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In the Analytive Podcast we break down actionable marketing strategies, discuss trends, provide tips, tricks, and hacks, and interview business owners and business consultants. We want to help make you a better marketer, better leader, better business person, and improve your life. This podcast is hosted by Tyler Brooks of Analytive.
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Jayson Manship is a mentor who guided me early in my career, with a diverse background at the intersection of technology and government. As a serial entrepreneur, Jayson has founded and led businesses across various industries, including catering, public relations, board games (Moonshot Games), and tech. If you want access to a great business mind,…
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Premier Body Armor provides complete body armor systems to defend against threats including handguns, shotguns, and high-powered rifles. We are headquartered in Gastonia, North Carolina, and all our products are proudly made in the USA. In this episode with Alex Stewart, President of Premier Body Armor, we discuss the body armor business, how the c…
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Optimistic Case for AI - Joe Fioramonti
1:03:58
1:03:58
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"AI is going to take all our jobs and kill us all!" If you watch the news at all, that's the tenor of the conversation. But what impact will AI really have? In this episode, Joe Fioramonti of Dark Square and I discuss AI, look at historical examples of new technology, and break out what the future *could* look like. If you're tired of the doom and …
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Link to Steve's Newest Project: https://dailyleadflow.com/your-calculator About Analytive: We are revenue artists crafting pathways to convert cold traffic into leads and revenue. Learn more: https://analytive.com/
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Secrets of Killer Social Media Video Content - With James Merkley of Story Path
1:10:11
1:10:11
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James Merkley was born and raised in Colorado and has deep roots in the Northern Colorado community. He and his wife of 8 years, Erin Merkley love driving through the mountains, exploring new restaurants, and experiencing all that Colorado has to offer. They now get to do all of that with their 8-month-old son, Ander and they love getting to make n…
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Working Under Steve Jobs, What is a Fractional CMO, and Startup Marketing with Pat Nicholson
58:29
Pat Nicholson is a seasoned marketing executive with over 20 years of experience leading marketing at both large (Apple) and small (Kno, Zepp, Deserve) technology companies. His career began in finance and operations, where he acquired a strong understanding of business fundamentals and developed a focus on achieving results and profitability. Pat …
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Lexi is building a new media brand, They Got Acquired (TheyGotAcquired.com). Their mission is to redefine startup success by featuring acquisitions of online businesses between $100K-$50M, deals that are too small to be covered in mainstream tech publications but can be life-changing for founders. Learn more about theygotacquired.com **************…
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Branding Masterclass - Why You Need a Killer Brand - with Joe Fioramonti of Dark Square Design
1:06:35
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Joe is the founder and creative director at DARKSQUARE. For over 15 years he has been helping companies that have not reached their growth potential by teaching them how to better understand and express their brand. He is also a professor at Flagler College in Saint Augustine FL where he teaches branding and design. He's taught branding at the grad…
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Christopher Johnson is a sales leader. We first met several years ago when he worked at an enterprise software developer. I reached out to Chris to do this podcast because he's one of the people I really trust who understand the intricacies and the hard work that goes into enterprise sales. Whenever someone not in the business world thinks sales, a…
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Have you ever really thought about how that meat you buy in the grocery store gets on your table? In this episode, I sit down with Jared Lerwick of Pumpkin Creek Ranch to talk about beef production, going against "big meat" processing, and running a direct-to-consumer food company. Find out more about Pumpkin Creek Ranch here: https://pumpkincreekr…
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Breaking Through Constraints in Your Business, Why Great CEOs are Lazy, and Business Entertaining Tips - Jim Schleckser
45:16
Jim Schleckser, CEO of The CEO Project. Jim helps leaders grow companies. Before he started The CEO Project, a firm that mentors fast-growth CEOs, he ran a technology business valued at $1.6 Billion. He has done business in 41 countries. Jim Schleckser, CEO of The CEO Project He has a regular column on entrepreneurial growth issues on Inc.com. He h…
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Selling Your Business, Looking for Life in Outer Space, and Being Transparent - Paul Pagnato
46:04
Paul A. Pagnato is Co-Chairman at Cresset, and Founder at PagnatoKarp, a top multi-family office and private wealth management firm with over $27 billion in assets under management. Paul is a Barron’s and Forbes top advisor with more than 30 years of industry leadership, ranked #1 in Virginia on Forbes Top Wealth Advisors and #2 in Virginia on Barr…
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Welcome to the Analytive Podcast! In this episode, Tyler interviews Terra LaRock. Terra is a school psychologist, turned "influencer", turned entrepreneur. She's the founder of the Mindful Mamas Club and Mindful Mamas App. We discuss her personal journey with mental health and her goal to equip others with the tools for good mental health. In this …
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Launching a Cosmetics or Physical Products Brand, More Supply Chain Chaos, Growing a Company - Matt Davis of D3 Advisors
49:48
Have you ever wanted to launch a physical products brand? Do you know what goes into creating, sourcing, and building out a cosmetic, OTC, or other CPG line? In this episode, I sit down with Matt Davis of D3 Advisors and we talk about what it takes to compete in this industry. We cover launching a brand, pricing, supply chain issues, shipping, paym…
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In this episode we talk with Mike Scimeca of FTC Assembly. Mike is a talented founder and entrepreneur with a background in Chemistry. We talk about how he got his start, what it was like to start his companies, and how he goes about starting and financing new companies. We also talk about supply chains and the impacts they are having on manufactur…
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Rachel Beisel - Fractional CMO + Author on leading, growing businesses, and her own background.
