Τα καλύτερα Jim Dodson podcast (2024)

1
Measuring Podcast Ads: Insights & Techniques with Amelia Coomber 53:16

2M ago53:16

53:16

Did you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads? That's just one of the many insights today's guest brings to the table. Listen in to understand the intricacies of podcast advertising with Amila Coomber, Head of Marketing & Growth at Podscribe. We explore everything from the technicalities of measuri…

1
Prompt Engineering for Marketers & Analysts with Mike Taylor 52:44

2M ago52:44

52:44

⁠Mike Taylor⁠, co-author of ⁠Prompt Engineering for Generative AI⁠ and first two-time guest of the pod joins us to "delve" into the important questions around getting the best answers out of ChatGPT and the like. Learn about the principles of prompt engineering, the role of generative AI in analytics, and how to effectively use AI for data cleaning…

1
How to Measure & Maximize PMax with Expert Navah Hopkins 53:20

3M ago53:20

53:20

What do PMax, Advantage+ and an 8-year-old in an arcade have in common?They'll spend as much as they can, if you let them!In this episode, join Jim and Simon as they dive deep into the world of PPC with Navah Hopkins, a seasoned expert with over 16 years in the marketing industry. Navah shares her insights on Google’s Performance Max (PMax) campaig…

1
The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling 55:30

5M ago55:30

55:30

How much should you be paying for Marketing Mix Modeling (MMM)? How do you make day-to-day tactical decisions when MMM isn't that granular? Should you go with open source MMM solutions, or stick with a vendor?Join Jim and Simon in this in-depth discussion about the current state and future of Marketing Mix Modeling (MMM). They cover the evolution o…

1
"Mastering The Reins of Success," Featuring Legal Eagle | Equestrian Champion and Presenter Sandy Gallagher 45:22

6M ago45:22

45:22

In the latest electrifying episode of the podcast, host Manny Cabo dives deep into the captivating world of storytelling and success with none other than the remarkable Sandy Gallagher. A champion equestrian, seasoned attorney, and master deal closer, Gallagher's journey unfolds as a testament to the transformative power of narrative and passion. T…

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Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google 50:44

6M ago50:44

50:44

What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI?In two words: unmet expectations.Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement given the current environment and challenges. Even with MMMs and incrementality testing, at th…

1
These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick 54:06

7M ago54:06

54:06

Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes to measuring billboards and other OOH channels, how exactly do we do that?We brought on an expert at the cutting edge of OOH to a…

1
Do you really know how to test your paid media? 51:41

8M ago51:41

51:41

Have you ever been told by some smug data scientist that you just need to run a randomized controlled trial to understand the true incrementality of a paid media channel? Just run a power analysis to understand your sample size requirements, right? Were you left with questions about specifically how to do that?In this episode, we talked with Nick S…

1
"Unveiling the Hurricane," Navigating the Music Industry's Legal Landscape with Miss Krystle 35:18

8M ago35:18

35:18

In this episode, I sit down with Miss Krystle, an accomplished entertainment attorney and creative force, to delve into the intricacies of the music industry's legal terrain. Despite her impressive legal credentials, Miss Krystle humbly shies away from identifying solely as an attorney, embracing her multifaceted identity as a creator. She shares h…

1
"I Do This Cause I Love It!" Featuring Founder of 80's Jersey Rock Giants Trixter 50:34

8M ago50:34

50:34

In this episode I chat with my wizards of winter touring brother and dear friend Steve Brown, the founder of the 80’s jersey rock giant band Trixter, who in my opinion embodies the essence of passion and perseverance in the music industry. Inspired by his father’s advice to always strive for excellence, Brown embarked on his rock and roll journey i…

1
Unscripted: A Dive Into MeasureCamp with Peter O'Neill 50:30

9M ago50:30

50:30

What's MeasureCamp, you ask? Oh, do we have a treat for you! Buckle up as Simon and Jim talk with MeasureCamp founder, Peter O'Neill about this global 'unconference' movement focused on digital analytics. Learn what draws people to MeasureCamps around the world, and about the critical things you must get right if you want to start a measurement com…

