Τα καλύτερα Firedup podcast (2024)

1
How to Launch Your Company from Stealth 26:05

4d ago26:05

26:05

In Q2, 2024, VCs pumped 3.9 Billion dollars into pre-seed, angel, and seed round companies. That’s over 1,500 companies in that quarter alone. Given this, it is more important than ever that when it comes time to launch your company, you do so in a way that you can stand out. In this episode, Morgan walks through the essential steps for launching a…

1
A Conversation With FiredUp Partners: What To Expect From The Paycheck Protection Act, The Struggles Of Fire Families, And How To Help. 1:02:58

22d ago1:02:58

1:02:58

On Today’s Show: To Subscribe 👇https://thehotshotwakeup.substack.com/ I welcome the founders of FiredUp Partners, a wildfire advocacy group working to advance real solutions for wildland firefighters nationwide. They have recently returned from Washington, D.C., where they worked on the Wildland Firefighter Paycheck Protection Act, better housing, …

1
Episode 55: Men's Golfer Drew Zielinski 18:28

3d ago18:28

18:28

This week Drew joins the podcast to talk about his win at the Barry Invitational along with the team win.Από τον Lee University Athletics

1
Smoke Exposure, Wildland Firefighters, And Fertility: Dr. Luke Montrose Discusses His New Study Focusing On This Issue. How does wildfire smoke affect your reproductive health? 55:11

8d ago55:11

55:11

On Today’s Show: Subscribe to support the show: 👇 https://thehotshotwakeup.substack.com/ Today, I welcome Dr. Luke Montrose, assistant professor of Environmental and Radiological Health Sciences at Colorado State University. His work focuses on the health effects of wildfire smoke, and he studies how human behaviors and environment affect the way o…

1
The Role of Marketing in Driving Revenue with Christine Schaefer 43:21

11d ago43:21

43:21

Everything that people do in a for-profit company is done to drive revenue. More specifically, marketing plays a critical role in driving revenue and pipeline growth. Christine Schaefer, CMO of CrashPlan, joins us on the podcast as she shares her unique approach to marketing, how she ties her marketing efforts to attribution, the metrics she uses t…

1
Episode 54: Cross Country Runner Aaron Himes 21:38

11d ago21:38

21:38

This week Aaron joins the podcast as the Flames are getting ready for the GSC Cross Country ChampionshipΑπό τον Lee University Athletics

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Chief Brian Fennessy: President Of The California Fire Chiefs Association And Head Of Orange County Fire Authority. The Forest Service Aviation Policies, Workforce Shortages, Arsonists, and More. 54:46

15d ago54:46

54:46

On Today’s Show: To Subscribe 👇https://thehotshotwakeup.substack.com/ I am honored to welcome Chief Brian Fennessy, who has a long and distinguished wildfire career that has led him to become President of the California Fire Chiefs Association (CalChiefs) and Chief of the Orange County Fire Authority. We had a very candid conversation about the ong…

1
Hiker Charged In Oregon After Rescue Fires Turned Into Wildfires. Is Bridger Aerospace Under Attack? 2 California Congress members write FS Chief Moore, adding to the list. 54:15

16d ago54:15

54:15

On Today’s Show: To Subscribe 👇https://thehotshotwakeup.substack.com/ The Wall Street Journal published an article claiming that Bridger Aerospace is being attacked by predatory short sellers and political opponents. I cover that story and reached out to the parties involved, Montana Senator Jon Tester and Bridger Aerospace Founder and Senate candi…

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How to Work With Your VC's Marketing Partner with Laura Spaventa Lewis 45:31

18d ago45:31

45:31

The relationship between startups and their venture capital partners can provide immense value when approached the right way. Laura Spaventa Lewis, VP of Marketing at Eclipse, joins us on the podcast today as she gives us a behind-the-scenes look at how early-stage companies can work with their VCs, particularly when it comes to marketing and PR st…

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Episode 53: National Champion Ashleigh Simes 16:46

18d ago16:46

16:46

This week Ashleigh Simes joins the podcast after winning the Intercollegiate Tennis Association Division Two National Championship.Από τον Lee University Athletics