55:06
Rachel is a fractional CMO, entrepreneur, reformed executive, teacher, and athlete. Always ISO the next thing to build. In search of the lifestyle upgrade, she found herself in the Colorado mountains building the internet from the application layer to the physical network. She founded the largest women’s cycling team, Colorado Women’s Cycling Proje…
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Trademarks, Copyrights, Intellectual Property Law for Small Business Owners with Brian Hanning
58:20
Hello! Welcome to the Analytive Podcast. Today for our guest I have Brian Hanning. Brian is a lawyer specializing in business-related law. I asked Brian to come on the podcast for two reasons: First, as a business owner, I had questions about many of the legal aspects of running a business. Brian was gracious with his time, and I'm grateful for his…
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How to Form an LLC, Business Formation, Legal Considerations When Starting a Business - With Brian Hanning
1:06:29
1:06:29
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Hello! Welcome to the Analytive Podcast. Today for our guest I have Brian Hanning. Brian is a lawyer specializing in business-related law. I asked Brian to come on the podcast for two reasons: First, as a business owner, I had questions about many of the legal aspects of running a business. Brian was gracious with his time, and I'm grateful for his…
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Artificial Intelligence, Artificial Consciousness, AI vs Jobs, and AI in Marketing - with Rory Lewis
47:46
Dr. Lewis is the Program Director of the Masters of Computer Science. He is the recipient of Outstanding Achievement: Teacher of the Year for the College of Engineering, Computer Science. He is the recipient of Outstanding Achievement: Inventor of the Year University of Colorado, for his innovative work in machine learning. He is the recipient of t…
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Social Media Marketing for Local Businesses, Being an Influencer, and Building Business Relationships Online - Emily Drage of Drage Media
40:54
Emily Drage runs Drage media, a video production and promotion house designed to serve small businesses. On top of that, (and I how I connected with her), she runs the LifeInNoCo Instagram handle, where she's built a loyal and engaged following focused on a specific geographic area of Northern Colorado. In this podcast, we talk about what is workin…
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Carmelo Mannino is the co-founder and CEO of STOW IT, an online marketplace for vehicle storage. Upon graduating from Colorado State University with an MBA, Carmelo became the Head of Growth, at BillGO a consumer-facing mobile bill pay application that helped roommates share bills. During his tenure at BillGO, users grew from 0 to 10,000 within 3 m…
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How To Introduce Change to Your Nonprofit Organization - Erin Zimmermann and Rebecca Toll of Periscope Theory
50:56
Welcome to the Analytive Podcast! So good to be back. On the episode today, I have two people who are amazing, non-profit experts as well as the founders of Periscope Theory - a consultancy designed to help non-profits grown and become more efficient. Erin Zimmermann has over a decade of nonprofit and volunteer experience. Some of her highlights in…
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Today on the podcast we have Melanie Ulle! Visionary and Founder of Philanthropy Expert, Melanie views philanthropy as a true vocation. She previously worked as Senior Development Director at one of the largest foundations in the country. Her many years of professional experience include philanthropic development, political fundraising and nonprofi…
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Angel Investing Post COVID and Raising Money for Entrepreneurs - Denny Otsuga
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1:01:32
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Hello! Welcome to the Analytive Podcast. Today on the podcast we have Deniciro “Denny" Otsuga. Denny is a Japanese transplant to Colorado. He was initially trained as a Ph. D. molecular geneticist, and decided to use his scientific knowledge to help translate scientific discoveries to the marketplace to create a tangible benefit to society. After e…
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Navigating PPP and EIDL Small Business Stimulus & Strategic Planning for Nonprofits - Kim Fisher
58:26
EIDL loans, PPP, Stimulus, what does it all mean for you!? If you’re a sole proprietor, a small LLC, or in the non-profit space, this podcast is for you. Kim Fisher is the Chief Strategist at Vision Catalyst. With over 30 years' experience as a nonprofit executive and business coach, Kim's extensive experience in both domestic and international org…
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Episode 3 of the Ty'dpod with guests Krystal and Stevie Simpson.
