Join host Kirstin Appelt, Research Director of UBC Decision Insights for Business & Society (UBC-DIBS), as she interviews Behavioural Insights enthusiasts and experts from BC and beyond to explore: how BI is being used to tackle societal and planetary challenges, how BI skills are used across sectors, how BI intersects with other fields, how to conduct BI projects, and how BI is advancing with new research. Liner notes: Calling DIBS is recorded and edited on the traditional, ancestral, and u ...
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Rhiannon Mosher, Human-Centred Design Researcher with the Behavioural Science Office within the Public Health Agency of Canada. In our second episode on mixed methods, Rhiannon Mosher explains how mixed methods are a crucial part of an anti-racist, Indigenized practice of behavioural science. She shares the value of deep learning about people and t…
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Rhiannon Mosher, Human-Centred Design Researcher with the Behavioural Science Office within the Public Health Agency of Canada. Rhiannon Mosher returns to the podcast for a two-episode series about mixed-methods approaches. In this first episode, Rhiannon defines qualitative methods, shares examples of qualitative techniques, and explains the impor…
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Meghan Martin, Regional Immunization Leader working in Population and Public Health. Meghan Martin discusses how the intersection of behavioural science and public health draws on the longstanding public health mantra: "make the healthy choice the easy choice". Meghan shares recent examples of how BI is influencing public health practice, including…
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Stephanie Papik, the Moose Hide Campaign Society’s Director for the Public Service. Stephanie Papik returns to share how we can work together to simultaneously Indigenize behavioural science and use Indigenized behavioural science to tackle issues impacting Indigenous peoples. Stephanie discusses the power of two-eyed seeing and the ABCDE framework…
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Lindsay Miles-Pickup, Methods Specialist with the BC Behavioural Insights Group (BC BIG). In part two of this two-episode series inspired by Michael Hallsworth's "Manifesto for Applying Behavioural Science", Lindsay Miles-Pickup and I continue our conversation about the evolution of the practice of behavioural insights. In this episode, Lindsay wal…
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Lindsay Miles-Pickup, Methods Specialist with the BC Behavioural Insights Group (BC BIG). In part one of this two-episode series inspired by Michael Hallsworth's "Manifesto for Applying Behavioural Science", Lindsay Miles-Pickup returns to the podcast to talk about how the practice of behavioural insights is changing and improving. Lindsay uses a r…
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Ammaarah Martinus, Senior Program Office at UNESCO MGIEP. Ammaarah Martinus has applied BI in large organizations based in South Africa and India. Ammaarah shares how starting small, but strong helps build the necessary BI appetite and awareness for project success. She also shares other key requirements for rewarding BI project partnerships, inclu…
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Meera Paleja, Program Head for Investor Research and Behavioural Insights at the Ontario Securities Commission. Over the last decade, Meera Paleja has worked in academia, management consulting, and different levels of government. Drawing on her diverse experiences, Meera shares a high-level look at BI in Canada and walks us through the similarities…
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Jordyn Hrenyk, Michif researcher & PhD candidate at Simon Fraser University. Jordyn Hrenyk uses her background in strategy and entrepreneurship to study behaviour, business, and society at both the micro and macro levels. Jordyn's research portfolio questions a variety of implicit and explicit assumptions, such as how values are communicated throug…
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Brett Cloutier, Senior Research Manager at ATB Financial. From the BI perspective, personal finance is a classic example of an intertemporal choice problem where spending tomorrow depends on planning and saving today. Brett Cloutier is a UX/CX researcher who has added this type of BI lens to his work exploring barriers and solutions for financial p…
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Britt Titus, Behavioral Insights Lead with the International Rescue Committee (IRC). Britt Titus applies BI to wicked problems in humanitarian settings around the world. These problems and settings require modifications to the standard BI approach to problem-solving. Britt walks us through how her team at the IRC has expanded the problem scoping ph…
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Craig Hutton, Senior Behavioural Scientist with the BC Behavioural Insights Group (BC BIG). In a great BI project, the behavioural and decision sciences provide the questions and data science provides the tools to answer those questions. As someone who is both a data scientist and a behavioural scientist, Craig Hutton is the ideal person to talk us…
