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The LinkedIn™ Branding Show

Michelle B Griffin and Michelle J Raymond (#MichelleSquared)

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The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and busin ...
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𝗧𝗵𝗲 𝗦𝘁𝗮𝗻𝗱𝗼𝘂𝘁 𝗪𝗼𝗺𝗲𝗻 𝗦𝗵𝗼𝘄 is the podcast for impact-driven female experts, leaders, and entrepreneurs ready to build visibility, personal brands and thought leadership for next-level opportunities and growth. Join your host, Michelle B Griffin, a personal branding, PR, and LinkedIn visibility speaker, author, and founder of Standout Women Media, who teaches professionals and audiences to define their unique brilliance and stand out as impactful authorities in their field. VISIBILITY IS YOUR SU ...
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Ask Brien Show

Peter Bronstein and Traci DeForge

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Why, you ask, in the world would you spell Brien B- R- I- E- N? Well, I'll tell you why- because the E stands for a lot of different things that happen to represent the Ask Brien Podcast. The E stands for EMPATHY, putting yourself in other people's shoes. EXCELLENCE, because this show exudes excellence. Another E, is the ENGINEER, because you can't run this show without the engineer. And last but not least, EXPERTS, because you need to be an expert to be on the Ask Brien show. Every business ...
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The Internal Marketing Podcast