1:08:14
1:08:14
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Tyler chats with real estate’s dynamic duo, twin flippers Krystal and Stevie Simpson. Join Tyler and the twins as they discuss their small-town beginnings, their first flip and their continuing passion for all thing's real estate. Twin sisters Stevie Simpson and Krystal Simpson may come from a small town, but they have big dreams. Passionate about …
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If you run, volunteer with, give to, or serve on the board of a nonprofit organization, you’re likely feeling the pressure right now. As someone who has supported and been a part of several important nonprofit organizations, I wanted to reach out to a friend of mine who has tons of experience in helping nonprofits navigate the chaos. Art Bavoso (MS…
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Staying Sane During COVID-19, Mental Health Plans, and Maintaining Strong Relationships - Emily Altman - The Analytive Podcast
55:09
Wow! What a crazy world we live in. We’re releasing this episode in the middle of the Corona Virus lockdown. With all the craziness in the world, I reached out to my friend Emily Altman and invited her to this podcast. Emily is a therapist with a focus on marriage, couples, and family counseling. I wanted to bring her on to get her perspective on h…
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Episode 2 of the Ty'dpod with Tyler Nicholson & Evelyn Bailey
1:02:24
1:02:24
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Join Tyler and his guest, artist Evelyn Bailey as they discuss life, art and the all-important relationship between the two. About this episodes guest. Evelyn Bailey is a well versed Professional Modern Visual Artist. Using both digital and traditional mediums to create captivating artwork that leaves lasting impressions on the viewers. With 20 yea…
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Digital Ads 201: Stop Spending Money without Getting Results - Tyler Brooks // Analytive // Fort Collins Startup Week 2020
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Episode 1 of the Ty'dpod with Tyler Nicholson & Niko Sofianos
1:00:56
1:00:56
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Tyler sits down with long time friend and founder of FIT HOP Niko Sofianos. Join Tyler and Niko as they catch up and discuss everything from Astrology to fatherhood, music, education and more on the first episode of the Ty'dpod. About this episodes guest. Niko Sofianos has been described as an interdisciplinary artist, entrepreneur, and visionary. …
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Doing Business in China, Understanding Chinese Culture, and Bridging the Cultural Divide - Todd Cornell
1:14:35
1:14:35
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Ladies and gentlemen, welcome to the Analytive Podcast! Today on the show I have Todd Cornell. Todd has a long history of working with and in China and boasts over 30 years’ experience in US-China business communications. He runs Cultur668 and is the Executive Director of the Northern Colorado branch of the Global Chamber. In this interview we dig …
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Bryan Kimbell is an experienced branding and marketing professional who is currently consulting and acting as fractional head of marketing for clients in a variety of industries. Through the years he has managed every aspect of marketing and brand development, advertising strategy and placement, in addition to growing international markets and work…
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Retargeting ads: you know, those annoying ads that follow you around the web after you’ve looked at something online? What if there was a better way to do retargeting? A way that was less annoying, more profitable in the long run, and managed to build your brand? That’s what Shoelace does. And I hope today’s conversation with Reza Khadjavi will giv…
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Cold Calling, Relationship Building, and Being Genuine in Sales with Chris Mullenberg - The Analytive Podcast
55:26
Today on the show, I have a friend of mine, Chris Mullenberg. Chris and his wife, Ashley, are both real estate agents here in Northern Colorado. Their company: The Mullenberg Team was founded in 2013, and we are now in the top 3% in sales volume in the Northern Colorado market. When it comes to sales, Chris is one of the hardest workers I know. He …
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Hello! Welcome to the Analytive Podcast. Today on the podcast, I have Dennis Lewis. Dennis is an experienced marketer in the ICO and blockchain space. We chat about marketing blockchain projects and how to evaluate ICO and blockchain companies to avoid scams. He recently released his book: Behold the Cryptopreneurs. You can find it on Amazon. Witho…
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Facebook Ads for Ecommerce, Running Lean Businesses, and Starting a Side Hustle - Travis Lee
1:05:39
1:05:39
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My guest today is a man who wears many hats. Travis Lee has worked for Silicon Valley software development companies, startups, built and advised e-commerce stores, is a Facebook ads expert, and currently runs parkour gyms as a passion project. In today’s podcast Travis and I talk about entrepreneurship, Facebook ads strategy, building great busine…
