It’s the question that every radio pundit wants to know the answer to - can the world’s best radio show be number 1 in Australia’s biggest radio market? The Melbourne Radio Wars hosted by Craig Bruce and Irene Hulme is a podcast dedicated to the most exciting battle in radio history. Kyle and Jackie have conquered the Sydney airwaves for close to 20 years, now they’re taking on their biggest challenge yet. Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.
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A bombshell revelation on the Kyle and Jackie O show this week with Jackie revealing for the first time her 3 year battle with drugs. We discuss the moment and its potential implications in the near and long term for the show. We’ll also hear from Andrew Bucklow at news.com.au on the story that has become radio’s biggest moment of the year. Game Ch…
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In this episode we review the first reactions and responses to the news of Liam Payne’s tragic death. The story broke whilst all 3 shows were on the air, we have some thoughts on how they handled the moment. Also in this episode we’re joined by one of Melbourne’s most successful FM breakfast hosts, Jo Stanley, who dominated the market for 10 years …
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In this episode Irene and Craig discuss the fall-out from Kyle’s comments about the Melbourne audience being to blame for the show’s current ratings. We’ll also share with you some insider knowledge on the ARN golden ticket - who has it and what does it do? And we’re joined by brand and marketing superstar Adam Ferrier for his take on the launch of…
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In this weeks’s episode we reflect on the GFK survey 6 results that have left Kyle and Jackie with a mountain to climb in Melbourne. It’s easier now in hindsight to identify some of the ARN missteps from the last 5 months and in this episode Craig will share his thoughts on the 5 self inflicted wounds that have hurt the most. Also joining on the po…
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GFK survey 6 results are in and it’s a massive win for Fox and a disaster for Kyle and Jackie O. Irene and Craig give you their first thoughts on a massive result in the Melbourne radio wars. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This …
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In this week’s episode we'll take the wildest of guesses at next week’s survey results using all of the rich data and analysis available to us. Yes, it’s gonna to be a stab in the dark. We also talk with former ARN head of digital Kieran Simpson about who’s winning the war on socials right now, the numbers would suggest that Kyle and Jackie have a …
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In this weeks’ episode we’ll discuss what is possible between now and the end of the ratings year with only 10 weeks of survey remaining. Are there any rabbits that can be pulled from any hats? Is there a masterstroke that could move the needle? We’ll throw a few ideas at the wall and see what sticks. Also in this episode we talk with Andrew Bucklo…
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After months of avoiding them, we’re finally going to answer your questions on the Melbourne radio wars. You’ve never heard word salads quite like the ones we serve up on this episode. Also this week we’ll have the latest on ARNs plans now that the SCA merger is officially off the table. Game Changers is sponsored by MusicMaster Scheduling - Smashi…
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It’s been a very, very bad, no good week for ARN and Kyle and Jackie O, so in this week's episode we provide a 10 point plan for them to ignore as they evolve from Sydney world beaters to national breakfast show. Also in this episode we discuss the fall-out of national networking on Nova and Kiis and how this leaves Fox with a genuine advantage in …
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In this weeks’ episode we reflect on the amazing #1 FM result for Nova’s Jase and Lauren - will this be the first of many? Or can Kyle and Jackie make further in-roads into Melbourne market. Plus we’re joined by radio futurologist James Cridland who was our first guest on the podcast back in April, we talk to him about the assumptions and assessmen…
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Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio. Email us at melbournera…
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On the eve of the next round of GFK survey results, Wade has a theory that Kyle and Jackie might be in the process of cleaning up their act. Expect some pushback from Irene and Craig on that notion. We talk with one of our favourites Tim Burrowes from Unmade Media about ARN’s end of year results. and we’ll stick our collective necks out and take a …
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Very few people in Australian radio have had such a profound impact on his colleagues as Andrew “Bag” Sidwell. Everyone who knew him not only loved him, but were inspired by his passion for learning and life. In today’s episode we’re going to be as fearless, thoughtful and creative as we can be to honour our beautiful friend. Game Changers is spons…
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In this episode we review one of Kyle and Jackie O’s biggest moments from the Melbourne Radio Wars so far, this week’s interview with only fans creator Bonnie Blue. With the Olympics finishing up, Irene will reflect on those podium worthy moments from this battle, and another 2day breakfast show bites the dust, who will replace Hughesy, Ed and Erin…
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Ding, ding. In the red corner, he’s the Nova flop with a mouth that can’t stop flapping - Wade Kingsley. And in the blue corner, the King of all radio who never pulls his punches - Kyle Sandilands. In this episode we step back in to the ring and discuss Wade’s accidental appearance on the Kyle and Jackie O show, plus we talk about the value of list…
