one of my clients had either been a teacher or wanted to be a teacher when they were young. It was fascinating! My people were educators at heart. It was fasc…
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Introduction: Making connections at networking events is crucial for growing your business. Learn effective strategies and practical tips to turn unfamiliar faces into valuable contacts and potential clients. Key Points: Set Your Intention: Before the event, set a clear intention of what you hope to achieve by making connections. Having a specific …
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Throughout this episode, I really emphasized the importance of personalization in business interactions. It's all about creating a unique and memorable experience for our customers. I truly believe that this is what sets us apart from our competitors and keeps our customers coming back for more. Another key point that I made was the need for adapta…
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Are you tired of going to networking events and feeling like you're just wasting your time? In this episode of "Let's Book Clients," I'm going to spill the beans on my personal experiences and give you some awesome tips on how to keep those connections alive! Trust me, it's all about staying connected and nurturing those relationships. I've got ten…
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You know those moments when someone asks you a simple question and it just blows your mind? A question that makes you fully pause and appreciate its greatness? I got one of those questions a few months ago from a client. She asked, “Knowing what you know now…if you had to start from scratch today, what would you do to see success as a speaker, fast…
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Hey there! I'm so excited to share with you some awesome tips on how to engage your audience and build meaningful connections through social media. First things first, let's talk about creating compelling posts that will grab your followers' attention. It's all about sparking conversations and encouraging engagement! Another great way to build a th…
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If you have a garden or have thought about starting one, I bet you have a Pinterest-perfect image of what it looks like in your mind. Cedar-raised beds, flowering arches, an ivy-covered picket fence, birds singing… Unless you have an unlimited amount of time, money, and land, that’s not what your garden will look like right out of the gate…and the …
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I'm excited to share with you some awesome tips and tricks for optimizing your social media performance. In this episode of the Let's Book Clients podcast, I'll be your guide through the wonderful world of social media metrics. First things first, let's talk about why mastering social media metrics is so important. By tracking and analyzing your me…
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Yep, you read that right. I’ve said goodbye to a signature program — The Speaking Strategy Academy — that’s been a core part of the business since 2019. Learn why I retired my speaking group coaching program and what I hope other business owners can learn from my experience. For full show notes and episode links: https://thepublicspeakingstrategist…
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in episode three of our "Ignite Your Social Media Presence" series on the Let's Book Clients podcast, I'm sharing three awesome strategies to help you build a super cool community of followers on social media. First things first, you gotta create captions that are so engaging, your audience can't resist taking action. Then, you gotta team up with p…
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In the previous episode, I talked about showcasing yourself as a speaker on your website. If you haven’t listened to it yet, here’s a spoiler alert: I told y’all to start with the marketing assets you have and upgrade or add more as you continue speaking. Having a speaker website is definitely important. But how do you get people to find that websi…
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Today's episode of "Let's Book Clients" is all about spicing up your social media game. We're in the middle of a five-week series, and this week we're diving into creating visually stunning content, using hashtags, and telling authentic stories. Let's be real, who doesn't love a good visual? That's why I'm stressing the importance of consistency in…
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Today, we're going to talk about something super fun and important: social media success! In this episode I share some awesome strategies with you on how to create engaging content, build authentic connections, and showcase social proof to enhance your online presence. Trust me, these tips are going to be game-changers for you! First things first, …
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Hey there! I've got some awesome tips for all you business owners out there who want to make some killer connections and network like a pro! First things first, you gotta get out there and attend industry events, join online communities, volunteer, host workshops, and hit up social events. Trust me, these are all great ways to build lasting relatio…
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I got a great question from someone in my workshop recently: “I’ve spoken at three virtual events. What’s the best way to showcase them?” While we’d all love a perfectly produced, Insta-worthy speaker Reel to show off our skills, the reality is, most of us aren’t there yet. When it comes to marketing yourself as a speaker, I want you to market what…
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In this episode, I'm excited to chat with you about the importance of having a value statement for personal and professional growth. Trust me, it's a game-changer! So, why is a value statement so crucial? Well, I've got seven reasons for you! Not only does it help you make authentic connections, but it also attracts like-minded people while repelli…
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You know that speaking is an excellent way to grow your business. You’ve even begun taking steps to do that, like searching for speaker events near you or listening to podcast episodes on how to start speaking (wink, wink). But so far, speaking isn’t working for you. If you’ve started thinking that you don’t have what it takes to be a speaker or ar…
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Stop Randomly Posting on Social Media and Start Building Connections to Book Your Best Clients
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Hey there! On this episode I talk about how important it is to build connections in order to book the right clients. There are some really cool tips on how to build meaningful relationships with people in your industry and target market, including attending networking events, engaging on social media, and collaborating with others. I also discuss t…
