Τα καλύτερα Marketingtech podcast (2024)

1
An AMA With Reddit’s New VP Of Ad Product 52:36

6d ago52:36

52:36

It’s a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Reddit users want brands to participate in communities, she says, so long as their interactions are relevant and respectful.

1
Gopuff Goes In-House 56:36

13d ago56:36

56:36

Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Gopuff’s SVP of business, Daniel Folkman, who helped spearhead the company’s advertising business.

1
Let’s Live In A Data Democracy 56:25

20d ago56:25

56:25

Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available across the enterprise in a way that’s also respectful of the consumer.

1
Hyundai’s New Marketing Direction 1:03:01

27d ago1:03:01

1:03:01

Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because two brains are better than one, says Angela Zepeda, Hyundai’s former CMO and now its chief creative officer. But there are critics to this approach.

1
The Move Toward Better Measurement 53:17

1M ago53:17

53:17

There’s only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That’s why the brand invests so much in the customer experience. Plus: Piece of Cake’s hybrid MMM/MTA approach to attribution.

1
The Skeptical Technologist 54:27

1M ago54:27

54:27

AI-powered systems should make the humans that use them smarter, says WPP CTO Stephan Pretorius. “It has to be people first, not technology first.” Plus: why “technology doesn’t destroy jobs, it destroys tasks.”

1
Three-Ply Vs. One-Ply Programmatic 49:36

2M ago49:36

49:36

What does programmatic media have in common with toilet paper? A lot more than you might think, says Sherine Ebadi, managing director of forensic investigations at Kroll. It’s a question of quality (or the lack thereof).

1
Antitrust Soul Searching 55:04

2M ago55:04

55:04

With Judge Amit Mehta’s ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ’s search-focused antitrust case against Google. Plus: why Google’s Performance Max has some search advertisers hopping mad.

1
Brand Safety Is Critical – But Don’t Overdo It 49:15

2M ago49:15

49:15

It’s time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal’s SVP of enterprise. It’s okay to be cautious, but excluding all news from programmatic media plans isn’t the answer.

1
Travelers Just Want To Spend 56:41

2M ago56:41

56:41

Once consumers are ready to travel, they’re often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertisers to reach a new audience with high intent, says Christine Maguire, global VP of commercial business at TripAdvisor.…

1
MediaMath (By Infillion) Rides Again 45:16

3M ago45:16

45:16

It’s been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it’s time for the next phase, says Infillion CRO and CMO Laurel Rossi.

1
Measure Me This 51:22

3M ago51:22

51:22

Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US.…

1
Practical Ethics For Generative AI 54:51

3M ago54:51

54:51

It’s hard to set a strategy for AI adoption without getting a little hands-on experience first, says Betty Louie, a partner and general counsel at The Brandtech Group. You have to play around with the different tools before you even know where the guardrails are, she says.

1
The Case Against Last Click 58:37

3M ago58:37

58:37

If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the endurance of last-click attribution. Last click may seem “simple” and “tidy,” Covato says, but it doesn’t reflect the full funnel.

1
Lotame’s Next Phase 53:24

3M ago53:24

53:24

Signal loss is real, but don’t write an elegy for data management platforms just yet, says Andy Monfried, CEO and founder of Lotame, which turned 18 this year. Also in this episode: Lotame’s reinvention of itself as a data collaboration platform.

1
Don’t Call It A Comeback 36:38

4M ago36:38

36:38

With the rise of generative AI software and major changes to search platforms even in just the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search work and what the new world of search marketing even looks like. Enter Navah Hopkins.

1
A Sandbox Skeptic 59:00

4M ago59:00

59:00

What is Google’s true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did. But it’s hard not to be a little cynical about Google’s goals, according to Samantha Jacobson, chief strategy officer at The Trade Desk.

1
Is The Alt Video Currency Juice Worth The Squeeze? 59:30

4M ago59:30

59:30

Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.Από τον Alyssa Boyle

1
Roblox Breaks Into Programmatic 50:57

4M ago50:57

50:57

Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.

1
Question Everything 47:33

5M ago47:33

47:33

Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.

1
Turning Signal Loss Into A Gain 50:35

5M ago50:35

50:35

Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI.…

1
A New Day For Targeting And Analytics 48:39

5M ago48:39

48:39

Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and is native to cloud-based advertising.…

1
All Marketing Is Performance Marketing 1:00:04

5M ago1:00:04

1:00:04

If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.”

1
Bloomberg Media Went Direct And Has No Regrets 43:05

6M ago43:05

43:05

It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO.

1
The Privacy-Utility Trade-Off 49:07

6M ago49:07

49:07

Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym.

1
From ‘Big Data’ To Business Intelligence 44:05

6M ago44:05

44:05

It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with.

1
Unpacking ‘Performance TV’ 53:10

6M ago53:10

53:10

Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman.Από τον Alyssa Boyle

1
Straight Shooting With Invisalign 56:12

6M ago56:12

56:12

If you’re an ad tech or martech vendor thinking about pitching a marketer, then Kamal Bhandal, global VP of brand and consumer experience at Invisalign, has some important advice for you.

1
Dispelling Multicultural Myths 43:18

7M ago43:18

43:18

“There is no scale in multicultural media.” Lashawnda Goffin, CEO of Colossus SSP, has heard that statement many times – and it simply isn’t true. Yet the misperception persists, in part because of problematic programmatic practices.

1
#NoFilter With Eyeo’s New Chief Product Officer 48:21

7M ago48:21

48:21

Do people hate ads? No, according to Vegard Johnsen, who joined eyeo as chief product officer last summer after nearly a decade at Google. What people don’t like, he says, is having no real choice over what they see and not being treated with respect.

