The Pricing Queen (a.k.a. Sally Farrant) is here to help you get clear on your pricing in your small business and increase your profits so you can create the life you deserve. If you spend more time working IN your business than ON it, Sally is on hand with simple, jargon free practical advice to help you take control, increase your profits and become a Pricing Queen!
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What money myths are you running your business by? Your views and beliefs about money can really help propel your business forward or hold it back. I hear it all the time with clients, certain money myths that are said over and over again. But it’s often coupled with a desire to grow the business and reach bigger financial goals. However, if you do…
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Do you want to hit 2023 with a bang? Do you know where you’re headed in the next 12 months? Planning is so important for your business, because without a plan you will not hit those goals, won’t know what content to create and will not understand where your business is going. And with no way of being able to plan or make decisions to grow your busi…
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How do you price during a recession? It’s going to be a difficult time for many people, especially as prices are going up and inflation is at a record high. So how can you effectively grow your business when things are so tough right now? You have to remember that, although it’s a difficult time for some people, it’s not awful for everybody. And so…
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There are so many online business myths and success stories doing the rounds. As an online business owner, you cannot fail to see them or be attracted to them. It can be incredibly difficult to know what is and isn’t real, especially when you’re only being given half the story. That’s why I loved chatting with Teresa Heath-Wareing for this week’s p…
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Do you take your customer on a pricing journey? It’s a question you need to ask yourself, both when thinking about product creation and also with your marketing. The pricing journey is something that can make the difference between turning a browser into a customer, a new customer into a repeat one, or risking losing the sale altogether. So in this…
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Ready to outsource or take on an employee in your business? It’s a question many entrepreneurs have but are terrified of exploring, especially when they’re ready to grow. And at first glance, it may seem that an outsourcer is your best option - but is it the right option for you and your business? It’s a subject I chatted with Victoria Johnson of G…
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Batching is so useful for you and your business. At first glance, you might say it has nothing to do with pricing, but actually, it makes a huge difference to you, your business and the prices you charge. Because we all like to think we can multitask, but if you want to create your ideal business, you need to drop the multitasking and start embraci…
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Have you ever wondered how to set pricing for charities and non-profits? Maybe you want to give back more but don’t know where to start and how to price accordingly. It can be difficult finding that balance between earning enough to cover your business expenses and own salary, and also helping a wider range of people. But it is possible to give awa…
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Business growth is something we all want for our businesses. But often, there are three key problems you’ll face, when it comes to trying to grow - pricing, scaleable offers, and outsourcing. These tend to be the big issues in your business and will often hold you back and help you play small in your business. So if you’re currently frustrated with…
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Are you guilty of people pleasing, perfectionism or overthinking? And how does that come across in your business and your pricing? You may not immediately think the two are connected, but the emotional baggage that causes your people-pleasing or perfectionist habits impacts on what you’re willing to settle for in business, especially with boundarie…
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So many people I know are really terrified of going over the VAT threshold in the UK. But it isn’t something to be scared of - it’s actually a good thing for your business! On today's show, I want to talk to you about sailing over the VAT threshold without the fear, worry and self-sabotage that can go with it, so you can enjoy the growth of your bu…
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👑 5 REASONS TO SUBSCRIBE to The Pricing Queen podcast! 👑 😟 You're holding back your business because you're worried about the VAT threshold. 🤔 You want to know when it's the right time to take someone on to help. 😭 You struggle with people pleasing and client boundaries. 🤗 You want to give something back and find it hard to price for charities an…
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Pricing is something many in the coaching industry struggle with, and it’s often a subject that leads to a lot of undue worry and stress for new and experienced coaches alike. Common pricing issues include not charging enough and knowing how to position yourself in your chosen niche. It’s such a big subject and one I recently had the pleasure of sp…
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Do the words cash flow management bring you out in hives? Do you struggle to understand how cash flow and pricing are linked? Do you know how critical cash flow is to your business? Cash flow is an essential aspect of your business, and you need to understand it. But if it currently makes your head spin, you’re not alone! In this week’s episode of …
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As a business owner, there are many difficult conversations you’ll need to have. But when it comes to the most difficult, pricing has to be right up there. So many people find it difficult to be more confident with pricing, especially when it comes to putting yourself out there and talking about what you sell and how much it costs. But it’s essenti…
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When you start your own business, you want it to do well, so you’ll build it on the right foundations. And it’s no different for your financial system. It also needs to be built on the right foundations; otherwise, you’ll find yourself and your business floundering. So in this episode of The Pricing Queen, we’ll be covering the 4 Ps of financial pl…