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So. You wanna get paid to speak. We all do! But, um…where are those paid speaking engagements? Do you find them, or do they find you? I’ve gotten these questions a few times from audience members, clients, and social media followers. Getting paid to speak isn’t talked about very much, so it all feels very secretive and mysterious. But there isn’t a…
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In today's episode we're discussing the importance of having these 5+ personality traits and how they help you be a super successful business owner. Why do I add the "+" after the 5? Because I had 5 on my outline for this episode, but before I recorded it, I went into my Facebook Group and asked them what characteristics they think are important fo…
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In this episode we discuss three crucial points to help you embrace your strengths and passions for deeper connections: 1. Self-Reflection: Take some time to evaluate your skills, experiences, and areas of interest. 2. Incorporate Your Passions: Blend your personal interests and passions into your service offerings (and your marketing, by the way).…
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When it comes to writing your talks, how do you feel? Maybe you love delivering your speeches onstage, but writing them down beforehand feels like torture. Or, maybe you love creative writing, but channeling your creativity into a structured, strategic presentation feels impossible. I’ve been there, folks. Writing a talk from start to finish can be…
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If you’re listening to the LBC Inspire playlist, this message is for you and I promise to keep it short and sweet and worth your time and the tiny break in the music. If you’re listening to the Let’s Book Clients podcast, this message is for you too. To enhance it even more, make sure you go over to Spotify or Apple Music and look for the LBC Inspi…
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Why do some speakers stand out over others? Why are some memorable and some…not so much? Why do some speakers look so effortless and personable when they’re on stage? In short, what ACTUALLY makes a great speaker? I bet you wouldn’t believe me if I said personality has nothing to do with it. If you’re extroverted, shy, loud, awkward — it doesn’t ma…
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Today's episode focuses on the importance of balancing AI automations with personalization to provide customers with the most memorable possible experience. By using AI to gather data and personalize experiences, businesses can improve their customer experience, increase customer loyalty, and stand out from their competitors. Even better? When you …
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In this episode, we're exploring how to use the reviews you have to build stronger relationships with clients and other businesses, to grow your business. By regularly checking in on places where you get reviews, and responding to reviews, you will: 1. Gain valuable insights 2. Build trust 3. Create new collaborations and opportunities for growth. …
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In this episode, we discuss the importance of networking and making connections for service-based business owners. With making connections and networking, business owners expand their client base, gain valuable insights, access resources, foster collaboration, build a solid reputation, and stay motivated. I also highlight leveraging social media as…
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Have you been churning out podcast pitches left and right, only to get a bunch of “no thank you” responses back? Or even worse, no responses at all? You might be thinking that there’s something wrong with you, your pitch, your brand, what have you. But I bet that’s not the case. Your podcast pitches may be falling flat if you’re not doing your home…
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What can you do differently? What is your thing that makes you be able to solve a problem in a way that nobody else can? That's what they do at Flourish Marketing, they help you figure out how to be so radically authentic that you transform from being an industry leader to an industry legend. And then communicate it. That communicating is through t…
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If you’re listening to this podcast or reading these show notes, there’s a good chance you could already use a little help scaling your speaking. You feel amazing in front of an audience, but you’re unsure if your speaking opportunities are the best for your business. Or your calendar is booked out with engagements, but you’re not getting any new l…
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In this episode, we talk about what I call "The Pricing Success System". It's a circular shaped system that goes like this: Have your pricing right... so you can... make the right connections... so you can... make book the right clients... because you... have your pricing right. We're going deeper into it on the show. Setting the right prices makes…
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What makes an in-demand speaker so popular? Why do event organizers and planners flock to certain speakers instead of others? What are they doing right that you can learn from and apply to your own speaking journey? I can’t say for sure since everyone is unique…but I have a pretty good idea. And you know what? Becoming one of those most-booked spea…
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On this episode we're talking about a topic that can make or break your business - pricing! It's a topic that's often avoided, but I always want to have the hard conversations with you and meet them head on to help you grow, and this one is no different. You might think pricing is just a matter of setting a price for your product or service, but it…
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Ep 204: Speaker Selling Strategies: The Difference Between Done-for-You Offers and Do-It-Yourself Products
16:21
You’ve booked an incredible speaking opportunity. You’re ready to get onstage in front of your dream clients or customers. You want to prime your audience to buy your offer, but you’re not exactly sure how to do that. Is it too salesy to introduce your do-it-yourself services from the very beginning of your talk? How do you talk about done-for-you …
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On this episode, the amazing Nora Sheils of Rock Paper Coin and also Bridal Bliss, and I sit down and chat about how a system like hers at Rock Paper Coin finds us that precious time we need to do the things that matter, along with other dimensions that are so important as we build and scale our businesses. Rock Paper Coin's about page just really …
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