Ziff Davis Media δημόσια
[search 0]
Περισσότερα
Download the App!
show episodes
 
Loading …
show series
 
Chief Data Scientist at Ziff David (formerly Mashable) Haile Owusu talks about Velocity, Mashable's predictive social analytics tool to help navigate the new publishing space and discusses the role of data analytics in media.Από τον ADMA
  continue reading
 
In this podcast, ADMA has teamed up with Which 50 to talk about the issue of brand safety and the broader issues around programmatic. Hear from key industry players such as AdRoll, Integral Ad Science, Sizmek and Cherry Media Group, who kick off with the question, "When it comes to online advertising, who is responsible and how much can be left to …
  continue reading
 
Design thinking originated from 1960's architecture and has recently been applied to business strategy with intriguing results. Hear what industry experts Michael Buckley, managing director of Accenture Interactive, and Joe Cincotta managing director of Thinking Group, think about the discipline and why it may be key to organisational realignment.…
  continue reading
 
Content is an essential part of modern marketing, as customers are increasingly looking to educate and inform themselves before approaching brands. In this increasingly customer-driven era, storytelling has become an integral part of connecting with customers. ADMA had the pleasure of hosting Dan Murphy's head of marketing, Yolanda Uys at the 2016 …
  continue reading
 
Cambridge Analytica (CA) combine data mining and analytics to influence audiences. CA is specialises in political campaigns and is infamous for its role in the 2016 U.S. presidential election. Following a presentation at ADMA Data Day 2017, we sat down with the CEO of CA, Alexander Nix to talk data and politics.…
  continue reading
 
Cynthia Round, former Senior Vice President for Marketing and External Relations at The Metropolitan Museum of Art talks about the museum's rebrand, its challenges and using technology in a non-disruptive way to make museums accessible (and irresistible) to everyone.Από τον ADMA
  continue reading
 
Loading …

Οδηγός γρήγορης αναφοράς