Τα καλύτερα Guido X Jansen podcast (2024)

1
Growth Minded Superheroes 19:42

5M ago19:42

19:42

Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf!Από τον Guido X Jansen

1
How do you maintain a no-BS style 46:01

2y ago46:01

46:01

For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...Από τον Guido X Jansen

1
Educating your CRO clients & hiring for your CRO agency 35:11

2y ago35:11

35:11

Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.Από τον Guido X Jansen

1
How to craft copy on the PDP to convert more first-time buyers 43:04

2y ago43:04

43:04

Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyersΑπό τον Guido X Jansen

1
Understand your products first before optimizing 46:29

2y ago46:29

46:29

Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should...Από τον Guido X Jansen

1
What seperates the good from the great? 45:41

2y ago45:41

45:41

Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.Από τον Guido X Jansen

1
VanMoof 6:56

2y ago6:56

6:56

In this 8th episode we discuss the Dutch bicycle startup VanMoof.Από τον Guido X Jansen, Yara Molthan & Alexander Graf

1
Peek & Cloppenburg 7:44

2y ago7:44

7:44

In this 7th episode we discuss the retailer Peek & Cloppenburg.Από τον Guido X Jansen, Yara Molthan & Alexander Graf

1
AllBirds 6:17

2y ago6:17

6:17

In this 6th episode we discuss the shoe startup AllBirds.Από τον Guido X Jansen, Yara Molthan & Alexander Graf

1
Netflix 9:17

2y ago9:17

9:17

For the first time ever, Netflix announced a DROP in subscribers... Which begs the question: do we still want to invest in Netflix Yes or No? In this episode it's Yara pitching Netflix and sharing why she thinks we should (still) invest in the company. Can she convince the wolves Alexander and me...?…

1
Gucci 6:46

2y ago6:46

6:46

Ever thought about the #commerce options in the #metaverse? Have you explored Roblox? Gucci has and they are the subject of this weeks episode of #Sheeptank! The Gucci case is put forward by Alexander, which means it's up to Yara and me to decide if it's a 👍 or 👎...Από τον Guido X Jansen, Yara Molthan & Alexander Graf

1
Picnic 8:31

2+ y ago8:31

8:31

In this 3rd episode we discuss the online supermarket Picnic that delivers groceries with a 100% electric fleet.Από τον Guido X Jansen, Yara Molthan & Alexander Graf

1
Macy's 8:51

2+ y ago8:51

8:51

In this second episode we discuss the American chain of department stores Macy's.Από τον Guido X Jansen, Yara Molthan & Alexander Graf

1
Amazon.NL 7:15

2+ y ago7:15

7:15

In our first episode we discuss Amazons success in The Netherlands and if it would be interesting to invest in further expansion...Από τον Guido X Jansen, Yara Molthan & Alexander Graf

1
Welcome to Sheeptank 1:37

2+ y ago1:37

1:37

If you're working within the commerce industry, are interested in different business models and how they play out then this is the podcast for you. A lighthearted approach to presenting a single interesting business case weekly and if we think it will succeed or fail. Every episode there will be the sheep who takes on the identity of the business a…

1
Friction and Momentum in Brazil vs EU vs USA 57:58

2+ y ago57:58

57:58

We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.Από τον Guido X Jansen

1
Understanding the "Why" 25:23

2+ y ago25:23

25:23

Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.Από τον Guido X Jansen

1
How you can practically optimize your forms 1:16:31

2+ y ago1:16:31

1:16:31

I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.Από τον Guido X Jansen

1
Optimizing for Customer Lifetime Value 26:59

3y ago26:59

26:59

Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?Από τον Guido X Jansen

1
CRO Automation & building your (de)centralized CRO team 31:56

3y ago31:56

31:56

Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO teamΑπό τον Guido X Jansen

