Τα καλύτερα Bpd Healthcare podcast (2024)

1
The Future of Social Media Marketing 37:19

9d ago37:19

37:19

How will social media marketing evolve in 2025? Will Meta AI take off? Will the Metaverse make a come-back? How can marketers create ALL the content needed in an efficient way? How is social mimicking search? We’ve got our crystal ball out—join us for this peek into a social future.Από τον nonormal@bpdhealthcare.com (BPD Healthcare)

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Newsflash: Meta Movie Gen, Google AI Overview ads, and Walgreens closures 18:30

16d ago18:30

18:30

It's another busy week in healthcare marketing. Meta announced Movie Gen, Google launched AI Overview ads, and Walgreens closed more stores. In this Newsflash x No Normal, we analyze the news and its impact on AI, advertising, and retail health.Από τον nonormal@bpdhealthcare.com (BPD Healthcare)

1
Do you speak Finance? Navigating marketing planning & budgeting season 28:23

22d ago28:23

28:23

For many healthcare marketers, it's 2025 Planning season. Translation: it's time for tough budgeting conversations. Join us as we dig into the data-driven approach that can help CMOs get the marketing budgets they deserve.Από τον nonormal@bpdhealthcare.com (BPD Healthcare)

1
Newsflash: Hospitals' Value Under Attack, Again 16:41

1M ago16:41

16:41

New data by EY and the AHA shows that nonprofit health systems give back to communities to the tune of $129B. But in the same week, a new JAMA study focuses in on nonprofit hospitals tax exempt status. In this newsflash episode, we explore these conflicting reports and dig into the ongoing Value Attack on health systems. And—hot off the press, CVS …

1
Beyond the Backlash: How Healthcare Can Continue to Embrace Health Equity 35:41

1M ago35:41

35:41

How can we overcome the backlash against DEI initiatives and truly address health equity? Hint, communications plays a vital role. Guests Vanessa Nazario, Chapter President of the South Florida Chapter of the National Association Latino Healthcare Executives, and VP of Communications, Nicole Terry joins our host Desiree Duncan, VP of Health Equity …

1
Newsflash: Is the Pixel Mayhem finally over? HHS's Decision on Pixel Tracking 18:57

2M ago18:57

18:57

Hospitals and health systems have been in Pixel Mayhem for 2+ years now. But with the U.S. Department of Health & Human Services' recent decision to drop its appeal in the pixel tracking case—are our pixel tracking troubles finally over? Join us in a discussion about how healthcare marketers can responsibly navigate tracking technology, and balance…

1
Strategizing for Tomorrow: Healthcare in an Election Year 26:10

2M ago26:10

26:10

Check out more of our content surrounding the election: Podcast: Election Year: Navigating Healthcare Through Politics Blog: What the presidential election year means for hospitals and health systemsΑπό τον nonormal@bpdhealthcare.com (BPD Healthcare)

1
Rural Health Care: Who's doing it well? 32:48

2M ago32:48

32:48

The National Institute for Health Care Management reports that 80% of rural America is medically underserved. Because of this, building relationships and making authentic connections with rural communities is crucial for healthcare brands. In this episode, we discuss our personal experiences with rural communities and the importance of healthcare m…

1
Newsflash: Learning from Nike's brand challenges 19:06

2M ago19:06

19:06

Nike. Just say the word and brand strategists everywhere go gaga. But today, this storied brand is facing major challenges—Nike's revenue has dipped, digital sales have declined, and the stock price has plummeted. What's the tea? In this episode, we dig into what went wrong, and discuss learnings for healthcare marketers.…

1
Blending Art and Science: Data-Driven Storytelling 31:13

3M ago31:13

31:13

What happens when you combine the art of human experiences with the science of data? You get creative Precision Marketing. In this episode, host Desirée Duncan, VP of Health Equity, is joined by Mindy Adams, Chief Creative Officer, and Anne DiNapoli Block, Managing Director of Data Solutions & Analytics—all from BPD—as they discuss Precision Market…