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Brianne Kirkpatrick, Principal Advisor with BIT Canada, & Ansley Dawson, Senior Manager, Financial Empowerment Program at WoodGreen Community Services. Ansley Dawson and Brianne Kirkpatrick tell us about their joint work using BI to support folks on social assistance. We focus on the innovative Income Transition Project, which is free social worker…
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Stina Grant, Methods Specialist with the BC Behavioural Insights Group (BC BIG). Stina Grant joins us for a deep dive on secondary research. Stina walks us through the importance of understanding the existing evidence base -- what has been done in which context and to what effect. She shares tips for how to conduct good literature reviews, how to s…
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Stephanie Mertens, Behavioural Scientist at the Ontario Behavioural Insights Unit. Foundational research developing new theories. Applied research testing solutions in the field. Stephanie Mertens helps us explore different ways of contributing to the behavioural and decision sciences. She also shares her takeaways from her meta-analysis of BI's fi…
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Yarnel Bender, Associate Vice President, Corporate Change Management & Communications, at TD Bank. Changing behaviour and managing change are two inextricably linked processes. As someone who is both a change management expert and a BI practitioner, Yarnel Bender is the perfect person to talk us through how these two tools complement and enrich eac…
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Jennifer Parisi, Manager of Marketing and Communications with Michael Smith Health Research BC. In her work across organizations in the health sector, Jen Parisi has come to appreciate the role that behaviours by patients, doctors, nurses, administrators, and others play in health outcomes. And, where there are behaviours, there are opportunities t…
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Daile MacDonald, Manager, Voice of the Customer & Behavioral Insights at WorkSafeBC. Daile MacDonald is a market researcher who added BI to her toolkit to be able to address the solution and research design questions that come out of exploratory research. Daile shares the obstacles and opportunities for behavioural insights in a big organization. I…
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Kirstin Appelt, Research Director of UBC Decision Insights for Business & Society (UBC-DIBS). Guest host Lindsay Miles-Pickup puts Kirstin Appelt in the hot seat to answer which BI-based superpower she would like to acquire, where she succeeds and fails in using BI in daily life, and which everyday inconvenience she would love to tackle with BI. We…
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Dave Hardisty, Associate Professor of Marketing and Behavioural Science at UBC Sauder School of Business. Fraud has been a big story in the behavioural and decision sciences this summer. Dave Hardisty returns to the podcast to help us understand the incredible story of fraud in research about, well, fraud. We unpack what an accusation of data fraud…
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Jiaying Zhao, Associate Professor of Psychology and the Institute for Resources, Environment and Sustainability at UBC. Jiaying Zhao (JZ) returns to the podcast to discuss the recent i-frame vs. s-frame debate, which suggests that we need to choose individual (i) or systems (s) change. JZ counters the debate with evidence that the i-frame and s-fra…
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Brittany Burrows, Behavioural & Product Designer. In her career in behavioural and product design, Brittany Burrows draws on an understanding of human behaviour to design products and experiences that meet user needs. Brittany shares important lessons that apply to both design and BI projects: understand the problem before you create a solution, wo…
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Vanessa Bohns, Professor of Organizational Behaviour at Cornell University. Vanessa Bohns is a social psychologist whose research shows that we often have more influence on others than we think we do. Vanessa explains how this can be good (giving a compliment really does brighten someone's day) and bad (asking for a favour can make it hard for some…
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Whitney Queisser, Lifecycle Marketer. For Whitney Queisser, UBC's Advanced Professional Certificate in Behavioural Insights introduced her to frameworks that have changed how she tackles A/B testing as a lifecycle marketer. Whitney discusses how she uses the RIDE process model to structure her projects, the EAST and MINDSPACE frameworks to brainsto…
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Shannon McDonaugh, Program Manager in Behavioural Insights at the Nova Scotia Outpost for Public Sector Innovation. Shannon McDonaugh completed UBC's Advanced Professional Certificate in Behavioural Insights to have a methodology for how she uses BI to help improve the lives of Nova Scotians. Shannon shares some of these projects as well as advice …