1
"My Music Is My Sonic Diary," Featuring Ambient Music Master Adam Dodson 32:54

9M ago32:54

32:54

In our latest podcast episode, we had the pleasure of sitting down with Adam Dodson, a visionary musician who views music as a profound sonic diary. Dodson's journey is a testament to the transformative power of music, as he shares how it serves as his primary mode of self-expression. Despite initially doubting his abilities as a speaker, Dodson di…

1
"Embracing the 'WHY' Of Your Passions For Success" Featuring Global Celebrity Tattoo Artist Steven Bugeja 31:00

9M ago31:00

31:00

In my latest podcast interview, I had the privilege of chatting with the renowned tattoo artist, Steven Bugeja. We delved into his journey from humble beginnings to embracing the profound power of purpose in achieving greatness. Our conversation underscored the significance of cultivating a supportive team devoid of toxic competition, emphasizing t…

1
Respect your customers! Privacy in marketing with Siobhan Solberg 46:31

9M ago46:31

46:31

"Your [marketers] were so preoccupied with whether or not they could [track customers across the web], they didn't stop to think if they should."- Jeff Goldblum / Ian Malcolm, Jurassic ParkWith all the FUD (fear, uncertainty and doubt) and blatant misinformation being spread lately around the so-called "cookieless future" or "cookiepocalypse," 🤮 we…

1
Marketing Measurement for Higher Education - with Josh Dodson 53:07

9M ago53:07

53:07

Universities are facing a shrinking market with changing demographics, and they're not immune from the economic pressures most businesses face today. So how do they ensure their marketing dollars are being spent wisely - especially with the challenges imposed by super long consideration cycles?Josh Dodson, Founder and CEO of Honed Consulting, joins…

1
Your Data is Garbage - Learn How to Fix It with Chad Sanderson 55:02

10M ago55:02

55:02

You can’t make good decisions without quality data - whether those be decisions about pricing models, marketing budgets, or website performance. Garbage in, garbage out, as they say. But how do we ensure the data quality? Chad Sanderson joined us to answer this question. Chad is the CEO and Co-Founder of Gable - a startup that some have called the …

1
How did this year Measure Up? 1:15:59

11M ago1:15:59

1:15:59

You know it's that time of the year - time for navel gazing (not to be confused with naval gazing) end-of-year reviews, proclamations, and prognostications. It's been a busy year for me and Simon, as we were both laid off and started new paths and projects. One project in particular was this podcast! Join us as we open up about the highs and lows o…

1
How does private equity view marketing measurement? 51:09

11M ago51:09

51:09

Mark Fiske led the marketing teams at well-known brands like Ancestry and Credit Karma before going over to private equity, where he now advises on marketing and digital transformation for portfolio companies of H.I.G. Capital.Learn the ins and outs of private equity from a marketing perspective, including trends in marketing measurement since iOS …

1
Breaking into data science with Leondra Gonzalez 55:08

12M ago55:08

55:08

Data science has been "the sexiest job of the 21st century" for more than a decade now. For those just coming out of school, or trying to switch from marketing or analytics roles into data science, it's gotten a lot more competitive. Leondra Gonzalez is a Senior Data & Applied Scientist at Microsoft, and is currently co-authoring a book on intervie…

1
"Pitching Your Music To The Big Boys," Featuring Singer Songwriter Brent Lindsay of Mayans, Shameless and Seal Team 40:36

12M ago40:36

40:36

In this podcast episode, we dive deep into the world of accomplished singer-songwriter Brent Lindsay, a master of sync placement in the entertainment industry. With his music featured in major TV series like Mayans, Seal Team, Shameless, Animal Kingdom, and blockbuster movies, including "Big George Foreman," Brent shares invaluable insights. The co…

1
"The Delmonico Way or The Highway," Featuring Max Tucci, Brand Officer of The Legendary Delmonico's Restaurant 40:35

12M ago40:35

40:35

In this captivating episode of the podcast, I had the pleasure of hosting Max, the Global Brand Officer of the iconic Delmonico's restaurant in New York City. We delved deep into the world of entrepreneurship, exploring themes that resonate with all those who dare to chase their dreams. Max shared insights about the courage to embrace criticism and…

