Τα καλύτερα Diana Erickson podcast (2024)

1
How Presidential Candidates Master Marketing: Key Takeaways for Nonprofits with DJ Koessler 32:58

4d ago32:58

32:58

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) What if the strategies that win elections could also supercharge nonprofit fundraising? DJ Koessler is a trailblazer in political marketing who has shaped campaigns for Barack Obama and Kamala Harris. Together, we’re unlocking the secrets o…

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36: Fall ‘24 High Point Market Trends with Diana Rushton 29:34

4d ago29:34

29:34

Send Katie a Text Message!! ‘Tis the season for the Fall High Point Market of 2024! We know you’re here for the tips, tricks, trends, and everything we learn at market every time we go. And this time is no different—except we’re switching things up a bit! Di normally goes to market and gives us a recap on what’s trending in lighting, furniture, and…

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No More Writer's Block with the AI Content Assistant with Diana Otero 24:02

11d ago24:02

24:02

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) AI is already revolutionizing the way nonprofits operate and engage with donors. And Diana Atero is at the forefront, having spent over nine years as a Senior Product Marketing Manager at Bloomerang, a hub of nonprofit tech innovation! Toge…

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Creative Ways to Educate & Encourage DAF Giving with Chariot's Mitch Stein 34:47

18d ago34:47

34:47

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) Do you know about Donor-Advised Funds (DAFs)? This 3-letter word has been on a LOT of people’s minds, which is why I’m joined by Mitch Stein, Head of Strategy at Chariot, to learn how these tax-advantaged accounts are reshaping charitable g…

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Nonprofits in Action: Hurricane Milton Relief Efforts 6:52

19d ago6:52

6:52

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) As Hurricane Milton threatened Florida, I found myself grappling with anxiety and worry for my hometown of Sarasota. Traveling to Cincinnati for a keynote on the power of personal stories, I couldn't escape the shared trepidation at the air…

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35: Creative Burnout & Inspiration with Jennifer Bertrand 34:03

23d ago34:03

34:03

Send Katie a Text Message!! Creative burnout hits even the best of us. And Jennifer Bertrand (that’s right, of HGTV’s ‘Design Star’) is here to share her story with us from not-the-right-fit clients to sources of inspiration to how she’s been able to sustain her current level of creativity—Jennifer’s baring it all! Tune in, and don’t miss today’s C…

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How Subcultures Build Movements & Influence Through Storytelling 19:16

25d ago19:16

19:16

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) Three of the most famous movements in history were built on marketing, storytelling, subcultures, and creating influence. Today, we’re going to explore how leaning into subcultures (rather than mass marketing), can be REALLY powerful and cr…

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Harnessing the Power of Alignment in Fundraising with Mallory Erickson 32:20

1M ago32:20

32:20

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) Mallory Erickson’s new book “What The Fundraising” is out TODAY, and I can’t wait to share her wisdom around “alignment fundraising” – specifically why prioritizing alignment over your monetary goals is transformative. Mallory has done exte…

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34: How to Scale Your Interior Design Business to 7-Figures 24:49

1M ago24:49

24:49

Send Katie a Text Message!! Finances, in general, are a scary thing. Finances in your business, well, they can be even scarier. So how do you get over that? And what are the key skills and habits that business owners need in order to break through and reach that magical 7-figure number? Whether you run a 6-figure interior design firm and are wantin…

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The Secret to Successful Fundraising Appeals: How Language Can Make or Break Your Campaign with Dr. Emilie Socash 32:44

1M ago32:44

32:44

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) Why do some fundraising appeals succeed while others fall flat? It all comes down to the power of language. Dr. Emilie Socash, the visionary founder and CEO of the Nonprofit Help Center, is here to share groundbreaking findings from her res…

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The Email Strategy That 2x Fundraising Goals with Wendy Faust, Live Like Lou Foundation and Christina Edwards, Splendid Consulting 46:56

2M ago46:56

46:56

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) What if you could transform your entire donor engagement strategy from the ground up, 2x your fundraising goals, AND achieve a 64% open rate? I’m excited to feature a conversation previously on The Purpose & Profit Club podcast featuring We…

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33: How to Build & Design a Company Culture with Josh Dykstra 31:55

