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If you’re tired of seeing your competition in places you would love to be mentioned or featured, this is where you will learn to get attention in the media without spending money on ads. You don't need to hire a public relations agency to see the benefits of these marketing tactics. By listening to this podcast, you can become a Media Maven on the local and national news, in newspapers, in magazines, in online articles, in blogs, as a contributor, on podcasts, on the radio, and more. Your ho ...
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Going into its 7th season, Pitchin’ and Sippin’ is one of the world’s top-rated PR and Media podcasts. Hosted by publicist and entrepreneur Lexie Smith of GROWTH MODE Agency and THEPRBAR inc., the Pitchin’ and Sippin’ Podcast showcases interviews with top-tier journalists, leading PR pros and Marketers, and inspiring brands and entrepreneurs on the rise. For those who need to craft pitches regularly – whether to reach an audience, land a client, earn media coverage, bylines, and beyond – lis ...
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The next generation of successful entrepreneurs will be both founders & creators, leveraging their own audience to launch, build, and scale multiple companies into millions based on their own personal hobbies & passions. This is the 'Personal Holding Company' philosophy. It's a lifestyle business on steroids: no venture capital investors, work whenever & wherever you want, turning your hobbies into businesses. First Class Founders explores this PHC philosophy with tactical tips & strategies ...
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Entrepreneurship is cut throat and competitive, and it can be a challenge to get your business to stand out from the competition. Join Ted Teo, a Mergers & Acquisitions Lawyer who has advised Tech Giants (such as Tesla and Spotify) and has raised over US$1 billion for startups, every Monday as he interviews successful entrepreneurs for their best actionable entrepreneurship advice. If you are an entrepreneur who wants the best advice and insights on building a successful business, then this ...
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Understanding Pay-for-Play vs. Earned TV Shows with TV Host, Producer & PR Pro Christina Nicholson
37:23
In this episode, Lexie Smith sits down with Christina Nicholson, a TV host, producer, correspondent, and the owner of Media Maven, a public relations and content creation agency. The two dive into the complex world of pay-for-play TV segments and the evolving role of press releases in modern public relations. With her background as a TV producer, C…
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Hospitality PR and Scaling a Remote PR Agency with Whitney Lee of True Story Public Relations
36:59
In this episode of Lexie Smith sits down with Whitney Lee, APR, CPRC, a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message. Today, True Story has grown into a fully remot…
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In this minisode, Lexie Smith discusses five PR strategies that are actively yielding success for her agency, GROWTH MODE, and coaching clients at THEPRBAR Inc. From pitching podcasts to landing TV segments, Influencer Marketing wins, and more, tune in to learn new PR strategies you can implement today! Here’s What You’ll Learn: Discover why Pitchc…
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In this episode, Lexie Smith sits down with Marie Incontrera, a two-time TEDx speaker and founder of Incontrera Consulting. Marie Incontrera is the CEO and Founder of Incontrera Consulting, a digital marketing and thought leadership consulting agency; author, creative professional, and speechwriter. She works with thought leaders to leverage their …
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In this episode, Lexie Smith sits down with John Sampogna, the CEO and Co-founder of Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences. With over 15 years of experience in digital marketing and advertising, John has created and led work for a wide range of clients such as L’Oreal, Scott’s, Go…
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BDG Commerce Writer and Journalist Jessica Booth on Pitching Products and the World of Commerce
32:03
In this episode, Lexie Smith sits down with Jessica Booth, a freelance writer, former editor and a Commerce Writer for leading global media company BDG. She has written for a wide variety of outlets, including Refinery 29, Bustle, Elite Daily, Parents, Brides, What To Expect, The Knot, People, The Bump, Reviewed, The Daily Beast, Forbes, Insider, C…
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In this podcast episode, Lexie Smith dives into the evolving media landscape, challenging listeners to rethink the traditional media categories of paid, earned, and owned. Lexie introduces the "gray zone" – a hybrid media category that blends paid and earned media elements yet remains distinct from both. Through her insightful LinkedIn article, Lex…
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In this episode of Pitchin’ and Sippin’, Lexie Smith sits down with Emily L. Foley, a prominent journalist, TV personality and expert trendspotter. Emily, whose career spans beauty, fashion and lifestyle journalism, shares her insights into the ever-evolving world of trendsetting and trendspotting. A former magazine editor, her writing has appeared…
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In this episode, Lexie Smith talks with Peter Shankman, a 6x best-selling author, speaker, and entrepreneur. In the world of media he is best known for founding HARO; an online service for journalists to gather feedback from the public, and a newer service called Source of Sources. Additionally, Peter is a marketing expert for several national and …