Kerry-Ann Betton Stimpson, Kerry-Ann Stimpson

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This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.
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IN THIS EPISODE: Sending a direct message on LinkedIn is one of the more personalized ways to start conversations. There are best practices you can take to avoid the spammier ways to network in the DMs. We share our processes and how you can build genuine connections with LinkedIn messaging. OUR BOOK: The LinkedIn Branding Book, The Power of Two: B…
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This week we are joined by marketing expert, Cyndee Harrison. Cyndee has worked with many entrepreneurs and businesses on sharing their stories and creating success in the marketing world. She explains why internal and external messaging is critical, and why your team needs to all be on board with the same mission. Cyndee talks about how podcasting…
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IN THIS EPISODE: We discuss LinkedIn Verification, a newer feature that allows users to confirm specific information about their profile, identity, workplace, or educational institution. Should do for the verification badge for your personal profile and business page? If you haven't yet gone through the process, we will share the how, why, and what…
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Should you form a corporation or LLC immediately when starting a business? This week, our very own Peter Bronstein is discussing how to set up a business correctly, and the impacts that could happen if you don’t. He describes what companies need to know when it comes to written and verbal contracts, and how to best protect yourself. Peter dives int…
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IN THIS EPISODE: Are you on Team Schedule or Team I'll Post When I Can? In this episode, Michelle Squared discusses how and why content scheduling can benefit you and your brand-building effort. Which camp are you in? Please send us a LinkedIn DM and let us know. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Busine…
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IN THIS EPISODE: Are you feeling down and discouraged about LinkedIn's reach? This can be frustrating, especially if you track (or over track) your LinkedIn analytics and content data. Good news: Analytics aren't everything, and the typical analysis of them might be steering you in the wrong path. We share our tips on what you should look for, othe…
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There's no escaping this truth: People assume you're a leader when you're a strong communicator, speak well, and present well. And they're much likelier to listen to you and buy into your ideas when you're confident and compelling. That's why honing your skills is critical to being confident on video — whether it's a presentation on Zoom, speaking …
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IN THIS EPISODE: What's the best type of content to post on LinkedIn? What format gets the most reach? In this episode, we share our proven steps and systems before you post content on LinkedIn. No more being overwhelmed — (or waiting until everything is perfect) — we detail how to strategically post LinkedIn content that's easy for you and easy to…
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Taylor and Coop have a look at section 1, Humanity, of Max Stirner's The Unique and Its Property.Episodes Mentioned:Ego Book Series:https://soundcloud.com/podcast-co-coopercherry/sets/the-unique-and-its-property?si=1353f061d719441caa42376e70a24966&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharingSaul Newman: https://soundcloud.com/po…
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Does it feel like you're spinning your wheels to get your business noticed? This week, we have Michelle Griffin on the show who is an expert on branding. As a Personal Brand and PR Advisor, Michelle discusses how to get your name out into the world as a small business and the best way to create a good message for potential clients. She talks about …
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IN THIS EPISODE: AI (artificial intelligence) technology and tools are all over Linkedin. Yet, does it make sense to use it for everything and every touch point? We discuss the latest trends, tools and share how they can help and hurt your personal and business brands on LinkedIn. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your P…
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Welcome to another episode of the Standout Women Series, where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership. Today, I'm highlighting one of my clients, Tanya Windman, who shares her journey of leaving corporate to launch her new consultancy, Windy & Co. Like Tanya…
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There are so many financing options available, sometimes it can feel confusing to know which option would be best for your business. This week, we have Glenn Russo from Avatar Financial Consultants on the show to discuss the various funding options, as well as what to watch out for. He goes in depth on the different financial options and explains w…
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IN THIS EPISODE: Are you hesitant to celebrate your professional achievements? Whether you've been hired for a new role, guest on a podcast, won an award, published a book, or spoken at an event, your accolades are meant to be shared and showcased. We detail the why, how, and where to announce them on LinkedIn and the exact mindset you need to stop…
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The week Coop and Taylor are joined by Matt Bower to discuss a few sections from Maurice Merleau-Ponty’s Husserl at the limits of Phenomenology as well as Husserl's The Origin of Geometry. Matt is currently Senior Lecturer in the Department of Philosophy at Texas State University. Matt completed his doctoral work at University of Memphis (2013) and…
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Are you a new business owner or entrepreneur who is looking for the best tips to get your business started right? This week, John Davenport joins the Ask Brien Show to talk about business development, marketing, and social media strategies. He shares some incredible tips on the best ways to utilize social media and how to ensure you are using ads c…
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IN THIS EPISODE: It's a new season change: fall/autumn in the US for Michelle B Griffin and spring for Michelle J Raymond in Australia. That is the perfect time for these five quick and easy profile refreshes. We share the top areas to update and where you'd be surprised by how critical (and often overlooked) they are for keeping you top of your mi…
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In this 50th episode, international bestselling author and thought leader, Seth Godin, shares profound insights on why internal marketing is crucial for sustained employee engagement and performance; the difference between management and leadership; and the cost of getting new customers versus the importance of treating frontline employees well. Tu…
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Don't let being an "introvert" keep you from getting visible and marketing your business. News flash: it's a self-limiting belief that's stopping you from greater opportunities. The good news is that many standout women experts and entrepreneurs are highly successful, and this doesn't stop them, including Brenda Meller, founder of Meller Marketing.…
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IN THIS EPISODE: Michelle J Raymond introduces her new concept and framework of "page advocacy" for company pages to empower employees and teams to grow on LinkedIn and beyond. It's a new twist and "bring everyone together" approach using The Power of Two to grow the brand, culture and hiring, sales, marketing and more. OUR BOOK: The LinkedIn Brand…
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Diversity is so much more than just gender or race, according to Judith Weigle. Today, we have workshop leader and diversity expert Judith Weigle on the show to discuss how she has redefined diversity and why human connection is crucial to employee retention and a successful business. Judith explains how remote work has impacted diversity and the c…
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IN THIS EPISODE: In this episode we chat about the dangers of commoditization of experts on LinkedIn. With the crowded feeds of thousands like you and the plague of pop-up experts it's critical you're well positioned and branded to be top of mind for those you're here to support. We share examples of those who're doing this top of mind positioning …
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James Wakefield returned to discuss the his work on Giovanni Gentile, including translations. He teaches modules on Political Thought, Government and Political Science in the Department of Politics and International Relations. His research focuses on European and American political theory, ethics, philosophy of education, and intellectual history.J…
