Stories
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Real people share their personal stories of unexpected setbacks and disappointments in their lives. Although these experiences may have initially felt like losses, they reflect on the valuable lessons and growth gained from those challenging moments.
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1. Sharlene-Monique - Of Love (Piano & Voice) 2. Jaz Karis - Home 3. Cassandra Shade - Don't Change 4. Tamesy - Of you 5. Aleksa Safiya - Understand Me 6. Lauren Tuchscherer - You Make Me 7. Fortune - Fake Love 8. Alduts Sherdley - Swipe Right 9. Karmessa - Game X 10. Tambourine - Unequally Yoked 11. Anna Speer - Cuffing Szn 12. Stalk Ashley - Complicated 13. Yasz Base - Anoymous Drerrie 14. Marzz - KMS. 15. Niqueaux - Love You Down 16. Kazé - Love ain't enough 17. Makaela - Be Careful 18. A ...
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Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that ...
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The Minor Side of Life features candid conversations about the business and promotional aspects of Minor League sports. Each episode Rob Sternberg brings nearly a decade of industry experience to the table and chats with a guest who has either worked in a Minor League Front Office, or played or performed on the Minor League stage.
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Sonia interviews Amanda Frisch, a two-time Ulta Beauty Collective member (and Doctorate of performing arts) about her journey as a content creator. What started as a passion project has become a full-time business across multiple platforms. Amanda talks about niching down, what she learned from the UBC and her top tips for shedding imposter syndrom…
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Ep 20. How Creators Can Build A Beauty Product Business (Without the Risk!) with Blanka CEO, Kaylee Lieffers
29:16
Ever dreamed of launching your own beauty product business? Make your dream a reality with Blanka. Launching a product based business in the beauty industry is full of risk: start up costs, development costs, order minimums —the list is endless. Blanka puts a stop to many of the issues surrounding this volatile industry and helps you reach your ent…
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Ep 19. The Key to Effective Negotiation & Communication with Rachel Anise (@beautyprofessor)
55:00
Sonia sits with Rachel Anise, a communications professor, published author, ex-model and long-time content creator. Rachel walks us through her unique journey with content creation starting with long-form blogging and evolving over 10+ years to today where she is on the verge of launching her own haircare brand. Rachel uses her professional backgro…
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Join Sonia for a quick birthday episode. A few thoughts, a few tears and a whole lot of gratitude. — If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on: Instagram and TikTok Join lipservice world, the free community helping beauty creators connect and elevate. Ready to upgrade your pr…
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Ep 17. Showing Up As Your Authentic Self and Living Life Online with Krysten Wags (@krysten_wags)
52:55
Krysten Wags is a triple threat: Content Creator, Actor and Marketer. As a personality online she's your best friend and acts like it. Sonia interviews Krysten about her journey from Actor to Content Creator and how she ended up as the Associate Content Director at Laundry Service (an advertising agency). The episode touches on what happens from th…
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Ep 16. Five Questions with Kailey Waskall of @occupationbeauty & All About Spark Ads on the Creator Hotline
50:36
Sonia interviews Kailey Waskall, an Occupational Therapist and Accessibility Consultant who marrier her love for beauty and passion for accessibility in her online persona, @occupationbeauty. Kailey discusses what she has learned on her creator journey and the investments she has made along the way. She discusses the challenges and fears around sho…
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Long-time content creator and Naturium Founder, Susan Yara joins Sonia in the episode where they look at things from a creator and brand perspective. The duo discuss imposter syndrome, consistency, what it takes to create content for 10+ years and what Naturium looks for in a partnership. If you’ve ever watched Susan’s content and wondered “how doe…
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Sonia chats with Elena Duque, an Esthetician & TV beauty expert as well as someone who has been on QVC, NBC and CBS. She took her experience in skincare and social media to TikTok during the pandemic then parlayed that into hosting and TV segments. Elena walks us through her journey on TikTok and what it takes to produce a TikTok segment. We discus…
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Ep 13. How To Roll With The Punches and Evolve As A Content Creator with Brand Marketing Specialist, Evelyn Brown
40:13
After getting her influencer marketing start at Ulta Beauty and launching the first Ulta Beauty Collective, Evelyn has gone on to do great things on the brand and creator side of the influencer marketing industry. Sonia interviews Evelyn about her experience and thoughts on what it takes to "make it" as a creator as well as some of the behind-the-s…
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Check out the trailer for episode 1 of the Every L PodcastΑπό τον Matt Brown
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After working in the beauty industry for 30 years, Leah was ready to create something “for us, by us” and dove into formulating a concealer specifically for beauty-lovers 40+. Shortly after, Maxine’s Revenge was born (and named by her TikTok followers!) Leah embraced TikTok as a Founder, Creator & Sales person, selling out her stock (with help from…