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Running an online business isn’t as easy as you often think it will be. Marketing is one skill many small business owners struggle with, especially when it comes to audience growth and converting those followers to sales. So if you’ve ever wondered how you can make money from an online audience, you’re not alone! I had the pleasure of chatting with…
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Do you know what your business will look like in 12 months' time? A lot of people will say forecasting isn’t worth bothering with. After all, why would you forecast and look back at the last couple of years and what happened in that time? But I firmly believe that you should always be looking to know where you’re going. Because if you don’t know wh…
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Have you ever wondered how to get investment in your business? For many business owners, it’s something they may never think about or want. But depending on your goals, it’s worth thinking about investment or borrowing, as they can help you quickly grow your business to the level you want. Funding and investment isn’t an area I’m an expert in, so i…
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Your tax bill is probably one of the most unexciting things to talk about. But it’s something that can often keep business owners up at night. There’s a real fear and lack of understanding around taxes and if that’s something that worries you, know you’re not alone! After all, you don't want to suddenly be surprised on January 25th by a £5,000 tax …
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Pricing is one of the big issues business owners and freelancers struggle with. Far too many entrepreneurs opt for hourly billing when they start out, only to get stuck in the cycle of charging per hour for their expertise. But it’s a pricing model that limits earning potential and stunts any decent level of business growth. It also makes it diffic…
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How can you pay yourself more? It’s something many small and micro businesses, struggle with. When it's just you, it can be difficult to make sure you're paying yourself because you tend not to think of yourself as a salaried person or an employee in the business. But actually, you need to start thinking about yourself as somebody else you need to …
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How can automation help with your pricing? If you think automation has nothing to do with pricing and the other financial aspects of your business, you’re wrong! Automation can help you get more for your time without working harder or longer. And if you’re charging via fixed-cost packages or retainers (as I recommend!), automation enables you to ch…
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Do you know what you should and shouldn’t be asking your accountant about? That may seem like a strange question to ask, but it’s an essential one to explore. So many business owners are expecting their accountant to deal with things they’re not paying for - and it’s causing unnecessary feelings of stress and disappointment. So in this episode of T…
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Do you have a contingency plan in place if you need to take time out of your business? It’s a subject that can seem quite boring on the surface, and one many business owners avoid. But as I’ve personally experienced, it’s important and essential to think about it and create a contingency plan to cover your options. Because you can’t always forecast…
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👑 THE PRICING QUEEN PODCAST IS BACK 👑 I’m so excited to be relaunching my new series of The Pricing Queen! Stay tuned every Wednesday if you want to make more money in your small business. I'll be helping you get unstuck with pricing and finances in your small business, with practical advice and small tips from guests and myself about ways you can …
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In this episode: • VAT thresholds and money blockers • Managing price rises for VAT • VAT registration considerations • Accountants as a necessity Sally is a firm believer that tax and accounting shouldn’t run your business. While it’s important to be aware of these costs, Sally explains why she believes not registering for VAT can act as a money b…
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In this episode: • Fair value exchanges • The importance of a captive audience • Abundance attitude • Using pricing to relieve pressure • Removing barriers Sally talks to Fleur Emery, founder of REALWORK, an online co-working community for women. With a background in industry, Fleur decided she wanted to connect other founders and business owners i…
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In this episode: • Different ways to outsource • Pricing considerations • Time saving versus investment • Getting rid of the jobs you hate • Choosing specialists or generalists Sally walks us through what you need think about when it comes to outsourcing and why outsourcing parts of your client work is often the safest route. Whether its bookkeepin…
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In this episode: • Emotional relationships with money • Why women have more financial baggage • Finding your money personality • How learned money stories define our financial behaviour • Overcoming money blocks • The importance of money conversations Catherine Morgan is a financial coach and qualified financial planner. Catherine helps and support…
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In this episode: • Why passive income isn’t passive • The importance of having an email list • The planning process • Sell it before you build it • How to price passive income • Expected timelines Sally walks through a simple explanation of what passive income really means and why it is not actually passive! Providing clear examples of what passive…
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In this episode: • How to put yourself out as an expert • The process of raising your profile and reach • The value of visibility • Choosing the right media • Facing your fears • Personal content Sally talks to Rachel Spencer, a freelance journalist and publicity expert for small pet businesses. Rachel talks about how raising your profile can contr…
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In this episode: Hourly & daily pricing Value-based pricing Competitor pricing Penetration pricing Psychological pricing Sally talks through 5 pricing strategies, quickly covering off the pros and cons and methodology behind each one. Whether your work is project based or you’re looking to sell packages, Sally will have likely outlined a pricing st…