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Journalist & Communications Pro Imani Bashir on When to Pitch a Freelancer and Creating Measurable Content Strategies
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Journalist and communications pro Imani Bashir joins Lexie to talk about when to pitch a freelancer and how to create measurable content strategies. Imani Bashir is a media professional with over 13 years in the field of communications. She began her career in sports broadcasting, covering collegiate sports and in 2015 made the decision to move abr…
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Listen to quick updates and announcements as we wait for Season 7 to Launch this Summer! Submit pitches online at theprbarinc.com/podcasts Email topic requests to pitchinandsippin@gmail.com Sign up for THEPRBAR weekly round-up at https://theprbarinc.com/newsworthy/ Don't forget to hit subscribe wherever you watch and listen so you don't miss the fi…
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This week’s minisode is the final episode of Season 6 of the Pitchin’ and Sippin’ Podcast. On this wrap up episode, Lexie Smith reflects on this season of the podcast and all that she’s learned and taken away from her conversations with ‘Journalistic Royalty’. She reflects particularly on the different themes from her interviews with different jour…
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Danielle Belton is the current editor-in-chief of HuffPost where she led the Pulitzer Prize-winning newsroom to profitability in 2021, after her first year in leadership. In her three-year tenure, she has improved overall newsroom diversity and relaunched HuffPost's legacy Voices brands, including adding a new vertical, Indigenous Voices — one of t…
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Maria Streshinsky is the executive editor of features at WIRED. Before joining WIRED she was the editor-in-chief of Pacific Standard, a magazine she launched in 2012. In its first year Pacific Standard was nominated for a National Magazine Award for general excellence; in 2014 the publication won the National Magazine Award for public service for a…
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Shana Clarke is a wine, sake, and travel writer and author. Her work has appeared in Decanter, Saveur, Fortune, NPR, Wine Enthusiast, Vinepair, Conde Nast Traveler, and Hemispheres. She was shortlisted for the Louis Roederer 2020 International Wine Writers’ Awards and ranked one of the “Top 20 U.S. Wine Writers That Wineries Can Work With” by Bever…
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E75: Michael Girdley (@girdley) needs no introduction. He's a HoldCo legend. Today, host Yong-Soo (@YongSooChung) sits down with Michael to discuss how he has built a successful HoldCo. We talk about Michael's "Right People, Right Structure, Right Mission" framework, which he uses to build all of his businesses. Michael shares how to find the best …
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This week’s episode holds a very special announcement for the next chapter with THEPRBAR Agency. And for Lexie. This minisode walks listeners through Lexie’s brand new rebrand for her agency, now GROWTH MODE PR & Communications agency. She talks about the inception of this rebrand, the process of how she did it, and what GROWTH MODE Agency is going…
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E74: Have you ever wondered how a person can flip their life's script from constant struggles to having a multi-million dollar business? Today, host Yong-Soo (@YongSooChung) has a rich conversation with successful entrepreneur Tim Stoddart (@TimStodz), the proud owner of Copyblogger Media. He discusses his incredible transition from a troubled yout…
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Linda Zebian is Senior Director of Communications & Community at Muck Rack, where she sets communications strategy for Muck Rack’s enterprise, both internally and externally, including messaging, issues management, media relations, social media, and employee communications, as well as partnerships and events. Linda joined Muck Rack from The New Yor…
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E73: Not many know it, but a lot of aspiring business owners run the risk of making expensive mistakes that could put their goals on hold before they ever take off. So, today, host Yong-Soo Chung (@YongSooChung) shares eight important things he learned over eight years of building three businesses from the ground up. He shares how to have an expone…
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Decoding RFPs & Winning Client Briefs with Agency Search Consultant Rachel Huff of Victoire & Co
38:07
As an agency search consultant, Rachel Huff, President and Founder of Victoire & Co, builds brand-agency partnerships that drive long-term success. With a keen understanding of clients’ communications and business needs and a network of trusted marketing and communications agency connections, she guides companies toward their best agency fit. Prior…
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E72: When is the right time to exit a business? Sounds like a simple question, but the answer... isn't as simple. Today, host Yong-Soo (@YongSooChung) sits down with accomplished entrepreneur Andrew Gazdecki (@agazdecki), the Founder and CEO of Acquire.com. Andrew discusses the strategies behind successful exits and how to position your company to …