1
GA4 - The Good, the Bad, and the Ugly 51:23

1y ago51:23

51:23

Love it or hate it, GA4 is here to stay. But is it all that bad? Or are we just resistant to change? Find out why Dana DiTomaso has "I <3 GA4" stickers, and how marketers can get the most out of GA4. Dana has spent more than 20 years in the digital marketing and analytics space. She's currently the President and Partner at Kick Point Inc., and the …

1
"Mixi To The Max," Featuring Metal Marvel Mixi from Stitched Up Heart 39:06

1y ago39:06

39:06

"🎙️ Tune in to Episode 66 of Mojo for Musicians with the extraordinary Mixi from Stitched Up Heart! In this melodic metal masterpiece, we unravel the challenges of confronting critics and discover the transformative power of rejection, your biggest obstacle turned greatest ally. Dive into the heart-pounding world of facing fears as a band, leaving …

1
"Through Grace comes Healing," Featuring Reiki Healer | Native America Flute Virtuoso Zachariah Grace 31:06

1y ago31:06

31:06

"Join us in this soul-stirring episode as we delve into the extraordinary world of Zacharia Grace, a virtuoso of the Native American flute. His transcendent melodies have not only ignited inspiration and healing across the globe but also serve as a poignant tribute to his mother, whose life was tragically cut short while she immersed herself in the…

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Should you trust "AI-driven" MMM? 55:24

1y ago55:24

55:24

When it comes to machine learning and artificial intelligence being deployed for marketing mix modeling, we might want to pump the brakes a bit, at least that’s what some industry leaders are saying. To explore this topic in a little more depth, we wanted to bring on an expert, someone who’s been in this field for nearly 2 decades, and has built a …

1
Learning Marketing Measurement with Myles Younger 58:26

1y ago58:26

58:26

Get out your #2 pencils, because today we're going back to school! In this episode, we’re talking about marketing measurement education - how we learn it, what we learn, and how to deal with teaching and learning technical subjects effectively. And as an added bonus, I'm lucky to be joined by Simon Poulton as my new co-host for the show! We're join…

1
"All About The Voice" Featuring You Tube Vocal Personality, Educator and Musician Chris Liepe 37:41

1y ago37:41

37:41

"In Season 5, Episode 12, we dive into the world of vocal excellence with the amazing YouTube vocal coach influencer, Chris Liepe. Join us as we explore the art of preparation, conquering self-doubt, and the importance of vocal warm-up rituals. Discover how embracing your unique voice can relieve the pressure of comparison and help you shine as an …

1
How To Build a Marketing Data Team with Simon Poulton 53:26

1y ago53:26

53:26

We’ve all heard the quote from British mathematician Clive Humby, who declared way back in 2006 that “data is the new oil.” But who are the roustabouts and roughnecks working these new-age oil rigs, where do we find them, and how do we organize them? Simon Poulton grew the Digital Intelligence team at Wpromote from 0 to more than 50, and is doing t…

1
Testing & MMM - the Peanut Butter & Jelly of Marketing Measurement with John Wallace 37:28

1y ago37:28

37:28

Sometimes two things go together perfectly, like cookies & cream, Batman & Robin, or doing a happy dance when that meeting you've been dreading gets cancelled at the last minute. Here's another one to add to the list - incrementality testing and marketing mix modeling. Ok, it sounded way less boring in my head :) Either way, the conversation I had …

1
How to Cut 40% of Ad Spend and NOT Lose Revenue with Ben Dutter 44:56

1y ago44:56

44:56

Ben Dutter, Senior Vice President of Strategy at Power Digital, has a lot of great stories about making or saving clients a lot of money by being smart about how they measure marketing performance. Like the one in the title of this episode - they saved a client $6 million (!) in wasted ad spend while keeping revenue flat. In this episode, he shares…

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Profit-Maximizing Marketing Experiments with Elea Feit 48:26

