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"Environmentally friendly" is a popular product claim when it comes to grocery products. However, are consumers actually motivated by such claims - and what needs to be done to make environmentally friendly products more appealing. For more information contact: info@fmcggurus.comΑπό τον FMCG Gurus
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Convenience is seen as a major trend within the FMCG industry. Yet, many perceptions associated with consumers suffering from time-scarcity are misleading. As such, grocery brands need to explore new opportunities when it comes to the issue of convenience. For more information contact info@fmcggurus.com…
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More so than ever, it is difficult for FMCG brands to impress consumers when it comes to new product development. This podcast examines what strategies industry players can adopt to make their product stand out to consumers and help boost levels of brand loyalty. For more information contact Info@FMCGGurus.com…
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This podcast examines some of the myths and misconceptions that the FMCG industry has towards young adults in the 21st century. Moreover, it also highlights how the industry has ignored the lost generation of young adults, who demonstrate radically different attitudes and behaviors compared to the much coveted Millennial consumer group.For more inf…
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