1
How to Create Corporate Messaging 42:33

25d ago42:33

42:33

Messaging, in essence, is what we agree to say (or not to say) about a particular topic. But when it comes to corporate messaging, it goes much deeper than that. Corporate messaging is what you agree to say about the company and everything that it’s trying to accomplish. This week, episode 57 of the FiredUp! podcast is about how to create corporate…

1
A Wild Week Of Fires. Crews Stranded, Civilians Injured, And Multiple Safety Zones Used. Crazy Stories From This Busy Week. California Fire Chiefs Battle The Forest Service Over Aviation. 53:31

28d ago53:31

53:31

On Today’s Episode: Subscribe 👇https://thehotshotwakeup.substack.com/ Extreme fire behavior continues across the United States. Firefighters stranded after a bridge burned over. Multiple fires had firefighters moving into safety zones due to fire behavior. Fires in Idaho burned 12+ miles in just hours; Wyoming fires merge, burn through subdivisions…

1
Episode 52: Women's Soccer Player Avery Sides 16:35

1M ago16:35

16:35

This week we remember Coach Larry Carpenter who passed away and we speak with Avery Sides as the Lady Flames host the 16th annual Kickin It For Kids With Cancer Game.Από τον Lee University Athletics

1
How to Recruit a Marketing Team with Chris Jensen 34:32

1M ago34:32

34:32

As the economy rebounds and marketing teams prepare to open new positions, it’s essential for startups to adapt their hiring strategies to reflect the market we’re in. Recruitment expert Chris Jensen joins the podcast today to unpack the latest trends and strategies for building a top-notch marketing team. From in-demand skills to streamlining the …

1
Former Hotshot And Smokejumper Jessie Thomas: Sustainable Health And Nutrition Into The Off-Season, And Raising A Fire Family. 1:02:40

1M ago1:02:40

1:02:40

On today’s show: Subscribe 👇 https://thehotshotwakeup.substack.com/ Today, I welcome Jessie Thomas of Sustainable Wellness. Jesse has a wealth of knowledge and experience as a former Lolo and Flathead Hotshot turned Missoula Smokejumper of 8 years. We discuss reviving your gut health after fire season, maintaining your physical and mental health to…

1
Episode 51: Pearl Phoncharatkun 16:14

1M ago16:14

16:14

This week Pearl joins the podcast to talk about the Lady Flames win this week and her individual win.Από τον Lee University Athletics

1
How to Improve Your Copywriting 45:18

1M ago45:18

45:18

Writing compelling copy is an art form that requires constant refinement. Too often, we fall prey to the “rules” of writing we have adopted over time that limit us more than they help us. In this episode, the Firebrand team comes together to pull back the curtain on our own processes of writing and tips and tricks we have learned over the years to …

1
Mass Casualty Incident After Crew Buggy Rollover In California. 6 Firefighters in Critical Condition. The Forest Service All Employees Call Details. 40:29

1M ago40:29

40:29

On Today’s Show: Subscribe 👇https://thehotshotwakeup.substack.com/ While traveling after a shift on The Airport Fire, a crew buggy rolled over on a California Freeway. They swerved to avoid a ladder that was in the middle of their lane—8 total injuries, with six firefighters in critical condition. I cover the Forest Service’s all employee call this…

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How AI Can Power Personal Connections with Dave Sifry 56:24

2M ago56:24

56:24

In an era where our digital connections far outnumber face-to-face interactions, we struggle with remembering, let alone maintaining, our Rolodex of network connections. But imagine if there was a way to store all of your past connections and bring them to the front of your mind right when you need them. That is precisely what Dave Sifry set out to…

1
Episode 50: Women's Soccer Player Grace Berry 17:13

2M ago17:13

17:13

On the 50th episode of the podcast, Grace Berry joins us to talk about the upcoming GSC opener weekend.Από τον Lee University Athletics

1
Arsonist Impersonating Firefighters And Law Enforcement Charged In Colorado. The Arsonist Personally Tried Contacting Me. Your fireline etiquette responses. 45:00