1+ y ago48:26

48:26

A lot of marketers are familiar with A/B testing, usually with regards to website testing and conversion rate optimization. But there’s another kind of testing that marketers are becoming more interested in lately, and that’s testing of the marketing itself. It goes by many names - randomized controlled trials, geo-lift experiments, conversion lift…

1
Launching Cauzle Analytics + Top 9 Marketing / Analytics Podcasts To Subscribe To 15:25

1+ y ago15:25

15:25

Have you ever thought of going out on your own and starting your own consulting company? Yeah, me too. But there was always something stopping me - usually the golden handcuffs of a cushy job with benefits - and needing to be the primary provider for a family of 5. But today is the day I'm thrilled (and if I'm being honest, terrified) to announce t…

1
"My Passion and My Piano" Featuring Platinum Award Winning Pianist Songs Of Eden 31:07

1+ y ago31:07

31:07

Join me on this awesome episode as I pick the brain of not only an incredible artist but also an expert in the music NFT space and a platinum award winning producer. Listening as we talk about the importance of pivoting with the latest trends and opting to be proactive in transitioning instead of whining about the things that really have no bearing…

1
Cutting marketing budget in a recession? Here's what Greg Dolan recommends. 35:52

1+ y ago35:52

35:52

Greg Dolan is no stranger to marketing in a recession. He saw it first hand as a brand manager for Campbell Soup Company during the Great Financial Crisis in 2008. Now, he's got front row seats as a co-founder of Keen, a SaaS marketing mix modeling platform founded in 2011. Listen in to hear what are the most common mistakes marketers make when fac…

1
The Future of Marketing Measurement with Rick O'Toole - Co-founder of Rockerbox 45:57

1+ y ago45:57

45:57

Rick O'Toole is the Co-founder and CTO of Rockerbox, a marketing attribution platform. He joins me on this episode as we discuss the future of marketing measurement, whether multi-touch attribution still has a role to play, and where he sees marketing mix modeling fitting in. Rick has a unique perspective as someone who's been building an attributi…

1
Is your MMM lying to you? Michael Kaminsky talks validation. 45:14

1+ y ago45:14

45:14

Michael Kaminsky is a trained econometrician and co-founder of Recast, a platform for modern Marketing Mix Modeling. Before starting Recast he was the Director of Analytics for Harry's, where he was exposed to marketing mix modeling. Listen in as Michael shares his thoughts on validating MMM, how to do it right, and the cost of doing it wrong (or n…

1
Attribution Frameworks with Attribution Gal - Kate Cook 44:30

1+ y ago44:30

44:30

Kate Cook is the Head of Analytics at The Lumery, a marketing and technology consultancy in Melbourne, Australia. But she didn’t start out in data and analytics - she transitioned there from digital marketing. That combination of marketing chops and knack for numbers has proven to be valuable as she leads companies along the attribution journey. Kn…

1
"One Click Submit" Featuring Founder of SubmitHub Jason Grishkoff 29:21

1+ y ago29:21

29:21

Join me on another epic episode as I talk DIY promotion, artificial intelligence, entrepreneurship, the power of artist discovery and bridging the gap between artist and curators by leveraging the power of music submissions with SubmiHub founder Jason Grishkoff. This episode will help provide the guidelines of how to properly submit your work to in…

1
"Capturing Musical Genius" Featuring Award Winning Music Photographer Ron Akiyama 44:19

1+ y ago44:19

44:19

If your a photographer looking to delve into the music industry and understand leveraging those key opportunities that many of us miss then listen to Ron and myself as we discusses those serendipitous moments of his 40+ years capturing some of the music industry's most iconic Rockstars. What started as a hobby turned into a passion thanks to the in…

1
Marketing Memetics & Measurement with Mike Taylor 52:16

1+ y ago52:16

52:16

Mike Taylor created and grew a successful growth marketing agency (Ladder.io), is building a business around simulator-based courses for data-driven marketers (Vexpower), and is the author of a forthcoming book about marketing memetics. He joins me on the show to talk about the power of memetics in marketing (and so much more), creative testing, an…

1
🔒 "The Beast From Budapest" Featuring Hungarian Award winning Singer from "The Voice" and Winner of Megasztár Viktor Kiraly 34:58