2M ago31:55

31:55

Send Katie a Text Message!! Even if you are a company of 1, it’s critical to think about the company culture you want to build! Which includes way more than just values and beliefs you post to your About page. But maybe you have questions like… how do you design a company culture? And how do you actually put it into action? Welcome Josh Dykstra bac…

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How To Create a PSA Video That Actually Raises Attention & Inspires Action with Shannon Fitzgerald 24:03

2M ago24:03

24:03

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) What if the key to turning your mission into a movement lies in the power of video? Shannon Fitzgerald from The Hooligans Agency is here to reveal how creative video content can revolutionize advocacy and nonprofit work. And you DON’T need …

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The Monthly Giving Summit is TOMORROW & I Wrote A Book! 8:34

2M ago8:34

8:34

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) The Monthly Giving Summit is here! In less than 24 hours, over 1,500 nonprofits from all over the world are coming to the first online virtual event completely dedicated to monthly giving. So what can you expect? Day 1 is focused on keynote…

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32: Art, Design, & Affordability [Roundtable] 52:39

2M ago52:39

52:39

Send Katie a Text Message!! For art to not remain an afterthought with interior and commercial designs, we must incorporate art into the conversation early. As designers, we have a unique ability to propel up-and-coming artists forward while also inspiring more clients to bring incredible pieces of art into their spaces. But art isn’t just an impor…

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How to Craft a High Engaging Email Welcome Series for Nonprofits 28:18

2M ago28:18

28:18

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) Get ready to unlock the secrets of nonprofit email marketing with Katelyn Baughan, a seasoned email expert who has worked with National Geographic and the Trevor Project. Katelyn and I are diving into the nuances of nurturing new email lead…

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Writing Your Life: Anita Henderson on Authentic Entrepreneurship 31:57

2M ago31:57

31:57

On this episode of The Women’s Agency Podcast, host Arlia Hoffman talked with Anita Henderson, who is the author of “The Minimalist Entrepreneur” and is The Author's Midwife. Anita is an experienced business owner, who went from corporate burnout to becoming a successful minimalist entrepreneur. Anita shared her insights on the role of clarity, sim…

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Dressember's Blythe Hill Unpacks the Merger & Acquisition Journey with IJM 31:37

2M ago31:37

31:37

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) What can we learn from the merger of two impactful nonprofits, and how can it reshape our approach to mission-driven work? Join me as we welcome back Blythe Hill, the visionary founder of Dressember, who shares the inspiring journey of her …

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31: How to Make Money as an Interior Designer with Laura Thornton 45:43

3M ago45:43

45:43

Send Katie a Text Message!! Whether your design firm is new or not, it’s high time you learn how to make money and run a profitable business! No more free consultations. No more asking for permission to raise your rates. And certainly no more burying your head in the sand and not looking at your numbers. Award-winning designer and fellow podcaster,…

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The Impact of Monthly Giving with Caitlin Wion at Alzheimer’s San Diego and Mallory Erickson 31:28

3M ago31:28

31:28

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) This week, there's another podcast I want to share with you: What the Fundraising. Mallory Erickson is talking to Caitlin Wion, a data manager at Alzheimer's San Diego. And Caitlin is revealing ALL of her automation secrets to enhance donor…

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Building Community & Fundraising Opportunities on Facebook a Conversation with the Michael J. Fox Foundation and We Are For Good 35:49

3M ago35:49

35:49

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) Could leveraging Facebook Messenger transform your nonprofit's fundraising strategy? In this episode, we sit down with Becca Lockhart and Ty Hyacinth from the Michael J. Fox Foundation to uncover the digital strategies that have catapulted …

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30: 2024 Las Vegas Summer Market with Diana Rushton 25:08

3M ago25:08

25:08

Send Katie a Text Message!! It’s Las Vegas Summer Market recap time! Our favorite visual merchandiser, Diana Rushton, is here to tell all. From textures and color palettes to furniture and lighting—we’re talking all about what’s trending. Is gray gone for good? How about Farmhouse style? And when it comes to choosing which market you go to for your…

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How Writing a Book Can Amplify Your Impact & Open Doors with Allison Trowbridge 40:05