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In this episode Wade doesn’t pull any punches after hearing a less than stellar half hour of the Kyle and Jackie show. And we talk about the value of a good story arc after the Fox won the week their brilliantly executed Underdogs tactic. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://w…
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In this episode Irene shares with us her notes on a side by side by side monitor of all 3 shows, whilst Wade checks out the new tactics on the air for survey 5 along with some thoughts on who is winning the PR battle and why. Plus we pull apart one of our best listener emails yet with a perspective on Kyle and Jackie O that you might find surprisin…
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In this episode we'll go deep and wide with all the fall-out from GFK survey 4. We’ll discuss a Tik Tok viral video that goes to the heart of Kyle and Jackie’s challenges in Melbourne, we’ll unpack all the survey 4 headlines and PR hair-splitting with another round of Real or Spin and Andrew Bucky Bucklow from news.com.au will join us to talk about…
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Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbournerad…
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This week on the podcast with the mid year survey break about to wrap up we finally have some time to get to all of your questions and feedback. Questions like “I can’t work out if you guys like or hate Kyle and Jackie O” and “who was Christian referring to when he was talking about moronic radio contests?” Our evasive and completely unreliable ans…
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The guns have gone silent in the Melbourne radio wars and whilst the hosts are on holidays we’ve taken the time to reflect on the learnings from the battle so far. Also Tim Burrowes returns for his 3rd appearance on the podcast to unpack the carnage of 2024, without question Australian media’s toughest trading year with declining revenue and the pa…
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This week on the podcast we talk with Canadian radio veteran Buzz Bishop about what he’s hearing and liking on Melbourne radio. Buzz has been a fan of Australian radio for many years and has some unique insights delivered apologetically like only a good Canadian can. Also this week we focus on the 3 female superstars who are spearheading their stat…
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In this episode of the podcast we talk with Nova’s first national head of programming Dean Buchanan about the battle in Melbourne and it’s fair to say that Dean has some very definite views on who’s winning and why. Also this week we sail into Stormy waters and discuss the value of a porn star on the Fox, and we’ll crank up the age old question of …
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In this week’s episode we take a good hard look at the ramifications of survey 3. Is it too early to be concerned for Kyle and Jackie’s prospects in Melbourne or do they have some serious work to do to win over their second home? Wade and Irene are well and truly divided on this one, stand by for some fireworks. We’ll also have another round of rea…
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The Survey 3 results are in, and so are we. In this bonus episode, we delve into the numbers from phase 1 of the Melbourne radio battle, featuring the first Melbourne survey to include the Kyle & Jackie O Show. We analyse the highs, the lows, and speculate on what might happen next. Game Changers is sponsored by MusicMaster Scheduling - Smashing ou…
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In this episode we review the first 30 days of battle in the Melbourne Radio Wars. Fox, Nova and Kiis have all fired their opening salvos, it’s time to review what’s working and who’s winning in the lead up to survey 3 results. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createco…
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Did Kyle and Jackie just have a bad day this week, or are the wheels getting wobbly on the Kiis bus? Jase and Lauren go national on Nova and Fifi, Fev and Nick are off to the pub. Plus we talk with one of Australia’s best audio creators, Meshel Laurie - she’s starred on radio and has been dominating the podcast world for years, and believes there’l…
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Matt Cundill has been a champion of great audio creators in Canada for years now. Craig joined him on his excellent “the Sound off podcast” to talk about the Melbourne Radio Wars, talent coaching and some reflecting on career highlights. Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX …
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Is the Fox just an imitating KIIS, or are they doing exactly what a leader should do, which is to defend their leadership position at all costs? We’ll unpack the question of innovator versus imitator with Wade Kingsley, along with Irene’s comprehensive review of how the shows are sounding. Plus we talk with Tim Burrowes from UnMade about the sale t…
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Do we really need to say anymore? Yes, it’s that guy. And he’s got lots to say. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_…
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In this episode we’ll talk with Tim Ross, one half of the iconic Merrick and Rosso show who faced off against Kyle and Jackie in the mid 2000’s. And we’ll do the first of our international guest air checking session with Ross Flahive, the content director at ZM in New Zealand. Ross programmed the Jase and PJ national drive show and has some strong …
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It’s day 1 of the Kyle and Jackie O show in Melbourne and our ears are burning! In this episode we have a full review of KIIS, Fox and Nova breakfast shows. Did Kyle and Jackie change anyone’s mind this morning - fuck no! Was it compelling, hell yes! Joining us for a full debrief is the Wade Kingsley founder of the Ideas business. Game Changers is …