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This week, Lexie Smith takes listeners through her process of mastering the art of crafting timely media pitches. This finely tuned methodology is built on Lexie’s foundation of 13+ years in the PR industry, leading to the founding of THEPRBAR inc. and her PR and Communications agency. Lexie walks the listener through ten elements that can make a s…
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E71: How do you design a personal brand that truly reflects you, stands out, and captivates your audience? Do you find yourself lost in the sea of design choices? Not sure how to align your website elements with your personal brand values? Today, host Yong-Soo (@YongSooChung) is joined by talented designer, Nate Kadlac (@kadlac). Nate will guide us…
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How to Strategically Nail Your Instagram Growth & Paid Influencer Partnerships with Content Creator & NYC Lifestyle Expert Viveca Chow
33:31
Viveca Chow is a NYC Lifestyle Expert and the first Hong Kong born and raised Broadway musical performer, rewriting the international city’s history. Featured on NBC, CNN and Cheddar News, her storytelling skills seamlessly extend to her role as a Content Creator where she has effectively collaborated with and generated content for over 550 brands …
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E70: Who doesn't like free or cheap stuff? Imagine getting more customers without spending money. Today, host Yong-Soo (@YongSooChung) is joined by an expert in PR and earned media, Christina Nicholson (@ChristinaAllDay), an award-winning journalist. Christina will discuss why small businesses should start with local media and why earned media's cr…
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From Pen to Profit: The PR-Sales Connection with Travel Writer and Founder Jordi Lippe-McGraw
37:47
Jordi Lippe-McGraw is a seasoned freelance journalist with an eight-year tenure writing about travel, parenting, and wellness for esteemed outlets such as Condé Nast Traveler, Travel + Leisure, Vogue, Brides, The New York Times, Elle, and Forbes. She is also the creator and founder of PAK Rêve, a versatile travel bag line celebrated by Conde Nast T…
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Million Dollar Weekend: How To Launch A Successful Business In 48 Hours with Noah Kagan, CEO of AppSumo
28:57
E69: Imagine creating a million dollar business in just 48 hours. Today, host Yong-Soo (@YongSooChung) is joined by a special guest Noah Kagan (@noahkagan), the CEO of AppSumo.com. Noah will discuss his new book "Million Dollar Weekend" and explain how he used these strategies and tactics to build AppSumo, a near 9-figure business. On today’s episo…
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Minisode: 7 Things My Team and I are Doing This Month to Reset our PR Strategy for Success in 2024
15:06
This first minisode of 2024 breaks down 7 things that host Lexie Smith and her team at THEPRBAR Agency are doing this month to reset their PR strategy for success in 2024. From collecting media kits to updating press kits to creating editorial calendars for clients, and more, hear how Lexie and THEPRBAR team are revamping their PR strategy to ensur…
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E68: Ever wonder how to grow your business profits just by leveraging relationships and strategic partnerships? Today, host Yong-Soo (@YongSooChung) is privileged to have a very special guest, Jay Abraham (@RealJayAbraham), the Owner of Abraham Group and America’s Highest Paid Marketing Consultant. Jay will discuss the concept of Relational Capital…
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Teresa Bigelow is the founder of boutique agency and career platform Spiral5. Throughout her 12+ years of experience in public relations, Teresa has worked with a wide variety of brands, from global media companies to music tech to psychedelics, helping to tell their diverse stories in the media. Her clients have been featured in the world’s leadin…
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E67: What if I told you hiring the right operator for your PHC could supercharge your business? But get it wrong, and it could all go up in flames. Even worse, it could get swiped right from under you. Sounds crazy, doesn't it? But believe me, I've lived that story. I've spent the last four years taking notes, testing strategies, and refining my hi…
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Cloey Callahan is a Senior Reporter at Digiday Media's WorkLife, where she writes about evolving workplaces and workforces across different areas like technology, spaces, culture, DE&I, leadership, and talent. Before WorkLife, she was a General Assignment Reporter and Editor primarily covering local news across six counties in New York State's Huds…
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From $0 to $10M ARR in Six Months: The Growth Playbook of Hunter Hammonds, Co-Founder & CEO of Assembly Ventures
31:44
E66: How did Assembly Ventures, from nothing but dreams and passion, pull in a crazy $10 million in less than six months? Call it nuts. Call it ambitious. Call it a crazy result. But it happened, my friend, it happened. Today, host Yong-Soo (@YongSooChung) sits down and spills the beans with Hunter Hammonds (@_hunterhammonds), the CEO and Co-Founde…
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Rachel Chang, a seasoned journalist with more than two decades of editorial experience, has built a successful career in travel and pop culture reporting. Formerly a Senior Editor at Us Weekly, Editor-in-Chief at J-14, and Entertainment Editor at CosmoGIRL!, today Rachel is a freelance writer and editor. She regularly contributes to Condé Nast Trav…