1
User research: Qual versus Quant 33:01

3y ago33:01

33:01

Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?Από τον Guido X Jansen

1
Chatbots & retention campaigns 24:03

3y ago24:03

24:03

Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.Από τον Guido X Jansen

1
CRO and SEO are dead 27:35

3y ago27:35

27:35

Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?Από τον Guido X Jansen

1
Localizing translations for international audiences 28:47

3y ago28:47

28:47

Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.Από τον Guido X Jansen

1
Selling your CRO agency 23:56

3y ago23:56

23:56

Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!Από τον Guido X Jansen

1
Visitor and customer survey insights for high-impact CRO 42:19

3y ago42:19

42:19

Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.Από τον Guido X Jansen

1
Experimentation values & culture at scale: Linkedin 57:04

3y ago57:04

57:04

We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.Από τον Guido X Jansen

1
Supercharging the customer journey with analytics data 41:52

3y ago41:52

41:52

Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.Από τον Guido X Jansen

1
Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy 34:31

3y ago34:31

34:31

Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.Από τον Guido X Jansen

1
Where to start when the company needs CRO, but doesn't know they do. 28:16

3+ y ago28:16

28:16

In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment.Από τον Guido X Jansen

1
Optimizing Conversion Rates by Working on Just One Page. Genius or Madness? 44:23

3+ y ago44:23

44:23

Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work?Από τον Guido X Jansen

1
Using text messages to improve conversions and retention 42:37

3+ y ago42:37

42:37

Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers.Από τον Guido X Jansen

1
Bayesian expected loss: Telling a complete story with data 46:39

3+ y ago46:39

46:39

We learn how about the problems with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses.Από τον Guido X Jansen

1
Experience as UX designer in a very data driven company (Booking.com) 36:55

3+ y ago36:55

36:55

From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better.Από τον Guido X Jansen

1
CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going 44:29

3+ y ago44:29

44:29

We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.Από τον Guido X Jansen

1
Top 10 reasons your A/B tests fail the Quality Assurance phase 1:09:43

3+ y ago1:09:43

1:09:43

Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live.Από τον Guido X Jansen

1
Remote growth hacking from Nigeria 43:08

3+ y ago43:08

43:08

We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label.Από τον Guido X Jansen

1
Browsers, cookies & server-side testing with SiteSpect 40:42

3+ y ago40:42

40:42

We learn from Erwin about the latest developments around browsers, (1st and 3rd party) cookies and server-side testingΑπό τον Guido X Jansen

1
Optimizing the user experience for an art shop/marketplace 32:13

3+ y ago32:13

32:13

Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filtersΑπό τον Guido X Jansen

1
600+ psychological principles for driving behavior? Not even close... 1:14:15

3+ y ago1:14:15

1:14:15

We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think. Shownotes: https://www.cro.cafe/podcast/psychological-principles-for-driving-behaviorΑπό τον Guido X Jansen

1
Why humanizing data is so important, with Eltine van der Veer 46:25

4y ago46:25

46:25

We learn how EEG data can give you behavioral insights and why it's important to humanize your data. Shownotes: https://www.cro.cafe/podcast/why-humanizing-data-is-so-importantΑπό τον Guido X Jansen

1
B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy 48:13

4y ago48:13

48:13

We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal. Shownotes: https://www.cro.cafe/podcast/b2b-experiments-on-low-traffic-building-your-own-platformΑπό τον Guido X Jansen

1
Unleash Your Primal Brain, with Tim Ash 55:03

4y ago55:03

55:03

Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash. Shownotes: www.cro.cafe/podcast/unleash-your-primal-brainΑπό τον Guido X Jansen

1
Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho 50:20

4y ago50:20

50:20

Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.Από τον Guido X Jansen

1
The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL 46:09

4y ago46:09

46:09

We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey.Από τον Guido X Jansen

1
CRO Salaries: Agency vs Client-side vs Freelance 14:27

4y ago14:27

14:27

Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took the plunge into freelancing. I've come to find out …

1
Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell 40:33

4y ago40:33

40:33

We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.Από τον Guido X Jansen

1
How to run copy experiments & why you should differentiate, with Peep Laja 46:29

4y ago46:29

46:29

In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments. Shownotes: https://www.cro.cafe/podcast/how-to-run-copy-experiments-and-why-you-should-differentiateΑπό τον Guido X Jansen

1
How to embed experimentation into Agile product development, with Jonny Longden 59:23

4y ago59:23

59:23

Today I talk with Jonny Longden from Journey Further about embedding experimentation into Agile product developmentΑπό τον Guido X Jansen

1
Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana 58:02

4y ago58:02

58:02

We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO! Shownotes: https://www.cro.cafe/podcast/kaspersky Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.comΑπό τον Guido X Jansen

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