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Sonia sits down with Diane Saw, the Global Director of Brand Marketing at Violette_FR. One of beauty industry’s fastest growing brands and a brand name on countless beauty creator wish lists right now. Diane walks us through her experience in advertising and marketing and how she landed this dream role as well as some of the details behind creator …
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The creator journey can start anywhere at any age. For our guest this week, the journey started in her 50’s with a push from her teenage daughters. Sonia interviews Cherie Seaswan, a later in life creator who is bringing a bit of spice to the makeup over 50 content conversation. Cherie shares how she stumbled into content creation and her current m…
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Ep 9. Identifying Self-Sabotage & Accepting Opportunities That Feel Out Of Reach with Ehlie Luna
44:29
Meet Ehlie Luna, a professional makeup artist, singer and creator who has gone from playing with her Mother's makeup to becoming the face of Milk makeup's new Jelly Tint. Learn more about her journey as a creative, what her initial reaction was to the invite from Milk and how she thinks about creativity and content creation in a unique and beautifu…
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Join Sonia for a new series where she answers community questions in her "Lipservice Creator Hotline" segment. In this episode she answers questions from @dermagals and @itsamandasuarse regarding media kits and finding inspiration to post. Submitting questions is a special perk for the lipservice world community on Geneva and the Broadcast Channel,…
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Ep 7. How Showing Up on Twitter and Being Authentic Got Karol Rodriguez A Start With Maybelline
56:25
Sonia and Karol sit down for a chat about how Karol Rodriguez became @karolskorner. What the organic journey from College kid to Professional MUA has looked like for Karol and what it's like to get personal, carve out boundaries, connect with brands and create deep connections online. Karol is a professional makeup artist and creator in NYC navigat…
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Ep 6. "Your Why, Has to Be Bigger Than You" How Michelle Spieler Keeps Showing Up Despite Dwindling Deals For Mature Beauty Creators
42:04
We're back with another episode featuring Michelle Spieler, a mature beauty creator who just launched a product collab with MOB beauty. As a follow up to our first episode together (listen here to catch up), Sonia dives in deeper on Michelle's weekly posting schedule, which platform she is finding significant growth on, the "state of the union" for…
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Join Sonia in interviewing Eileen Dautruche, a Beauty Executive, Digital Marketing Expert and early (2008) Blogger/Influencer. Eileen started her career as a 19 year old blogger and now she works at one of the most sought-after beauty brands in the world (Bobbi Brown!). Sonia asks Eileen about her career journey and the evolution of the beauty infl…
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In this juicy episode, Sonia interviews Kristen Bousque, a creator coach and anti-pitch champion, the founder of Soulcial Suite and someone who has worked in the creator economy for years. Curious about what to charge? How to connect with brands? What you should invest in your journey? This episode is for you! Stick around for the entire episode be…
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Ep 3. Applying to the Ulta Beauty Collective? Kevin Lee Tells Us What Really Happens as Part of the UB Collective
50:44
Join Sonia while she chats with recent Ulta Beauty Collective member Kevin Lee. We talk about what the experience has done for him as a Creator personally and professionally as well as his number 1 takeaway after a year of mentorship with one of the beauty industry's biggest retailers. Kevin has one of the smallest follower counts of the current cr…
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If you’re curious about how trends grow and evolve in the beauty industry, this episode is for you. Join Sonia as she interviews Addison Cain, a trend forecaster for SPATE NYC. In this episode, we talk about how TikTok impacts the trend lifecycle, 2024 predictions for the beauty industry, and some of our favorite trend observations in the right now…
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Ep 1. How To Get On the PR List (And Stay There) with Tyler Williams, Founder of Nouveau Communications
41:12
Curious how to get on the PR list of one of New York’s fastest growing beauty communications agencies!? You’re going to need to listen to this episode. Sonia interviews Tyler Williams, the Founder of Nouveau Communications, a boutique beauty communications firm representing some of social media’s favorite brands including Salwa Petersen, Andrew Fit…
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Refresh Episode: Becoming A Creator After 40 With Michelle Spieler & Tips For Creators At Any Age
35:53
Let's revisit one of Sonia's favorite interviews with a popular beauty creator. Take out your pen and paper because this one is full of hot tips and mindset gut checks. Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews …
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Countdown to the official launch of lipservice the podcast is on! We revisit one of Sonia's favorite episodes from Brand Meet Creator to get you excited for what's to come! In this episode, Sonia uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on w…
