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The Social Hotelier

Sam-Erik Ruttmann

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A podcast that inspires hoteliers to create meaningful and memorable experiences for their customers, in pursuit of their passion.I share my views and experiences relating to hospitality, tech trends and also relating to humanity. I am sitting down with world-class speakers, leading industry suppliers, top performing hoteliers, sharing about their inspiration, lessons they learned and how to make an impact.
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HELSINKI CALLING

Sam-Erik Ruttmann

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These are my close and personally formulated bottled stories called ¨HELSINKI CALLING', about my daily life in Helsinki. I will share tips from my travels that learned from the local community, where to stay, where to enjoy a local meal, and places of interest. Join my journey and send me comments.
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show series
 
Transforming Hospitality: AI, Automation, and the Art of Golf In this episode, Sam-Erik Ruttmann interviews Sami Hero, Founder & CEO Growth Fusion Advisors. Sami shared his insights on data-driven decision making, the role of AI in hospitality, and the significance of automation. The conversation also touches on the connection between golf and busi…
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In my recent conversation with Dominika Kustosz-Lee, CEO of DKL & Company, we explored some truly fascinating aspects of Korea’s luxury scene, hospitality, and her own life journey. Dominika shared how brands in Korea go beyond the usual, creating immersive luxury experiences that feel both playful and perfectly on-brand. It’s incredible to hear ho…
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Sheryl Plouffe, co-founder of ICONMAKER® Joint Venture, discusses the power of video podcasting for hoteliers to elevate their brand, attract global guests, and position themselves as leaders in the hospitality industry. She emphasizes the importance of storytelling, showcasing local culture, and creating high-trust relationships through podcasting…
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In this conversation, Kofi Maafo, co-founder of Bloom Bar in Accra, Ghana, shares the inspiring journey of establishing a successful hospitality business that caters to the middle class. They identified a gap in the market for affordable yet high-end experiences He discusses the challenges faced, the cultural impact of their approach, and how they …
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In this episode, Sam-Erik Ruttmann interviews Philippa Gamse, a renowned digital strategist, about digital marketing strategies and analytics for independent hotels. They discuss Philippa’s career in digital strategy and analytics, the importance of engaging directly with guests online, the impact of artificial intelligence (AI) in the hospitality …
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The Sustainability Revolution, Guide to Confidence, Commitment & Consistency Lee Stewart, author of How to Build Sustainability into Your Business Strategy, discusses the importance of aligning business operations with long-term environmental, social, and economic sustainability. He emphasizes the need for transparency and honesty in sustainability…
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Why Empathy Is the Most Important Skill for Conscious Leaders In this episode, Sam-Erik Ruttmann interviews Mike Handcock, the chairman of the Circle of Excellence Group, about conscious leadership and the key elements of a positive hotel stay. Mike shares his journey from being a professional musician to becoming a thought leader and empowering co…
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Transforming Spaces: The New Era of Hotels. In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann speaks with Strategic Hospitality Advisor Nicola Delvecchio, about the emerging trends in hospitality business models. They discuss the shift from traditional hotel concepts to spaces focused on personal growth and transformation, the …
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Fraud exposed in hotels and restaurants This episode explores the topic of fraud in the hospitality industry, covering various forms of fraud and the pressures that contribute to unethical behavior. The conversation also touches on the importance of sustainability and the risks of greenwashing. My guests are Carin-Isabel Knoop and Dr. David E. Morr…
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Delivering a Brand on a Day-to-Day Basis The Future of Hospitality Branding Mark Natale, co-founder of Smart Thinking, shares his insights on luxury branding and the strategic strategies that have positioned his agency as a leader in the industry. He discusses his journey from managing fitness centers and spas to co-founding Smart Thinking, emphasi…