1
Newsflash: Healthcare goes to Hollywood 13:56

3M ago13:56

13:56

Northwell Launches Northwell Studios Adoption Trends for Generative AIΑπό τον nonormal@bpdhealthcare.com (BPD Healthcare)

1
Let's Talk: Game-Changing Campaigns 32:43

3M ago32:43

32:43

What defines a game-changing campaign? Is it a community-driven project for a new smartphone launch, or perhaps a daring campaign that challenge digital dating norms? In this episode, Desirée Duncan, VP of Health Equity; Julie Bricker, VP of Media Innovation & Integration; and Christian Barnett, Chief Creative Officer—all from BPD—delve into the ga…

1
Newsflash: Will the cookie crumble? Google delays third-party cookie removal 13:43

3M ago13:43

13:43

Sources from the show Google gives up trying to eliminate cookiesΑπό τον nonormal@bpdhealthcare.com (BPD Healthcare)

1
Data or Bust: The Power of Precision Marketing 38:04

4M ago38:04

38:04

What if... healthcare marketers could speak to audiences one-on-one? What if... machine learning underpinned your marketing, getting smarter every day about your audiences, targeting, and creative output? What if... your marketing efforts drove a 10:1 ROI? We dreamed it. And then we built it. Join Precision Marketing experts Anne DiNapoli Block, Ma…

1
Newsflash: First Tupac now...HoloDoc? 16:10

4M ago16:10

16:10

Texas hospital is reportedly 1st in US to use holograms for doctor-patient visits Deloitte Insights: Building and maintaining health consumers' trust in generative AIΑπό τον nonormal@bpdhealthcare.com (BPD Healthcare)

1
In-Depth: Rome is Burning with Kristen Wevers 41:42

4M ago41:42

41:42

Want to read more about Rome is Burning? Click the link here: Rome is BurningΑπό τον nonormal@bpdhealthcare.com (BPD Healthcare)

1
Newsflash: The Surgeon General's Call for Warning Labels on Social Media 20:18

4M ago20:18

20:18

The Surgeon General is calling for warning labels on social media platforms due to mental health concerns. Yikes. For healthcare marketers, this creates a conundrum—when your business is to support community health, but also benefits from social, where do you stand? Join us as we debate this interesting issue.…

1
Igniting Greatness: SHIFT - Everybody's Work PT.2 33:29

5M ago33:29

33:29

In this episode, host Desiree Duncan, VP of Health Equity, is joined by guests Beth Toner, Director of Program Communications for the Robert Wood Johnson Foundation, and Dr. Jann Murray-García, Emerita Professor at the Betty Irene Moore School of Nursing at UC Davis. They discuss the background and impact of SHIFT Film's new documentary, 'Everybody…

1
Newsflash: TikTok Ban, the State of Cardiovascular Disease in the US, & Marketers' Perception of AI 16:57

5M ago16:57

16:57

Articles to check out: TikTok ban set for September arguments https://www.cbsnews.com/news/tiktok-ban-challenge-september-arguments/ Population shifts, risk factors may triple U.S. cardiovascular disease costs by 2050 https://newsroom.heart.org/news/population-shifts-risk-factors-may-triple-u-s-cardiovascular-disease-costs-by-2050 Salesforce State …

1
Igniting Greatness: SHIFT - Everybody's Work PT. 1 43:21

5M ago43:21

43:21

In this episode, host Desiree Duncan, VP of Health Equity, is joined by Chelsea Rice, Director of Engagement, and Director/Filmmaker Chad Tingle to discuss the making of "Everybody's Work," SHIFT Films' new documentary that addresses racism in nursing. From their conversations about documentaries that have inspired them and the purpose of the SHIFT…

1
Our minds are blown: GPT-4o, Google I/O, Microsoft Copilot+ PCs 21:53

5M ago21:53

21:53

Articles to check out: Microsoft will build AI into new laptops, firing shot at Apple Introducing GPT-4o Google I/O 2024 Apple Will Revamp Siri to Catch Up to its Chatbot CompetitorsΑπό τον nonormal@bpdhealthcare.com (BPD Healthcare)