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Is it hard to communicate what you do so the right people notice? Are you tired of missing out on opportunities and clients that you deserve? Join Standout Women Show Host Michelle B Griffin and guest Natalie Hales, a brand strategist for financial advisors, for this deep dive on niche positioning your personal brand to stand out in a crowded field…
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As a serial entrepreneur, it seems that Alex has done it all. His latest venture into the retail space has proven to be more challenging, but he’s learned a lot. In this episode, Alex shares more about his specialized venture into the motorsports industry and his advice on running a brick and mortar store. Alex shares how COVID has changed the land…
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IN THIS EPISODE: This episode is for you, hidden experts and introverts, or anyone on the sidelines who wants to "put themselves out there" but feels held back. We discuss how to self-promote that's not cringe but contribution and the exact areas on your profile to review and update to keep you top of mind for those you're here to serve. We Flip th…
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IN THIS EPISODE: Want more reach, engagement and followers for your LinkedIn company page? If your page isn't feeling the love, we share how to get it back on track plus three examples of company pages that are feeling the LinkedIn Love. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for E…
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The week Cooper and Taylor discuss chapter 1 of Jeanne Lorraine Schroeder's The Triumph of Venus The Erotics of the Market, Pandora’s Amphora: The Eroticism of Contract and Gift.Marcel Mauss's The Gift Episode:https://soundcloud.com/podcast-co-coopercherry/the-gift?si=75d82545bf564e358f5a22f2b59390c3&utm_source=clipboard&utm_medium=text&utm_campaig…
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Delve into the transformative impact of internal marketing on employee engagement and company success. Workshop's VP of Marketing, Jamie Bell, reveals powerful strategies and real-world examples of aligning internal and external brand efforts. Discover how creating an engaging employee experience can elevate your brand and drive business growth, wi…
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Empowering women over 40 is Jenna Capozzi’s speciality, especially when it comes to helping them market their businesses! This week, Jenna joins the show to talk about how she transitioned away from Hollywood into marketing and mentorship. She shares the best ways to cold call businesses in order to get your services in front of them, and how to be…
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Welcome to another episode of the Standout Women Series, where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands, and thought leadership. Today, I'm highlighting one of my clients, Shari Biery, who shares her journey to uplevel herself and her business by getting more premium positioned to s…
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IN THIS EPISODE: Is speaking on stages on your radar? We share our personal stories, strategies and best tips on how to launch yourself as a speaker (or podcast guest) sharing your unique perspectives using LinkedIn as your starting point. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for…
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Have you been trying to get your website to rank on Google, but you can’t get it past the second or third page? This week, we are joined by David Lowbridge of Two Feet Marketing to discuss SEO (Search Engine Optimization). David shares best practices to get your website seen, including information about how many words to use, what type of images to…
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IN THIS EPISODE: You may think people understand what you do and how you do it but shockingly most people can’t remember. The latest data says 65 touch points before people recall what you do. In this episode we share our stories and best tips to be remembered and referred on LinkedIn.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Yo…
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This week Cooper and Taylor discuss the first 4 chapters of Rene Girard’s Violence and the Sacred: Sacrifice, The Sacrificial Crisis, Oedipus and the Surrogate Victim, and The Origins of Myth and Ritual.Marcel Mauss's The Gift Episode:https://soundcloud.com/podcast-co-coopercherry/the-gift?si=75d82545bf564e358f5a22f2b59390c3&utm_source=clipboard&ut…
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Storytelling is one of the most important aspects of your business, because it allows your customers to know what to expect when they choose to work with you. This week we are joined by the Founder of The Business of Storytelling, Park Howell. Park shares why storytelling is so critical to your business, and provides the key elements that every sto…
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Guesting on LinkedIn livestream shows is one of the fastest ways to skyrocket your visibility and authority on the business platform of a billion professionals. It's an untapped publicity channel with numerous benefits and opportunities that can boost your brand and business. This week's episode will walk you through the do's and don'ts and fast tr…
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IN THIS EPISODE: All that glitters is NOT gold. Those you see who are "overnight sensations" on LinkedIn seldom are. We share our realistic timeframe, strategize, and tips on what's reasonable and foundational to build and grow your personal brand right now. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Br…
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This week Cooper and Taylor discuss Freud's Moses and Monotheism. This builds on what Freud laid out in Totem and Taboo as well our as discussion on that text. Working through different modes of the Oedipus complex as put forth in the concept of the primal father. This relationship between law, economy and the social bond is the focus.Our episodes …
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IN THIS EPISODE: We're getting spicy again with the top mistakes in pitching yourself and guesting on podcasts. LinkedIn is one of the top places to be seen as an expert in your niche, and these tips will help you land guest spots on industry shows and skyrocket your visibility in your field. OUR BOOK: The LinkedIn Branding Book, The Power of Two: …
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Are you considering launching a podcast to boost your visibility, brand, and thought leadership? What high-level considerations, trends, and updates are needed before you launch? Join Standout Women founder and host Michelle B Griffin and podcast expert Traci DeForge, founder of Produce. Your Podcast, as we discuss what's needed to launch your show…
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This week Cooper and Taylor spoke with Dr. Kara Kennedy about her book, Frank Herbert's Dune: A Critical Companion. Dr. Kennedy's publications include the books Adaptations of Dune: Frank Herbert’s Story on Screen, Frank Herbert’s Dune: A Critical Companion and Women’s Agency in the Dune Universe: Tracing Women’s Liberation through Science Fiction …
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Unlock the secrets to business growth by understanding your ideal customer. This week, we are joined by Ben Utley , a seasoned Certified Financial Planner™ professional from Physician Family Financial Advisors. Ben shares his journey into financial planning and the advantages of niching down his business. He highlights the importance of vision, val…
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IN THIS EPISODE: What makes you different and 'top of mind' to others? With millions of daily users on LinkedIn, it can be hard to make a name for yourself. In this episode, we share easy and fun ways to stand out rather than blend in with the masses, using our favorite tips and real-life examples from our LinkedIn connections.OUR BOOK: The LinkedI…
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This week Cooper and Taylor tackle the introduction and chapter 1 of Gilbert Simondon’s On the Mode of Existence of Technical Objects. Chapter 1 Genesis of the technical object: the process of concretization.PDF:https://monoskop.org/images/2/20/Simondon_Gilbert_On_the_Mode_of_Existence_of_Technical_Objects_Part_I_alt.pdfSupport us on Patreon:https:…
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Antelope Valley is growing at a rapid pace, and AV EDGE is ready to help businesses get started with expansion into the area. This week, we have Drew Mercy from Antelope Valley Economic Development and Growth Enterprise on the show to discuss how they can help all sizes of businesses take advantage of economic development programs. Drew discusses w…
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Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for le…
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