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In this episode: Terms and conditions for freelancers Being competitive Valuing your service Unnecessary pressure Measuring success Sally talks to go-to freelancer support & coach Emma Cossey. Emma runs the popular and very active Facebook group The Freelance Lifestyle where she encourages and supports her community with resources and tools to make…
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In this episode: Revisit your pricing often Why pricing by the hour punishes efficiency Packaging for freelancers How you can help others (without changing your prices) Pricing should reflect experience How you can put your prices up Sally sets about busting these popular pricing myths: Pricing is once and done. You can only ever price by the hour.…
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In this episode: Why you should consider selling to corporates Income versus impact How to select the right corporates for you Lead generation Business development calls Getting referrals Sally chats with Selling To Corporate founder Jessica Lorimer about how selling to corporates can be a great way to grow your business. Jess explains to Sally why…
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In this episode: How to fix a price and still make money How to create boundaries with your client How to communicate new pricing structures with existing clients Don’t be afraid to outsource Price in less than 15 minutes! Sally quashes the popular notion that fixed pricing means you won’t charge enough. Do you charge the client for the hours you’v…
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In this episode: Understanding how to price yourself Creating zero competition Finding your preferred audience Rob, a former hypnotist, and Kennedy, a former mind-reader, are the lively duo who are uniquely positioned discuss the psychology behind email marketing and run Email Marketing Heroes. Through their past 18 years as entertainers, they have…
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In this episode: How to identify and define your niche. The three niche elements. Tapping into your client’s language. Packaging up your services. Why you should become the specialist in your field. Amy Caiger helps businesses identify and communicate their niche to their target customers. She chats with Sally about dispelling anxieties businesses …
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In this episode: Why hourly billing is nuts! What is the way you should be getting paid for your services. Why billing and pricing are not the same thing. The importance of scoping last. The ‘why’ conversation. Why you should always offer three price options. Retainers and when to use them. Former software developer and now value-based consulting g…
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In this episode: Charging more or less than your competitors. How to increase your prices. Pain in the ass tax. Dealing with scope creep. Client boundaries. Can I charge more than my competitors? Sally breaks down this popular question and discusses reasons why it is ok to charge more than your competitors. It is important to look at your personal …
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In this episode: Top issues with stock. Pricing strategies. Profit margins. Shipping costs – to include or not to include. Direct vs. wholesale selling. Magic margins – good, better best. Laura Harrison is a retail expert with 25 years retail experience across corporate and in-store. Her main focus is on the financial side of retail, looking at pro…
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In this episode: Creating online products – what to consider. Courses or membership? Pricing strategies for online products. Janet Murray helps build and grow online audiences for businesses (customers, fans, followers, subscribers etc.) to boost sales. Janet discusses what factors you should consider before deciding to create and sell an online pr…
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In this episode: The importance of time-tracking Centralising tasks Identifying opportunities for systems What to outsource Setting business boundaries The pomodoro technique Amy Mitchell is an online business strategist that develops systems to ensure a business’ day-to-day actions align with their big dreams and end goals. Amy and Sally discuss t…
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In this episode: How to respond to requests for advice Utilising power hours Should you discount for friends and family? Sally looks at why you should be more conscious about the time and information you’re giving away next time someone wants to “pick your brains.” Whether they are looking for advice or want to have a chat, be mindful. Sally sugges…
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In this episode: Becoming a business owner not an employee Imposter syndrome Increasing your pricing Pricing blocks Osmaan Sharif is a business and mindset coach who works with ex-corporate professionals to help them overcome obstacles and grow their own business. Osmaan talks to The Pricing Queen about his rapid transformation formula which involv…
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In this episode: Sally is an accountant with 25 years of corporate experience working for organisations such as Channel 4, Guinness World Records and Philips electronics. But she is a far cry from your typical boring bean-counter! A lover of high heels, diet coke, chick lit and dark chocolate she also has a fantastic track record for helping compan…
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In this episode: Why you shouldn’t price by the hour Your pricing personality How to get started with pricing Learn how pricing by the hour punishes efficiency and ties you to time for money. Sally’s pricing personality quiz will show if you’re running a business or a hobby; are you an Underpricing Una, an Overpricing Orla, a Discounting Donna or a…
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In this episode: Why you should price with packages Why you should have prices on your website Avoid discounting Pricing strategies for up-sales and down-sales Sally explains how creating packages for your services can make a big difference to your business. Using pricing packages ensures you know what to charge every single time, removes difficult…
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The Pricing Queen (a.k.a. Sally Farrant) is here with her straight talking advice on how to increase your profits through properly pricing your product or services, helping you earn more money in your business. Connect with Sally on Instagram LinkedIn Like what you hear? Don’t forget to rate and leave a review to help spread the word! The Pricing Q…
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