1
Walmart closes 51 health centers...are the funnel wars over? 13:38

6M ago13:38

13:38

Newsfeeds are ALL a buzz with opinions and feelings about Walmart shutting down all of its health centers. This is not the first new entrant to launch a big vision for healthcare, only to pull back due to profitability. Can retails hang in the healthcare world? Is primary care truly 'too hard'? Are the Funnel Wars over? Spoiler alert: We don't thin…

1
Igniting Greatness: Brand Integration, HMPS 2024, and The Future of the CMO 31:34

6M ago31:34

31:34

We’re excited to share that the “No Normal Show" by Revive is now a part of BPD. This is our forum for tossing around thoughts, opinions and ideas on what’s new, cool, different, innovative, questionable or otherwise related to how consumers navigate health. In this episode, our host, Stephanie Wierwille, EVP of Engagement at BPD, Jason Brown, CEO …

1
How to drive patient acquisition with precision marketing 30:22

7M ago30:22

30:22

Patient acquisition is HOT on the minds of healthcare marketers. As the race for first-party data, AI, and personalization heats up, service line marketing ROI has never been more critical. Join Anne DiNapoli Block, Managing Director, Data Solutions & Analytics at BPD; and Ben Fuqua, Senior Vice President of Data & Analytics at Revive as we discuss…

1
Election Year: Navigating Healthcare Through Politics 29:54

7M ago29:54

29:54

Election years can bring lots of noise, more media spending, and the politicizing of non-political issues. So how can healthcare brands prepare themselves for the chaos that election years can create? In this episode Evan Harris, Senior Account Supervisor at Revive and Valerie Cole, Senior Director of Integrated Media at Revive share their thoughts…

1
For the love of AI 14:16

7M ago14:16

14:16

In this short episode, we cover three of the latest news headlines in healthcare and marketing. First, we're still seeing fallout from the UnitedHealth and Change Healthcare data breach, which continues to impact hospitals and healthcare providers with significant losses. Medicare is now covering Wegovy for patients with a risk of heart disease. An…

1
Ageism in healthcare, a tech 'supercycle', and Biden's plan to lower healthcare prices 10:12

8M ago10:12

10:12

Three articles to read: Ageism in healthcare: https://www.npr.org/sections/health-shots/2024/03/07/1236371376/bias-ageism-older-adults-geriatrics Amy Webb's 2024 Emerging Tech Trend Report @ SXSW: https://www.youtube.com/watch?v=5uLSDbh6M_U President Biden Takes New Steps to Lower Prescription Drug and Health Care Costs, Expand Access to Health Car…

1
Into the Upside Down: Cyberattacks, Task Automation, and Streaming 13:50

8M ago13:50

13:50

Change Healthcare, owned by United Health Group, just faced a major cyberattack. Join us as we discuss what those implications could look like for healthcare organizations and find out what we think about Amazon's Health Services Chief Medical Officer's op-ed on how AI can solve physician burnout. Also, what does Nielsen's report say about streamin…

1
Healing Through Creativity 30:07

8M ago30:07

30:07

Healthcare is fundamentally about humans. We serve patients, caregivers, families, physicians, and communities. Yet, sometimes when marketing healthcare services, the human needs get lost. The best creative ideas are the ones that find the tension and reflect the human experience. In this episode, Christian Barnett, Revive's Chief Creative Officer …

1
Back to the Future: Apple Vision Pro & The Funnel Wars 10:29

9M ago10:29

10:29

Here are the links to some of the articles and topics we've mentioned in the show: Apple Vision Pro New England surgeon says Apple Vision Pro has the potential to ‘redefine’ health care 3 health systems share their Apple Vision Pro plans The Funnel Wars Takes Two Steps Back Amazon Health goes through layoffs…