3M ago40:05

40:05

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) Books can spark a movement. And while I am in the midst of writing my first book (coming out in September!), I immediately knew we had to do a podcast episode about this entire process. Allison Trowbridge is the founder and CEO of Copper Bo…

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How To Build An Action-Taking Email List in 2024 with Scott Cohen 30:50

3M ago30:50

30:50

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) Is your nonprofit making the most out of email marketing in 2024? Open rates are no longer the gold standard for measuring engagement! Today we’re uncovering the secrets to successful email strategies with Scott Cohen, VP of Strategy and Ma…

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29: Grow Your Interior Design Business Using Collaborations & AI with Jenny Cano 25:58

4M ago25:58

25:58

Send Katie a Text Message!! Your design business will grow faster, go further, and be more successful when you embrace 2 things: collaborations and technology. You may not want to admit it, but AI is here to stay! It can even have a positive impact on your firm—if you let it. And that’s just one collaboration you can engage in! There’s also the opp…

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Innovating Migraine Relief and AI Technology, with Lisa Erickson, Migraine Magick® 40:54

4M ago40:54

40:54

In this episode of the Women's Agency Podcast, host Arlia Hoffman had a fascinating conversation with Lisa Erickson, an innovator in holistic migraine relief and AI applications. Lisa shared her transformative journey of creating Migraine Magic, a groundbreaking remedy for chronic migraine, influenced by her own and her daughter's experiences. She …

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Reimagine Corporate Partnerships with Kendra Scott's Amanda Young 30:08

4M ago30:08

30:08

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) Today’s case study explores how an International Women’s Day fundraising campaign empowered local communities and drove meaningful impact across 140 stores. I’m thrilled to have Amanda Young, the Marketing and Philanthropic Manager at Kendr…

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An Innovative Approach to Influencer Marketing with the American Lung Association with Maxine Tatlonghari and Nick Lynch 34:49

4M ago34:49

34:49

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) Leveraging influential content creators, celebrities, and internet personalities, AND your board members can SIGNIFICANTLY boost awareness and fundraising for your organization. So how did the American Lung Association do it back in 2021? Y…

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28: Marketing Strategies for Interior Designers [Roundtable] 45:37

4M ago45:37

45:37

Send Katie a Text Message!! Digital marketing strategies like SEO and social media are critical to the success of an interior design firm. But which platform should you be on, what metrics should you monitor, and how can you stand out in a crowded industry? As you’ll hear in today’s roundtable discussion with Aaron and Kari, people are longing for …

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Creating an Unforgettable Event Experience with Joey Goone 35:19

4M ago35:19

35:19

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) What if you could turn every event you host into an unforgettable experience that leaves attendees feeling inspired and connected? I’m hanging out with Joey Goon today, President of Utopia Experience, and we’re uncovering ALL the secrets to…

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Empowering Small Business Success with Marika Ponton 34:12

4M ago34:12

34:12

Host Arlia Hoffman is joined by Marika Ponton, an accomplished businesswoman and profitability coach, who shared her inspiring journey from a CPA to a successful business owner. Marika discussed her transition from auditing to owning a business, the challenges she faced, and how leveraging Office Angels' virtual support was pivotal for her success.…

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Monthly Giving Framework Step 4 & 5: Make The Ask + Share Joy & Gratitude 20:56

4M ago20:56

20:56

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) Monthly giving is not just about a donation. It is about giving people a way to channel their purpose consistently. And in today's episode, we’re unveiling the secrets behind making compelling asks – and the most powerful strategies for rec…

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27: Scale Your Interior Design Business Using Systems w/ Rebecca Hay 45:36

4M ago45:36

45:36

Send Katie a Text Message!! Systems and processes are likely not the first things that come to mind when you think of scaling your design business growth. It’s much more appealing to dream of luxurious Tuesday mornings spent sipping coffee and being creative. But—those “boring” systems and processes are the real movers and shakers that get you more…

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Monthly Giving Framework Step 3: Call In The Believers 13:57

5M ago13:57

13:57

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) How do you magnetically attract your monthly donors? In this episode, I am diving into step three of my Monthly Giving Framework, which is all about calling in your believers. If you missed steps 1 and 2, go back and listen to Episode 131. …

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My 5-Step Framework to Build a Monthly Giving Program: Steps 1 & 2 30:44