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The Inspiring Tale of Crafting a High-End Resort in Vietnam’s Mountains! Hylton Lipkin, General Manager of Garrya Mukang Chai and Om Thule at Ban Yen Tri Group, shares insights on opening a hotel in Vietnam. The hotel is a Banyan Group branded resort called Garrya. Lipkin discusses the challenges of staff recruitment, especially in a remote locatio…
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The journey from child gardener to international landscape architect. In this episode, landscape architect Matthieu Mehuys shares his journey from growing up on a farm to creating sustainable biodiverse gardens around the world. He emphasizes the importance of understanding how nature works and working with it to create beautiful and eco-friendly l…
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In this episode, Sam-Erik Rutmann interviews Kay Chan, a freelance presentation designer with over two decades of experience. They discuss visual storytelling and brand communication, as well as Kay’s journey as a self-taught designer. Kay shares insights on working with Fortune 500 companies and the challenges of corporate bureaucracy. They also e…
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In this episode, Atiba de Souza, CEO and founder of Client Attraction Pros, discusses the role of hospitality in building communities and combating loneliness. Atiba shares his background in entrepreneurship and how it has shaped his perspective on business. He emphasizes the importance of having a bigger purpose and making a positive impact on oth…
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Revolutionizing Hospitality: Sustainable Solutions and Enhanced Guest Experiences. There are low-cost, high-impact sustainability initiatives… that don’t cost any money and are easy to implement.” In this episode, Sam-Erik Rutman interviews Sue Graves, CEO of Experience Alive, about sustainability in the hospitality industry. They discuss the impor…
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How to fix common digital marketing mistakes independent hotels make. In this episode, Adam Sinkus, the managing partner of A-Purpose Partnership, and I discuss digital marketing for independent hotels. We discuss the importance of having a clear marketing message that aligns with the overall brand and customer experience. We also explore integrati…
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🎧 Welcome to "Crack, Sip, and Celebrate: Step into the World of Scandinavia’s Beloved Crayfish Feast!" 🎧 As the sun lingers in the Scandinavian sky, casting its golden hues over the Nordic landscape, a vibrant tradition bursts to life—as savory and rich as the summer itself. Picture this: tables adorned with whimsical crayfish-themed decorations, d…
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Key to Resilience and Adaptability in the Travel Industry. Brian Chappon, CEO and founder of Centered Travel Wellness, shares his journey and the creation of a digital lifestyle platform for wellness-focused travelers. He discusses the importance of resilience and the ability to adapt in the face of challenges. Brian emphasizes the value of listeni…
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"Uncover Porvoo: Finland’s Best-Kept Secret with a Hollywood Twist" Porvoo is a picturesque town with charming streets, riverside views, and incredible restaurants. It is only a short drive or bus ride from Helsinki. The Old Town is a living snapshot of the town's past, with historical landmarks and cobbled streets. The Porvoo Museum and Johan Ludv…
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Attracting Talent: How Hotels Are Transforming Recruitment into Marketing. Summary The recruitment process in the hospitality industry is changing, and hotels need to treat it like modern marketing. Selling the destination and the dream is important in attracting potential employees. The hotel’s brand story and values play a significant role in att…
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Mastering Leadership in Hospitality: Insights on Challenges, Change, and Connection. In this episode, Sam-Erik Ruttmann interviews Summer Jelinek, a leadership expert with 20 years of hospitality experience. They discuss the challenges of leadership, the importance of personal connections in business, and the changing landscape of the workplace. Su…
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Why Blue Zone Retreats Work – discussion with Celine Vadam, Head of Retreats. In this episode, Sam-Erik Rutmann discusses Blue Zone retreats with Celine Vadam, the founder and CEO of a wellbeing concept consultancy WE(i)Think. We explore the uniqueness of Blue Zone retreats, the proliferation of wellness retreats in the market, and the importance o…