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Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. In each episode, we bring you interviews …
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Ep 62 | Honouring Memories & Building Legacies: A Story of Love and Loss feat. Amit Kalley
1:21:13
1:21:13
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Amit Kalley is our latest guest and delves into his deeply personal topics of loss, overcoming challenges, and finding strength. Amit shares his experiences of dealing with his mother's battle with ovarian cancer and the premature birth of his daughter. Here are three interesting topics covered in this heartfelt and thought-provoking conversation: …
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Ep 62 | TRAILER | Honouring Memories & Building Legacies: A Story of Love and Loss feat. Amit Kalley
2:47
The full episode goes live on Monday 27th November 2023 at 7am GMT Please help more people hear these incredible stories by sharing, rating and reviewing the podcast 👊🏾 for exclusive content follow me on IG @everylpodcastΑπό τον MBCre8tion
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EP 61 | Breaking the Silence: Conquering Shame and Finding Liberation feat. Jill Schultz
1:03:38
1:03:38
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1:03:38
Jill is our latest guest who opens up about her journey of healing and finding liberation from shame. Here are three interesting topics we covered: 1️⃣ From Darkness to Purpose 2️⃣ Finding Light and Love 3️⃣ Breaking the Barriers of Shame I applaud Jill for using her experiences to shine a light on such an important topic and if you want to learn m…
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EP 61 | TRAILER | Breaking the Silence: Conquering Shame and Finding Liberation feat. Jill Schultz
2:00
The full episode goes live on Monday 20th November 2023 at 7am GMT Please help more people hear these incredible stories by sharing, rating and reviewing the podcast 👊🏾 for exclusive content follow me on IG @everylpodcastΑπό τον MBCre8tion
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Ep 60 | Silencing the Mean Voice: Choosing Kindness in a Critical World feat. Kaylee Grace
1:20:37
1:20:37
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1:20:37
In this episode, I am joined by Kaylee Grace. During this episode we delve into the importance of understanding our internal world, the power of self-reflection, and the transformative journey towards self-acceptance. Kaylee's story is one of resilience, healing, and prioritising personal growth to benefit herself and her daughter. Here are 3 topic…
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Ep 60 | TRAILER | Silencing the Mean Voice: Choosing Kindness in a Critical World feat. Kaylee Grace
3:17
The full episode goes live on Monday 6th November 2023 at 7am GMT Please help more people hear these incredible stories by sharing, rating and reviewing the podcast 👊🏾 for exclusive content follow me on IG @everylpodcastΑπό τον MBCre8tion
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Ep 59 | Finding Love Within: A Journey of Self-Discovery and Acceptance feat. King Cas Ajani
1:16:35
1:16:35
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1:16:35
I am joined once again by the incredible King Cas Ajani. Together, we dive deep into the importance of self-love, personal growth, and effective communication. 3 topics covered are: 1: The Power of Self-Love 2: Living with Purpose and Personal Growth 3: Effective Communication and Emotional Articulation This insightful conversation with King Cas Aj…
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Ep 59 | TRAILER | Finding Love Within: A Journey of Self-Discovery and Acceptance feat. King Cas Ajani
2:51
The full episode goes live on Monday 30th October 2023 at 7am BST Please help more people hear these incredible stories by sharing, rating and reviewing the podcast 👊🏾 for exclusive content follow me on IG @everylpodcastΑπό τον MBCre8tion
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🌟 Dive into a heartening tale of transformation on the Every L Podcast with our remarkable guest, Natalie Costa! From her early days grappling with anxiety to her ascension as an empowered coach, Natalie's story is a beacon of hope and encouragement. 🌱 🎧 Join us as Natalie unravels her personal journey, shedding light on the pivotal moments that sh…
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The full episode goes live on Monday 2nd October 2023 at 7am BST Please help more people hear these incredible stories by sharing, rating and reviewing the podcast 👊🏾 for exclusive content follow me on IG @everylpodcastΑπό τον MBCre8tion
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Ep 57 | ADHD and Dyslexia: Empowering Lives, Breaking Barriers feat. Jacob Kelly
1:07:24
1:07:24
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1:07:24
Jacob is my latest guest and we explore the power of representation, breaking barriers, and empowering lives. Here are some key takeaways from our conversation: 1️⃣ Representation Matters: Jacob highlights the importance of representation in prominent positions and the public eye. It's essential for individuals with ADHD and Dyslexia to see themsel…
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The full episode goes live on Monday 25th September 2023 at 7am BST Please help more people hear these incredible stories by sharing, rating and reviewing the podcast 👊🏾 for exclusive content follow me on IG @everylpodcastΑπό τον MBCre8tion
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Ep 56 | Reshaping Perceptions: The Beauty Of My Scars feat. Sabreen El Awad
1:24:33
1:24:33
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1:24:33
Sabreen is a Sudanese-Canadian who was born in Moscow and is my latest guest. During this conversation, she shares how she has been misdiagnosed for so many years and the impact it had on her. She also shares how she reacted when she was given the correct diagnosis and who she called on to support her during these challenging times. Sabreen also sh…