5M ago30:44

30:44

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) What makes a giving program successful? Today, I’m giving you a sneak peek into the first two crucial steps from my 5-step framework (which will be featured in even more detail in my book that comes out in September!) Step 1 - Create the Pr…

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26: 2024 Interior Design Trends with Diana Rushton 31:28

5M ago31:28

31:28

Send Katie a Text Message!! We’re here to tell you the next big interior design trend to look for in 2024! Our very own Diana Rushton recently visited the High Point Market and is here to tell all. From how to merge sustainability and trends to updating a space designed with a previous decor trend to all that’s new in color, lighting, and textures—…

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A RISE in Monthly Gifts: Brainstorming Growth Ideas with Helen Quinn at The CLEO Institute 36:50

5M ago36:50

36:50

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) How can we make every gift transformational instead of transactional? Helen Quinn is an inspiring figure in the fundraising landscape, here to unveil how The CLEO Institute's "RISE" monthly giving program is rallying their community to face…

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The Monthly Giving Summit - Building & Scaling Subscriptions for Good 6:30

5M ago6:30

6:30

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) How can a shift in mindset and a community of supporters revolutionize your nonprofit's funding strategies? Join me on my back patio for a candid chat about the upcoming Monthly Giving Summit on September 5th and 6th. Why is this summit imp…

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A Monthly Giving Program on a Mission to Provide Childcare for Voters with Emily Teixeria 26:16

5M ago26:16

26:16

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) You have a monthly giving program… now what? Today’s episode will help you transform everyday community engagement into a powerhouse of support for your cause. Emily Teixeria, Executive Director of Politisit, is bringing a wealth of experie…

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25: Networking Tips for Interior Designers with LuAnn Nigara 38:31

5M ago38:31

38:31

Send Katie a Text Message!! Networking as an interior designer can be intimidating—but it doesn’t have to be. Not if you’re armed with the perfect questions to ask, a plan of action, and all the rest of the advice LuAnn Nigara shares with us in this insightful and inspiring conversation! Hear from one of the most connected women in the industry jus…

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How PHCC Closed the Communications Gap for Thousands of Frontline Workers with Carrie Fox 32:01

5M ago32:01

32:01

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) Today’s incredible case study is all about the power of LISTENING, with the guiding force behind Mission Partners, Carrie Fox. First, we’re going back in time as Carrie reveals the rebranding genesis of the Public Health Communications Coll…

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What Does a Community-First Marketing Approach Look Like with Andi Kay 24:29

6M ago24:29

24:29

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) The research is jarring. We spend upwards of five to seven hours a day on social media. But when women leave Instagram and TikTok, they generally feel worse about themselves. Imagine a world where scrolling online leaves you invigorated, ra…

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24: How to Close Sales Using Body Language with Nancy Ganzekaufer 49:39

6M ago49:39

49:39

Send Katie a Text Message!! One of the most critical aspects of business is the sale—and your body language could be killing your close rate. An interior designer’s nonverbal communication to clients must exude calm and confidence from the very beginning. But how exactly can you do that? Nancy Ganzekaufer is a body language trainer who specializes …

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How The Hope Booth's Activation at SXSW Generated Buzz & Results with Gloria Umanah 30:30

6M ago30:30

30:30

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) Gloria Umanah created a movement when she founded Hope Booth – shifting from dynamic event planning, to providing a beacon of hope to those facing loneliness during the 2020 pandemic. The Hope Booth remodels old telephone booths and provide…

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The Leader’s Journey: Trust, Transformation, and Triumph, with guest Diana Murphy, Diana Murphy Coaching 47:31

6M ago47:31

47:31

On this episode of the Women's Agency Podcast, host Arlia Hoffman welcomed Diana Murphy of Diana Murphy Coaching, a mindset and life coach for leaders, entrepreneurs, and business owners. In a deep conversation, Diana shared her journey from starting as a weight loss coach to becoming a mindset and life coach, focusing on helping individuals achiev…

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Have $0 for Marketing? How Earned Media Can Drive Impact with Joe Quenqua 37:37

6M ago37:37

37:37

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) How can earned media create viral moments and drive impact? Today, we’re dissecting the evolution of earned media and how to measure success in the digital realm, especially for nonprofits. And there’s no one better to team up with for this…

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