1
Top Priorities for Health System CMOs in 2024: Constituents & Collaboration 39:50

9M ago39:50

39:50

It's a challenging time for health system marketing & communications teams. With more internal stakeholders and external constituents than ever, how do you juggle the competing needs and objectives throughout your organization? Join Marian Dezelan, former health system CMO, and Sasha Boghosian, Chief Strategy & Innovation Officer at Revive, to disc…

1
No Normal Newsflash: Payor M&A, Gemini, and CVS Drug Price Transparency 22:44

11M ago22:44

22:44

As healthcare marketers head into holiday PTO bliss, the headlines ain't gonna quit. This week, big health plan merger activity between Cigna and Humana was called off; while CVS Health eyes an overhaul on drug pricing. Meanwhile, AI took a huge leap forward with the release of Google's Gemini. Join us as we dissect these massive moves.…

1
To Millennials and Beyond: What younger generations expect from healthcare 27:50

11M ago27:50

27:50

In this episode, your regular co-hosts step back from the driver's seat and let the co-producer, Mario Nichols, host the conversation. After all, this is The No Normal Show, right? Joined by Revive staff, Tiera Carlock and Oscar Davila, they discuss their perspectives on healthcare for millennials and Gen Z, how they navigate their health, and what…

1
Announcing BPD + Revive: A new era in healthcare marketing 25:21

11M ago25:21

25:21

BPD has completed its acquisition of Revive! We are thrilled to join forces, forming the undisputed leader in health system marketing. What does this partnership mean for clients, talent, and the market? Join Jason Brown, CEO and Co-Founder of BPD; Jessica Schmidt, President of BPD, and Chris Bevolo, President of Revive, as they explore the future …

1
No Normal Newsflash: Brand Safety on X / Twitter & Chaos at OpenAI 14:30

11M ago14:30

14:30

Thanksgiving week was anything but slow in the healthcare marketing world. Chaos continued at OpenAI as Sam Altman was reinstated as CEO; MORE brand safety issues arose at X (Twitter); and a new report from Trilliant discussed today's healthcare economy. Join us for this bite-sized hot-off-the-press episode.…

1
No Normal Newsflash: Walmart's Hospital Alliance & AI Progress 12:27

12M ago12:27

12:27

The healthcare news cycle is heating up. In this 5-minute newsflash, we'll share what Walmart Health's first hospital partnership with Orlando Health means for disruptors and health systems alike. And, we'll dig into the ever-changing world of AI with Salesforce and Accenture's first foray into life sciences AI, and discuss AI's future impact on kn…

1
Themes from HLTH 2023: Retail Health, AI, and Value-Based Care 36:05

1y ago36:05

36:05

In October, we took our annual pilgrimage to HLTH 2023 in Las Vegas. What did we find? A melting pot of conversations about the future of healthcare with smart health tech folks, startups, VC firms, retailers, and providers. We're reporting back on the top themes at HLTH: The Funnel Wars Rage On; Value is the Default, and AI, AI Everywhere. Listen …

1
We fell in love in a B2B place: Branding in a B2B World 30:28

1y ago30:28

30:28

B2B marketing gets a bad rap as boring, jargon-heavy, and uninspired. But it doesn't have to be that way. B2B audiences don't turn into calculators when they come to work... they have emotions, too. So how can health tech organizations, provider platforms, and other B2B health marketers build their brands in a way that attracts leaders and decision…

1
Healthy Brands: The Art of Brand-Building in Healthcare 37:13

1y ago37:13

37:13

In the second part of our our two-part series on brand-building in healthcare, Christian Barnett (SVP Strategy at Revive) and Lucas Hagerty (VP, Strategy) join the No Normal crew. We delve into the intricate world of brand positioning, including how to craft a strong brand personality, how to estimate the value of your brand, and when to involve yo…