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Ahoy, listeners! In this episode of "Sam-Erik Prive'," we embark on a journey through one of the most captivating maritime events of the year: The Tall Ships Races. Join us as we explore how this event brings the grandeur of old-world sailing into the modern era, fostering education, teamwork, and international camaraderie. https://tallshipraceshel…
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Hotel Marketing Mastery: Insider Tips to Skyrocket Your Room Bookings! In this episode, Brandon Leibowitz, the founder of SEO Optimizer, shares insights on digital marketing for the hotel industry. The conversation covers search engine optimization, content marketing, social media marketing, pay-per-click advertising, email marketing, analytics, co…
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In this episode, Steve Anderson, an expert and author of The Bezos Letters, discusses examples of the principles of growing a business like Amazon. He shares insights on customer obsession, day-one mentality, high-velocity decision-making, and more. The conversation also delves into applying these principles in the hospitality industry and the impa…
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Bridging Finance, Hospitality, and Podcasting, discussion with Jelani Millard, founder of The Wapechi Collection. In this episode, Sam-Erik Ruttmann interviews Jelani Millard, a professional risk analyst, podcaster, and hospitality enthusiast. We discuss Jelani Millard’s background, travel experiences, involvement in hospitality, and the Wepachi Co…
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From Self-Doubt to Self-Trust: A Blueprint for Entrepreneurial Triumph! In this episode, I discuss with Dawn Ledet, a certified life coach and self-trust expert. Dawn shares her professional journey from working in the hospitality industry to becoming a life coach. She explains the role and responsibility of a life coach and self-trust expert, high…
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Why we cannot ignore Blue Economy, discussion with Ms. Josianne Cutajar. TSHS-0077 Ms. Josianne Cutajar is a Maltese (Gozitan) politician elected as a Member of the European Parliament in 2019, the youngest person to represent Malta in the European Parliament. She discusses her professional journey, the unique attractions of Gozo, and the importanc…
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Why Every Gravel Bike Ride in Finland is a Tiny Holiday! In this episode, Sam-Erik Ruttmann interviews Sari Puumala, the founder of PK & Company, about the growing trend of travel by biking, specifically gravel biking. Sari shares her passion for outdoor activities and how she got into endurance sports like triathlon. We discuss the popularity of g…
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Exploring Africa’s Diverse Charms: Insights on Travel, Sustainability, and Future Trends! In a comprehensive dialogue, Pirkka Tapiola, Ambassador of Finland to Kenya, Somalia, Eritrea, Seychelles, and Uganda, delves into the interplay between Africa and Europe, framing it as a pivotal element in the travel experiences of European tourists. Througho…
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Summary In this episode, Sam Erik Ruttmann interviews Piers Schmidt, the founder of luxury branding consultancy firm Luxury Branding. They discuss the challenges faced by luxury hotel brands in gaining global recognition and value compared to luxury goods brands. They explore the pricing premium discrepancy between luxury hotels and luxury goods, a…
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Summary This is Ep.02 of my discussion with Dr. Francesc Fuste-Forne, University of Girona, Catalonia. The Ep. 01 ¨How Instagram & TikTok are rewriting the rules of Gastronomy and Travel Marketing. TSHS-0072 is available for your listening pleasure. The conversation explores Greenland’s digital storytelling emphasizes its environmental factors and …
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Summary In the conversation with Dr. Francesc Fuste-Forne, University of Girona, Catalonia, we explore the role of social media in promoting luxury gastronomy in Abu Dhabi, and the challenges faced by bakeries in Catalonia during the pandemic. The chapters cover topics such as, the balance between authenticity and aesthetics in luxury gastronomy, u…
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SummaryIn this podcast episode, Sam-Erik discusses the latest edition of new hotels in Helsinki. He highlights three hotels in different segments and price points: The Maria Hotel, Grand Hansa Hotel, and City Box. Sam-Erik provides his impressions of each hotel and its unique features. He also mentions the potential and impact these hotels will hav…
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Unleashing AI’s Potential: Overcoming Common Pitfalls and Strategies for Success. Summary In this episode, Jayanth N Kolla, an AI expert, discusses the key considerations for implementing AI in businesses. He emphasizes the importance of understanding the evolution of AI and the different generations of AI technology. Jayanth advises companies to a…