2M ago45:00

45:00

On Today’s Episode: Subscribe 👇https://thehotshotwakeup.substack.com/ Investigation into the nearly 10,000-acre Alexander Fire leads to arrest in Colorado. The suspect was allegedly impersonating a firefighter and law enforcement. He was pulling people over, pulling weapons, and driving around in a fake fire department truck. The suspect personally…

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Setting Up a Fractional CMO for Success with Jessica Zall 51:17

2M ago51:17

51:17

Startups often need strategic marketing leadership but not necessarily the full-time commitment of a traditional CMO. Enter the fractional CMO- an experienced marketing executive who comes in to provide high-level guidance and expertise on a part-time or contract basis. In this episode, we sit down with Jessica Zall, a fractional CMO herself, to un…

1
Episode 49: Volleyball Player Carmen Perez 16:01

2M ago16:01

16:01

This week Carman Perez joins the podcast to preview the Flame Invitational.Από τον Lee University Athletics

1
State Of Emergency Declared In CA, Line Fire Under Investigation. Hotshot Crews Demobed On A Fire For Declining Assignment Due to Safety. 48:02

2M ago48:02

48:02

On today’s episode: Subscribe 👇 https://thehotshotwakeup.substack.com/ A state of emergency has been declared due to the Line Fire in San Bernardino County. The cause of the fire is currently under investigation, with a few clues available. Unreal story of multiple Hotshot Crews declining an assignment due to safety concerns, then demobed. Other cr…

1
Lessons from a Year of Podcasting 30:23

2M ago30:23

30:23

FiredUp! has officially been in production for a full year! As we celebrate this milestone, our team wanted to sit down and bring you a special episode as we reflect on how far we have come as podcasters, the lessons learned along the way, and what we’re excited about for the future of the show. This week, episode 52 of the FiredUp! podcast is abou…

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Episode 48: Men's Soccer Player Marc Ehmann 18:54

2M ago18:54

18:54

This week the Flames captain Marc Ehmann previews the upcoming season.Από τον Lee University Athletics

1
Full Review Of The Little Twist Fire Tree Strike. Two States Ban PFAS In Firefighter Nomex. Fire Weather Moves Back In. Major wildfire fatality event in Portugal. 51:38

2M ago51:38

51:38

On Today’s Show: Subscribe 👇 https://thehotshotwakeup.substack.com/ Full Operational Update I go through the entire report released on the Little Twist Fire tree strike in Utah that left a Bonneville Hotshot pinned under a tree and severely injured. We get his perspective on the incident and how he stayed calm to calm his crew down. Two states, Mas…

1
How to Avoid Burnout 21:51

2M ago21:51

21:51

Burnout is a real struggle in the fast-paced world of startup marketing. It's that feeling of being mentally, physically, and emotionally drained, leaving you demotivated and unable to perform at your best. This week, episode 51 of the FiredUp! podcast is about how to avoid burnout! Download the Multiplier Marketing Megapack today. Exclusive offer …

1
Episode 47: Season 3 Debut 16:33

2M ago16:33

16:33

We are back! This week Carman and Philip recap the summer and set the stage for the upcoming season!Από τον Lee University Athletics

1
FS Chief Moore Calls Out Hypocrisy With Cost Of Living Increases. Says The Feds Are Not Doing Enough. FS Has A $740M Budget Hole. Cal Fire arrests another arsonist after wildfire destroys 13 homes. 43:50

2M ago43:50

43:50

On Today’s Show: Subscribe: 👇https://thehotshotwakeup.substack.com/ Chief Moore has strong words for the Feds regarding the increased cost of living and falling behind on inflation costs. Updates the rent rebates. He says there is hypocrisy in the system as BLM firefighters are getting cost of living increases, but FS employees living in the same b…

1
Announcing Funding in H2 2024 49:14

2M ago49:14

49:14

The startup funding landscape is constantly evolving, and in 2024, the rules of the game have changed once again. Although we are still down from the peak of funding in Q4 of 2021, we are slowly working our way back up with an uptick in the number of funding announcements we’re seeing. To navigate this, the Firebrand team came together to share the…

1
Balloons Over Boise Fires, It's Not UFOs. More Arson Fires In CA. A Small Lull, But Fire Weather Moving In. Also, how to get hired on a Hotshot Crew. 53:16

