Pharma companies are highly matrixed organizations, which presents challenges in handoffs, overlaps between roles and functions, access to data and accountability of who owns and acts on this data in a timely manner. Therefore, instigating change at an organizational level is difficult, and takes much longer than anticipated. This podcast will shar…

Toxic Portraits: Gout is traditionally viewed as a low-priority disease with misperceptions driving the narrative. To change those misperceptions, we must be creative and bring the impact of this condition to the forefront. Toxic Portraits provide an innovative way to look at a disease state often overlooked. This entirely different approach to cre…

Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ways consumers prefer to be engaged. Plus, given today’s budget realities, you’re likely being asked to achieve more with less. In this podcast, William…

Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into marketer's next steps after Google phases out 3rd party cookies in 2023.

Tune in to this episode of the Pharma Marketing Podcast for a deeper dive into pharma and modular content, with Ryan Rosenberg, Director Omnichannel Capabilities @ Sanofi, who shared his insights on making modular content work and why pharma is the perfect candidate for it.Από τον pharma marketing network

Tune in to this episode of the Pharma marketing Podcast, with our guest Wendy Pease, President of Rapport International and the author of The Language of Global Marketing for a conversation on why pharma should be thinking global from the start, addressing how to keep a consistent brand globally, and the many things that need to be considered when …

Tune in to this episode of the Pharma Marketing Podcast to hear a discussion with Charles Benaiah, Innovator, Founder and CEO of Watzan, Founder of ililli, and Jennifer Ginest, Digital Marketing Manager of PMN on audio and the possibilities of integrating it into your marketing strategy.Από τον Pharma Marketing

Tune in to this episode, Law Changes and Updates: What Pharma Marketers Need to Know, with our friend and Editorial Advisory Board member and returning guest, Darshan Kulkarni, Attorney of Law at the Kulkarni Law Firm which advises life science companies and their advisors including marketing and PR agencies with compliance issues, promotional revi…

Tune in to this episode of the Pharma Marketing Podcast to hear from our guest, Chris Wasden, Head of Pharma Specialty Solutions & Corporate Strategy at Happify Health and Jennifer Ginest, Digital Marketing Manager of PMN discuss the current role of Digital Therapeutics in Healthcare and were it is headed.…

Tune in to this episode of the PMN podcast to hear from our guest, Robert Schildt, Senior Director of Go-To-Market Innovation at Biohaven Pharmaceuticals and Jennifer Ginest, Digital Marketing Manager of PMN discuss how digital is being used to engage and personalize the CX experience in pharma.

In this podcast interview, R.J. Lewis talks with David Hunt, the CEO of the independent agency, The Considered, about how they are breaking the rules in pharma advertising. David discusses and answers questions around: How The Considered is different. What launched the conception of the agency? What rules is The Considered breaking? The new working…

Listen as we interview Diane Bartoli on the current and future state of eCME, what impacts COVID has had, and where she expects eCME to to post COVID.Από τον R.J. Lewis

The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Marketing and Evolving Patient Centricity – January 27, 2021. The discussion between host, Darshan Kulkarni, Head of Growth at Gentem Health, Omar Khateeb, and Director of DTC & HCP Marketing at Bausch …

In this podcast interview, R.J. Lewis talks with Tom Ollerton of Automated Creative about how they use Artificial Intelligence in the creation, testing and optimization of digital advertising. Tom discusses and answers questions around: His experience is doing marketing for pharma brands The role AI may have in taking away human marketing jobs (and…

Undeniability is the art of crafting something so unique that it can only be attributed to your brand. It is so desired that your consumers are magnetically drawn to it. It is so fulfilling that they can't help but come back for more. In this episode Stephanie bring her years of consumer package goods (CPG) experienced to our audience and addresses…

Robin Farmanfarmaian is a professional speaker and entrepreneur based in Silicon Valley. She has been involved with over 20 early stage startups working on cutting edge technology in healthcare; biotech, pharma, med device, and digital health. In this podcast, Robin discusses her digital health investments and books she's written as well as takes a…

Search engine optimization is difficult in any industry. In pharma and healthcare it can be particularly challenging. In this episode, the CEO of Logic Inbound, Vlad Mkrtumyan joins us to discuss the nuts and bolts of search engine marketing for physicians offices and healthcare clients.Από τον Pharma Marketing Network

The pharmaceutical industry is probably more privacy minded than most. The California Consumer Privacy Act, which came into full effect as of 2020 (retroactive to January of 2019), has been in the spotlight for a couple of years already and is not new to global pharma companies, although not everyone is fully versed in its content and the implicati…

In this episode of the Pharma Marketing Podcast, we sit down with Mark Stinson and Bob Baurys from 83bar, the #1 patient activation company in the healthcare industry. Mark and Bob bring two unique and highly relevant perspectives to the table from their extensive individual experience in healthcare and pharma marketing (Mark) and provider services…

The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Insys & Mallinkrodt: Is legal really necessary on your promotional review teams? from his podcast series, Darshan Talks.

With drug prices steadily rising and the opioid crisis in full swing with no end in sight, it's no secret that America's healthcare system is broken, in crisis, and its lawmakers are struggling to find solutions. Dave Chase, Co-Founder of the Health Rosetta and author of The Opioid Crisis Wake-up Call and the best-selling, The CEO's Guide to Restor…

R.J. Lewis and Rishad Tobaccowala have packed a lot into this 30 minute conversation which covers the "3rd Connected Age" of Data-to-Data connections through AI and Machine Learning, the Things-to-Things connections of IOT, and the new ways to connect including Voice, Cloud, AR and VR. They talk about how Publicis and the holding company agency bus…

R.J. Lewis and Ritesh Patel sit down for a candid conversation around the "Art of the Possible" - a fascinating discourse that includes Ritesh's advice on how to best engage AI for pharma manufacturers, hospital & healthcare executives, clinical researchers, healthcare/pharma marketers and partner delivery systems. This will be a half hour well spe…

In the second part of our interview John Mack turns the interview around on hosts R.J. Lewis and Don Langsdorf, to find out more on their vision for the Pharma Marketing Network moving forward. R.J. and Don discuss the new mission of the PMN, and its focus on a more collaborative approach with the industry to gain insights and perspectives directly…

R.J. Lewis, Founder and CEO and Don Langsdorf, Director of Digital Solutions & Strategy at eHealthcare Solutions interview John Mack, a.k.a. Pharmaguy, the founder of the Pharma Marketing Network. John shares some of his favorite moments from his 20 years as a highly visible and respected maverick in the pharmaceutical and healthcare marketing worl…