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The full episode goes live on Monday 18th September 2023 at 7am BST Please help more people hear these incredible stories by sharing, rating and reviewing the podcast 👊🏾 for exclusive content follow me on IG @everylpodcastΑπό τον MBCre8tion
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Ep 55 | Love, Lies, and Life Lessons: A Story of Marriage and Betrayal feat. Kennith Allen Thomas
1:11:34
1:11:34
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1:11:34
This episode is all about love, lies, and life lessons, as we dive into Kennith's personal journey of marriage and betrayal. In this heartfelt conversation, Kennith shares his powerful story of resilience and growth, as he navigates the complexities of love and betrayal. We explore how certain experiences can deeply impact us on a cellular and spir…
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Ep 55 | TRAILER | Love, Lies, and Life Lessons: A Story of Marriage and Betrayal feat. Kennith Allen Thomas
3:18
The full episode goes live on Monday 11th September 2023 at 7am BST Please help more people hear these incredible stories by sharing, rating and reviewing the podcast 👊🏾 for exclusive content follow me on IG @everylpodcastΑπό τον MBCre8tion
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Ep 54 | reDEFINEd Success: How Losing My Business Helped Me Rediscover My True Identity feat. Ashley Verma
1:05:57
1:05:57
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1:05:57
Our guest this week is Ashley who opens up about the struggles and losses she experienced, and how they ultimately led her to reDEFINE her own understanding of success. We delve into the importance of being kind to ourselves and the power of self-love and affirmation. Ashley's story serves as a reminder that through difficult times, it's crucial to…
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Ep 54 | TRAILER | reDEFINEd Success: How Losing My Business Helped Me Rediscover My True Identity feat. Ashley Verma
4:13
The full episode goes live on Monday 4th September 2023 at 7am BST Please help more people hear these incredible stories by sharing, rating and reviewing the podcast 👊🏾 for exclusive content follow me on IG @everylpodcastΑπό τον MBCre8tion
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Ep 53 | Becoming a Solo Dad: Navigating Loss, Healing, and Empowering Others Along the Way feat. Alec Grant
1:09:14
1:09:14
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1:09:14
Alec is a solo dad who has navigated loss, healing, and empowerment along the way. In this heartfelt conversation, I delve into the challenges of becoming a widower and the importance of support during difficult times. During the conversations, you will hear Alec talk on: coping with grief finding purpose in adversity and empowering others This epi…
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Ep 53 | TRAILER | Becoming a Solo Dad: Navigating Loss, Healing, and Empowering Others Along the Way feat. Alec Grant
3:19
The full episode goes live on Monday 28th August 2023 7 am BST Please help more people hear these incredible stories by sharing, rating and reviewing the podcast 👊🏾 for exclusive content follow me on IG @everylpodcastΑπό τον MBCre8tion
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Ep 52 | Defying The Odds: My Unexpected Path to Motherhood feat. Steph Bennett
1:02:49
1:02:49
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1:02:49
Today, we'll dive deep into the unexpected path that our guest, Steph, took to become a mother. We'll be exploring the emotions Steph felt when faced with the news that having children might not be possible, and how they navigated the world of fertility treatments, dating, and self-discovery. We'll also be discussing the importance of finding suppo…
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The full episode goes live on Monday 21st August 2023 7 am BST Please help more people hear these incredible stories by sharing, rating and reviewing the podcast 👊🏾 for exclusive content follow me on IG @everylpodcastΑπό τον MBCre8tion
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Ep 51 | Finding Success on Your Own Terms: My Journey Without Drama School feat. Ashley Joseph
1:16:08
1:16:08
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1:16:08
Ashley is my latest guest and shares his incredible journey in the performing arts industry, sharing his experiences and insights. Topics that will be covered include: The Power of Grounding and Advocacy Navigating Auditions and Opportunities Overcoming Setbacks and Rediscovering Creativity To have this conversation with someone as talented and ins…
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Ep 51 | TRAILER | Finding Success on Your Own Terms: My Journey Without Drama School feat. Ashley Joseph
2:38
Full episode goes live on Monday 14th August 2023 7am BST Please help more people hear these incredible stories by sharing, rating and reviewing the podcast 👊🏾 for exclusive content follow me on IG @everylpodcastΑπό τον MBCre8tion
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Ep 50 | Growth Happens At The Edges: Overcoming Loss and Finding Purpose feat. Anni Townend
1:04:02
1:04:02
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1:04:02
Anni shares her transformative experiences with humanistic psychology and one-to-one therapy. She discusses her journey from living in the countryside, to leading workshops and partnering with leaders. Anni opens up about the significant loss and shock she experienced with her first ectopic pregnancy and how it affected her sense of purpose and dir…
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