3M ago53:16

53:16

On Today’s Show: Subscribe 👇https://thehotshotwakeup.substack.com/ Balloons are once again flying over Idaho fires. I cover why they are there and what they are doing. An arsonist started another fire in Grass Valley, California. They were released from jail just hours before. How to get hired on a Hotshot Crew. I answer the questions people have b…

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Unlocking New Use Cases with Neha Bajwa 46:54

3M ago46:54

46:54

Most startups start fairly narrowly solving a particular niche problem. As they grow, the goal is to tackle adjacent use cases or vertical sectors using the same technology they started with. Neha Bajwa, the Vice President of Product Marketing at Neo4j, takes us behind the scenes as we delve into the details of how her company successfully unlocked…

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Starting Out with Account-Based Marketing with Ajay Khanna 46:39

3M ago46:39

46:39

Often for an early-stage startup, big account-based marketing (ABM) platforms can be too complex, too expensive, and ill-fitting for the stage of business they’re presently operating in. Yet, they still want to take some steps to go on that journey toward ABM. Ajay Khanna the CMO of Mezmo and an experienced marketing leader who has implemented ABM …

1
1 Civilian Fatality\4 Firefighters Injured On Colorado Fires. 143 Structures Lost On Idaho Fire. 3 Injured On Pioneer Fire After UTV Crash. 50:03

3M ago50:03

50:03

On Today’s Show: Subscribe 👇https://thehotshotwakeup.substack.com/ Colorado pops off. At least 1 civilian fatality and 4 firefighters were injured this week on those fires. Severe UTV crash on The Pioneer Fire in Washington, 3 injuries including broken bones and spinal injuries. Autonomous drones looking to use public surveillance systems to suppre…

1
How to Take Your Startup to the Next Level with Michelle Denogean 34:04

3M ago34:04

34:04

Scaling a startup is no easy feat; what works to get a business off the ground often doesn’t translate into driving sustainable growth. Michelle Denogean, a seasoned professional with over 20 years of experience in the startup world joins us on the podcast today to discuss strategies for scaling your startup, building a balanced team and so much mo…

1
Park Fire Arsonist Arrested In California. Oregon Begs Feds For Help. 2 Aviation Fatalities In CA. Wildfire in Alberta burns down half of the town of Jasper. 57:51

3M ago57:51

57:51

On Today's Show: Subscribe 👇 https://thehotshotwakeup.substack.com/ CalFire investigators announce the arrest of an arsonist who started the Park Fire. It’s now the largest fire in California this year. Oregon and Washington continue to struggle with a huge amount of wildfire and limited resources. Ranchers and private landowners step up to help. O…

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Lead Scoring Challenges with Arman Khayyat 44:21

3M ago44:21

44:21

While lead scoring is a critical strategy that startup marketers use to prioritize their most promising prospects, it doesn’t come easy. This highly sought-after marketing strategy still has a lot of points of contention and grey areas when it comes to implementation. Today we are joined by one of our own, Arman Khayyat, who leads the technical SEO…

1
American River Hotshot, Bobby Blaine, And His Hike Across America. Mental and physical toughness, camaraderie, and the positives of being a Hotshot. 1:06:59

4M ago1:06:59

1:06:59

On Today’s Show: Subscribe 👇https://thehotshotwakeup.substack.com I had a conversation with Bobby Blaine, who is hiking the 3,100 miles from Mexico to Canada on the Continental Divide Trail. Bobby is a member of the American River Hotshots, and he got his start on a trails crew before joining the apprenticeship program on a type 6 engine in the Pac…

1
How Agencies Price Their Work 31:12

4M ago31:12

31:12

As a startup, understanding how an agency builds its pricing, will equip you with the understanding to set a scope of work more accurately, agree on a budget quickly, and help you be a better partner overall. That’s why this week episode 45 of the FiredUp! podcast is about how agencies price their work. Download the Multiplier Marketing Megapack to…

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Injuries And Tree Strikes Across Multiple Fires. Wildfire Activity Explodes Across North America. Reports on the 2 fatalities this week, and full operational update. 51:26