1
Inside Ally Financial’s Big Bet On Generative AI 52:00

7M ago52:00

52:00

Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.

1
Generative AI Is Moving From Hype Into ‘Serious Mode’ 51:04

7M ago51:04

51:04

Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies. Sounds about right. But at the same time, marketers are getting more serious about AI adoption, says Abhay Parasnis, CEO and founder of Typeface.ai.

1
AWS Wants To Be The Backbone Of Independent Ad Tech 51:54

8M ago51:54

51:54

Rather than a competitor to data clean rooms, Amazon Web Services – which has a data clean room offering of its own – considers itself to be a facilitator of ad tech companies, says Adam Solomon, global head of biz dev and go-to-market for AWS Clean Rooms. Guess there are no competitors in ad tech, only frenemies.…

1
A Healthy Dose Of Programmatic, With Doceree’s CEO 44:15

8M ago44:15

44:15

Meet Doceree, a programmatic health care marketing platform with a twist. Rather than allowing brands to target patients on the open web, Doceree has a specialized DSP for targeting doctors with secure messages on physician-only platforms, says CEO Harshit Jain.

1
Why Semafor Embraces The B2B Publisher Mindset 48:21

8M ago48:21

48:21

Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with their readers, advertisers see stronger performance, says Semafor CRO Rachel Oppenheim.

1
Don’t Talk Yourself Into A Downturn In 2024 1:03:15

8M ago1:03:15

1:03:15

Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not to make the same mistake as last year. Despite a more-than-decent ad market in 2023, media executives nearly manifested a recession out of fear that one was coming, according to professional advertising prognosticator Brian Wieser.…

1
Not All Automated Ad Products Are Alike 55:27

9M ago55:27

55:27

Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket, but they’re different animals. And despite certain benefits, advertisers aren’t in love with all that these two have to offer, says Nii Ahene, chief strategy officer at Tinuiti, on this week’s episode of AdExchanger Talks (our last of 2023!).…

1
The MRC May Be Old, But It’s Getting With The TV Program 52:05

9M ago52:05

52:05

The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization's SVP of digital research and standards.Από τον Alyssa Boyle

1
Taking The Measure Of Measurement On TikTok 43:57

9M ago43:57

43:57

As TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this episode: self-attribution, the rise (again) of MMM and how TikTok managed to roll with the ATT punches.…

1
It’s Time For Vanity Metrics To Perform A Disappearing Act 53:20

10M ago53:20

53:20

Just because a channel isn’t where a final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain.

1
Down With Blocklists! 1:02:51

10M ago1:02:51

1:02:51

It’s not that brands don’t care about supporting the news and good journalism. But an overreliance on keyword blocklists has made it seem that way, says Zefr CEO Rich Raddon on this week’s episode of AdExchanger Talks.

1
The State Of Media Analytics – And American Rugby – With A Kiwi Entrepreneur 41:23

10M ago41:23

41:23

Google Analytics dominates the analytics market – but analytics isn’t a zero-sum game, says Ben Young, CEO of insights and measurement startup Nudge. Also: The important of measuring attention and finding "value at the margins."

1
Exploring The Minds – And Ad Spending Habits – Of Local Advertisers 1:00:31

10M ago1:00:31

1:00:31

Local advertisers are spending more on social media platforms today than three years ago, despite being unconvinced social media is the best place to reach their customers. What gives? Corey Elliott, Borell's EVP of local marketing intelligence, explains the story behind the numbers.

1
Data-Driven Marketing Is State Farm's Best Policy 52:03

10M ago52:03

52:03

State Farm has spent tens of billions of dollars on TV advertising and brand marketing. But programmatic media buying also has a big role to play in helping nurture leads, says Alyson Griffin, State Farm’s head of marketing.

1
Creative And Media’s Much-Needed Merger 54:06

11M ago54:06

54:06

The strategy behind agency holding company reorgs makes sense: consolidation of related assets under one roof. But simply merging creative agencies doesn’t solve the bigger client need, which is bringing creative and media closer together, says Jellyfish CEO Nick Emery.

1
Brands, Please Don’t Add “Israel” And “Hamas” To Your Keyword Blocklists 1:07:39

11M ago1:07:39

1:07:39

Advertisers that shun legit news sites for fear of blowback from consumers should think twice – people are smarter than they think, says Vanessa Otero, CEO of Ad Fontes Media, a startup that rates the news for bias and reliability.

1
Demystifying Black-Owned Media With Black Enterprise 48:17

11M ago48:17

48:17

Despite good intentions, the ad industry still has a misconception that Black-owned media can’t scale, says Justin Barton, SVP of digital strategy and partnerships at Black Enterprise.Από τον Alyssa Boyle

1
Buy Now, Pay Later … And Then Launch A Retail Media Network? 50:58

11M ago50:58

50:58

Klarna is best known as a BNPL service. But don’t be surprised if you see the Swedish payments company eventually launch its own retail media network, says CMO David Sandstrom.

1
GroupM’s Performance Chief On Why ‘Commerce Is Going To Disrupt Everything’ 47:31

12M ago47:31

47:31

Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail media.

1
Solving The Advertising Puzzle With New York Times’ Joy Robins 42:46

12M ago42:46

42:46

At The New York Times, paying subscribers come first – an approach that works on advertising side, too. Hear from newly appointed Chief Advertising Officer Joy Robins, who believes that when media has gone astray, it’s because publications didn’t put the reader at the center of their decision.

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