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2 more sleeps! Yep, the big guy with the white beard is officially in town from next week! Kyle and Jackie O are on the air from Monday and this is our last chance to opine on all the big questions before the battle begins. In this episode we’ll talk with Kyle and Jackie’s first Ep, Paul Dowsley about his exclusive Channel 7 interviews with all thr…
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In this episode we’ll unpack the winners and losers from this week's survey 2 radio ratings with the editor of Unmade Tim Burrowes. And we talk with news.com entertainment editor Andrew Bucklow about the rise and rise of Australia’s biggest click bait media brand - Kyle and Jackie O. Game Changers is sponsored by MusicMaster Scheduling - Smashing o…
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In this episode, we dive deep into the heart of this contest and ask the question - do Melbourne and Sydney people really hate each other? How wide is chasm between the 2 cities or are we living in a world where good content is all that matters, regardless of where it comes from. Plus we talk with one of Australia’s leading brand and marketing guru…
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In this episode, meet our brand new new co-host - one of the sharpest, most experienced programmers in the country, Irene Hulme. What will this battle mean for the industry - we talk with radio futurologist James Cridland. You’ll also hear our thoughts on the survey one results in Melbourne. Game Changers is sponsored by MusicMaster Scheduling - Sm…
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Game Changers: Melbourne Radio Wars - Episode 1 this Saturday. Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.Από τον Game Changers: Radio
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Game Changers: Melbourne Radio Wars - Episode 1 this Saturday. Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.Από τον Game Changers: Radio
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Game Changers: Melbourne Radio Wars - Episode 1 this Saturday. Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.Από τον Game Changers: Radio
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Game Changers: Melbourne Radio Wars - Episode 1 this Saturday. Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.Από τον Game Changers: Radio
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Game Changers: Melbourne Radio Wars - Episode 1 this Saturday. Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.Από τον Game Changers: Radio
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Game Changers: Melbourne Radio Wars launches April 6. It’s the question that every radio pundit wants to know the answer to - can the world’s best radio show be number 1 in Australia’s biggest radio market? The Melbourne Radio Wars hosted by Craig Bruce and Irene Hulme is a podcast dedicated to the most exciting battle in radio history. Kyle and Ja…
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continue reading
Christian Hull talks to Craig Bruce and Kate Meade at the Australian Audio Summit. Recorded live 27 November 2020. Follow Craig on Twitter - @cb_bruce Join us on Instagram - radio_game_changers Game Changers: Radio - Insights and Lessons from the World's Best Broadcasters and Programmers is available now. Find the book here. Game Changers: Radio is…
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Ollie Wards talks to Craig Bruce at the Australian Audio Summit. Recorded live 27 November 2020. Follow Craig on Twitter - @cb_bruce Join us on Instagram - radio_game_changers Game Changers: Radio - Insights and Lessons from the World's Best Broadcasters and Programmers is available now. Find the book here. Game Changers: Radio is produced by Jay M…
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Sam Cavanagh talks to Craig Bruce at the Australian Audio Summit. Recorded live 27 November 2020. Follow Craig on Twitter - @cb_bruce Join us on Instagram - radio_game_changers Game Changers: Radio - Insights and Lessons from the World's Best Broadcasters and Programmers is available now. Find the book here. Game Changers: Radio is produced by Jay …
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Bree Tomasel talks to Craig Bruce and Kate Meade at the Australian Audio Summit. Recorded live 27 November 2020. Follow Craig on Twitter - @cb_bruce Join us on Instagram - radio_game_changers Game Changers: Radio - Insights and Lessons from the World's Best Broadcasters and Programmers is available now. Find the book here. Game Changers: Radio is p…
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Christian O'Connell talks to Craig Bruce at the Australian Audio Summit. Recorded live 27 November 2020. Follow Craig on Twitter - @cb_bruce Join us on Instagram - radio_game_changers Game Changers: Radio - Insights and Lessons from the World's Best Broadcasters and Programmers is available now. Find the book here. Game Changers: Radio is produced …
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A new series of interviews with radio people who have decided to no longer be radio people. Craig Bruce talks to Andrew Sidwell about life after radio. Follow Craig on Twitter - @cb_bruce Join us on Instagram - radio_game_changers Game Changers: Radio - Insights and Lessons from the World's Best Broadcasters and Programmers is available now. Find t…
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A new series of interviews with radio people who have decided to no longer be radio people. Craig Bruce talks to Rob Logan about life after radio. Follow Craig on Twitter - @cb_bruce Join us on Instagram - radio_game_changers Game Changers: Radio - Insights and Lessons from the World's Best Broadcasters and Programmers is available now. Find the bo…
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A new series of interviews with radio people who have decided to no longer be radio people. Craig Bruce talks to Em Rusciano about life beyond radio. Follow Craig on Twitter - @cb_bruce Join us on Instagram - radio_game_changers Game Changers: Radio - Insights and Lessons from the World's Best Broadcasters and Programmers is available now. Find the…
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