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Emily Salmon, PhD student, University of Victoria, & Member of Cowichan Tribes. As an Indigenous student, Emily Salmon noticed that course materials rarely reflected her worldview. Together with Jordyn Hrenyk, Emily researched the worldviews implicit in course materials as well as the resulting themes, consequences, and strategies to do better. On …
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Emily Cardon, Principal Advisor & Head of Research for BIT Americas, & Stephanie Wilcoxen, Senior Research Advisor, BIT. As researchers at BIT, Emily Cardon & Stephanie Wilcoxen know their way around the collaborative puzzle that is research design. Together we talk through the who, what, why, and how of research design, with a focus on the particu…
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Vince Hopkins, Assistant Professor of Public Policy at the University of Saskatchewan. Vince Hopkins returns to the podcast to chat about the continuum of research design from lab studies to field studies. We discuss the opportunities and challenges of different research designs as well as how to deal with different constraints prospectively in des…
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Sharilynn Wardrop, Protected Areas Ecologist with BC Parks. Sharilynn Wardrop returns to the podcast to share how she is using Behavioural Insights in a role and organization where BI is not the primary toolkit people reach for. We discuss challenges, successes, and strategies for weaving BI into projects in this context. We also reflect on the nee…
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Cecilia Sluga, Behaviour Change Senior Lead at Delterra. At Delterra, Cecilia Sluga works with a wide array of partners to create “Real Change, At Scale”. In part two of this two-episode series, Cecilia shares strategies for partnering with individuals and organizations. She also shares her advice for scaling, which involves finding the right mix o…
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Cecilia Sluga, Behaviour Change Senior Lead at Delterra. At environmental non-governmental organization Delterra, Cecilia Sluga brings her wide-ranging expertise to bear in encouraging behaviour change for the good of people and the planet. In part one of this two-episode series, Cecilia shares her journey to working on behaviour change in the non-…
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Rhiannon Mosher, Human-Centred Design Researcher with the Behavioural Science Office within the Public Health Agency of Canada. As an anthropologist by training, Rhiannon Mosher brings a unique perspective to her work in Behavioural Insights. She shares the challenges and opportunities of coming to BI from another field. Rhiannon also shares advice…
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Marika Smith, Sustainability Specialist with the City of Victoria. Marika Smith completed UBC's Advanced Professional Certificate in Behavioural Insights to learn how she could be intentional in how she shapes behaviour toward sustainability. Marika weaves behavioural insights into her discussion of the barriers and opportunities around a reusable …
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Heather Devine, Senior Lead of the Behavioural Science Office at the Public Health Agency of Canada. After founding the BC Behavioural Insights Group, Heather Devine has crossed Canada to help co-found the Behavioural Science Office at the Public Health Agency of Canada. Heather shares a look at how she is seeing BI spread across the "federal gover…
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Dana Hubackova, Project Manager with the BC Ministry of Children & Family Development. Dana Hubackova completed UBC's Advanced Professional Certificate in Behavioural Insights to continue building her innovation toolkit, which already included tools like project management, change management, and lean. Dana shares insights about the art and science…
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Anna Burrowes, Methods Specialist with the BC Behavioural Insights Group (BC BIG). Since graduating from UBC's Advanced Professional Certificate in Behavioural Insights, Anna Burrowes has transitioned into a role that enables her to both use BI and indulge her passion for continual learning. Anna shares details about the Methods Specialist role as …
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Melinda Deines, Director of Marketing & Communications at SLD. By completing UBC's Advanced Professional Certificate in Behavioural Insights, Melinda Deines has been able to apply BI to her work in brand strategy, marketing, and design. She shares how the intention-action gap was an aha moment in her BI journey and how she uses BI to tackle everyth…
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Stephanie Kuhn, Senior Business Analyst with the BC Ministry of Advanced Education & Skills Training. With her extensive User Experience background and her BI training from UBC's Advanced Professional Certificate in Behavioural Insights, Stephanie Kuhn is the right person for a discussion of the similarities, differences, and opportunities between …