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E65: In today's episode, I revisit and remake one of the popular episodes to date and to be honest, one of the most important concepts that all founders should know - the I – We – They Framework, which has accelerated my business growth and could do the same for yours. I'm sharing this framework that I developed to help me gain clarity on what I ne…
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In this first minisode of season 6, Lexie Smith drops tips, strategies and hacks to try when pitching follow-ups. From free tools, to what to include in the body of the email pitch, Lexie shares how she and her team conduct thoughtful and relevant follow-ups at THEPRBAR Agency. Here’s What You’ll Learn: How a recent Pitching SOS Training she conduc…
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E64: In the world of startups, everyone wants that magic formula to get their business off the ground and scaling fast. But all too often, business plans end up as complicated, unwieldy documents that feel overwhelming to create and follow. Today, host Yong-Soo (@YongSooChung) goes behind the scenes with Brandon White (@BrandonCWhite). He generousl…
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Landing TV Product Placements and Collaborations with PR Pro & Entrepreneur Elaine Mensah of Showroom Etc
43:58
Elaine Ayensu Mensah is a fashion and luxury founder and strategic brand advisor. She has worked with brands across industries such as Netflix, HBO, Starz, British Fashion Council, London College of Fashion, Deloitte, and US Small Business Administration, to name a few). Her company, Showroom Etc. Provides a bridge between African designers, brands…
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From Hobby to Personal HoldCo: How I Built My Personal Holding Company (BONUS)
2:14:44
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E63: Happy Holidays! We're taking a one-week break from our regularly scheduled programming. But, we're not leaving you high and dry this week! I was fortunate enough to be invited to my friend and fellow entreprenuer Brandon White's (@BrandonCWhite) recording studio in Half Moon Bay a few weeks ago. If you can believe it, we talked for over 2 hour…
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Michelle Songy is a serial tech entrepreneur and founder and CEO of Press Hook, a media relations platform that connects brands, media, publicists, and journalists. Recognized as a changemaker in the PR industry, Michelle recently earned her spot on PRWeek’s Dashboard 25, a list of the most influential people in communications technology, represent…
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E62: Ever scratch your head wondering what business you should start next? Yeah, we've all been there. Today, host Yong-Soo (@YongSooChung) takes us on a solo flight as he unravels the simple decision-making process that led him to create his successful businesses. From his venture into startups after Wall Street to the unexpected success of Urban …
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This episode is extra special, featuring a guest trifecta from the Qwoted team, the network and platform that fosters relationships between the media, experts, and PR talent. In this episode, Lexie Smith speaks with Vannyda Thach (Media Support Manager), Maddy Kislovsky (Head of Sales), and Shelby Bridges (Success Manager). Each guest breaks down t…
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E61: Many entrepreneurs out there who are hustling to build their online presence often hit a roadblock in their creators journey. Like, they're missing a trick that could change the game for them. Growing your audience? That's no walk in the park. So many creators end up feeling stuck. Today, host Yong-Soo (@YongSooChung) sits down with the amazin…
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Today, I will let you know what I highlighted and why in part four of this Atomic Habits series. If you’re not familiar with Atomic Habits, here’s a crash course: James Clear wrote this book and introduces “The Four Laws of Behavior Change”. The four laws are: Make it Obvious Make it Attractive Make it Easy Make it Satisfying Those four things to r…
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Adapting to Change: Journalist Kells McPhillips on Freelance Writing in Today's Media Landscape
35:48
Kells McPhillips is a health and wellness writer whose journalism has appeared in The New York Times, Well+Good, Fortune, Runner’s World, Outside, Yoga Journal, and others. Kells also holds an MFA in Creative Writing from The New School in New York City. In 2022, her short fiction was shortlisted for The Masters Review Summer Short Story Award for …
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E60: How did a simple credit-card 'trick' post lead to massive audience growth? It all started with my X post about living in San Francisco with a $0 salary. Yeah, you heard that right - a $0 salary in one of the most expensive cities. And guess what? People lost their minds over it. My socials were a wildfire of comments, DMs, and yeah, even some …
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Today, I will let you know what I highlighted and why in part three of this Atomic Habits series. If you’re not familiar with Atomic Habits, here’s a crash course: James Clear wrote this book and introduces “The Four Laws of Behavior Change”. The four laws are: Make it Obvious Make it Attractive Make it Easy Make it Satisfying Those four things to …
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