1
Encore: Bold, Brave, and Beautiful: What makes great marketing? 30:28

1y ago30:28

30:28

On this episode, we dig into what makes truly great marketing: the work must be single-minded, authentic, relevant, forward, everywhere, and of course... bold. Three marketing campaigns give us all the goosebumps—as do some recent announcements from CES and the J.P. Morgan Healthcare ConferenceΑπό τον nonormal@bpdhealthcare.com (BPD Healthcare)

1
Brand Strategy in Healthcare: The Power of Emotion 37:09

1y ago37:09

37:09

For patients, emotion is high during tough health experiences. And yet, healthcare organizations shy away from building emotional brands. On this episode, Revive strategists explore why healthcare organizations often underfund brand-building—and how to change it.Από τον nonormal@bpdhealthcare.com (BPD Healthcare)

1
Cannes Lions Recap w/Lewis Williams, Head of Brand Impact at Weber Shandwick 36:57

1y ago36:57

36:57

The annual Cannes Lions Festival attracts the best creative work from around the world — plus dazzling activations, panels, and events. This week, we caught up with Lewis Williams, Head of Brand Impact at Weber Shandwick AND Cannes Glass Lions Juror to discuss what work stood out and what the industry needs now. Tune in for an inspiring chat about …

1
Claims, Contracts & Confusion: Managed Care Negotiations in 2023 34:02

1+ y ago34:02

34:02

Providers are feeling intense financial pressure. Meanwhile, payors are raking in unprecedented profits. When the contract negotiation in front of you is urgent, how can providers play the long game, adapting to changing market conditions, regulations, and patient demands? Join us for a heated conversation about how to win the payor-provider battle…

1
The Future of Primary Care, Part 2 with Dr. James Jarvis from Northern Light Health 20:20

1+ y ago20:20

20:20

In the second part of our series on the Future of Primary Care, we shift our focus to the coming age of AI. How has tech reshaped the daily lives of PCPs? What's coming, and will it help or hurt patient communications? And, how will tech help primary care continue to save lives and prevent disease? Tune in for all these insights and more, straight …

1
The Future of Primary Care with Dr. James Jarvis from Northern Light Eastern Maine Medical Center 32:13

1+ y ago32:13

32:13

Primary care is critical for better health—and a stronger healthcare system. Join us for a revealing episode as we explore the future of healthcare through primary care. Hear from Dr. James Jarvis, a leading physician in Maine, as he shares insights on the evolving healthcare landscape, the impact of staffing shortages, expanding technology, and th…

1
Supporting Physicians in the Chaos 27:24

1+ y ago27:24

27:24

Something's gotta give. Physicians have less time than ever before. Staffing shortages are strong. And tech woes don't help. Join us for a discussion about how healthcare marketers can support physicians in this rising chaos.Από τον nonormal@bpdhealthcare.com (BPD Healthcare)

1
Yes, marketers CAN address workforce issues (encore) 20:45

1+ y ago20:45

20:45

The crew discusses how to overcome challenges as a marketer to support your organization’s workforce crisis.Από τον nonormal@bpdhealthcare.com (BPD Healthcare)

1
Three marketing strategies for small and midsized health systems 31:17

1+ y ago31:17

31:17

For local and regional health systems, how do you win in a highly competitive landscape? Smaller systems face unique challenges—from smaller budgets to competing with a well-known AMC down the road. Join us as we tackle these issues AND share top takeaways hot off-the-press from HMPS 2023.Από τον nonormal@bpdhealthcare.com (BPD Healthcare)

1
The Value Attack: They're coming for health systems, and it ain't pretty 31:51

1+ y ago31:51

31:51

Learn more about the Value AttackΑπό τον nonormal@bpdhealthcare.com (BPD Healthcare)

1
ViVE 2023 Recap: The Evolution of Health Tech 36:02

1+ y ago36:02

36:02

Calling all data lovers, health tech marketers, and the AI-curious: this episode is for you. We got to nerd it up at ViVE 2023 last week, diving deep into health tech. With Amazon Pharmacy's roll-out, shifts in care delivery, and thousands of AI point solutions: is healthcare getting easier to manage, or more complex?…

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