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Today, I’m super excited to have Colin Day on the Podcast. Colin is a Project Manager for the Institute for the Built Environment. As a PM, Colin’s focus is on civic resilience as well as district and city scale sustainability solutions. He is a graduate of the Master’s in Landscape Architecture program at Colorado State University, with a focus on…
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Building Great Products, Managing a Remote Team, and Scaling Startups - Seamus Nally of OTL Ventures - Episode 28 of the Analytive Podcast
1:01:43
1:01:43
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Ladies and Gentlemen, I'm super excited for today’s podcast. I sit down with Seamus Nally of OTL Ventures. We discuss building great software, how to manage a remote team, and the three core roles needed to build a great software tool. As a Product Manager turned CEO & Founder, Seamus designs and builds software to solve problems for people. At his…
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Forecasting, Understanding Human Nature, and Living Well - Eric Gemelli
1:18:56
1:18:56
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Today on the podcast we have Eric Gemelli. For those of you unfamiliar with him, let me give you a brief bio. Mr. Gemelli started working in finance in 1987 and has served in many positions in the insurance and mortgage banking industries. He has traded commodities for a living and raised venture capital. These experiences gave him the ability to w…
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The Power of Peer Advisory, Building a Network, and The Power of Community - Curt Bear of LoCo Think Tank
44:39
Today on the Podcast: Curt Bear Curt Bear founded Loco Think Tank in early 2014 after 15 years in banking. While in banking, Curt experienced Peer Advisory in his own life and decided that this brilliant concept was the ideal opportunity for personal and professional growth for business owners. “LoCo” stands for Local Community. LoCo Think Tanks pu…
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Imagine a dating site only for Kanye fans? It existed. And today I’m interviewing the man who built it. In this wide ranging conversation we talk about marketing, going viral, fear, art, growth, and so much more. Harry Dry is a master at getting in front of media, influencers, and building audiences. We talk about some of his failures as well as hi…
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Today on the Analytive Podcast, we do a deep dive with two LinkedIn ads ninjas. In this episode we cover: Why Businesses Should Consider Advertising on LinkedIn What Your Company Should Do Before Launching Your First Ad How to Reach the Best Audience for Your Product or Service What Key Metrics to Look For How to Think about Using Your LinkedIn Bud…
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Today on the Podcast: Daniel Fischer. Daniel Fischer does LinkedIn outreach and customer support at Wooly. Wooly reveals who your customers really are so you can build lasting relationships with your most important influencers. Daniel grew up on an Orchard in Mt. Hood, Oregon. He’s also an amazing cross-country skier. When applying to Harvard, he w…
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In this episode, I sit down with Lucas Casarez of LevelUP Financial Planning. We talk starting your own business, financial planning for entrepreneurs, and Lucas gives an insightful answer to my question, "When should entrepreneurs invest in their business vs. use traditional investment instruments." If you're in the process of launching a business…
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Pricing is an indicator of your business' value. When it comes to displaying pricing on your website, does it help or hurt your potential business? We'll discuss in this week's podcast. For fresh weekly email content on marketing, join our free Analytive newsletter: http://analytive.com/email
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How To Market To Your Dream Clients 🗂️🗂️Tyler Brooks at Fort Collins Startup Week - Episode 20
49:45
This week's podcast was recorded live at Tech Stars' 2019 Start Up Week in Fort Collins, Colorado. Keynote speaker and owner of Analytive Tyler Brooks shares his insight and expertise into how you can market to your dream clients in this special 45 minute episode. For fresh weekly email content on marketing, join our free Analytive newsletter: http…
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Algorithms and AI are working 24/7, 365. Can we, as humans outwork computers? Definitely not. In this podcast, we discuss how to work WITH advances in machine learning to benefit business and overall life efficiency. For fresh weekly email content on marketing, join our free Analytive newsletter: http://analytive.com/email…
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Before someone is willing to buy, there are three things your customers need. In this week's podcast, we break down these needs and discuss why ultra-persuasive copywriting isn't the end-all to strong client relationships. For fresh weekly email content on marketing, join our free Analytive newsletter: http://analytive.com/email…
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