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The Power of Storytelling & Mental Health Innovation – discussion with Daniel Hettwer. TSHS-0070 In this episode, we’re thrilled to bring you a fascinating conversation with Daniel Hettwer, an innovator venturing into the mental health sphere with creative technological solutions. As our conversation unfolds, Daniel Hettwer delves into the compelli…
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Unveiling Authenticity with Aradhana Khowala Welcome to Episode TSHS-0069 of our podcast series, where we dive into profound conversations with influential personalities shaping our world today. In this episode, we’re honored to have Aradhana Khowala, an inspiring figure in the fields of entrepreneurship, hospitality, and innovation. We discuss an …
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Paul Williams: Unleashing the Entrepreneurial Spirit In Dubai Once in a while, you’ll stumble upon a force of nature – an individual whose entrepreneurial passion and cunning innovation reshape their field, embodying the spirit of self-belief and soaring over adversity. One such person is Paul Williams, the CEO of Spearhead Creativity. In a recent,…
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“Bridging the Gap: How Susanna Sjöberg’s Expertise is Redefining Mental Wellness in the Hospitality Sector” TSHS-0067 To the listener and reader: What are your top three pain points in dealing with Mental Wellness challenges in your organization? Please write in the comments. Introduction: In the fast-paced world of hospitality, where customer serv…
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"Picture this - it's freezing outside, snowflakes are falling, the lake nearby is almost frozen, and yet, you see people, clad in swimsuits, ready to jump in. In Finland, this isn't an eccentric activity of a few daredevils, but a well-adopted hobby, known locally as avannon uinti (swimming in ice hole). An estimated 750,000 Finns are passionate ab…
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The Art of Shaping Ideas and Brands – Mike Munt, Creative Director Apogii Listen in as brand and design expert, Mike Munt, shares invaluable insights about his personal experiences and techniques to successfully shape the ideas and brands in this engaging podcast. He beautifully likens brands to books, emphasizing the delicate dance of visual desig…
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The episode titled “Branded Residences A Luxury Illusion or Real Value” discusses the concept of branded residences in the hospitality market. I am joined by my guest Mark Dardenne, an expert in the development of branded residences in the Gulf area. Branded residences have gained popularity in the past few years, especially in Dubai. Mark explains…
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The Roller Coaster Ride: What aspiring Entrepreneurs need to prepare for – Chris Nader. TSHS-0064 Chris Nader, CO-founder, of ENVI lodges talks about his background growing up in a family of hoteliers and his early exposure to the hospitality industry working at his family’s beach club at a young age. He later got a hospitality MBA from EHL, and wo…
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During the recent 8th edition of the Mediterranean Tourism Forum, I joined one of the Think Tanks at the Forum. The topic was ¨ Sustainability ESG requirements for the hospitality sector¨. Around the roundtable discussion, I met Gayle Murphy with Global Green Events. Here is what she had to say about her takeaways from the Forum.…
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In this episode, Ted Rubin @tedrubin—a leading Social Media Marketing Strategist, who has been on digital media since 1997—shares his perspective on how hotels and small businesses can use social media to create real relationships with their customers. Ted starts by explaining what inspired him to write his latest book, Return on Relationship: How …
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Designing for next-generation luxury customers. In this fascinating episode, we explore the changing landscape of luxury experiences with my guest Kristoff d’Oria di Cirie, Experiential Creative director and co-founder of Insogni Studio. Kristoff shares his insights on how the next generation of luxury customers value experiences over material poss…
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Join host Sam Erik as he speaks with Robyn Woodhead, who turned childhood travel adventures into a career pioneering luxury polar expeditions. Robin shares how her parents fostered her insatiable curiosity through globe-trotting from a young age. Hear how a failed Antarctic expedition in her 20s spent stuck in a tent led Robyn to establish with her…
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