4M ago51:26

51:26

On Today’s Show: Subscribe 👇 https://thehotshotwakeup.substack.com/ There have been multiple injuries and tree strikes on wildfires in California, Alaska, and in Wyoming. One led to a C-Spine fracture. Complacency can creep in, stay dialed and keep it tight. I cover the reports on the two firefighter fatalities this week. Should we start using mili…

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How to Measure Marketing Performance with Grant Johnson 42:15

4M ago42:15

42:15

With more technology, more data, and more processes than ever before, CMOs and heads of marketing are constantly defending decisions and trying to prove the value of marketing. Today’s guest Grant Johnson noticed this and created the Marketing Performance Index for CMOs, a methodology to assess and benchmark marketing performance. He explains how u…

1
CalFire Engine Rollover, Multiple Injuries. The Forest Service “Reply All” Heard Around The World. There is a lot of bitterness… plus full operational update. 36:12

4M ago36:12

36:12

On Today’s Show: Subscribe 👇 https://thehotshotwakeup.substack.com/ CalFire engine rolls over en route to wildfire in Oroville. Multiple injuries, however, no fatalities after a horrific crash. Northern California goes PL3. Bitterness inside the Forest Service between fire and non-fire employees boils over. “Don’t reply all”… Yeeeeesh. Full operati…

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Burning Questions About PR - Part 2 45:41

4M ago45:41

45:41

In our work, we run into common questions about PR best practices, industry trends, and strategies for startups. As a result, we started a series where our team gets together on the podcast to answer some of the questions we get asked. This week Chris and Morgan answer some of your questions on getting press to attend your events in a post-pandemic…

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Firefighters Robbed In Oregon While Assigned To A Wildfire. Permanent Wildfire Pay Solution Introduced This Morning. Forest Service announces hiring mess, offers rescinded. 52:00

4M ago52:00

52:00

On Today’s Show: Subscribe 👇https://thehotshotwakeup.substack.com/ Firefighters were robbed while working at the Upper Applegate Fire in Oregon. Gear, saws, and everything else were stolen. Police are searching for suspects. This morning, a permanent wildfire pay fix was inserted into the DOI appropriations Bill, which also includes other very inte…

1
250 Startup Marketers Share Their Plans 42:56

4M ago42:56

42:56

At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing sphere, sharing it with our audience. So, while most startup marketers are finding themselves in the trenches of their business, trying to figure out what’s working, what’s not, and the best practices to keep moving forward, we decided to get involved and …

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New Mexico Fires Listed As Human-Caused For 48 Hours, Then Removed. Spokesperson Says It Was An Automated Error. Local Mayor says fires were intentional. Investigation continues. 45:01

4M ago45:01

45:01

On Today’s Show: https://thehotshotwakeup.substack.com/ Full update on the New Mexico fires. Official fire reports listed the fires as human-caused for 2 days. The Agency spokesperson says that was an automated computer error. CIMT spokesperson said they were told the fires were both human and lightning caused during their inbrief. The local mayor …

1
How to Manage an Agency 50:24

5M ago50:24

50:24

Regardless of the agency you’re working with, the professional relationship you set will build the foundation for what you get out of the partnership. Here at Firebrand, we have worked with a range of clients from great to somewhat challenging, and have picked up on some best practices and things to avoid along the way. That’s why today on the podc…

1
The Wildland Firefighter Paycheck Protection Act, Where Are We With It? A conversation with NFFE Wildfire members, Max Alonzo, Andy Vanderheuel, and Steve Gutierrez. 1:23:00

5M ago1:23:00

1:23:00

On Today’s Show: https://thehotshotwakeup.substack.com/ I spoke with the folks from NFFE Wildfire about The Wildland Firefighter Paycheck Protection Act, where it is in the process, their trip to D.C. next week, and everything else they have been working on. Thanks to Max Alonzo, Andy Vanderheuel, and Steve Gutierrez for the great conversation abou…

1
Startup Marketer Outlook 42:04

5M ago42:04

42:04

As startup marketers, we can see the challenges and opportunities we are facing. But are these unique to us or are other startups experiencing something similar? To get to the bottom of this, we at Firebrand have been busy surveying 250 startup marketers and compiling a report that covers how we as a collective see the market, the confidence level …

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