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Amalia Colussi, UX Writer and Researcher at AlayaCare. Amalia Colussi is a graduate of UBC’s Advanced Professional Certificate in Behavioural Insights and our first guest from the Class of 2022! Amalia discusses how she combines communications, user experience, and behavioural insights in her work. She also shares her program highlights, challenges…
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Dale Griffin, Professor of Marketing and Behavioural Science at UBC Sauder School of Business. Dale Griffin, a co-founder of UBC Decision Insights for Business & Society (UBC-DIBS), joins us for the final episode of season 2 to talk about the theoretical foundations of Behavioural Insights and to share stories about working with both Daniel Kahnema…
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Kerri Buschel, Director of Experience, Marketing and Insights at WorkSafeBC. Kerri Buschel returns to the podcast to talk about the value of BI for employees, employers, organizations, and other choice architects. We talk about how the Advanced Professional Certificate in Behavioural Insights enables folks to hone their BI knowledge and skills and …
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Mikayla Ford, Head of the BC Behavioural Insights Group (BC BIG). As the new Head of BC BIG, Mikayla Ford is perfectly positioned to look backwards and forwards at BC BIG’s ongoing evolution. We discuss how BIG’s project intake and scoping process have matured, including how BIG decides which projects to pursue with which methods. Mikayla also shar…
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Stephanie Papik, the Moose Hide Campaign Society’s Director for the Public Service. Stephanie Papik is currently working on a temporary assignment with the Moose Hide Campaign Development Society as Director for the BC Public Service. Stephanie and I discuss how BI can help us understand some of the barriers to Reconciliation, like blindspots and d…
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Dr. Andrea MacNeill, Surgical Oncologist at Vancouver General Hospital and the BC Cancer Agency. Dr. Andrea MacNeill, the Founder of UBC’s Planetary Healthcare Lab, introduces us to the concept of planetary healthcare, which is a re-envisioning of the intersection between healthcare and the environment. We discuss how behaviour can contribute to pr…
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Maria Giammarco, Senior Lead of Research and Development with the Business + Higher Education Roundtable. Through the lens of her interdisciplinary, cross-sectoral BI journey, Maria Giammarco and I talk about the inadvertent ways that many of us stumble into our love for Behavioural Insights. We also discuss how to build an intentional and inclusiv…
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How Can Being More Equitable, Diverse, and Inclusive Improve the Field of Behavioural Insights? (Episode 38)
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Sylvia Apostolidis, President of the Jasmar Group. Sylvia Apostolidis returns for Part 2 of our exploration of the intersection of Behavioural Insights and Equity, Diversity, and Inclusion. In Part 2, we turn to how EDI can improve BI. We discuss ways in which the field has not been diverse, inclusive, and equitable, changes it can make to be more …
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How Can Behavioural Insights Help Organizations Be More Diverse, Inclusive, and Equitable? (Episode 37)
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Sylvia Apostolidis, President of the Jasmar Group. Sylvia Apostolidis joins us for our first ever double-header set of episodes! In these two episodes, we return to the intersection of Behavioural Insights and Equity, Diversity, and Inclusion. In Part 1, we start with basic definitions, talk about how BI can help us move from awareness to action, a…
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Takuro Ishikawa, Senior Behavioural Scientist with the BC Behavioural Insights Group (BC BIG). Takuro Ishikawa has made a career of applying BI to different challenges. We zero in on public health and discuss how behaviour is at the root of many health challenges, whether in prevention or treatment. Tak shares case studies, highlights, challenges, …
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Kirstin Appelt, Research Director of UBC Decision Insights for Business & Society (UBC-DIBS). In this episode with guest host Dave Hardisty, we mix things up and Kirstin Appelt is the interviewee rather than the interviewer. Kirstin talks about her BI journey, the DIBS origin story, how BIG Difference BC got its start, and how the Advanced Professi…
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Cassandra Bernard, Senior Specialist, Innovation with the Canada Mortgage & Housing Corporation. Cassandra Bernard is a Senior Specialist in Innovation with the Canada Mortgage & Housing Corporation as well as a graduate of UBC’s Advanced Professional Certificate in Behavioural Insights. In recounting her journey from her first exposure to BI to us…
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