1+ y ago34:58

34:58

Subscriber-only episode Join me on another amazing international episode where my dear friend and fellow team mate on The Voice and the winner of Hungary's largest vocal competition Megasztár, Viktor Kiraly joins me as we talk about singing, performing on the voice, dealing with criticisms, embracing your fears as an artist and the power of collabo…

1
No-Code MMM with Gabriele Franco 43:44

1+ y ago43:44

43:44

Today on the show I’m joined by Gabriele Franco, the founder of Cassandra, a no-code marketing mix modeling tool that allows marketers to build models within minutes, without needing to know R or Python. We talked about Robyn - the open source package from Meta that enables semi-automated marketing mix modeling and how Cassandra adds an enhanced la…

1
"Discovering Your Authentic Voice," Featuring Award Wining Vocal Coach Lara Chapman 46:30

1+ y ago46:30

46:30

Get ready Mojo maniacs because episode #59 is jam packed with top industry skills for finding your true and authentic voice. Join Laura and me as we discuss the difference between a singer and an artist, how to avoid putting unnecessary pressure in your vocal delivery, the importance of delivering a believable performance and entrepreneurial advice…

1
Announcing the Measure Up Podcast! 0:24

1+ y ago0:24

0:24

The Measure Up podcast is almost here! The first episode will be coming out on April 12 - subscribe now so you don't miss it. In the first episod, I talk with Gabriele Franco, founder of Cassandra, a no-code marketing mix modeling tool that makes it easy fro anyone to get up and running with MMM without needing to know R or Python.…

1
"RO RO RO Your Voice" Featuring Ace Award Winning Host, News Anchor and VO Queen Rolonda Watts 35:06

1+ y ago35:06

35:06

Welcome back to another killer episode. This one will certainly not disappoint especially for my TV, VoiceOver and theater peeps. Join me as I sit with the incredible Ace award-winning talents of Rolonda Watts. Listen in as she talks about the hidden agendas and the manipulation of words by the powers that be to entice racism, skepticism and miss i…

1
"Having The Stomach To Succeed" Featuring Award Winning Singer / Vocal Coach Rozette 40:59

1+ y ago40:59

40:59

Join me on this epic episode as I talk to the incredibly versatile and talented Rozette who shares her perspective on vocal influences, being authentic with your audience, forgetting about being perfect and just be passionate with your message because it's always about serving your audience and coming from that place of service that's truly importa…

1
"From the Pain Comes the Power" Featuring UK's Vocal Vixen Kim Jennett 45:37

1+ y ago45:37

45:37

Join me on this fun filled episode where I sit down with one of the UK's most prolific female vocalists as we discuss drawing inspiration from anger and pain, to her passion for leopard print, to performing under the pressures of vocal duress while on the road. Definitely an episode you do not want to miss especially if you're a vocalist. Support t…

1
"The Stedman Stud" Featuring CEO Scott Dana of Stedman USA 31:13

1+ y ago31:13

31:13

Join me on this awesome episode with not only one of my favorite sponsors but a company that has certainly contributed to the overall success of my careers as a vocalist, voiceover artist and top Podcaster. Stedman products, in my opinion, are the best microphone screens in the business bar none. I've had a Stedman Pro screen 101 since I've started…

1
"The World of Killer Designs" Featuring Designer Kim Dylla of Kylla Custom Rock Wear 24:09

1+ y ago24:09

24:09

Join me on this episode as I venture into the world of the Rennaisance Rock Wear designer Kim Dylla who have been creating stage wear for some of the biggest names in metal and rock since 2012. Kim shares her tactics on compartmentalizing her busy and eclectic working lifestyle across continents along with her artistic pursuits as a singer, painter…

1
"Becoming The Bass Beast" with Fury / Merciful Fate Bassist Becky Baldwin 31:55

1+ y ago31:55

31:55

What a way to start off Season five. Fresh off her recent tour with Mercyful Fate, femme fatale bass player Becky Baldwin joins us from across the pond to discuss her successes, hardships, challenges as a female artist in a male dominated rock world and the importance of leveraging your brand on social media. This is definitely an episode packed wi…

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